7. Why
is
it
important
for
businesses?
• It
ensures
that
the
profile
or
page
is
linked
to
a
real
business
or
person.
The
page
content
should
be
in
relaCon
to
the
Ctle
of
the
page.
Changing
the
Ctle
of
the
page
re-‐launches
G+
verificaCon
from
scratch,
which
delays
the
process.
8. How
it
works
?
• “Verified
Names”
are
aUributed
to
people
or
businesses
present
in
large
numbers
of
circles.
• No
request
or
applicaCon
processes:
Google
contacts
you
directly
if
your
profile/page
is
eligible.
9. Some
advice
to
get
more
chance
to
be
eligible
• Link
your
website
to
your
G+
page/profile
in
the
“recommended
link”
secCon.
• Embed
the
G+
bu=on
on
your
website
• Share
quality
content
• Build
up
your
circles
• Increase
your
followers
For
more
informaCon
read
our
slideshare
“Get
your
hotel
eligible
for
G+
Direct
Connect”