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• Happy City Overview
               • Goals
               • Event details




Strictly Confidential – Do Not Distribute   2
Happy City overview

• Hot Game on ZingMe
• A30: 3.009.184
• Game play: Building – Decorating Your
  Dream City




Strictly Confidential – Do Not Distribute         3
Strictly Confidential – Do Not Distribute   4
Goals


Increase brand awareness

Increase Zing Phone Impressions appear
in Happy City




Strictly Confidential – Do Not Distribute   5
“Decorate Fall City, Get Zing Phone”
                                            Duration: 17/11/2011 – 11/12/2011


Strictly Confidential – Do Not Distribute                                       6
Overview Zing Phone event
                                                             Collect Zing
                                                             Phone card
                                                            from friends

                                Set up e-                                               Exchange
                               Store                                                    Zing Phone
                               (Zing Phone                                              card to
                               store)                                                   receive items




                       Top 3 the
                       most
                                                                                              Decorate Fall
                       beautiful fall
                                                                                                 Cities
                       cities get big
                       reward




                                                                            Top 10 the
                                             All of users                   most
                                                 Vote                       beautiful fall
                                                                            cities


Strictly Confidential – Do Not Distribute                                                                     7
Task 1




 Strictly Confidential – Do Not Distribute   8
Set up
                                                Finish task 1,
e-store                                         Get reward




                          Take money
                          from e-
                          store, getting
                          Zing Phone
                          items




    Strictly Confidential – Do Not Distribute                    9
Notice about Zing Phone store appears
   when each user login Happy City
                                            Ask Friends
                                            Zing Phone
                                             Cards on
Finishing                                    their wall
the first task, Zing Phone stores
appears . Users can
exchange six items from the
Zing Phone store. To do this,
users must raise friends to give
them Zing Phone cards by
announcing on – Do Not wall
   Strictly Confidential their Distribute                 10
Feed wall

Users wants to ask their friends for Zing Phone Card




                                              User click on feed on friend’s wall also receive
                                                              Zing Phone card




  Strictly Confidential – Do Not Distribute                                                 11
Collecting all Zing Phone Cards, users starts to exchange Zing
Phone and receive items




      Turkey = 20 cards                        Barber shop = 80   Farmers Market =
                                                    cards            100 cards




                                                 Fall Mansion =     Harvest Table =
     Fall House = 150 cards
                                                   250 cards          350 cards
   Strictly Confidential – Do Not Distribute                                         12
After Collecting fall items, users can
    decorate their city with fall themes




Strictly Confidential – Do Not Distribute    13
Vote for fall city contest is the task of all users




Strictly Confidential – Do Not Distribute             14
Users can vote for 01 of the 10 most beautiful cities in game
with Zing Phone interface Pop - up




Strictly Confidential – Do Not Distribute                       15
Transition effects make the experience as
using real Zing Phone




 Strictly Confidential – Do Not Distribute   16
Strictly Confidential – Do Not Distribute   17
Vote for the most beautiful fall city
Strictly Confidential – Do Not Distribute                                           18
Rewards of Fall City Contest




Strictly Confidential – Do Not Distribute        19
Rewards of Fall City Contest




Strictly Confidential – Do Not Distribute   20
Rewards of Fall City Contest




Strictly Confidential – Do Not Distribute    21
Contact




http://open.zing.vn   22
Q&A
  http://open.zing.vn

           – Hoàng Hường
                      • huonght@vng.com.vn
                      • T: (08) 3 866 4666 (ext.1042)
                      • M: (+84) 01636 936 936



http://open.zing.vn                                     23
Strictly Confidential – Do Not Distribute   24

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Branding zp in happy city

  • 1.
  • 2. • Happy City Overview • Goals • Event details Strictly Confidential – Do Not Distribute 2
  • 3. Happy City overview • Hot Game on ZingMe • A30: 3.009.184 • Game play: Building – Decorating Your Dream City Strictly Confidential – Do Not Distribute 3
  • 4. Strictly Confidential – Do Not Distribute 4
  • 5. Goals Increase brand awareness Increase Zing Phone Impressions appear in Happy City Strictly Confidential – Do Not Distribute 5
  • 6. “Decorate Fall City, Get Zing Phone” Duration: 17/11/2011 – 11/12/2011 Strictly Confidential – Do Not Distribute 6
  • 7. Overview Zing Phone event Collect Zing Phone card from friends Set up e- Exchange Store Zing Phone (Zing Phone card to store) receive items Top 3 the most Decorate Fall beautiful fall Cities cities get big reward Top 10 the All of users most Vote beautiful fall cities Strictly Confidential – Do Not Distribute 7
  • 8. Task 1 Strictly Confidential – Do Not Distribute 8
  • 9. Set up Finish task 1, e-store Get reward Take money from e- store, getting Zing Phone items Strictly Confidential – Do Not Distribute 9
  • 10. Notice about Zing Phone store appears when each user login Happy City Ask Friends Zing Phone Cards on Finishing their wall the first task, Zing Phone stores appears . Users can exchange six items from the Zing Phone store. To do this, users must raise friends to give them Zing Phone cards by announcing on – Do Not wall Strictly Confidential their Distribute 10
  • 11. Feed wall Users wants to ask their friends for Zing Phone Card User click on feed on friend’s wall also receive Zing Phone card Strictly Confidential – Do Not Distribute 11
  • 12. Collecting all Zing Phone Cards, users starts to exchange Zing Phone and receive items Turkey = 20 cards Barber shop = 80 Farmers Market = cards 100 cards Fall Mansion = Harvest Table = Fall House = 150 cards 250 cards 350 cards Strictly Confidential – Do Not Distribute 12
  • 13. After Collecting fall items, users can decorate their city with fall themes Strictly Confidential – Do Not Distribute 13
  • 14. Vote for fall city contest is the task of all users Strictly Confidential – Do Not Distribute 14
  • 15. Users can vote for 01 of the 10 most beautiful cities in game with Zing Phone interface Pop - up Strictly Confidential – Do Not Distribute 15
  • 16. Transition effects make the experience as using real Zing Phone Strictly Confidential – Do Not Distribute 16
  • 17. Strictly Confidential – Do Not Distribute 17
  • 18. Vote for the most beautiful fall city Strictly Confidential – Do Not Distribute 18
  • 19. Rewards of Fall City Contest Strictly Confidential – Do Not Distribute 19
  • 20. Rewards of Fall City Contest Strictly Confidential – Do Not Distribute 20
  • 21. Rewards of Fall City Contest Strictly Confidential – Do Not Distribute 21
  • 23. Q&A http://open.zing.vn – Hoàng Hường • huonght@vng.com.vn • T: (08) 3 866 4666 (ext.1042) • M: (+84) 01636 936 936 http://open.zing.vn 23
  • 24. Strictly Confidential – Do Not Distribute 24