FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris
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FIA Dublin Presentations: Mobile Innovation Economics: What's the future of personal data? By George Voulgaris
- 1. Mobile Developer Economics & insights on personal data
- 2. Copyright VisionMobile 201322 Knowledge. Passion. Innovation. Future Internet Assembly May 2013 Mobile Developer Economics George Voulgaris Business Partner
- 3. Copyright VisionMobile 2013 VisionMobile Distilling market noise into market sense Developer Economics the de-facto research hub for the app economy Telco Economics New economic thinking for managing disruption and reinventing the Telco Developer research reports: measuring developer sentiment on platforms, regions, revenues and developer tools Developer outreach & segmentation: understand, segment and effectively reach developers Mobile Megatrends workshop Public workshops on the stage of the mobile ecosystem Mobile Insider Mobile Insider is a monthly publication that examines the most important trends in mobile Mobile Innovation Economics workshop how Internet business models are impacting telecoms Trends watch Tracking app and developer trends Market Sonar a quarterly service using big data to predict app economy trends App ecosystems: Research and analysis on the state of the app economy Top-100 analyst blog 4,000+ subscribers 20,000+ monthly uniques
- 4. Copyright VisionMobile 20134 VisionMobile - Trusted by industry brands Clients selected VisionMobile clients 2009-2011
- 5. Part 1: Developer Economics
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- 13. Copyright VisionMobile 2013 BaaS Using a Backend-as-a-Service (BaaS) + Reduces execution risk and time to market + Removing server maintenance and scaling headaches - Data lock-in - Increases the ongoing service costs making the revenue model fit even more important. Check for more: http://build.developereconomics.com/sector/baas/ 13
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- 15. Part 2: Personal Data in the Cloud Privacy is being redefined
- 16. Privacy is being redefined Personal data collection is abundant
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- 18. 18 .. and many more services
- 19. Copyright VisionMobile 2013 Data is collected across 100s of apps and sensors 19
- 20. Copyright VisionMobile 2013 NOTE #1 An enormous volume of personal information is captured in the form of a digital trail via different sensors, devices, apps and services. This changes the paradigm of our understanding and notion of Private & Sensitive information. 20
- 21. Privacy is being redefined Personal data is collected for diverse purposes
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- 25. Copyright VisionMobile 2013 NOTE #2 Personal data collection is driven by the business model and the jobs-to-be-done. Targeting and Advertising is leading but many other verticals will follow. 25
- 26. Privacy is being redefined Access to personal data and privacy policies is chaotic
- 27. Copyright VisionMobile 2013 Personal data collection and privacy policies are chaotic It is extremely difficult if not impossible for someone to get a snapshot of: - What private data are stored by each service/vendor especially when giving access through APIs - What is the privacy policy especially comparatively Some existing workarounds: http://mypermissions.org/ http://www.docracy.com/tos/changes
- 28. Copyright VisionMobile 2013 Personal data collection and privacy policies are chaotic
- 29. Copyright VisionMobile 2013 Personal data collection and privacy policies are chaotic
- 30. Copyright VisionMobile 2013 Personal data collection and privacy policies are chaotic !
- 31. Copyright VisionMobile 2013 NOTE #3 Control over private data access and policies have not yet adapted to the new status-quo neither at technical nor at policy/legislation level. Both are necessary. Existing workarounds are inadequate but validate the existence of the problem. 31
- 32. Part 3: Personal Data in the Cloud Benefits
- 33. Part 3: Personal Data in the Cloud Benefits : Business Perspective
- 34. Copyright VisionMobile 2013 Benefits: Business Perspective From page hits & viewers to usage/behavioral analytics and funnel analysis. 34
- 35. Copyright VisionMobile 2013 Benefits: Business Perspective The art of creating actionable vs vanity metrics. In real time. 35
- 36. Part 3: Personal Data in the Cloud Benefits : Human Perspective
- 37. Copyright VisionMobile 2013 Benefits: Human Perspective Self-awareness is the cornerstone of self-improvement and self-development.
- 38. Copyright VisionMobile 2013 Benefits: Human Perspective Our digital trail can also become an incredible source of insight to ourselves We’re entering a new era of self-learning and therefore capability of self-awareness that never existed before.
- 39. Copyright VisionMobile 2013 Copyright VisionMobile 2011 Knowledge. Passion. Innovation. Get in touch: george@visionmobile.com George Voulgaris | Business Partner | +30 6948 515411 Spread the word: @visionmobile Learn more about visionmobile at: http://visionmobile.com Updated: 12 November 2010