Pete koomen listening to your visitors
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The document discusses the importance of listening to users throughout the development process. It describes the journey of Optimizely from a basic product with few users to one with thousands of daily visitors. Key lessons include finding early users to provide feedback, using analytics to test variations, and continuously experimenting to improve based on user behavior. One experiment on the splash page led to a 40% increase in email captures, volunteers, and fundraising. The takeaway is that listening to and learning from users at each stage helps create the best possible product and drive growth.
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Pete koomen listening to your visitors
- 1. How to listen to your users and why it’s the most import part of entrepreneurship Pete Koomen
- 2. Limited Life Experience + Overgeneraliza>on = Advice -‐-‐ Paul Buchheit
- 3. Caveat: I don’t know what I’m talking about.
- 4. Our Story
- 5. ‘06 ‘07 ‘08 ‘09
- 6. Our Story
- 7. Oct 2009 Oct 2011 50-‐100 3000-‐4000 visitors/day visitors/day
- 10. Listening to your users
- 11. 1. Very early stage Product: barely Users: None
- 12. “My Idea is great!”
- 13. No, it isn’t.
- 14. Our Story
- 15. Our Story
- 16. Our Story
- 18. Find 10 users.
- 19. Use Mocks
- 20. What problem are you solving?
- 21. When/how would they use it?
- 22. How would they find out about it?
- 23. 1. Very early stage 2. Beta Product: basic Users: handful
- 24. Analy>cs are not important.
- 25. Talk to them
- 26. Sell early and oden
- 27. Sell it yourself
- 28. Don’t hire this un>l you see it in the mirror.
- 29. 7 months 1 month 1 day Time to first paying customer
- 30. Take the right shortcuts
- 33. Don’t worry about scaling
- 34. Scaling isn’t just about engineering
- 35. Talk to your users when they leave
- 37. Current plan: Silver To modify your subscrip8on send us a note at support@op8mizely.com
- 38. 1. Very early stage 2. Beta 3. Growth Product: Polish Users: Growing
- 40. Google Analy>cs Kissmetrics Flurry Kontagent
- 41. Always be tes>ng
- 42. Media Bu>on
- 43. Splash page experiment Varia8ons: Bu>on: Media: 1. Sign Up 1. et Involved Image G 2. Learn More 2. amily Image F 3. Join Us Now 3. hange Image C 4. Sign Up Now 4. arack’s Video B 5. pringfield Video S 6. am’s Video S
- 44. Bu>on: “Sign Up”
- 46. Bu>on: “Join Us Now”
- 47. Bu>on: “Sign Up Now”
- 48. Splash page experiment Varia8ons: Bu>on: Media: 1. Sign Up 1. et Involved Image G 2. Learn More 2. amily Image F 3. Join Us Now 3. hange Image C 4. Sign Up Now 4. arack’s Video B 5. pringfield Video S 6. am’s Video S
- 50. Media: “Family”
- 51. Media: “Change”
- 55. Splash page experiment Varia8ons: Bu>on: Media: 1. Sign Up 1. et Involved Image G 2. Learn More 2. amily Image F 3. Join Us Now 3. hange Image C 4. Sign Up Now 4. arack’s Video B 5. pringfield Video S 6. am’s Video S
- 56. Splash page experiment Varia8ons: Bu>on: Media: 1. Sign Up 1. et Involved Image G 2. Learn More 2. amily Image F 3. Join Us Now 3. hange Image C 4. Sign Up Now 4. arack’s Video B 5. pringfield Video S 6. am’s Video S
- 57. Splash page experiment results
- 58. Splash page experiment results
- 59. Splash page experiment results
- 60. Splash page experiment results Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
- 61. Splash page experiment results Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
- 62. Splash page experiment results Email Volunteers Amount Raised Subscriptions Original: 7,120,000 712,000 $143,000,000 +40.6% +2,880,000 +288,000 +$57,000,000 New: 10,000,000 1,000,000 $200,000,000
- 63. 1. Very early stage 2. Beta 3. Growth 4. Success Product: Great Users: Loads.
- 64. Good work; you listened to your users.