Demand Generation Essentials, Debbie Qaqish, Chief Revenue Officer, Pedowitz Group

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Marketers will learn the key components of demand generation, including sales and marketing alignment, lead scoring, lead nurturing, multi-touch, multi-channel programs, and triggered campaigns.

Demand Generation Essentials A Survey Course Developed and Presented by The Pedowitz Group

Your DG Professors Debbie Qaqish Principal & CRO The Pedowitz Group Jeff Pedowitz CEO The Pedowitz Group

Today’s Course (Hold On!) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essentials (1, 4, 2, 5) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essential 1: Overview ,[object Object],[object Object],[object Object],[object Object]

DG Essential 1: Tally Your Score ,[object Object],[object Object],[object Object]

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DG Essential 4: Lead Scoring & Nomenclature ,[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essential 4: Lead Scoring & Nomenclature ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conducting a Lead Scoring Workshop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essential 4: Answer and Tally ,[object Object],[object Object],[object Object],[object Object]

DG Essential 4: Lead Scoring & Nomenclature ,[object Object],[object Object],[object Object],DG Toolkit

DG Essential 2: Sales & Marketing Alignment ,[object Object],[object Object]

DG Essential 2: Sales & Marketing Alignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essential 2: Answer & Tally ,[object Object],[object Object],[object Object]

DG Essential 2: Sales & Marketing Alignment ,[object Object],[object Object],[object Object],[object Object],[object Object],DG Toolkit

DG Essential 5: Building Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DG Essential 5: Answer and Tally ,[object Object],[object Object],[object Object],[object Object]

DG Essential 5: Campaigns ,[object Object],[object Object],[object Object],DG Toolkit

Your Homework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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