We’re used to social media being ubiquitous--but on a tennis court, and during a match? One thing to consider is that any news--in this case about the tennis Tweet--can and will usually push off the other good information from the first page of Google’s search page, and this impacts your online reputation. Online reputation management by Recover Reputation www.recoverreputation.com

1. Online Reputation Management:
Tennis Player Tweet During Match
Impacts Athlete's Online
Reputation
Online Reputation Management:
Tennis Player Sergiy Stakhovsky Tweet During Match
Impacts Athlete's Online Reputation
Recover Reputation
www.recoverreputation.com
Steven W. Giovinco

2. We’re used to social media being ubiquitous
But on a tennis court during a match?

3. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online ReputationThe staid rules of tennis, and
maybe even those of common
sense, were challenged.

4. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Sergiy Stakhovsky, a 27-year-old Ukrainian
player, challenged a call during the French
Open 2013.

5. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 He ran to the sideline, grabbed his mobile
phone, and tweeted a shot of the disputed call
to his followers.

6. Sergiy Stakhovsky


7. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 The application of
social media used by
an athlete during an
actual event is new.

8. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 He attempted to prove that he was right as it
happened live, during a tournament.

9. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Many athletes use
social media to:
– Connect to their fan
base
– Stay in touch and
engage with thousands
or even millions of
followers quickly.

10. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 But back to Sergiy Stakhovsky
– Should he have sent this tweet?
– How does this impact his online (and offline, for that
matter) reputation?

11. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
Running off court to get a phone and
taking a picture of a disputed call could
be considered passive-aggressive.

12. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 What could it accomplish during the
game itself?
 Could it change the outcome in anyway?

13. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Searching for Sergiy Stakhovsky now:
– The top three links are about this incident

14. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Is this the kind of thing an athlete or anyone
would want to be associated with, long term?

15. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Remember--an online reputation stays online
usually “forever.”

16. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Could a tweet
impact Sergiy
Stakhovsky;s
future?

17. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Maybe a potential sponsor wants a slightly
“bad boy” image, and Sergiy Stakhovsky
would fit the fill.
 BUT, maybe a sponsor would be turned off by
his actions.

18. Online Reputation Management: Tennis Player Tweet
During Match Impacts Athlete's Online Reputation
 Any news can and will usually push off the
other good information from the first page of
Google’s search page.
 This impacts your online reputation

19. About Recover Reputation
 Boutique online reputation firm,
focused on professionals
 20+ years IT, writing experience
 Personal, hands-on approach
Steven W. Giovinco
Owner
Recover Reputation

20. Recover Reputation
 Questions for Steven W. Giovinco?
 Connect!
 Call 347-421-7598
 Email steve@recoverreputation.com