Why brand people & Ux people working together is the key to the future of win & an introduction to the notion of LeanBranding as the practice that unites them. (co-presented with Cindy Gallop at LeanUxNYC 2013)

1. People like you working
with people like me.
@ooonie + @cindygallop
Friday, April 5, 13

2. Friday, April 5, 13

3. We wanted flying cars;
instead we got 140
characters.
The Founders Fund Manifesto, by Peter Thiel et al
Friday, April 5, 13

4. you me
Friday, April 5, 13

5. LeanBranding
Friday, April 5, 13

6. user
“me”
developer
designer
engineer
product manager
Friday, April 5, 13

7. “you”
Friday, April 5, 13

8. “you”
those
brand
@!%#&
Friday, April 5, 13

9. “you”
the
@!%#
UX
team
Friday, April 5, 13

10. Friday, April 5, 13

11. via LostInMyMind
Friday, April 5, 13

12. myth tool
narrative & emotion function & value
Friday, April 5, 13

13. inspire enable
Friday, April 5, 13

14. LeanBranding
inspire + enable
Friday, April 5, 13

15. Everything is
user experience.
Everything is
branding.
Friday, April 5, 13

16. #1
BE SMART ENOUGH
TO BE STUPID.
BE STUPID
ENOUGH TO WIN.
FAKE GRIMLOCK
from Win Like Stupid 03.13.2013
Friday, April 5, 13

17. Friday, April 5, 13

18. No one will ever pay for
porn.
As said by absolutely everyone.
Friday, April 5, 13

19. We are going to fine well
f@#king show you.
Cindy + Oonie + Corey + Sarah
Friday, April 5, 13

20. Friday, April 5, 13

21. When I watch porn, I
want to have a wank.
When I watch your
videos, I want to have
sex.
Anonymous male MLNP.tv member
Friday, April 5, 13

22. In order to predict the
future, you have to
invent it.
Alan Kay
Friday, April 5, 13

23. People like you working
with people like me is the
future of win. I design for
gods, dahling!
love,
@ooonie + @cindygallop
Friday, April 5, 13