SlideShare ist ein Scribd-Unternehmen logo
1 von 4
Downloaden Sie, um offline zu lesen
AUGUST 2011 BUSINESS NEWSLETTER




News Online Xchange
AUGUST 2011 ISSUE




 News Online Xchange (NOX) is the o cial monthly business newsletter of New Media Services Pty. Ltd. It
 serves to give up-to-date information on the products and services under the NMS brand, as well as
 news involving the Web and Mobile industries.


                                                                                                     instant messaging
                                                                                   Short Message Service (SMS)

                                                                                          electronic-mail
                                                                                                              web to mobile
                                                                                              A simple case study on the integration of
 Customer Care Goes Mobile                                                                    SMS-based live chat and customer care.

      The Objective
      XYZ Company, a travel products and services provider wanted to leverage the exponential growth of the
      mobile medium and deploy an easily accessible and easy-to-use mobile platform to further ensure
      seamless communication with its customers.
                                                                                                     Global Mobile Data Traffic Forecast by Region
       2010         8
                                                                                                                          92% CAGR 2010-2015
                                                                                      Petabytes per Month
       2011         22                                                                7,000
                                                                                                                                                5.5%    Central & Eastern Europe
                                       (PB per month)                                                                                           6.2%
                                                                                                                                                7.8%
                                                                                                                                                        Middle East & Africa (MEA)
       2012               54                                                                                                                    9.2%
                                                                                                                                                        Latin America (LATAM)

                                                                                                                                                15.7%   Japan
       2013                      131
                                                                                      3,000
                                                                                                                                                        North America (NA)

                                                                                                                                                26.3%   Western Europe (WE)
       2014                                        215                                                                                                  Asia - Pacific (APAC)


                                                                                                                                                29.3%
       2015                                                              327
                                                                                      0
                                                                                              2010     2011        2012   2013   2014    2015
                        Handset data traffic per month, 2010 - 2015
                                          Source: Coda Research Consultancy 2010      Source: Cisco VNI Mobile, 2011




       Mobile data revenues (not including SMS charges) are forecast to
       make up 87 percent of all data revenue for the carriers by 2015.

                                                     e info@newmediaservices.com.au
                                                     w www.newmediaservices.com.au
AUGUST 2011 ISSUE                                                                         AUGUST 2011 BUSINESS NEWSLETTER

  The Strategy
  XYZ Company partnered with a mobile customer care and marketing services provider as well as a live chat provider to
  offer mobile live chat via SMS to its customers.


                                                                                                     LIVE CHAT




   XYZ Company partnered with a mobile customer care and marketing services provider as well as a live chat provider to
   offer mobile live chat via SMS to its customers.

   By extending their service to the mobile device, their customers are no longer dependent on a laptop and WiFi connection
   to change a ticket or communicate with a travel agent – they can access a live travel agent via SMS chat instantly and
   from almost anywhere.




  The Result                                                                "As our travelers often n�d to make travel reservations at
                                                                            �e last minute, �e ease-of-use and instant access of
   This tactic not only enhances customer loyalty, with an 80 percent       mobile live chat fur�er empowers �e customer by providing
                                                                            anytime, anywhere customer care. By providing access to a
   retention rate when customers use mobile live chat services, but         live agent via mobile text, we can increase loyalty and f�ge
   also holds the line on staffing costs for the XYZ Company, as            long-lasting relationships wi� our customers. In addition,
   mobile live chat lets customer service agents handle up to four          mobile live chat service opens �e do�s to new revenues
   chats at once.                                                           �rough ads and supplementary service offerings."

                                                                                                              ~ CEO of XYZ Company
         Increased
           Profit                                           Effectiveness   Surprising Facts


            Reduced
                      Efficienc�                                               The adoption rate of mobile of mobile chat versus
                                                                             PC-based Internet chat happens so quickly.

              Cost                                         Quality           Users tend to use mobile chat even though they were
                                  Customer                                   within reach of their PC.
                                 Satisfaction
                                                                             Early indications show that because of the common use of
                                                                             SMS, typing was not an issue or deterrent of using mobile
                                                                             chat.


                                       e info@newmediaservices.com.au
                                       w www.newmediaservices.com.au
AUGUST 2011 ISSUE                                                                                                                    AUGUST 2011 BUSINESS NEWSLETTER

                                                                                Wi� �e explosive grow� of mobile devices and �e
                                                                                "instant access"Mentality �ey �ing, businesses must
                                                                                continue to shift �eir perceptions �at today's
                                                                                consumer wi� go out of �eir way to s�k assistance.


                                                                              Organizations should
                                                                              create customer service
                                                                              plans that mirror the
                                                                              modern, mobile consumer.
                                                                                                                SOURCE: Reference: http://www.mobilemarketer.com/cms/resources/case-studies/8062.html




 WHY YOUR COMPANY SHOULD CONSIDER AN ALTERNATIVE EMAIL PLATFORM
   Email has become more critical to the communications needs of small and large organizations than the telephone, real-time
   communications systems, fax or even in-person meetings.

                                                                              “A survey conducted by Osterman
                                                                              Research in March 2009 found that the
                                                                              typical user spends two hours and 32
                                                                              minutes on a typical workday doing
                                                                              something in their email client.
                                                                              By contrast, that user will spend slightly
                                                                              less time on a typical day attending in-
                                                                              person meetings and talking on the tel-
                                                                              ephone combined.”
                                                                                                                  Wha� Doe� �i� Mea�?
         Email systems must satisfy a            Users must be able to access email          IT administrators must be able to          What organizations
       variety of requirements for various         whenever and wherever they are           deploy, configure and manage the
           entities in an organization            located, including from their home        email systems with as little effort as      of all sizes need is
                                                 computers and from mobile devices.                      possible.
                                                                                                                                        an email capability
                                                                                                                                        that is highly
                             Business managers must be able                  The growing interest in cloud-
                                                                          based computing means that email
                                                                                                                                        reliable, highly
                              to ensure that email services,
                                 including robust security                  services that are maintained by                             scalable and
                                                                            service providers must also be
                              capabilities, are maintained as
                                inexpensively as possible.                robust and able to support users in                           inexpensive to
                                                                              organizations large & small
                                                                                                                                        operate.

                                                        e info@newmediaservices.com.au
                                                        w www.newmediaservices.com.au
JULY 2011 ISSUE
AUGUST 2011 ISSUE                                                                                                                JULY 2011 BUSINESS NEWSLETTER
                                                                                                                                AUGUST 2011 BUSINESS NEWSLETTER

   Email is a critical tool for users in organizations of all sizes.
      For Low-end Enterprise Environments
         It must be easy to install, configure and manage, particularly for
         organizations or satellite offices of larger organizations that may not have a
         dedicated IT staff.
         It must require as little additional expertise and infrastructure as possible.
         It must have a low cost of acquisition and management.
         It must provide robust security and filtering capabilities to protect against
         the growing variety o spam and malware traversing the Internet.


                                       For High-end Enterprise Environments
                                          Calendaring, sharing and permissions
                                          Detailed reports and usage statistics
                                          Custom filtering and message rules.
                                          Integration with other network systems
                                          High availability and basic clustering
                                        Source: http://www.axigen.com/articles/an-osterman-research-white-paper-axigen-the-alternative-for-exchange_56.html




     LOOP
                                      Simplicity and Accessibility Combined
                                      LOOP is an all-around online platform for SMS exchange, WAP chatting, Email
                                      response and Instant messaging that delivers what clients and their end-users
                                      deserve.
      Commercial Benefits                                                                                  FEATURES
          Real Time Responses
          Demo using your own Mobile Phones                                                                    SMS Chat                                 IM Chat
          Unassigned Messages Notifications via SMS or EMAIL
                                                                                                               WAP Chat                                 Moderation
          Expiration Period for Users
          Time Stamp (Time Zones)                                                                              Emails                                   Bulk SMS
          Subscribers Lifetime Value Report
          Customize Auto Message                                                                               MoBiGo
          Daily/Unique Subscribers Report


    for the September issue of NOX!
  Text Alerts & Bulk
  SMS Platforms
                                           e info@newmediaservices.com.au
                                           w www.newmediaservices.com.au

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 

Kürzlich hochgeladen (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 

News Online Xchange - August 2011

  • 1. AUGUST 2011 BUSINESS NEWSLETTER News Online Xchange AUGUST 2011 ISSUE News Online Xchange (NOX) is the o cial monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries. instant messaging Short Message Service (SMS) electronic-mail web to mobile A simple case study on the integration of Customer Care Goes Mobile SMS-based live chat and customer care. The Objective XYZ Company, a travel products and services provider wanted to leverage the exponential growth of the mobile medium and deploy an easily accessible and easy-to-use mobile platform to further ensure seamless communication with its customers. Global Mobile Data Traffic Forecast by Region 2010 8 92% CAGR 2010-2015 Petabytes per Month 2011 22 7,000 5.5% Central & Eastern Europe (PB per month) 6.2% 7.8% Middle East & Africa (MEA) 2012 54 9.2% Latin America (LATAM) 15.7% Japan 2013 131 3,000 North America (NA) 26.3% Western Europe (WE) 2014 215 Asia - Pacific (APAC) 29.3% 2015 327 0 2010 2011 2012 2013 2014 2015 Handset data traffic per month, 2010 - 2015 Source: Coda Research Consultancy 2010 Source: Cisco VNI Mobile, 2011 Mobile data revenues (not including SMS charges) are forecast to make up 87 percent of all data revenue for the carriers by 2015. e info@newmediaservices.com.au w www.newmediaservices.com.au
  • 2. AUGUST 2011 ISSUE AUGUST 2011 BUSINESS NEWSLETTER The Strategy XYZ Company partnered with a mobile customer care and marketing services provider as well as a live chat provider to offer mobile live chat via SMS to its customers. LIVE CHAT XYZ Company partnered with a mobile customer care and marketing services provider as well as a live chat provider to offer mobile live chat via SMS to its customers. By extending their service to the mobile device, their customers are no longer dependent on a laptop and WiFi connection to change a ticket or communicate with a travel agent – they can access a live travel agent via SMS chat instantly and from almost anywhere. The Result "As our travelers often n�d to make travel reservations at �e last minute, �e ease-of-use and instant access of This tactic not only enhances customer loyalty, with an 80 percent mobile live chat fur�er empowers �e customer by providing anytime, anywhere customer care. By providing access to a retention rate when customers use mobile live chat services, but live agent via mobile text, we can increase loyalty and f�ge also holds the line on staffing costs for the XYZ Company, as long-lasting relationships wi� our customers. In addition, mobile live chat lets customer service agents handle up to four mobile live chat service opens �e do�s to new revenues chats at once. �rough ads and supplementary service offerings." ~ CEO of XYZ Company Increased Profit Effectiveness Surprising Facts Reduced Efficienc� The adoption rate of mobile of mobile chat versus PC-based Internet chat happens so quickly. Cost Quality Users tend to use mobile chat even though they were Customer within reach of their PC. Satisfaction Early indications show that because of the common use of SMS, typing was not an issue or deterrent of using mobile chat. e info@newmediaservices.com.au w www.newmediaservices.com.au
  • 3. AUGUST 2011 ISSUE AUGUST 2011 BUSINESS NEWSLETTER Wi� �e explosive grow� of mobile devices and �e "instant access"Mentality �ey �ing, businesses must continue to shift �eir perceptions �at today's consumer wi� go out of �eir way to s�k assistance. Organizations should create customer service plans that mirror the modern, mobile consumer. SOURCE: Reference: http://www.mobilemarketer.com/cms/resources/case-studies/8062.html WHY YOUR COMPANY SHOULD CONSIDER AN ALTERNATIVE EMAIL PLATFORM Email has become more critical to the communications needs of small and large organizations than the telephone, real-time communications systems, fax or even in-person meetings. “A survey conducted by Osterman Research in March 2009 found that the typical user spends two hours and 32 minutes on a typical workday doing something in their email client. By contrast, that user will spend slightly less time on a typical day attending in- person meetings and talking on the tel- ephone combined.” Wha� Doe� �i� Mea�? Email systems must satisfy a Users must be able to access email IT administrators must be able to What organizations variety of requirements for various whenever and wherever they are deploy, configure and manage the entities in an organization located, including from their home email systems with as little effort as of all sizes need is computers and from mobile devices. possible. an email capability that is highly Business managers must be able The growing interest in cloud- based computing means that email reliable, highly to ensure that email services, including robust security services that are maintained by scalable and service providers must also be capabilities, are maintained as inexpensively as possible. robust and able to support users in inexpensive to organizations large & small operate. e info@newmediaservices.com.au w www.newmediaservices.com.au
  • 4. JULY 2011 ISSUE AUGUST 2011 ISSUE JULY 2011 BUSINESS NEWSLETTER AUGUST 2011 BUSINESS NEWSLETTER Email is a critical tool for users in organizations of all sizes. For Low-end Enterprise Environments It must be easy to install, configure and manage, particularly for organizations or satellite offices of larger organizations that may not have a dedicated IT staff. It must require as little additional expertise and infrastructure as possible. It must have a low cost of acquisition and management. It must provide robust security and filtering capabilities to protect against the growing variety o spam and malware traversing the Internet. For High-end Enterprise Environments Calendaring, sharing and permissions Detailed reports and usage statistics Custom filtering and message rules. Integration with other network systems High availability and basic clustering Source: http://www.axigen.com/articles/an-osterman-research-white-paper-axigen-the-alternative-for-exchange_56.html LOOP Simplicity and Accessibility Combined LOOP is an all-around online platform for SMS exchange, WAP chatting, Email response and Instant messaging that delivers what clients and their end-users deserve. Commercial Benefits FEATURES Real Time Responses Demo using your own Mobile Phones SMS Chat IM Chat Unassigned Messages Notifications via SMS or EMAIL WAP Chat Moderation Expiration Period for Users Time Stamp (Time Zones) Emails Bulk SMS Subscribers Lifetime Value Report Customize Auto Message MoBiGo Daily/Unique Subscribers Report for the September issue of NOX! Text Alerts & Bulk SMS Platforms e info@newmediaservices.com.au w www.newmediaservices.com.au