3 Important Online Metrics To Monitor | Analytics Monitoring

ONLINE MARKETING METRICS
TO MONITOR
IMPORTANT
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While using web analytics is useful for some applications,
there are more important metrics that will give you a
truer picture of how your website is performing.
High page rankings and hundreds of visitors look great when you see the numbers,
but they don’t mean you’re actually attaining the goals you’ve set in building your
site. The following 3 Internet marketing metrics will give you a true picture of how
well your site is accomplishing what you’ve set out to do.
IMPORTANT ONLINE MARKETING
METRICS TO MONITOR

Conversion Rate & Goal
Completion01.
The ratio of visitors that visit your site and complete desired actions
based on your plan is called the conversion rate. This could be
signing up for newsletters or making purchases. In order to calculate
your conversion rate, you’ll need tools such as Google Analytics to
help determine how many visitors are completing the
goals you’ve set forth. This is a very important way
to determine if you are marketing your site to its
maximum potential.

02.
Researching pingbacks or “back links” that have pointed to your
site is extremely important. With the Penguin algorithm update
by Google, pingbacks may penalize your search engine results
if they’re considered bad links; gambling and pornography
links being among those. You also need to check for links that
contain too many natural keywords. While keyword density
is important, their overuse is also critical. Finally, in regards
to pingbacks, you need to make sure none of those links
point to sites that have been created simply for search engine
optimization (SEO) purposes. These are the types that have a
“factory” appearance, put together simply to be keyword dense
and not created and managed for content by a real person. The SEO
algorithms are getting increasingly stricter about quality content
Backlink Profile

Backlink Profile (Cont.)02.
and pingbacks. Some essential tools to monitor your pingbacks
are Majestic SEO and Open Site Explorer. Both tools have a cost
involved, but finding and removing bad links will greatly improve
your chances at higher conversion rates.

Visitor Engagement03.
Lastly, the amount of time readers spend on your site and
the number of pages they visit is vastly more important than
the number of people that visit and leave after viewing the
front page. There are several factors involved in this which will
improve your SEO.
• Highest possible length of time visitors spend on your site once
they land.
• A bounce rate of less than 50%. The bounce rate is the number
of visitors that leave after viewing only your front page. You must
draw them in further.
• The number of pages viewed per visitor; again you want this as
high as possible.
• The number of shares across social media platforms. This would
be considered “word of mouth” advertising.

Visitor Engagement (Cont.)03.
Taking time to research the numbers and make improvements that
will keep your visitors engaged while on your site will improve not
only your search engine rankings, but improve your conversion rates.

SUMMARY
These are the three most important ways to measure the success
of your website in reaching your goals. Following these guidelines
and investing some time and money will be worth the extra work
involved when you begin to realize the higher conversion rates and
higher search engine rankings.

3 Important Online Metrics To Monitor | Analytics Monitoring

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3 Important Online Metrics To Monitor | Analytics Monitoring