SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Serving your First Ad Page Sample downloaded? Click here to  Get Started… 1/13
Concepts: Advertisers & Campaigns 2/13 Page Click here to  Add new Advertiser… Advertisers  represent the person you are displaying the advertising for.  They are also likely to be the people who supplied you with the banners to display. A  Campaign  represents a set of banners ads and delivery properties.  The campaign delivery properties controls include start and end dates,  relative campaign priorities, frequency capping and delivery goals. A  banner  is any creative content that is displayed as an ad.  Banners can be in many file formats, including gif, jpg, png,  swf (Flash), JavaScript, text, and HTML.  Pulling it all together:   We will start by creating a new advertiser.  Next, we will give that advertiser a campaign.  Finally, we will load our image banner ad into the new campaign. Within Openads,  advertisers  own  ad campaigns  and supply the  banners  for each campaign.  Real world example:  Google Adsense How would these terms apply to  a web publisher running Google  Adsense ad network ads? Advertiser :  “Google” Ad campaign :  “Google Adsense campaign” Banner ad :  The HTML tag generated  by Google Adsense.
3/13 Page Done? Continue to  Add new Campaign… Did you know? By setting up unique advertiser you can generate performance reports individually for each of Advertisers. You can even give each advertisers access to login and access their own reports. Add new Advertiser In the  Add new advertiser  page, enter the  Name ,  Contact  and  Email  for the advertiser. Skip the other fields for this tutorial and click the  Next  button at the bottom of the page. In the  Inventory > Advertisers & Campaigns  page, click the  Add new advertiser  link.
5/13 Page Done? Continue to  Add new Banner… Add new Campaign Did you know? Campaign properties can be used to  control when your ads are delivered.  This makes it easy to set start and  end dates for the campaign and to  spread out the delivery of impressions  over the lifetime of the campaign. Real world example:  Direct ad sale How would a publisher use a campaign to run a campaign for a company, CompanyX, who wanted to display advertising for their new movie only for the next month. Advertiser : "CompanyX“ Ad campaign :  "July movie campaign" - set to expire on July 31st  Banner ad : A flash animation file In the  Add new campaign  page, enter the  Name  for the campaign. Skip the other fields and click the  Save Changes  button at the end of the page.
6/13 Page Done? Continue to  Publishers & Zones… Add new Banner The  Delivery options  tab opens with the banner displayed above it. We’re not going to add any delivery limitations. In the  Banner overview  tab, click the  Add new banner  link. ,[object Object],[object Object],[object Object],[object Object],[object Object],Click the  Inventory  tab to be ready for the next step of creating a publisher.
7/13 Page Done? Continue to  Create a Publisher… Publishers  represent websites which you will be displaying advertising on.  If you are managing the advertising for one website you will set up a single publisher to represent it. A  zone  is the place on a website where ads will be displayed.  It is typical to define a single zone which represents a common ad placement on all your web pages and  other  unique zones for special ad placements. Within Openads,  publishers  represent websites and  zones  define the places on a website where ads can be displayed.  To display your  ad campaign  you will  link  it to one or more  zones . Pulling it all together :   We will start by creating a  publisher  representing your website.  Next, we will define a  zone  associated with this publisher.  Finally, we will link your  ad campaign  to this  zone . To run the banner from your advertising campaign, you must  link  the banner to the zone. Real world example: Typical blogger website How would these terms apply to a typical blogger who plans to include ads in the sidebar of all pages and also to have a special feature ad on the homepage: Publisher : “My Blog” Zone 1:  “Homepage feature” Zone 2:  “Run of site sitebar” Concepts: Publishers & Zones
8/13 Page Done? Continue to  Create a Zone… Create a Publisher On the Add new  publisher  page. Complete the basic information fields for the publisher. Skip the rest of the fields and click  Next . In the Inventory > Publishers & Zones page, click the  Add new publisher  link.
9/13 Page Done? Continue to  Linking campaign to a zone… Create a Zone Tips and tricks In order to link a banner to a zone the sizes must match.  For example, only leaderboard banners can be linked to leaderboard zones. In the  Add new zone  page: Change the  Name Select the  Banner  zone type Set the size to  IAB Full Banner .  Skip the other fields and click the  Next  button. Skip the settings on the  Advanced  tab and click the  Linked banners  tab to link your banner to your zone.
10/13 Page Done? Continue to  Integrate into Web Pages… Link Campaign to a Zone Tips and tricks In order to link a banner to a zone the sizes must match.  For example, only leaderboard banners can be linked to leaderboard zones. In the  Linked banners  tab, select  Link banners by parent campaign   and click the arrow. Select your advertiser. The page refreshes with another menu where you can select your campaign. Click the arrow to continue. Your campaign and banner appear in the list of  Campaigns linked to the zone .
11/13 Page Done? Continue to  Get a Tag for your Website… The Openads admin interface will generate an  invocation tag  suitable for your website.  Typically, the HTML generated is pasted into the template you use for your web pages.  In this way the same  zone  is included on many pages on your website. To include ads on your website you will need to add some special HTML, called an  invocation tag , into your website template. Pulling it all together:  We will start by generating an  invocation tag  for our  zone  and then create a simple webpage to test that ad delivery works. Concepts: Integrate into Web Pages
12/13 Page Did it work? Continue to  Next Steps… Get a Tag for your Website In the  Invocation code  tab, select  Javascript Tag  from the menu and click the arrow. The tag in the  Bannercode  box is updated to a JavaScript tag. Copy the tag from the  Bannercode  box   and paste it into your sample HTML page. In your browser, enter the URL of the HTML page. The banner should appear on the page.If this succeeds, paste the tag into your own HTML page and see if it works.
Next Steps… 13/13 Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Ähnlich wie Qsg - Serving your first ad

Qsg Ys Revision 1203091910637230 4
Qsg Ys Revision 1203091910637230 4Qsg Ys Revision 1203091910637230 4
Qsg Ys Revision 1203091910637230 4MyCityLive
 
Getting started guide - Google
Getting started guide - Google Getting started guide - Google
Getting started guide - Google Rajiv Kumar
 
The definitive guide to Facebook advertising
The definitive guide to Facebook advertisingThe definitive guide to Facebook advertising
The definitive guide to Facebook advertisingBeeketing
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guidearcagility
 
Effective Facebook/Instagram Advertisement That works!
Effective Facebook/Instagram Advertisement That works!Effective Facebook/Instagram Advertisement That works!
Effective Facebook/Instagram Advertisement That works!Usaid Ajmal
 
A Beginner’s Guide to Facebook Advertising
A Beginner’s Guide to Facebook AdvertisingA Beginner’s Guide to Facebook Advertising
A Beginner’s Guide to Facebook AdvertisingMohamed Mahdy
 
FACEBOOK ADS MANAGER
FACEBOOK ADS MANAGERFACEBOOK ADS MANAGER
FACEBOOK ADS MANAGERJomarDais
 
Facebook Power Editor: Everything You Need to Know
Facebook Power Editor: Everything You Need to KnowFacebook Power Editor: Everything You Need to Know
Facebook Power Editor: Everything You Need to KnowPCG Digital Marketing
 
Magento Banner Ads Manager User Guide
Magento Banner Ads Manager User GuideMagento Banner Ads Manager User Guide
Magento Banner Ads Manager User GuideMagebuzz
 
Sponsored updates-user-guide-july-2013
Sponsored updates-user-guide-july-2013Sponsored updates-user-guide-july-2013
Sponsored updates-user-guide-july-2013Daniel Howard
 
ExactDrive campaign builder playbook
ExactDrive campaign builder playbookExactDrive campaign builder playbook
ExactDrive campaign builder playbookExactDrive Inc.
 
Brief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersBrief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersNisha Garg
 
The ultimate guide to facebook ads 2019
The ultimate guide to facebook ads 2019The ultimate guide to facebook ads 2019
The ultimate guide to facebook ads 2019charlie carreras
 
Introduction to Google AdWords Ad Extensions
Introduction to Google AdWords Ad ExtensionsIntroduction to Google AdWords Ad Extensions
Introduction to Google AdWords Ad ExtensionsBoom Online Marketing
 
LinkedIn Conversation Ads Getting Started Guide
LinkedIn Conversation Ads Getting Started GuideLinkedIn Conversation Ads Getting Started Guide
LinkedIn Conversation Ads Getting Started GuideBart Spiessens
 
Google Display Network Preparation (Part 1)
Google Display Network Preparation (Part 1)Google Display Network Preparation (Part 1)
Google Display Network Preparation (Part 1)Irshad Shaikh
 

Ähnlich wie Qsg - Serving your first ad (20)

Qsg Ys Revision 1203091910637230 4
Qsg Ys Revision 1203091910637230 4Qsg Ys Revision 1203091910637230 4
Qsg Ys Revision 1203091910637230 4
 
Google adds
Google addsGoogle adds
Google adds
 
Getting started guide - Google
Getting started guide - Google Getting started guide - Google
Getting started guide - Google
 
The definitive guide to Facebook advertising
The definitive guide to Facebook advertisingThe definitive guide to Facebook advertising
The definitive guide to Facebook advertising
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guide
 
Effective Facebook/Instagram Advertisement That works!
Effective Facebook/Instagram Advertisement That works!Effective Facebook/Instagram Advertisement That works!
Effective Facebook/Instagram Advertisement That works!
 
Tutorial adsense
Tutorial adsenseTutorial adsense
Tutorial adsense
 
A Beginner’s Guide to Facebook Advertising
A Beginner’s Guide to Facebook AdvertisingA Beginner’s Guide to Facebook Advertising
A Beginner’s Guide to Facebook Advertising
 
FACEBOOK ADS MANAGER
FACEBOOK ADS MANAGERFACEBOOK ADS MANAGER
FACEBOOK ADS MANAGER
 
Facebook Power Editor: Everything You Need to Know
Facebook Power Editor: Everything You Need to KnowFacebook Power Editor: Everything You Need to Know
Facebook Power Editor: Everything You Need to Know
 
Magento Banner Ads Manager User Guide
Magento Banner Ads Manager User GuideMagento Banner Ads Manager User Guide
Magento Banner Ads Manager User Guide
 
Sponsored updates-user-guide-july-2013
Sponsored updates-user-guide-july-2013Sponsored updates-user-guide-july-2013
Sponsored updates-user-guide-july-2013
 
ExactDrive campaign builder playbook
ExactDrive campaign builder playbookExactDrive campaign builder playbook
ExactDrive campaign builder playbook
 
SNAPCHAT ADS
SNAPCHAT ADSSNAPCHAT ADS
SNAPCHAT ADS
 
Brief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginnersBrief on Pay Per Click (PPC) for beginners
Brief on Pay Per Click (PPC) for beginners
 
The ultimate guide to facebook ads 2019
The ultimate guide to facebook ads 2019The ultimate guide to facebook ads 2019
The ultimate guide to facebook ads 2019
 
Introduction to Google AdWords Ad Extensions
Introduction to Google AdWords Ad ExtensionsIntroduction to Google AdWords Ad Extensions
Introduction to Google AdWords Ad Extensions
 
LinkedIn Conversation Ads Getting Started Guide
LinkedIn Conversation Ads Getting Started GuideLinkedIn Conversation Ads Getting Started Guide
LinkedIn Conversation Ads Getting Started Guide
 
Pptttttt
PpttttttPptttttt
Pptttttt
 
Google Display Network Preparation (Part 1)
Google Display Network Preparation (Part 1)Google Display Network Preparation (Part 1)
Google Display Network Preparation (Part 1)
 

Kürzlich hochgeladen

AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 

Kürzlich hochgeladen (20)

AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 

Qsg - Serving your first ad

  • 1.
  • 2. Concepts: Advertisers & Campaigns 2/13 Page Click here to Add new Advertiser… Advertisers represent the person you are displaying the advertising for. They are also likely to be the people who supplied you with the banners to display. A Campaign represents a set of banners ads and delivery properties. The campaign delivery properties controls include start and end dates, relative campaign priorities, frequency capping and delivery goals. A banner is any creative content that is displayed as an ad. Banners can be in many file formats, including gif, jpg, png, swf (Flash), JavaScript, text, and HTML. Pulling it all together: We will start by creating a new advertiser. Next, we will give that advertiser a campaign. Finally, we will load our image banner ad into the new campaign. Within Openads, advertisers own ad campaigns and supply the banners for each campaign. Real world example: Google Adsense How would these terms apply to a web publisher running Google Adsense ad network ads? Advertiser : “Google” Ad campaign : “Google Adsense campaign” Banner ad : The HTML tag generated by Google Adsense.
  • 3. 3/13 Page Done? Continue to Add new Campaign… Did you know? By setting up unique advertiser you can generate performance reports individually for each of Advertisers. You can even give each advertisers access to login and access their own reports. Add new Advertiser In the Add new advertiser page, enter the Name , Contact and Email for the advertiser. Skip the other fields for this tutorial and click the Next button at the bottom of the page. In the Inventory > Advertisers & Campaigns page, click the Add new advertiser link.
  • 4. 5/13 Page Done? Continue to Add new Banner… Add new Campaign Did you know? Campaign properties can be used to control when your ads are delivered. This makes it easy to set start and end dates for the campaign and to spread out the delivery of impressions over the lifetime of the campaign. Real world example: Direct ad sale How would a publisher use a campaign to run a campaign for a company, CompanyX, who wanted to display advertising for their new movie only for the next month. Advertiser : "CompanyX“ Ad campaign :  "July movie campaign" - set to expire on July 31st Banner ad : A flash animation file In the Add new campaign page, enter the Name for the campaign. Skip the other fields and click the Save Changes button at the end of the page.
  • 5.
  • 6. 7/13 Page Done? Continue to Create a Publisher… Publishers represent websites which you will be displaying advertising on. If you are managing the advertising for one website you will set up a single publisher to represent it. A zone is the place on a website where ads will be displayed. It is typical to define a single zone which represents a common ad placement on all your web pages and other unique zones for special ad placements. Within Openads, publishers represent websites and zones define the places on a website where ads can be displayed. To display your ad campaign you will link it to one or more zones . Pulling it all together : We will start by creating a publisher representing your website. Next, we will define a zone associated with this publisher. Finally, we will link your ad campaign to this zone . To run the banner from your advertising campaign, you must link the banner to the zone. Real world example: Typical blogger website How would these terms apply to a typical blogger who plans to include ads in the sidebar of all pages and also to have a special feature ad on the homepage: Publisher : “My Blog” Zone 1: “Homepage feature” Zone 2: “Run of site sitebar” Concepts: Publishers & Zones
  • 7. 8/13 Page Done? Continue to Create a Zone… Create a Publisher On the Add new publisher page. Complete the basic information fields for the publisher. Skip the rest of the fields and click Next . In the Inventory > Publishers & Zones page, click the Add new publisher link.
  • 8. 9/13 Page Done? Continue to Linking campaign to a zone… Create a Zone Tips and tricks In order to link a banner to a zone the sizes must match. For example, only leaderboard banners can be linked to leaderboard zones. In the Add new zone page: Change the Name Select the Banner zone type Set the size to IAB Full Banner . Skip the other fields and click the Next button. Skip the settings on the Advanced tab and click the Linked banners tab to link your banner to your zone.
  • 9. 10/13 Page Done? Continue to Integrate into Web Pages… Link Campaign to a Zone Tips and tricks In order to link a banner to a zone the sizes must match. For example, only leaderboard banners can be linked to leaderboard zones. In the Linked banners tab, select Link banners by parent campaign and click the arrow. Select your advertiser. The page refreshes with another menu where you can select your campaign. Click the arrow to continue. Your campaign and banner appear in the list of Campaigns linked to the zone .
  • 10. 11/13 Page Done? Continue to Get a Tag for your Website… The Openads admin interface will generate an invocation tag suitable for your website. Typically, the HTML generated is pasted into the template you use for your web pages. In this way the same zone is included on many pages on your website. To include ads on your website you will need to add some special HTML, called an invocation tag , into your website template. Pulling it all together: We will start by generating an invocation tag for our zone and then create a simple webpage to test that ad delivery works. Concepts: Integrate into Web Pages
  • 11. 12/13 Page Did it work? Continue to Next Steps… Get a Tag for your Website In the Invocation code tab, select Javascript Tag from the menu and click the arrow. The tag in the Bannercode box is updated to a JavaScript tag. Copy the tag from the Bannercode box and paste it into your sample HTML page. In your browser, enter the URL of the HTML page. The banner should appear on the page.If this succeeds, paste the tag into your own HTML page and see if it works.
  • 12.