VELIXA Company Brochure:pdf final crown 8:16:13- copy

Corporate and Product
Overview
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Velixa Cosmeceuticals Inc. | New York | 646.374.4960 | velixa1@gmail.com |velixa.com

TM

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Why Velixa?
Women have myriad choices as to high-end
skincare products. Why should they choose
“Velixa”? The memory of a star-crossed love
deﬁnes the soul of the company. Product

press

packaging highlights our signature violet, a
sensuous color that accentuates the mystique of
our brand, customers are emotionally stirred by
Velixa do to their innate nature.

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Our Velixa app. is available for iPhone, iPad and Android. It is entertaining,
informative and a convenient way to order our products.

press

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Who is Velixa
Velixa is a visionary skincare company dedicated to the quality,
luxury and science of facial enhancement.
Formulated by some of the world’s most esteemed
dermatologists, plastic surgeons and skincare experts, Velixa’s
unique products blend advanced anti-aging technology with
powerful antioxidants, peptides and nourishing plant nectars.
Controlled in vivo biometric studies consistently establish that
Velixa’s innovative products successfully reduce the appearance
of fine facial lines and wrinkles for a more luminous and
youthful looking complexion.

About our Products
Velixa offers a broad palette of luxury skincare products. We
specialize in therapeutic formulas that lessen the visible signs of
aging and give skin a vibrant, healthy glow. Velixa products have
no harsh or irritating ingredients and effortlessly complement a
woman’s existing skincare regimen without changing her daily
routine.

“As a skin care enthusiast,
I've tried some of the best
brands. Velixa is in a class by
itself. In the first week, I
could see a difference in the
quality of my skin; it seemed
more radiant and (dare I say!)
youthful-looking. I love this
product line.”
— Jill S., Chicago IL.

“I work in the skincare
industry...The whole line of
Velixa is phenomenal. Fine
lines are reduced and my skin
feels firmer with an overall
youthful glow. Highly
recommended! ”
— A.P.V., Beverly Hills, CA

Many of our specialty products provide effective, non-greasy
moisturizing. A variety of our formulas are designed to work
exceptionally well under makeup. We also fulfill private orders
for dermatologists.

Our Legacy
Velixa products are deeply influenced by founder John Allen
Orofino’s devotion to the memory of a remarkable woman
named Velaia. Determined to create a lasting tribute to his
beloved partner, John Allen founded the skincare company
Velixa. The$“V’’$refers$to$Velaia,$while$the$balance$of$the$letters$

rhymes$with$“elixir”,$a$magical$concoction$for$prolonging$life.$

Founder & CEO
Velixa’s founder and CEO, John Allen Orofino, brings 20 years of
manufacturing, branding and marketing experience in the
cosmeceutical industry to this venture. His extensive
background can be traced back to his family’s 25-year-old
business, Crosstex International, which earned the reputation of
being the fastest growing manufacturer of quality healthcare
products throughout the world. Presently, Crosstex is a whollyowned subsidiary of Cantel Medical Corp.
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Co-op advertising
Co-op advertising refers to an agreement between a
manufacturer and a retailer to share advertising costs.This can
include in-store displays, catalog placement, promotionals/
giveaways and staff training.
The traditional goal of co-op advertising programs is to drive
customers to local merchants to buy the manufacturers
products. Beauty retail stores such as Sephora expect their
merchants to have a significant in-store advertising budget.
Co-op advertising sells the product. It helps foster relationships
with a particular distribution channel. It also helps build the
brand in a personal way by engaging with the customer.

Assembling a qualified sales
team requires training
experienced skin care
professionals to be fluently
familiar with Velixa’s products.
They will discern the special
needs of the individual

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Word-of-Web & Viral Marketing Campaigns
Creating a "buzz" on the Web is always a challenge. The best campaigns use word-of-mouth and written
testimonials to recommend a particular site. To boost traffic to velixa.com, we will continue to use a variety of
techniques: online press releases, announcement sites, hot site/cool link reviews, award site submissions,
newsgroups, public and opt-in list-servers, viral marketing, and chat room conversations.

Marketing and advertising summary
To maintain our brand image and a high level of awareness of

Velixa has appeared on:

Velixa products among our target audience, we follow the strategic
marketing plan below:
Online advertising (site optimization for marketing awareness,
custom search engine submissions, link campaigns ETC.)
Co-op advertising and in-store support featuring: placement in
store catalogs, in-store events
Social media -Facebook and Twitter promotion
Interaction with select inﬂuential beauty bloggers
Print advertising (popular beauty magazines such Allure and
Cosmopolitan ETC.)
Media and press events
Developing apps for iPhone and Droid

Did you know?
BuzzFeed (buzzfeed.com) is the leading social news organization.
Founder Jonah Peretti says that “the future of online advertising is
not in banner advertising, but instead in branded and sponsored
content that is shareable on social sites.” He spoke about the
power shift in media. Peretti believes that making content that
people want to share is how advertisers are going to endear
themselves to brands.
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Who is the Velixa target market? And how do we plan to reach it?
The Velixa Audience: Proﬁle
The Velixa woman is discerning and motivated. She is between the ages of 31 and 51+ and is likely to have
earned a college degree. She appreciates and understands the unique value of quality products.
Our strategy is to enlighten her to a particular Velixa product. She could then add this specialty product into her
existing daily routine. After experiencing other Velixa formulas, we hope that she will become a devoted fan.

Demographics
Average household income: $100K to $150K+ (upscale clientele); Consumer age: 31 to 51+ yrs.; Core targeted
customer age 31 to 47 yrs.
Gender

Marital Status

Race
Afr. Am.
5%
Asian
5%
Hispanic
20%

Men
10%
Single - never married
30%
Married or divorced
70%

Women
90%

Education level

Caucasian
70%

Did you know?
Core target
market

20% of Americans have a household income
of $100K plus, which represents 70% of
total US consumer wealth.
Source –Mintel Beauty Retailing
Report

Household income

What about men?
Most of Velixa’s products are fragrance-free
and suitable for both men and women.
However, some of our products have
aromatherapy elements with feminine notes
that may be more appealing to women. We see
great potential in men’s anti-aging skincare
products, and the development of a men’s line
is in our future plans.

The information on this page was determined by our online sales, Facebook “likes” and by observing the demographics of 3 of our future
competitors (Clarins, Sk-II and La Prairie) NPD.com, a leading beauty market research company was also a source.
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The Science Behind Velixa
We are sensitive to a woman’s desire for youthful,
vibrant, healthy skin. Velixa conducts extensive
product tests to verify the efficacy of our formulas. We
follow strict scientific protocol; all active and inactive
ingredients undergo systematic lab testing. In
addition, Velixa consults with dermatologists, plastic
surgeons and cosmetologists to develop formulas that
combine advanced scientific research with natural
elements.

Complete Product Testing
Our cGMP- compliant and FDA - registered
factory utilizes the latest in technological
equipment in manufacturing our products, while
maintaining the highest standards of quality. All
our products are mixed, filled, capped, labeled,
coded and wrapped under rigid quality control
guidelines.

It is important to us that our in vivo studies
definitively show that consumer subjects notice a
marked improvement in the appearance of their
complexion. Likewise, samples are often provided to
client focus groups for assessment and feedback, with
the aim of achieving higher quality products and safer
formulations.

Product Standards Assurance
All Velixa products are designed and manufactured in
the United States by Ecocert-certified manufacturers
under strict FDA compliance and with full
compatibility testing. We have taken meticulous
measures to make certain that our products maintain
the highest quality and safety protocols and are
cruelty-free.

Exclusivity: Only From Velixa
Our lab continually gathers detailed scientific
knowledge on raw materials and their effectiveness to
improve and expand our product lines and
formulations. We are excited to be working diligently
with a team of top New York City dermatologists to
develop new, exclusive complexes that combine the
collagen-building power of biometric peptides with
pure forms of a select group of simple, natural
elements to calm irritation and nourish the skin for a
radiant, healthy complexion.

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Velixa manufactures and distributes more than 50 products. Combination
packages are available to retailers at discount prices.

Velixa products purchased from authorized retailers or on velixa.com are backed by
an unconditional 30-day money-back guarantee.
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Not just a skin care triumph…

It’s a love story

VELIXA®, an advanced skin care therapy company headquartered in New York City, launched its Youth
Enhancement Series – their latest innovation in skin care science.
The company boasts a unique and inspiring back-story, based on a true-life romance between its founder,
John Allen Oroﬁno, and a remarkable woman who co-originated the skin-enhancing formulas.
Mr. Oroﬁno met the beautiful Velaia during a chance meeting in a Venice, Italy museum. Together, they
focused on the overriding facial concerns shared by most women. His vocation soon became her obsession;
the two of them fantasized longingly about discovering the Fountain of Youth, before unmerciful fate led to
her premature death.
Bereaved, John Allen was determined to create a lasting tribute to her by working with some of the world’s
most esteemed dermatologists and plastic surgeons and ultimately, creating a company called VELIXA. The
“V” represents Velaia and the “elixa” alludes to the elixir of life.

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Environmental/Social responsibilities
More than ever today, savvy and conscientious consumers
demand societal and environmental accountability from the
companies behind the brands they buy. Certainly, Velixa is
committed to responsible product development, fair-trade
protocol, and eco-friendly packaging.

Charity
From our inception, Velixa has maintained a commitment to
donate at least 10% of revenue earned from website sales to
impactful nonproﬁt organizations, including New York
Restoration Project, United Nations International Fund for
Women, Operation USA, The St. Jude Children’s Fund and
Broadway Barks.

“I began using Velixa's
“Wrinkle Treatment Serum”
two weeks ago and WOW!
My skin looks and feels
healthier. My wrinkles
have softened and are less
noticeable. I look younger
and rested. Thank you
Velixa! ”
— Silvia J., Paris

Ethical Conduct
Our business code of ethics is clearly illustrated by our
advertising. All publicized claims are based on proven
performance and data, and are consistent with the “Velixa
image.”

Transparency
Consumers will always have prompt access to product
information. Customer satisfaction is of utmost importance
and we have effective mechanisms to address any and all
complaints.

Distribution
We maintain that an efficient distribution network is essential.
Our inventory is stored at our drop-ship company and all
products can be dispatched anywhere across the globe at a
moment’s notice.

Customer Shipping
All orders are shipped on business days. Business days are
Monday-Friday, excluding Federal holidays in the United
States. All standard shipping is free (restrictions apply).

Product orders
The processing time for orders of each product is typically
within one week for up to 100 units per product and three
to four weeks for orders up to 3000 units per product.

“The consumer isn't a moron;
she is your wife. You insult
her intelligence if you assume
that a mere slogan and a few
vapid adjectives will persuade
her to buy anything. She
wants all the information you
can give her.” David Ogilvy

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Looking Forward: Our Plan
What’s next for Velixa? Our ongoing mission is to develop innovative,
clinically proven and competitively priced formulas that make a clear
difference in skin care. Company objectives include strategic expansion
through additional retail channels to deepen our reach across target
audiences worldwide.
Long-term market plans extend to: Europe, China and Japan.

Also, it entails, major shopping networks around the globe,
such as QVC, HSN, ShopNBC, The Shopping Channel (CAN),
TVSN (AU), QVC/UK, Ideal Network andQVC Germany (HSE) ETC.
Specialty Retail: SpaceNK, Planet Beauty, Pure Beauty,
BlueMercury, CosBar, Ulta, Henri Bendel, Fresh Fragrances Beauty
Bar, Nordstrom, Saks Fifth Avenue and Neiman Marcus.

“I love using Velixa
products, I am a devoted
fan. I have tried almost
every skincare brand there
is. Velixa Wrinkle
Correction Cream leaves
my skin soft and smooth
with just one application.
After a few weeks my skin
look younger and healthier.
I will be using their
products for the rest of my
life I highly recommend
this line!”
— Grace, New York

Did you know?
Among the ﬁrst venues to carry Velixa’s luxury products were The Peninsula Hotels, exclusive 5-star
luxury properties with worldwide acclaim.
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LEGAL
To help ensure quality control, Velixa products are distributed and sold exclusively at velixa.com and by
authorized distributors, retailers and physicians. If you obtain Velixa products from any source other than
velixa.com, an authorized distributor, retailer or physician, you will do so at your own risk and any Velixa
guarantee may be voided. If you have any doubt about whether a particular retailer or distributor is
authorized in the United States, Canada, Latin America and the Caribbean, please contact us at
info@Velixa.com
The Velixa name and trademark, and Velixa's registered product names, images and packaging are
protected from unauthorized use by the copyright and trademark laws in the USA and abroad. You are not
granted any right to use, and may not use any of Velixa copyrights and trademarks; however, you may
download material from our web site solely for non-commercial personal use by you. No part of our web
site, including, without limitation, the text, designs, graphics, photographs and images may be copied,
reproduced, republished, uploaded, re-posted, modified, transmitted, distributed or otherwise used in any
way for any non-personal, public or commercial purpose without the prior written consent Velixa.
This brochure is intended for informational and entertainment purposes only. It is not intended to provide
medical or any other information or advice.
Velixa Cosmeceuticals Inc. uses reasonable efforts to include only accurate and up-to-date information
on its brochures, corporate PDFs and its web site. Velixa makes no representations or warranties
concerning such information and assumes no liability for errors or omissions therein. Velixa reserves the
right to change the information included in, and content of, this PDF/ brochure, including these terms and
conditions of use, without prior notice Velixa is not responsible for the content of PDF/ brochure, including
any web sites linked to this velixa.com.
VELIXA COSMECEUTICAL’S INC. IS NOT LIABLE FOR ANY DIRECT, INCIDENTAL, CONSEQUENTIAL,
INDIRECT OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THIS BROCHURE. THIS
BROCHURE IS MADE AVAILABLE "AS IS" WITHOUT ANY EXPRESS OR IMPLIED WARRANTY OF
ANY KIND INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE.
VELIXA ® is the registered trademark name of Velixa Cosmeceuticals Inc. (New York, NY 10021)
- doing business as: Velixa and Allen Cosmetics.

VELIXA ® IS REGISTERED IN 9 COUNTRIES.

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Notes:

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®

www.velixa.com

EVERY BRAND HAS A STORY…

Velixa Cosmeceuticals inc.
1385 York Ave. STE 30D, New York,NY. 10021
(646) 374 4960 Phone (917) 797 4975 Cell (888) 665 2747 Fax
VELIXA ® IS REGISTERED IN 9 COUNTRIES.
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VELIXA Company Brochure:pdf final crown 8:16:13- copy

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VELIXA Company Brochure:pdf final crown 8:16:13- copy