From "Sorta" to Portable: Five Actionable Steps to Embrace On-The-Go Customers Through Email, Mobile and Social To create and maintain a conversation with today's mobile, hyper-social and connected customers, marketers develop a strategy to make their marketing portable. Many organizations haven't started this transition, while others have just started the process of evolving programs from "sorta" to portable. This online marketing seminar will provide five actionable steps for creating email, mobile and social programs that resonate with on-the-go audiences and feature case studies for clients who at every stage of this transition to portability. * R.J. Talyor, Director of Product Marketing, ExactTarget (@rjtaylor * Jeff Cunning, Product Marketing Manager, ExactTarget (OMS MIAMI)

1. from “Sorta” to PortableFIVE Action Steps Towards portability R. J. TalyorDirector, Product MarketingExactTarget@rjtalyor

2. WE LIVE IN STRANGE TIMES

3. KINGDOMS ARE CRUMBLING

4. FANS ARE NOW REVOLUTIONARIES

6. Smell like a man, man.

7. FOOD WANTS US TO WATCH MORE TELEVISION

8. TELEVISION WANTS US TO WATCH MORE INTERNET

9. Addressable Voice Mobile Email SMS + MMS IM Email Direct Mail Telephone MARKETING (R)EVOLUTION Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2010 TV Radio Print Display TV Radio Print Display Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter

10. Step 1: Relax. We’re all in the same boat

11. MOBILE AND SOCIAL LEAD GROWTH

13. STEP 2: KNOW YOUR MARKET

16. 38% of online consumers are fans;

17. 5% of online consumers are followersWHO’S OUT THERE?

19. 80% of respondents believe marketers should reimburse them for the cost of commercial text messages.

22. Step 3: Take Action (TEST!)

24. 62% audience participation in inbound text program (Text Capture)

26. EMAIL + SOCIAL THE SOCIAL FORWARD EXACTTARGETinACTION www. .com

27. MOBILE POLLS & ALERTS

28. MOBILE CUSTOMER SERVICE CALLS TEXTS

29. YES, SOCIAL IS PORTABLE TOO

30. STEP 4:DEFINE A STRATEGY

33. 29 THE CONNECTING THREAD EXACTTARGETinACTION www. .com

34. 30 1. SERVE INDIVIDUALS EXACTTARGETinACTION www. .com

35. 31 2. HONOR THEIR PREFERENCES COMMUNICATION CONTENT FREQUENCY CHANNEL EXACTTARGETinACTION www. .com

36. 32 3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES EXACTTARGETinACTION www. .com

37. STEP 5:PUT IT ALL TOGETHER

38. EXACTTARGET INTERACTIVE MARKETING HUB

39. EXACTTARGET INTERACTIVE MARKETING HUB

40. POWER ALL TYPES OF INTERACTIVE MESSAGING

41. Relax! Know Your Market Take Action (Test!) Define Your Strategy Put It All Together FROM “SORTA” TO “PORTABLE”

43. Report #1: “Digital Morning”