How to make a Digital Signage application efficient with Queue Management System. Forget the queuing and ineffective advertising. Control your customer flow and reach your target audience with targeted content.
Efficient Digital Signage With Queue Management System
1. Increasethe efficiency of your Digital Signage with Queue & Customer Management System KioskComSelf-Service Expo London – September 30-October 1, 2009
4. THE REASON Whya Digital Signagebecomesunefficient? Lack of motivation, toomany oronlya fewimpulses 1 Lack of targetedcontent fortargetedaudience 2 Effects, resultsarenot measured and immediatemeasuresarenottaken. 3 04
5. THE SOLUTION Howtomake a Digital Signageefficient? 1 Motivateyourcustomertowatch! Delivertargetedcontenttoyour audience! 2 Measuretheeffects , takeimmediate actions and makestrategicaldecisions! 3 The solution: Queue & Customer Management System 05
6. MAIN COMPONENTS Statistics & Administration Software Management Marketing Sales IT Central display or Plasma/LCD Main server Counterdisplays Desk No.1. Desk No.2. Desk No.X. Ticketdispenser HW or SW Terminals 06
7. HOW DOES IT WORKS? The customerenters intotheBranchor Customer Service area … … and select a service by touchingthescreenor pressing a button … … thentakethe printed ticket. 07
24. aboutsales and workforceefficiencyAs a resultcantakeimmediateactions and areabletomakestrategicaldecisions inSales/Marketing/HR/Finances/Investments. 12
25. BENEFITS OF THE CLIENTS Whatdidthecustomerssays? „ I hatequeuing! This is a differentway of waiting” „ I don’tspeak English verywellbut here I canusetheservicesinmyownlanguage and I am directedalwaysto a cashierwho speaksittoo.” „ I havesent a text messagetomybranch tomake a pre-registration. It’sthatsimple. I willneverspendmylunchbreakinthe bank again.” „ I wasalwaystreatedlike a valuedcustomer. Withthe VIP management policy now I get even more.” 13
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28. DIGITAL SIGNAGE INTEGRATION Information kiosks Indoor and outdoor Digital posters Central management/Monitoring /Statistics Media Management Server Cashier/Clerk Indoor central displays Interactive window display 15
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30. RAIFFEISEN BANK: CASE STUDY How thesolution was implemented? Phase 1 : 2004-2009 Installation of Queue & Customer Management Systems in 160 branches Phase 2 : 2009 Installation of Digital Signage Systems incooperationwith Cisco in 70 branches IMPROVE the CustomerServices CONVERT into a SalesPoint 17
31. RAIFFEISEN BANK: CASE STUDY Benefitsof thesolution MOTIVATION : Asthecustomersfollows the flow of theticketnumbers, they’llfollow themediacontent. 1 TARGETED CONTENT : The mediaplaylistcan be overwrittenaccordingtothe most selectedservices. 2 MEASURED EFFECTS : The successcan be measuredthroughthevariousstatistics providedbythesystem. 3 18
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38. AWARDS Deloitte Technology Fast 50 CE – 2006,2007,2008 Deloitte Technology Fast 500 EMEA – 2007,2008 CE – Central Europe EMEA – Europe, Middle East, Africa 21
40. SOME OF OUR CUSTOMERS 23 *Each logo is a registered trademark of it’s own company.
41. WHY THE ONLINET SOLUTION ? NO MORE QUEUE NO MORE INFORMATION LOST NO MORE WRONG DECISIONS MORESATISFIED CLIENTS MOREACCURATE STRATEGY MOREPROFIT 24
42. Informationin a touch AnyQUESTIONS ? THANK’S FOR YOUR ATTENTION ! LaszloPenzes Onlinet System Technologies Ltd. UK 0796 8489261 laszlo.penzes@onlinet.co.uk www.onlinet.co.uk