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Customer Lifecycle Marketing & Social Media Results

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The document discusses how customer lifecycle and social media marketing can improve results. It notes that today's customers are multi-channel and platforms and that customer experience is important. It then outlines how lifecycle marketing optimizes interactions across the entire customer journey. Finally, it discusses how social media is critical to the overall customer experience by allowing customers to find information from real people and engage with brands.

Business
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How Customer Lifecycle & Social Media Marketing can get you results
Today’s Presenters Joshua Porter VP of Customer Experience Contact info: 888-268-6035 [email_address] Laura Fitton CEO Contact info: @Pistachio [email_address]
Webinar Logistics ,[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Sophisticated Customer
Today’s Customer is Multi-Platform Mobile & SMS Retail Traditional Web email Social Media Word of Mouth
Today’s Customer is Multi-Channel Twitter Facebook Search email Direct Mail Affiliate Display
Importance of Customer Experience ,[object Object],[object Object],[object Object],[object Object]
Today’s Marketing Landscape
Focused on Acquisition & Awareness
Stops at the sale . Nothing after Visited Site Emailed Question Phone Response Purchase Product Clicked on Ad
Suffers from additional problems ,[object Object],[object Object],[object Object],[object Object]
Lifecycle Marketing & The Holistic Customer Experience
Optimize every interaction ,[object Object]
Evaluate Brand Marketing Channels ,[object Object]
Grade Acquisition Marketing ,[object Object]
Understand the Sales Cycle ,[object Object]
Discover your Business’ Funnel ,[object Object]
Replicate your Best Customers ,[object Object],[object Object],[object Object]
How critical Social Media is in the overall customer experience
Why Social Media? ,[object Object],[object Object],[object Object]
The Social Sales Funnel ,[object Object]
The Social Sales Funnel ,[object Object],The tools you’ll need: http://14t.me/socsales
Be Useful! Create great content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Be Useful! Curate great content ,[object Object],[object Object],[object Object],http://14t.me/curatecontent
Brand Monitoring… ,[object Object],[object Object],[object Object],[object Object]
… and Social CRM ,[object Object],[object Object],[object Object],[object Object]
Find & Keep Your Influential Customers ,[object Object],[object Object],[object Object]
Evangelism: Mobilize your Advocates ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final Thoughts and Q&A
The Customer Lifecycle & Social Media ,[object Object]
Thank you… Questions? Joshua Porter VP of Customer Experience Call us: +1 888-268-6035 Follow us: @Performable www.performable.com Laura Fitton CEO Follow us: @oneforty www.oneforty.com

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