3. TechStyle Fashion Group CEOs co-
founded Fabletics with Kate Hudson
after they saw a gap in the active
wear marketplace. Their objective
is to offer stylish high quality gear
at an accessible price point.
Fabletics is a subscription based e-
commerce label with 18 brick and
mortar stores across the U.S.
including one in Mall of America.
4. • TechStyle Fashion Group
owns JustFab, Fabletics
and ShoeDazzle.
• The companies brought in
$504 million in sales last
year, including more than
$150 million from
Fabletics.
• Fabletics made $250
million in 2016.
• TechStyle’s 2016 sales
goal is $675 million.
Fabletics
$150.00
30%
Just Fab
$331.40
66%
Shoe
Dazzle
$22.60
4%
* In millions
5. In 2015, Fabletics had millions in
linear spend on E!, USA, Bravo, TLC,
HGTV and Food Network.
They spent heavily on digital, with
50% of their digital spend on
Yahoo.com.
In 2016, their digital spending
remained strong with Yahoo but
shifted away from mobile carrier and
news sites and focused on fitness
sites.
Their magazine placements include
Elle, InStyle, People, US Weekly, USA
Today, and Women’s Health.
6.
7. VIACOM IS A ONE-STOP SHOP
• Fabletics wants national reach.
• They are building brick and mortar stores
but are still raising brand awareness with
their ads targeting women interested in
fitness.
• Viacom has opportunities for celebrity
endorsements, brand integrations in our TV
programming, and ground activations.
• Combined with our Velocity Content
Network, the success of our custom linear
ads will thrive digitally online and via
social media and influencers.
10. .69
A25-54
+39% vs. S1
.99
W25-54
+35% vs. S1
.57
A18-49
+25% vs. S1
.84
W18-49
+23% vs. S1
8 years younger than Prime & 4 Years younger than S1
Source: C3 ratings based on 10p/1a package
HHI: $62K, $16.2K more than Prime & $3K more than S1
11.
12.
13.
14. BLOG POST
Kelsesy Peter’s Best
Younger Outfits
SOCIAL MEDIA
Custom Hilary Duff &
Fabletics Video Pushed out
on VCN
17. 98% of consumers feel more
inclined to purchase a product
they tested at an experience*
*EventTrack
Millennial moms expect brands
to provide real life experiences
beyond the screen.*
*Milennial Moms
71% of consumers share
information about an event
with their friends and family*
*MDB
Kids actively seek out
experiences that include their
favorite characters*
*Kids & Gaming
EXPERIENCE IS BELIEVING
18. BUILDING ON SUCCESS
Attended by
35,000 fans
between Play Fair
& Play Date
activations
Visited Westfield
Malls in 11 cities
across the US*
Featured raffles,
giveaways,
interactive
experiences, and
fan activities
Included fans’
favorite characters
throughout the
experience
Integrated Sponsor
activations and
sampling
21. INTEGRATED MARKETING
EVENT CUSTOM SPOT
Air on Nick at Nite,
Nickelodeon, Nick Jr. and
TV Land featuring Fabletics
as a sponsor.
SOCIAL MEDIA
What’s Up Moms social
media engagement during
Nick Playground Tour
MOM HACKS VIDEO
What’s Up Moms will
create a custom “Mom
Hacks” video that will air
on Nick at Nite and TV
Land featuring Fabletics.
