1. Simms Jenkins CEO - BrightWave Marketing [email_address] Office: 404.888.0133 Mobile: 404.664.6864 www.BrightWaveMarketing.com www.EmailStatCenter.com www.TheTruthAboutEmailMarketing.com twitter.com/simmsjenkins Email Marketing – State of the Inbox

4. Strategic Services List Growth Management Preference Center Creation Creative Services Program Measurement & Benchmarking Data Capture Consulting Inbox Optimization Privacy and CAN-SPAM Compliance Consulting User Surveys Campaign Management Best Practices Advisory Services Database Management Integrated Text Messaging Integrated Social Networking Integrated Voice Messaging

5. Renowned Thought Leadership and Industry Expertise

6. BrightWave Clients At a Glance

7. Digital Targeted Messaging

8. The History of Email Marketing (in 10 Slides or Less)

9. The First “Email Computer”

10. ARPANET “map” in the 1960s 1,600,000,000 Number of email users worldwide by 2011

12. Dot Com Bubble Era Alexis Martin Neely Interviews “Revolutionary” Email Expert Nate Hagerty: “Insider Secrets To How Marketing Experts Make Millions With Email Marketing… And Why These Strategies Have Never Before Been Properly Applied In Law Practices...But Are Critical —and Profitable—Right Now!”

13. The Bubble Burst

14. Email’s Dark Days

15. Controlling the Assault of Non-Solicited Pornography and Marketing

17. Working Hard in the Shadows

18. Web 2.0

19. The Recession Brings Email Out of the Shadows

20. The Death of Email Marketing Has Been Exaggerated… Again

22. Why Email Still Matters

25. Email is gaining steam “ We’re predicting that email will continue to distance itself from other online advertising formats over the next five years, growing to $15.7 billion and remaining the preferred channel among many marketers” Borrell Associates “ 65% of marketing spend has no discernible effect” World Advertising Research Coalition

26. Not To Mention Gaining Spend “ Marketers spent $12.1 billion on email in 2008, more than they spent on either display/banner advertising or search” Borrell Associates

27. What’s at Stake? How about Brand & Bucks? Nearly a third of survey respondents (32%) said they have stopped doing business with at least one company altogether as a result of its poor email practices -- Merkle, Feb. 2009 For every dollar spent on Email marketing in 2008, marketers can expect an estimated $45.06 ROI -- DMA, 2008

29. Dynamics of the New Inbox

30. The Big 3

31. The Inbox is Evolving Interact with your audience where they choose to receive & engage with opt-in messaging

32. How Does Email Compete? Drive Revenue Cut Costs Build Relationships

33. Driving Revenue

34. Driving Revenue - Email as the Digital Communication Hub ROI = 1,400% -Email Response Rates Increased 275% -Unsubscribe rate dropped 70% -Delivery Rates Up 11% -Customer Retention & Frequency = Higher SMS & Facebook Integration Email Subscriber Value of $12

36. Cutting Costs

38. Build Relationships

40. Kudos, Tips & Considerations

47. Don’t Do This http://www.someecards.com/newsletter/ PermissionPass _view.html

49. Email Marketing &Targeted Messaging are a Blend of Art & Science & Deserve a Specialized Approach

50. Who’s Doing Email Right?

51. The Sale Shouldn’t End The Cycle

53. Simms Jenkins CEO- BrightWave Marketing [email_address] Office: 404.888.0133 Mobile: 404.664.6864 www.BrightWaveMarketing.com www.EmailStatCenter.com http://twitter.com/simmsjenkins Comments & Questions