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Today’s	
  CloudScape	
  
William	
  Fellows,	
  VP	
  Research	
  
The	
  451	
  Group	
  Today	
  

§  240+	
  Staff	
  
§  One	
  company	
  with	
  5	
  business	
  lines	
  
§  Syndicated	
  research,	
  cerGficaGon,	
  

§  1,300+	
  client	
  organizaGons:	
  

enterprises,	
  vendors,	
  service	
  
providers,	
  and	
  investment	
  firms	
  
accreditaGon,	
  and	
  advisory	
  services	
   §  Organic	
  and	
  growth	
  through	
  
acquisiGon	
  
§  Global	
  Events	
  

2	
  
The	
  451	
  Group’s	
  Coverage	
  Map:	
  The	
  Digital	
  Infrastructure	
  	
  	
  
Growth	
  trends,	
  market	
  forecast	
  

Just	
  a	
  Cloud	
  Away	
  

Growth	
  trends,	
  market	
  forecast	
  
Cloud-­‐as-­‐a-­‐Service	
  categories	
  

Number of 2012 Revenue 12 - 16 % of Total 2012
Vendors
($B)
CAGR
Revenue
IaaS
149
$2.9
37%
51%
PaaS
75
$1.4
41%
24%
SaaS-Infrastructure
109
$1.4
29%
25%
Total Cloud Market
309
$5.7
36%
100%
Sector
Cloud	
  Market	
  Overview	
  –	
  Revenue	
  ($b)	
  
Cloud	
  As-­‐a-­‐Service	
  2012	
  Revenue	
  by	
  VerGcal:	
  300+	
  vendors	
  
Cloud	
  Market	
  EvoluGon	
  
Cloud	
  Enabling	
  Technologies	
  Market	
  Taxonomy	
  
Cloud	
  enabling	
  technologies	
  (CET)	
  encompasses	
  the	
  vital	
  support	
  system	
  for	
  a	
  cloud	
  environment,	
  
which	
  includes	
  the	
  automaGon	
  and	
  management	
  stack	
  and	
  security	
  stack.	
  	
  It	
  is	
  our	
  posiGon	
  that	
  
server	
  virtualizaGon	
  itself	
  is	
  an	
  enabler	
  for	
  cloud	
  compuGng.	
  	
  It	
  addiGon,	
  what	
  the	
  broader	
  industry	
  
terms	
  ‘private	
  clouds’	
  fall	
  under	
  the	
  purview	
  of	
  our	
  CET	
  definiGon	
  because	
  this	
  technology	
  is	
  
installed,	
  delivered	
  and	
  consumed	
  on-­‐premise	
  and	
  is	
  not	
  hosted	
  by	
  a	
  third	
  party.	
  
	
  

Cloud	
  Enabling	
  Technologies	
  

Virtualiza;on	
  

Automa;on	
  &	
  Management	
  

Security	
  

Server	
  

Data	
  &	
  
Applica;on	
  
Protec;on	
  

I/O	
  

Incumbent	
  
Technologies	
  

Cloud	
  PlaForms	
  
CET	
  Market	
  Highlights	
  ($B)	
  
CET	
  SECTOR	
  

2012	
  

2013	
  

2014	
  

2015	
  

2016	
  

12-­‐16	
  CAGR	
  

Virtualiza;on	
  

$6.97	
  

$8.48	
  

$9.97	
  

$11.41	
  

$12.76	
  

16%	
  

Automa;on	
  &	
  
Management	
  

$3.36	
  

$4.61	
  

$5.97	
  

$7.49	
  

$9.10	
  

28%	
  

Security	
  

$0.28	
  

$0.36	
  

$0.47	
  

$0.62	
  

$0.76	
  

29%	
  

Total	
  CET	
  

$10.61	
  

$13.46	
  

$16.40	
  

$19.53	
  

$22.62	
  

21%	
  

Within	
  CET,	
  virtualizaGon—the	
  foundaGon	
  for	
  
cloud	
  compuGng—	
  accounts	
  for	
  the	
  majority	
  of	
  
	
   total	
  market	
  revenue	
  with	
  a	
  66%	
  share,	
  but	
  being	
  
the	
  most	
  mature	
  segment,	
  it	
  has	
  the	
  lowest	
  CAGR	
  
through	
  2016	
  at	
  16%.	
  	
  

The	
  automaGon	
  and	
  management	
  sector,	
  the	
  
largest	
  in	
  terms	
  of	
  vendor	
  count,	
  accounts	
  for	
  32%	
  
of	
  the	
  market	
  total	
  and	
  should	
  see	
  a	
  healthy	
  28%	
  
CAGR.	
  	
  

Within	
  the	
  virtualizaGon	
  stack,	
  a	
  29%	
  CAGR	
  in	
  I/O	
  
virtualizaGon	
  and	
  24%	
  CAGR	
  in	
  data	
  and	
  
applicaGon	
  protecGon	
  are	
  offset	
  by	
  the	
  relaGvely	
  
mature	
  and	
  much	
  larger	
  server	
  virtualizaGon	
  
segment,	
  which	
  we	
  expect	
  to	
  grow	
  at	
  an	
  11%	
  
CAGR.	
  	
  

VirtualizaGon	
  security	
  is	
  the	
  smallest	
  segment	
  with	
  
no	
  single	
  vendor	
  dominaGng.	
  	
  It	
  makes	
  up	
  only	
  2%	
  
of	
  the	
  CET	
  space	
  but	
  has	
  the	
  highest	
  CAGR	
  through	
  
2016	
  at	
  29%.	
  	
  	
  
	
  
Market	
  Trends	
  &	
  EvoluGon	
  
ConsolidaGon	
  of	
  service	
  delivery	
  models	
  

•  As	
  outsourcing,	
  
managed	
  hosGng	
  and	
  
cloud	
  conGnue	
  to	
  
converge,	
  users	
  are	
  
increasingly	
  seeking	
  
opGons	
  that	
  allow	
  them	
  
to	
  select	
  from	
  these	
  
models	
  and	
  others	
  as	
  
part	
  of	
  'best	
  execuGon	
  
venue'	
  strategies.	
  
•  They’ll	
  require	
  
applicaGon	
  and	
  other	
  
higher	
  value	
  services	
  
beyond	
  IaaS	
  

12	
  
CreaGng	
  Value:	
  ApplicaGon	
  Marketplaces	
  
Marketplaces	
  serve	
  as	
  incubators	
  for	
  
innovaGon	
  –	
  many	
  cloud-­‐based	
  business	
  
apps	
  offer	
  beier	
  features	
  than	
  their	
  on-­‐
premise	
  versions.	
  
Telcos	
  can	
  become	
  a	
  trusted	
  cloud	
  partner	
  
and	
  give	
  SMB	
  access	
  to	
  enterprise-­‐class	
  
business	
  apps.	
  
§ 
§ 
§ 
§ 

Orange	
  –	
  Private	
  ApplicaGons	
  Store	
  
Telefónica	
  –	
  Aplicateca	
  
BT	
  –	
  ApplicaGons	
  Marketplace	
  
Deutsche	
  Telekom	
  –	
  Business,	
  
Enterprise	
  Marketplaces	
  
Opportunity	
  across	
  the	
  provider	
  space	
  
What	
  vendor	
  or	
  service	
  providers	
  are	
  you	
  currently	
  using	
  to	
  provide	
  external	
  public	
  cloud	
  compuGng	
  services?	
  
What	
  vendor	
  or	
  service	
  provider	
  do	
  you	
  envision	
  procuring	
  external	
  public	
  cloud	
  compuGng	
  services	
  from?	
  
	
  
20%	
  
15%	
  
TelecommunicaGons	
  Provider	
  
Online	
  Service	
  Providers	
  
HosGng	
  Provider	
  
TradiGonal	
  Systems	
  Integrator	
  with	
  Hardware	
  Assets	
  
Datacenter	
  Operator	
  
System	
  Integrator	
  or	
  Asset-­‐light	
  Provider	
  

19%	
  
8%	
  
7%	
  

7%	
  

6%	
  
5%	
  

5%	
   3%	
  
4%	
   3%	
  

TradiGonal	
  ISV	
   3%	
   5%	
  
2%	
  
Value-­‐Added	
  Reseller	
   2%	
  
0%	
  
n=100	
  
	
  

Pure	
  SaaS	
  Provider	
  

1%	
  
Cloud	
  CompuGng	
  —	
  Wave	
  4	
  
Cloud	
  grows	
  up	
  
	
  

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Webinar: Bringing OpenGamma to the Cloud / Today's Cloudscape - 451 Research

  • 1. Today’s  CloudScape   William  Fellows,  VP  Research  
  • 2. The  451  Group  Today   §  240+  Staff   §  One  company  with  5  business  lines   §  Syndicated  research,  cerGficaGon,   §  1,300+  client  organizaGons:   enterprises,  vendors,  service   providers,  and  investment  firms   accreditaGon,  and  advisory  services   §  Organic  and  growth  through   acquisiGon   §  Global  Events   2  
  • 3. The  451  Group’s  Coverage  Map:  The  Digital  Infrastructure      
  • 4. Growth  trends,  market  forecast   Just  a  Cloud  Away   Growth  trends,  market  forecast  
  • 5. Cloud-­‐as-­‐a-­‐Service  categories   Number of 2012 Revenue 12 - 16 % of Total 2012 Vendors ($B) CAGR Revenue IaaS 149 $2.9 37% 51% PaaS 75 $1.4 41% 24% SaaS-Infrastructure 109 $1.4 29% 25% Total Cloud Market 309 $5.7 36% 100% Sector
  • 6. Cloud  Market  Overview  –  Revenue  ($b)  
  • 7. Cloud  As-­‐a-­‐Service  2012  Revenue  by  VerGcal:  300+  vendors  
  • 9. Cloud  Enabling  Technologies  Market  Taxonomy   Cloud  enabling  technologies  (CET)  encompasses  the  vital  support  system  for  a  cloud  environment,   which  includes  the  automaGon  and  management  stack  and  security  stack.    It  is  our  posiGon  that   server  virtualizaGon  itself  is  an  enabler  for  cloud  compuGng.    It  addiGon,  what  the  broader  industry   terms  ‘private  clouds’  fall  under  the  purview  of  our  CET  definiGon  because  this  technology  is   installed,  delivered  and  consumed  on-­‐premise  and  is  not  hosted  by  a  third  party.     Cloud  Enabling  Technologies   Virtualiza;on   Automa;on  &  Management   Security   Server   Data  &   Applica;on   Protec;on   I/O   Incumbent   Technologies   Cloud  PlaForms  
  • 10. CET  Market  Highlights  ($B)   CET  SECTOR   2012   2013   2014   2015   2016   12-­‐16  CAGR   Virtualiza;on   $6.97   $8.48   $9.97   $11.41   $12.76   16%   Automa;on  &   Management   $3.36   $4.61   $5.97   $7.49   $9.10   28%   Security   $0.28   $0.36   $0.47   $0.62   $0.76   29%   Total  CET   $10.61   $13.46   $16.40   $19.53   $22.62   21%   Within  CET,  virtualizaGon—the  foundaGon  for   cloud  compuGng—  accounts  for  the  majority  of     total  market  revenue  with  a  66%  share,  but  being   the  most  mature  segment,  it  has  the  lowest  CAGR   through  2016  at  16%.     The  automaGon  and  management  sector,  the   largest  in  terms  of  vendor  count,  accounts  for  32%   of  the  market  total  and  should  see  a  healthy  28%   CAGR.     Within  the  virtualizaGon  stack,  a  29%  CAGR  in  I/O   virtualizaGon  and  24%  CAGR  in  data  and   applicaGon  protecGon  are  offset  by  the  relaGvely   mature  and  much  larger  server  virtualizaGon   segment,  which  we  expect  to  grow  at  an  11%   CAGR.     VirtualizaGon  security  is  the  smallest  segment  with   no  single  vendor  dominaGng.    It  makes  up  only  2%   of  the  CET  space  but  has  the  highest  CAGR  through   2016  at  29%.        
  • 11. Market  Trends  &  EvoluGon  
  • 12. ConsolidaGon  of  service  delivery  models   •  As  outsourcing,   managed  hosGng  and   cloud  conGnue  to   converge,  users  are   increasingly  seeking   opGons  that  allow  them   to  select  from  these   models  and  others  as   part  of  'best  execuGon   venue'  strategies.   •  They’ll  require   applicaGon  and  other   higher  value  services   beyond  IaaS   12  
  • 13. CreaGng  Value:  ApplicaGon  Marketplaces   Marketplaces  serve  as  incubators  for   innovaGon  –  many  cloud-­‐based  business   apps  offer  beier  features  than  their  on-­‐ premise  versions.   Telcos  can  become  a  trusted  cloud  partner   and  give  SMB  access  to  enterprise-­‐class   business  apps.   §  §  §  §  Orange  –  Private  ApplicaGons  Store   Telefónica  –  Aplicateca   BT  –  ApplicaGons  Marketplace   Deutsche  Telekom  –  Business,   Enterprise  Marketplaces  
  • 14. Opportunity  across  the  provider  space   What  vendor  or  service  providers  are  you  currently  using  to  provide  external  public  cloud  compuGng  services?   What  vendor  or  service  provider  do  you  envision  procuring  external  public  cloud  compuGng  services  from?     20%   15%   TelecommunicaGons  Provider   Online  Service  Providers   HosGng  Provider   TradiGonal  Systems  Integrator  with  Hardware  Assets   Datacenter  Operator   System  Integrator  or  Asset-­‐light  Provider   19%   8%   7%   7%   6%   5%   5%   3%   4%   3%   TradiGonal  ISV   3%   5%   2%   Value-­‐Added  Reseller   2%   0%   n=100     Pure  SaaS  Provider   1%   Cloud  CompuGng  —  Wave  4