opendorse is built to help brands, agents and athletes understand and activate their digital influence. We complied a list of 101 athletes (and sports personalities) who know the value of engaging with their fans via social media.

1. 101 ATHLETES
C R U S H I N ’ I T O N
S O C I A L M E D I A

2. 1
QUARTER
INTRODUCTION
In this document, you will find a
wide variety of athletes who are
crushin’ it on social media
(Facebook, Twitter and
Instagram). Did we leave
somebody off that you think
should have been included?
Tweet at us {@opendorse} –
we’d love to hear from you.
CRUSHIN’ IT ON
FACEBOOK.

3. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
1
CRISTIANO RONALDO
With over 70 million likes,
Cristiano Ronaldo is sure
to be doing something
right on Facebook. He
knows how to connect
with his fans by posting
pictures from his life off
the soccer field.
WWW.OPENDORSE.COM

4. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
2
LIONEL MESSI
Not only does Leo provide
insight from on and off the
field, he does it in two
languages. He reaches
over 52 million people via
Facebook and capitalizes
on the opportunity to
translate for all to read his
updates.
WWW.OPENDORSE.COM

5. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
3
DAVID BECKHAM
Beckham understands the
balance of updates and
not overwhelming his
fans. He provides real-life
experiences and also
pays his due in regards to
sponsorships and nonprofits he is involved in.
WWW.OPENDORSE.COM

6. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
4
RICARDO KAKÀ
Here’s another guy who
translates his posts into
more than one language
to be able to connect with
all of his fans. Kaka
connects with his fans by
asking for participation in
different campaigns. Also,
his cover photo and profile
picture are two in one. So
cool.
WWW.OPENDORSE.COM

7. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
5
DWAYNE JOHNSON
If you’re looking for a
visual insight to “The
Rock’s” life, here is your
chance. Pictures dominate
his Facebook page and
fans enjoy being able to
see his life outside of
sports.
WWW.OPENDORSE.COM

8. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
6
NEYMAR JR.
Sponsorship is the name
of the game here. We’re
guessing Panasonic and
Mentos enjoy working with
Neymar on a daily basis
because of his
commitment to the
brands.
WWW.OPENDORSE.COM

9. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
7
ANDRES INIESTA
The best part on Andres’
Facebook page? His
promotion of “From the
Streets to the Fields”
documentary about South
African children living
through the athletes of the
Spain World Cup Victory.
WWW.OPENDORSE.COM

10. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
8
LEBRON JAMES
LeBron knows there is life
off the basketball court
and he shows that through
his cover photo, voicing to
“promise to be there for
my boys”.
WWW.OPENDORSE.COM

11. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
9
MESUT ÖZIL
Think it’s impressive that
some athletes translate
their pages into two
languages? Check out
Mesut – he translates into
five. Yes, that’s right, five.
Oh, and he signs each of
his posts to make it more
personal.
WWW.OPENDORSE.COM

12. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
10
ROGER FEDERER
Federer understands the
power and necessity of
education for children. For
the past ten years, he has
promoted and pushed his
foundation (Roger Federer
Foundation) to help make
an impact and it’s
apparent throughout his
Facebook page.
WWW.OPENDORSE.COM

13. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
11
USAIN BOLT
Although he changes his
cover photo quite a bit, he
always keeps them
relevant to what’s
happening in his life. I
guess if you’re going to do
that, do it consistently.
WWW.OPENDORSE.COM

14. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
12
RAFAEL NADAL
Otherwise known as “Rafa
Nadal” on Facebook, he
knows how to promote his
many, many websites.
Why so many sites? One
for each important aspect
in his life: his foundation,
book, personal site and
how fans can get his
autograph.
WWW.OPENDORSE.COM

15. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
13
SHAUN WHITE
With the 2014 Olympic
Games right around the
corner, Shaun’s popularity
is every-growing. Best
part about his page? His
humor. Check it out.
WWW.OPENDORSE.COM

16. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
14
RONALDINHO GAÚCHO
Visual elements dominate
this page with pictures
and videos posted almost
every day, and to good
reason. Humans, by
nature, have a higher
response rate to visual
content.
WWW.OPENDORSE.COM

17. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
15
MARIA SHARAPOVA
With her own personal
brand, Sugarpova
{premium candy line}, and
her own “social channel”,
Maria dominates
Facebook through three
different pages.
WWW.OPENDORSE.COM

18. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
16
GERARD PIQUÉ
Celebrating over 10
million likes on his
Facebook page, Gerard
created 3 books
highlighting all of his
messages, best photos,
fan comments and
exclusive content. You
might be lucky to be
included in the book if
you’ve ever interacted on
his page.
WWW.OPENDORSE.COM

19. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
17
DWYANE WADE
D. Wade kept his fans
engaged by highlighting
his favorite moments of
2013 accompanied by
pictures. He’s also
promoting his new
website: wayofwade.com.
WWW.OPENDORSE.COM

20. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
18
MICHAEL PHELPS
Running contests with his
fans while promoting his
foundation is genius.
Killing two birds with one
stone.
WWW.OPENDORSE.COM

21. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
19
TONY HAWK
Mr. Hawk loves to share
videos of him {and others}
doing tricks. He also pays
tribute to his loyal
sponsors through photos
and video content.
WWW.OPENDORSE.COM

22. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
20
KEVIN DURANT
Pictures, pictures and
more pictures. KD knows
how to share engaging
content with his fans, and
it’s not just about his
basketball career, either.
WWW.OPENDORSE.COM

23. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
21
PAU GASOL
Contests and commitment
to charity {Gasol
Foundation, Children’s
Hospital in LA and
UNICEF} are the name of
the game for Gasol.
WWW.OPENDORSE.COM

24. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
22
SHAQUILLE O’ NEAL
Every post from Shaq is
visually appealing,
whether it’s a video or
picture of his own or one
that he is sharing from
another source. Fans love
visual content. Oh, and
thanking fans for 4 million
likes probably didn’t hurt
either.
WWW.OPENDORSE.COM

25. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
23
NOVAK DJOKOVIC
Companies love Novak.
His loyalty to the
companies he partners
with is second to none.
Uniqlo, Peugeot, Seiko
and others are all
beneficiaries.
WWW.OPENDORSE.COM

26. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
24
ALESSANDRO DEL PIERO
From a post on January 8,
2014: Social networks is a
perfect way for me to stay in
touch with the world around
me. We couldn’t have said it
any better Alessandro.
WWW.OPENDORSE.COM

27. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
4
25
SHANI DAVIS
You won’t find an athlete
more engaged with his
career. Shani knows what
it takes to get to the top
and he shares that via
social media.
WWW.OPENDORSE.COM

28. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
26
RIO FERDINAND
Rio understands the
importance of connecting
fans through hashtags:
#RioTourDiary and
#AskRio are just two of his
most recent.
WWW.OPENDORSE.COM

29. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
27
CARMELO ANTHONY
Carmelo understands the
importance of thanking
and interacting with this
fans through contests.
Have you ever
participated in
#MELOGIVEAWAYS?
WWW.OPENDORSE.COM

30. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
28
RYAN SHECKLER
Whether he’s getting
involved in events with his
foundation, sponsors or
his skating career, Ryan
keeps busy, but never
forgets about his fans
online. Updates with
pictures never disappear.
WWW.OPENDORSE.COM

31. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
29
TED LIGETY
Ted is the face of the US
Ski Team. Fans enjoy his
beautiful pictures of his
career on the mountains
and sponsors love the
love they get from him via
social media.
WWW.OPENDORSE.COM

32. 2
QUARTER
CRUSHIN’ IT ON
TWITTER.

33. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
30
LARRY FITZGERALD
@LarryFitzgerald
Larry is one of the most
engaging athletes on
social media. Contests,
hashtags (#WheresFitz,
#AskFitz), and photos with
his fans are just a few
tactics he uses. Want a
good follow? Check him
out.
WWW.OPENDORSE.COM

34. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
31
LEBRON JAMES
@KingJames
Q&A sessions, asking for
opinions when he travels
to new cities and using
#StriveForGreatness are
just a few of the
techniques Mr. James
uses to keep his fans
engaged while he isn’t
crushing it on the court.
WWW.OPENDORSE.COM

35. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
32
CRISTIANO RONALDO
@Cristiano
Cristiano is dominating
Twitter followers with
almost 24 million.
Whatever he’s got to say,
people are engaged. All
the time. Need we say any
more?
WWW.OPENDORSE.COM

36. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
33
JEFF GORDON
@JeffGordonWeb
Jeff Gordon appreciates
his fans and shows it
through giveaways,
whether they are t-shirts,
headphones, backpacks.
You name it and he’s
given it away.
WWW.OPENDORSE.COM

37. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
34
DWAYNE JOHNSON
@TheRock
By linking other forms of
social media, The Rock
dominates on all forms of
social media. Providing
pictures and engaging
#RockTalk chats make
fans appreciate him. Did
we mention he
participates in
#ThrowbackThursday and
who doesn’t love to look at
those photos?
WWW.OPENDORSE.COM

38. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
35
SERENA WILLIAMS
@serenawilliams
Engaging with fans with
specific hashtags
{#serenafriday} is one
reason Serena has over 4
million followers. And
when she forgets a Friday,
she makes it up by doing
#serenasat, how
thoughtful.
WWW.OPENDORSE.COM

39. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
36
JIMMIE JOHNSON
@JimmieJohnson
We all know Jimmie
Johnson dominates on the
track, so when it comes to
social media, he likes to
give his fans a taste of
what he does when he is
away from the track.
WWW.OPENDORSE.COM

40. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
37
NOVAK DJOKOVIC
@DjokerNole
Responding to fans
questions and comments
has become a priority for
Novak {and he does it in
two languages, which is
always cool…}
WWW.OPENDORSE.COM

41. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
38
ANDY MURRAY
@andy_murray
Thank you for the obvious
profile statement, Andy: I
play tennis. But on a
serious note, pictures
dominate his Twitter feed
and like we’ve said, that’s
what fans want to see.
WWW.OPENDORSE.COM

42. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
39
RUSSELL WILSON
@DangeRussWilson
Charity work is important
to Wilson and he shows
just how involved he really
is. Promotion of his
academy and promoting
#BlueFriday engages
fans.
WWW.OPENDORSE.COM

43. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
40
EARVIN MAGIC
JOHNSON
@MagicJohnson
We like Magic Johnson
because of his good
grammar, even via social
media. Always using
complete sentences and
proper grammar
techniques is something
you don’t see that often
on social media but we
approve.
WWW.OPENDORSE.COM

44. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
41
BOB BRYAN
@Bryanbros
If you notice on his profile,
family and friends always
come before his tennis
career. Fans like athletes
they can relate to and Bob
is just that, a family man.
WWW.OPENDORSE.COM

45. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
42
DAVID ORTIZ
@davidortiz
Ortiz is one of the top
athletes when it comes to
showing love to his
sponsors. His involvement
in charity work with kids is
also second to none.
WWW.OPENDORSE.COM

46. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
43
CARMELO ANTHONY
@carmeloanthony
Consistent with his
Facebook page, Carmelo
constantly runs contests
for his fans by using
specific hashtags
{#MELOGIVEAWAYS,
#MeloMonday,
#Kickstagram}.
WWW.OPENDORSE.COM

47. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
44
JERRY RICE
@JerryRice
Jerry Rice is an
opinionated guy, and
that’s perfectly okay. By
giving his fans this
thoughts, he provokes
conversation and creates
engaging content. He also
runs contests through
#jerryricechallenge and
vobok {a voice message
tool}.
WWW.OPENDORSE.COM

48. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
45
USAIN BOLT
@usainbolt
For his fans not on
Facebook, Usain keeps
content consistent
throughout all forms of
social media. Did we
mention he pays his
sponsorship their dues
with shout-outs?
WWW.OPENDORSE.COM

49. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
46
DREW BREES
@drewbrees
Drew consistently praises
Saints fans by calling
them out via Who Dat
Nation. You can tell that
he is extremely
appreciative of all of those
fans. Our suggestion? Add
a # in front of
#WhoDatNation to
connect fans.
WWW.OPENDORSE.COM

50. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
47
STEPHEN CURRY
@StephenCurry30
Stephen’s use of hashtags
proves he knows how to
connect with fans around
the world. Here are a few
examples: #SC30 {which
is also a contest and
encourages engagement},
#NBAFIT.
WWW.OPENDORSE.COM

51. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
48
VENUS WILLIAMS
@Venuseswilliams
Not only does Venus give
her fans updates on her
tennis careers, she also
promotes and engages
fans with her brand,
Eleven by Venus.
WWW.OPENDORSE.COM

52. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
49
HARRISON BARNES
@HBarnes
Barnes connects with fans
by involving himself in
events outside of
basketball. For example,
he provided his thoughts
about the Golden Globes.
Oh, and he also RT a of
his fans when they reach
out to him.
WWW.OPENDORSE.COM

53. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
50
MICHAEL CHANDLER
@MikeChandlerMMA
No fan is left behind when
it comes to Michael
Chandler. He understands
the power of interacting
with all of his fans. Expect
to see his popularity only
go up from here.
WWW.OPENDORSE.COM

54. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
51
STEVE WEATHERFORD
@Weatherford5
Steve shares personal
moments with fans while
adding humor to almost
every post. Who doesn’t
enjoy a good laugh every
now and then?
WWW.OPENDORSE.COM

55. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
52
LINDSEY VONN
@lindseyvonn
Although out of the Sochi
Olympic Games due to
injury, Lindsey’s popularity
among fans won’t drop
down. Her ability to
connect with her fans,
especially with updates on
her injury, proves she
cares.
WWW.OPENDORSE.COM

56. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
53
JASON DUFNER
@JasonDufner
Like his profile stats, he is
an avid Auburn fan; lives
and breathes everything
Tigers. He stays very
involved with other
Auburn fans, but also
provides updates on his
golf career.
WWW.OPENDORSE.COM

57. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
54
BRAD KESELOWSKI
@keselowski
Voted the 2nd best athlete
on social media of 2013
by fans, Brad constantly
interacts with fans by
responding to tweets and
he throws in some humor
whenever he can.
WWW.OPENDORSE.COM

58. 3
QUARTER
CRUSHIN’ IT ON
INSTAGRAM.

59. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
55
LEBRON JAMES
@kingjames
James uses the hashtag,
#StriveForGreatness,
keeping a consistent
message with every post
allowing fans to easily
connect.
WWW.OPENDORSE.COM

60. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
56
NEYMAR JR.
@neymarjr
Pictures posted by
Neymar are not just about
his soccer career, but are
more focused off the field.
He also provides fans with
interactive videos.
WWW.OPENDORSE.COM

61. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
57
FLOYD MAYWEATHER
@floydmayweather
If you’re into browsing
expensive bags, watches,
clothes, etc, Mayweather
is your best bet. He loves
showing off the amount of
money he spends on gifts
for himself and others.
WWW.OPENDORSE.COM

62. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
4
58
KEVIN DURANT
@easymoneysniper
Promotion of the “nike kd”
shoe is the focus on
Durant’s Instagram
account. He also gives
fans an insight into what
he’s jamming to every
week.
WWW.OPENDORSE.COM

63. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
59
RICARDO KAKA
@kaka
It’s obvious Kaka loves his
wife and children. He also
loves showing you a
‘behind the scenes’
screenshot of his soccer
career.
WWW.OPENDORSE.COM

64. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
60
TONY HAWK
@tonyhawk
Tony’s account is full of
humorous videos, tricks
and throwback moments
of his career. Definitely
worth your follow.
WWW.OPENDORSE.COM

65. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
61
KELLY SLATER
@kellyslater
Not many people get to
experience surfing in their
lives, but Kelly provides
an inside look to what
catching the big waves is
all about. Slater also
participates in
#NorthShoreDiary.
WWW.OPENDORSE.COM

66. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
62
DESEAN JACKSON
@jaccpot10
Another athlete who uses
a specific hashtag on
almost all posts
(#10mode), again allowing
fans to easily connect.
DeSean also promotes
events and runs contests.
WWW.OPENDORSE.COM

67. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
63
RICKIE FOWLER
@therealrickiefowler
With Rickie, you can travel
around the world:
Australia, Malaysia,
Southern California, and
beyond. He’ll take you on
the course, but he’ll keep
ya updated on everything
he’s doing off the course,
as well.
WWW.OPENDORSE.COM

68. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
64
VICTORIA AZARENKA
@vichka35
Ready to explore life as
an international tennis
player? Here’s your
chance. Victoria shows
you behind the scenes of
her workout regimen and
what it takes to be a
successful athlete.
WWW.OPENDORSE.COM

69. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
65
ALLYSON FELIX
@af85
Nike has found a huge
advocate in Allyson Felix.
Not only is she taking
pictures of products, she
posts ads and training
videos.
WWW.OPENDORSE.COM

70. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
66
STEPHANIE RICE
@itsstephprice
On Olympic medalist,
Stephanie shares the
secrets to a healthy
lifestyle through healthy
food photos.
WWW.OPENDORSE.COM

71. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
67
ADAM JONES
@simplyaj10
Adam knows the way to
an American heart: dogs
and food.
WWW.OPENDORSE.COM

72. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
68
MICHELLE WIE
@themichellewie
With over 700 posts &
multiple pictures posted
every day, Michelle keeps
her fans engaged
throughout each day, both
on and off the course.
WWW.OPENDORSE.COM

73. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
69
CHRIS BENCHETLER
@chrisbenchetler
Chris, an all-around
athlete {skier, surfer,
biker}, takes some of the
most scenic pictures – all
around the world. If you’re
looking to see the world
through perfectly square
photos, Chris is your guy.
WWW.OPENDORSE.COM

74. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
70
RUSSELL WILSON
@dangerusswilson
First off, let’s start with his
Instagram name:
@dangerusswilson. Can
you say creative?
Secondly, Russell is one
of the most philanthropic
athletes and he shows
that through his photos;
he makes his fans want to
volunteer to be just like
him.
WWW.OPENDORSE.COM

75. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
71
COLIN KAEPERNICK
@kaepernick7
Kaepernick knows he
looks good and he’s not
afraid to show it off. If
you’re into fitness, this
account is just for you.
Can we just say #muscles
#tattoos?
WWW.OPENDORSE.COM

76. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
72
GRETCHEN BLEILER
@gretchenbleiler
Here’s another account
that will show you the
beauty the earth has to
offer. Gretchen gives
some love to her sponsors
as well, Kellogg’s, Muscle
Milk, Oakley.
WWW.OPENDORSE.COM

77. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
19
73
DWYANE WADE
@dwyanewade
D. Wade uses consistent
hashtags throughout his
photos. Here are a couple
popular uses:
#wayofwade #notetoself.
WWW.OPENDORSE.COM

78. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
74
NICK YOUNG
@swaggyp1
Nick is known for showing
off his “swag” {hence, the
Twitter name}. Nikes and
clothes dominate his
Instagram feed.
WWW.OPENDORSE.COM

79. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
75
CHRIS PAUL
@cp3
Chris doesn’t just share
pictures of his career,
basketball. He lets his
fans into his family life and
what’s most important to
him: being a husband and
father to his two children.
WWW.OPENDORSE.COM

80. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
76
STEVE WEATHERFORD
@weatherford5
With almost 1,400 posts,
Steve provides you an
inside look into all aspects
of his life: football, family,
fitness, motivation
speaking. You name it,
Steve is involved.
WWW.OPENDORSE.COM

81. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
77
ANNA RAWSON
@annarawson
Considered one of the
most beautiful women in
golf, Anna shares her life
experiences on and off
the course. Oh, and let
me mention some of
most breathtaking
landscapes shots we’ve
ever seen.
WWW.OPENDORSE.COM

82. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
78
JIMMIE JOHNSON
@jimmiejohnson
Jimmie Johnson gives you
an inside look of what his
racing life is all about. You
want the speed? You got it
with this account.
WWW.OPENDORSE.COM

83. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
25
79
ALEX MORGAN
@alexmorgan13
Not only does Alex share
her life on and off the field,
she also has her own
soccer training app,
@trainfivestar, providing
tips on how to become a
better soccer player.
WWW.OPENDORSE.COM

84. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
80
PAUL RABIL
@paulrabil
As a professional lacrosse
player, Paul is committed
to spreading the word
about his sport through
pictures. He also lets you
in on his life outside of the
sport through his
involvement with the
community.
WWW.OPENDORSE.COM

85. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
81
JOIQUE BELL
@j35ive
Showing his devoted
commitment to his
upbringing in Detroit {he
also plays for the Lions},
Joique gets over 1,500
likes on every picture.
WWW.OPENDORSE.COM

86. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
82
SHAWN JOHNSON
@shawnjohnson
After dominating the mats
and dance floor, Shawn is
now dominating Instagram
with her daily pictures.
She keeps you up to date
on her new site, her
involvement in the
community and her life
away from the sport of
gymnastics.
WWW.OPENDORSE.COM

87. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
83
KEVIN ROBINSON
@krobbmx
Our team recently heard
Kevin speak and we
couldn’t give him enough
praise for his persistence
in extreme sports and his
commitment to his
foundation, K-Rob
Foundation. Overall a
great guy and he shows
you that through his
photos.
WWW.OPENDORSE.COM

88. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
84
MAT HOFFMAN
@condorbmx
Another extreme sport
athlete, Mat takes you
through his ups and
downs of being a
professional BMX rider.
From tricks to injuries to
his life outside of sport,
Mat is one to follow for
some pretty cool pictures.
WWW.OPENDORSE.COM

89. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
85
AUSTIN ROSS
@austinross88
A professional skier,
Austin shares some of the
best photos on Instagram.
We won’t ruin it by telling
you too much, but the
pictures are breathtaking.
Trust us.
WWW.OPENDORSE.COM

90. 4
QUARTER
BONUS: SPORTS
PERSONALITIES
CRUSHIN’ IT ON
SOCIAL MEDIA.

91. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
86
DARREN ROVELL
@darrenrovell
This guy couldn’t provide
any more interesting data
than he already does.
With over 61,000 tweets,
he gives sports fans an
interesting look at the
sports world.
WWW.OPENDORSE.COM

92. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
87
ERIN ANDREWS
@ErinAndrews
With over 2 million
followers, Erin gives her
fans an even closer look
into sports by providing
pictures and engaging
content, through contests,
charity work and photos.
WWW.OPENDORSE.COM

93. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
88
LINDA COHN
@lindacohn
In a sports media world
that is dominated by male
events, especially in the
sport of hockey, we love
seeing Linda Cohn break
that mold by giving her
fans an inside look at the
NHL.
WWW.OPENDORSE.COM

94. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
89
DAN PATRICK
@dpshow
If Dan Patrick’s Twitter
account is anything like
his radio show, you will
know it’s full of humor,
professional athletes and
strong opinions.
WWW.OPENDORSE.COM

95. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
19
90
CHRIS FOWLER
@cbfowler
When Chris Fowler isn’t
acting as the face of
College GameDay in the
fall, he Twitter feed is
covered with behind the
scenes tennis action from
around the world.
WWW.OPENDORSE.COM

96. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
91
JAY BILAS
@JayBilas
Wannabe rapper, Jay
quotes lyrics every
morning followed by “I
gotta go to work.”
Interesting, yes, but it’s
engaging and his fans
love it.
WWW.OPENDORSE.COM

97. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
92
RECE DAVIS
@ESPN_ReceDavis
Pictures dominate Rece’s
Twitter feed and with good
reason. He’s constantly
traveling around the
country reporting on
college football and
basketball: two of
America’s favorite sports.
WWW.OPENDORSE.COM

98. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
94
HANNAH STORM
@HannahStormESPN
More than an ESPN
anchor, Hannah Storm is
a true philanthropist. With
her involvement with
children that have
birthmarks, she reaches
thousands of people, and
she shares it all on social
media.
WWW.OPENDORSE.COM

99. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
95
MEL KIPER JR.
@MelKiperESPN
Mel is probably the most
trusted source when it
comes to draft boards. He
isn’t present every day on
Twitter, but when there is
news regarding the draft,
he is all over it.
WWW.OPENDORSE.COM

100. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
96
MIKE AND MIKE
(MIKE GREENBERG &
MIKE GOLIC)
@MikeandMike
Quotes on quotes on
quotes. Mike and Mike
give their fans a chance to
featured on their site or on
their show by printing an
image, tweeting at them
and using the hashtag
@MikesAndMe.
WWW.OPENDORSE.COM

101. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
97
DICK VITALE
@dickiev_espn
Say what you will about
Dick Vitale, but this guy
takes more pictures with
his fans than we even
thought possible. What’s
even better is that he is in
his 70’s and on
Instagram. Can you say
coolest grandpa ever?
WWW.OPENDORSE.COM

102. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
98
Apolo Ohno
@apoloantonohno
Officially retired from the
sport of speed skating,
Ohno will act as an
analyst for NBC during the
Sochi Olympics. If you
want to see the country
{and world} Apolo is a
great follow, especially
with the Olympics right
around the corner.
WWW.OPENDORSE.COM

103. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
99
MICHAEL STRAHAN
@michaelstrahan
Former NFL star and
current host of not one,
but two shows (Live with
Kelly and Michael and
NFL on Fox), Strahan still
finds time to interact with
his fans via social media.
Pretty impressive if you
ask us.
WWW.OPENDORSE.COM

104. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
25
100
JENN BROWN
@jennbrowntv
Fashion, travel,
giveaways, oh and some
sports, dominate Jenn’s
Instagram feed. By
diversifying her photos,
she hits more than one
demographic and interest
group.
WWW.OPENDORSE.COM

105. 101 ATHLETES CRUSHIN’ IT ON SOCIAL MEDIA
25
101
SAMANTHA PONDER
@samanthaponder
Married to the starting
quarterback of the
Minnesota Vikings and a
sports broadcaster for
ESPN and ABC Sports,
she also shares her
personal life away from
sports, like her second
Instagram account:
@prothirtyone.
WWW.OPENDORSE.COM

106. OVERTIME
Ten years ago, athletes built influence through local appearances, media
interviews, endorsements and out-performing their competition. Interactions
with sports fans were reserved for autograph sessions or the occasional dinner
interruption.
S O C I A L
M E D I A
C H A N G E D
E V E R Y T H I N G
Now, athletes build influence through their website, YouTube videos, Instagram
endorsements and out-Tweeting their competition.
Interactions with sports fans flood the inbox and the media members anxiously
await the next Facebook blunder.
O P E N D O R S E W A S C R E A T E D T O H E L P
B R A N D S , A G E N T S A N D A T H L E T E S
U N D E R S T A N D A N D A C T I V A T E
I N F L U E N C E .