Steven W. Giovinco of Recover Reputation, a leading online reputation management and repair firm, chooses three key business trends for 2013 that will generate more leads and more business.

1. Three Crucial Online Business Trends for 2013
• Three essential online business trends for
2013
www.recoverreputation.com
Recover 347-421-7598
Reputation

2. Three Crucial Online Business Trends for 2013
• Why they are important:
– Generate more leads
– Get more business
www.recoverreputation.com
Recover 347-421-7598
Reputation

3. Three Crucial Online Business Trends for 2013
• Three essential online business trends for
2013 are:
– Online reputation management
– Online content marketing
– Online video marketing
www.recoverreputation.com
Recover 347-421-7598
Reputation

4. Three Crucial Online Business Trends for 2013
• How did the trends develop?
– Revolve around a company’s online
presence.
– More customers and clients searching and
looking online
www.recoverreputation.com
Recover 347-421-7598
Reputation

5. Three Crucial Online Business Trends for 2013
• Why online trends are important
– Drive lead development
– Important for sale strategies
– Engage with user
www.recoverreputation.com
Recover 347-421-7598
Reputation

6. Three Crucial Online Business Trends for 2013
• Online Reputation Management and
Repair
– 2012 brought awareness about the
importance of online reputations and that
online reputations could be repaired
www.recoverreputation.com
Recover 347-421-7598
Reputation

7. Three Crucial Online Business Trends for 2013
• Online Reputation Management and
Repair
– 2013 will see online reputation management
and repair become more important to day-to-
day business
www.recoverreputation.com
Recover 347-421-7598
Reputation

8. Three Crucial Online Business Trends for 2013
• Online Reputation Management and
Repair
– Review Sites
• Yelp, Amazon and other review sites gained more
users and importance.
www.recoverreputation.com
Recover 347-421-7598
Reputation

9. Three Crucial Online Business Trends for 2013
• Online Reputation Management and
Repair
– Important for business
• Professionals and small- to medium-sized
businesses will focus on online reputation
management
• Will be regular part of doing business
• Will be a major focus of lead generation process to
close sales.
www.recoverreputation.com
Recover 347-421-7598
Reputation

10. Three Crucial Online Business Trends for 2013
• Online Reputation Management and Repair
– How it will be used
• Word of mouth recommendations will continue to be
important
• Will be supplemented with developed online reputations
• Potential clients will use mobile or local searches looking for
professionals such as doctors, lawyers, dentists, financial
advisors, etc.
• Clients will check their online presence, reviews and search
results before deciding to work with them
www.recoverreputation.com
Recover 347-421-7598
Reputation

11. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– Why the change?
• Recent and anticipated continued shifts in
Google searches
• Search engine optimization techniques have
been forced to change drastically
• The old way of SEO cannot be the main focus
of driving traffic and generating business leads
www.recoverreputation.com
Recover 347-421-7598
Reputation

12. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– In 2013, content will be king
www.recoverreputation.com
Recover 347-421-7598
Reputation

13. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– What is online content marketing?
• Generating good information
• Fresh and timely
• Targeted writing
www.recoverreputation.com
Recover 347-421-7598
Reputation

14. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– Where is online content marketing used?
• Blogs
• Articles
• Press releases
• Web site text
www.recoverreputation.com
Recover 347-421-7598
Reputation

15. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– Posting pure promotional announcements
or general information is less important
– Could even be a liability in 2013.
www.recoverreputation.com
Recover 347-421-7598
Reputation

16. Three Crucial Online Business Trends for 2013
• Online Content Marketing
– Results
• Best way to generate site traffic
• Get more leads
• Connects with users
• Develops a positive online reputation
www.recoverreputation.com
Recover 347-421-7598
Reputation

17. Three Crucial Online Business Trends for 2013
• Online Video Marketing
– Essential to business development
– Will rise as the explosion of video online
continues
www.recoverreputation.com
Recover 347-421-7598
Reputation

18. Three Crucial Online Business Trends for 2013
• Online Video Marketing
– Video in 2013 will be used more by
professionals and businesses
– Builds a great online presence
– Static “talking heads,” will be substituted
by engaging but brief video tailored to
solving a specific problem for the client or
user.
www.recoverreputation.com
Recover 347-421-7598
Reputation