Research proposal inviting artists, scientists, and academics to explore the relation between pop culture, sustainability & innovation.
The proposal focuses on four areas:
1. Interpreting sustainability
2. Greening of pop culture
3. Future nature
4. User-centered sustainability
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2. Layout
• Pop culture makes
everyone an artist
• Synergies between
art & sustainability
• Opportunities for
art, science, &
academia
Sustainable Dance Floor
21. Role of the pop artist
• Interpreting science & hard data into
feelings, experiences & visions
• Contributing to awareness creation &
public debate
• Innovating & pushing the boundaries
of the established
33. 1. Interpreting
sustainability
• Rationale: sustainability is hard to
grasp, understand & feel
• Goal: translate environmental data into
artistic representations
• Data: energy, CO2, waste, footprint
• Example: expressions of energy
consumption
36. 2. Greening pop culture
• Rationale: pop culture can be more
sustainable
• Goal: Explore synergies between
sustainability & pop culture
• Examples: Sustainable Dance Club,
Green Graffiti
42. 4. User-centered
sustainability
• Rationale: a lot is known on how to
make products greener, but little about
how green attributes are perceived by
users
• Goal: understand how users perceive
different dimensions of green
• Example: product semantics (pdf)
43. 4 themes
1. Interpreting sustainability
2. Greening pop culture
3. Future nature
4. User-centered
sustainability
Flickr Photo by Dvortgirl
44. Defining the
Sustainability
interdisciplinary
field combining
sustainability, ?
innovation & pop Innovation Pop culture
culture
45. research opportunities
• How is sustainability & innovation
influencing pop culture?
• Under which circumstances does
sustainability drive innovation in pop
culture?
• What is the role of the professional pop
artist in sustainable innovation?