5. Emails on Mobiles
• Mobile readers are more sticky because of
the „killing time‟ factor (Nielsen Norman Email Newsletter
Usability Report 2010)
6. Growing usage
• 13.36% subscribers read email on mobiles, with 65% of
that activity being the iPhone
• November 2010 30% of mobile users accessed emails
on their mobile – an increase of 36% from the previous
year(USA)
ComScore MobiLens
• Mobile Email usage increases by 47% (Australia)
Acma.gov.au
10. Prediction
50% of consumers will begin to use a
Facebook .com address
The Relevancy Group: The Social Inbox – The Impact of Facebook Messages on Email
Marketing
13. Facebook Messaging
• No Subject Lines
• 60 character line limit
• URLs are not automatically turned into
web links
• Delivery to „Other‟ email inbox unless they
have „liked‟ you
14. #4 Hotmail Active Views
“The other type of Active View comes from websites that
provide you up-to-date information and content that you
can interact with.
These messages are like mini-websites in your inbox. So
when you open these messages and interact with them,
it‟s like you have gone to their website. If you don‟t click
anything inside the message, they‟ll only know that you
opened the message and what your browser settings
are”
23. #7 Deliverability based on
engagement
1. Message read, then deleted
2. Message deleted without reading
3. Message replied to
4. Frequency of receiving
25. Gmail Priority Inbox
1. Based on Google‟s Prediction
2. Starred mail
3. Interaction with the email
Not for the faint-hearted –
Gmail‟s secrets
http://www.google.com/buzz/goog.re
search.buzz/DvRkTRUBSys/This-
paper-is-short-but-sweet-and-quite-
accessible