Thoughts on building an audience with new media. A non-profit organization requested me to expose its potential for them. It may also apply to you: simply substitute "you" by your name, brand, or organization.

1. You.tv
Building an audience by aggregation and seeding
by Oriol Pascual - oriol.tv

2. Have you seen this?
Video

3. Conversation Starter
Video

4. Long-tail conversation
Social meetings, coffe corner, personal foto
albums
Youtube, Flickr, private blogs, emails

5. Outline
• What’s the value of conversations?
• How you keep track?
• You.tv

6. Value of Conversation
Free expresion
Spontaneous, real, honest
Describes real concerns of the audience

7. Why does it start?
Easy acces + broad distribution
Entails proximity
Engaging!

8. Keep track
Aggregation
empowers the value of conversation

9. Maximize value
Seeding
the conversation

10. Aggregation
+
seeding
=
engaged audience

11. You TV

12. Value-chain
Volunteers
Investors You Media
Society

13. One-stop sharing
Video
Twitter Flickr
responses
Content
video-text-pics
e-mail

14. Aggregating Tools
Live video + TV station Mogulus
Archived video Blip.tv,YouTube
Micro-blogging Twitter, Jaiku

15. Learning Curve
audience-generated
Engagement content
seed with own
production
aggregate
existing content
Time

16. What’s for them?
Actor Value
Volunteers Sharing experiences
Investors Performance indicator
Media Genuine source of info
Society Get to know you

17. What it is for you?
Strong engagement with the audience
Get to know what matters to them

18. What does it take?
Platform www.you.tv - web developer
Aggregation tools account sign-in
Seeding content creation - production team

19. Do it!

20. Oriol Pascual
oriol.tv
oriol.pascual@gmail.com