Social media 101 – resources and tactics
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This is our list of tactics and resources for those just getting ramped up on starting a presence for their small/local business. Was part of SCVNGR's Social Media Summer School Series - the social media 101 class for small businesses.
![26289000Social Media 101 – Resources and TacticsJanet Aronica - @JanetAronica – Director of Marketing & Community, oneforty0Social Media 101 – Resources and TacticsJanet Aronica - @JanetAronica – Director of Marketing & Community, oneforty<br />Social Media Resources<br />Tools<br />SocialBase – http://oneforty.com/solutions/socialbase <br />Small Business Social Media Tools - http://bit.ly/smbiz101tools <br />Books <br />oneforty’s Twitter for Business 101 ebook - http://bit.ly/twit4biz101<br />Twitter for Dummies co-authored by oneforty CEO/Founder Laura Fitton - http://amzn.to/k8JzWz <br />The Inbound Marketing Book - http://amzn.to/meOWv9 <br />The New Rules of Marketing and PR - http://amzn.to/jyHnQu <br />Blogs<br />oneforty’s blog: http://oneforty.com/blog <br />Mashable – http://www.mashable.com<br />Social Fresh – http://www.socialfresh.com <br />Chris Brogan – http://www.chrisbrogan.com <br />Social Media Explorer – http://socialmediaexplorer.com <br />Social Media Examiner – http://socialmediaexaminer.com <br />Social Media B2B – http://socialmediab2b.com <br />LinkedIn Groups (engage in discussions) <br />Managing and Measuring Social Media by oneforty – http://bit.ly/14tlinkedin<br />HubSpot’s Inbound Marketers – http://linkd.in/laVPed <br />Platforms<br />Facebook<br />Examples: http://facebook.com/boloco <br />Facebook Resources:<br />http://marismith.com <br />http://insidefacebook.com<br />http://socialfresh.com/fb-ebook-signup/ - Page content ideas<br />http://bit.ly/iGMqnr - HubSpot’s ebook on FB page marketing<br />Facebook tactics:<br />-Profile (personal) <br />-Page (business) <br />-Group (can be for biz, not advised to start with though)<br />-Community Pages (claim yours<br />-Events (great for local biz, promote via page)<br />-Credits (currency for apps)<br />-Apps (Ex: games)<br />Create a Page: http://facebook.com/pages<br />First Steps:<br />,[object Object]](https://image.slidesharecdn.com/socialmedia101resourcesandtactics-110627000810-phpapp02/85/social-media-101-resources-and-tactics-1-320.jpg)
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Social media 101 – resources and tactics
- 2. Suggest to friends (only available for admins)
- 4. Statuses – share links to relevant articles
- 5. Questions
- 6. Custom tabs
- 7. Facebook ads
- 9. Complete all the information on your page (photos, hours of operation)
- 10. Encourage reviews (website badges, physical stickers at businesses)
- 11. Respond to reviews – positive & negative. Example: http://bit.ly/ithkzW Blogging<br />-Platform: Wordpress.org, self hosted <br />-Domain: http://yourdomain.com/blog or http://blog.yourdomain.com <br />-Tools: Facebook share, Twitter button and Google’s +1 button<br />Why/What/How<br />-thought leadership in your space<br />-Adjacency: blog about things your customers would care about (sell running shoes? teach your runners how to be better runners)<br />-community engagement – shine the light on them by featuring them, even use guest posts<br />-SEO - create content with your keywords, drive traffic to your website. Google gives credit for social sharing now, leverage your social efforts with this.<br />