SlideShare ist ein Scribd-Unternehmen logo
1 von 44
Downloaden Sie, um offline zu lesen
The change of Public Relations
                 by the internet




8th of September, 2008
Current PR:




PR is in control of the message
3 important changes in PR:
      1. Your message is checked
  2. The internet gets more attention
3. Everyone is a source of information
Three changes in PR:

1. Your message is checked



           +                 =
Google-Check 1:
 information is
more transparant
easier comparison
better overview in time
and insight in place
Google-Check 2:
information can
   be accessed
     longer
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age
The changing role of PR in the internet age

Weitere ähnliche Inhalte

Andere mochten auch

Marketeers van Firewall tot in de Wolken
Marketeers van Firewall tot in de WolkenMarketeers van Firewall tot in de Wolken
Marketeers van Firewall tot in de WolkenOnedaycompany
 
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatie
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatieGoogle: de cultuur, de filosofie en wat dat betekent voor klantinformatie
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatieOnedaycompany
 
Social media voor juristen
Social media voor juristenSocial media voor juristen
Social media voor juristenOnedaycompany
 
Internet Trends 2008 - 2018
Internet Trends 2008 - 2018Internet Trends 2008 - 2018
Internet Trends 2008 - 2018Onedaycompany
 
A tour of Google and focus on customer information
A tour of Google and focus on customer informationA tour of Google and focus on customer information
A tour of Google and focus on customer informationOnedaycompany
 

Andere mochten auch (6)

Marketeers van Firewall tot in de Wolken
Marketeers van Firewall tot in de WolkenMarketeers van Firewall tot in de Wolken
Marketeers van Firewall tot in de Wolken
 
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatie
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatieGoogle: de cultuur, de filosofie en wat dat betekent voor klantinformatie
Google: de cultuur, de filosofie en wat dat betekent voor klantinformatie
 
Social media voor juristen
Social media voor juristenSocial media voor juristen
Social media voor juristen
 
Internet Trends
Internet TrendsInternet Trends
Internet Trends
 
Internet Trends 2008 - 2018
Internet Trends 2008 - 2018Internet Trends 2008 - 2018
Internet Trends 2008 - 2018
 
A tour of Google and focus on customer information
A tour of Google and focus on customer informationA tour of Google and focus on customer information
A tour of Google and focus on customer information
 

Ähnlich wie The changing role of PR in the internet age

The What, Why and How of Big Data
The What, Why and How of Big DataThe What, Why and How of Big Data
The What, Why and How of Big DataLuca Naso
 
Big Data and the Social Sciences
Big Data and the Social SciencesBig Data and the Social Sciences
Big Data and the Social SciencesAbe Usher
 
Briefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data ApproachBriefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data Approach3 Round Stones
 
Developing an Open Data initiative: Lessons Learned
Developing an Open Data initiative: Lessons LearnedDeveloping an Open Data initiative: Lessons Learned
Developing an Open Data initiative: Lessons LearnedAndrew Stott
 
Capps programoninformationsciencebrownbag
Capps programoninformationsciencebrownbagCapps programoninformationsciencebrownbag
Capps programoninformationsciencebrownbagMicah Altman
 
Google plus vs facebook v4
Google plus vs facebook v4Google plus vs facebook v4
Google plus vs facebook v4Prashant Verma
 
Bill gates patent
Bill gates   patentBill gates   patent
Bill gates patentEhud Barone
 
Building Corporate Reputation via Online and Offline Media Relations Strategies
Building Corporate Reputation via Online and Offline Media Relations StrategiesBuilding Corporate Reputation via Online and Offline Media Relations Strategies
Building Corporate Reputation via Online and Offline Media Relations StrategiesThe Hoffman Agency Asia Pacific
 
Economic Development Media Relations in the Internet Age
Economic Development Media Relations in the Internet AgeEconomic Development Media Relations in the Internet Age
Economic Development Media Relations in the Internet AgeGIS Planning
 
Social Data Day DataSift Slides
Social Data Day DataSift SlidesSocial Data Day DataSift Slides
Social Data Day DataSift SlidesTableau Software
 
W3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked DataW3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked Data3 Round Stones
 
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...In:Confidence 2019 - Balancing the conflicting objectives of data access and ...
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...Privitar
 
Big data is not just about the data
Big data is not just about the dataBig data is not just about the data
Big data is not just about the dataPrayukth K V
 
02.Social media and the news organisation
02.Social media and the news organisation02.Social media and the news organisation
02.Social media and the news organisationJulian Matthews
 
The Agency of the Future
The Agency of the FutureThe Agency of the Future
The Agency of the FutureLeslie Bradshaw
 
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...Rockit Conference
 
10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhy10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhybakerannem
 
Directv: Gravity Summit Stanford
Directv: Gravity Summit StanfordDirectv: Gravity Summit Stanford
Directv: Gravity Summit StanfordGravity Summit
 

Ähnlich wie The changing role of PR in the internet age (20)

The What, Why and How of Big Data
The What, Why and How of Big DataThe What, Why and How of Big Data
The What, Why and How of Big Data
 
Big Data and the Social Sciences
Big Data and the Social SciencesBig Data and the Social Sciences
Big Data and the Social Sciences
 
Briefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data ApproachBriefing on US EPA Open Data Strategy using a Linked Data Approach
Briefing on US EPA Open Data Strategy using a Linked Data Approach
 
Developing an Open Data initiative: Lessons Learned
Developing an Open Data initiative: Lessons LearnedDeveloping an Open Data initiative: Lessons Learned
Developing an Open Data initiative: Lessons Learned
 
Capps programoninformationsciencebrownbag
Capps programoninformationsciencebrownbagCapps programoninformationsciencebrownbag
Capps programoninformationsciencebrownbag
 
Google plus vs facebook v4
Google plus vs facebook v4Google plus vs facebook v4
Google plus vs facebook v4
 
Bill gates patent
Bill gates   patentBill gates   patent
Bill gates patent
 
Building Corporate Reputation via Online and Offline Media Relations Strategies
Building Corporate Reputation via Online and Offline Media Relations StrategiesBuilding Corporate Reputation via Online and Offline Media Relations Strategies
Building Corporate Reputation via Online and Offline Media Relations Strategies
 
Economic Development Media Relations in the Internet Age
Economic Development Media Relations in the Internet AgeEconomic Development Media Relations in the Internet Age
Economic Development Media Relations in the Internet Age
 
Social Data Day DataSift Slides
Social Data Day DataSift SlidesSocial Data Day DataSift Slides
Social Data Day DataSift Slides
 
W3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked DataW3C TPAC 2012 Breakout Session on Government Linked Data
W3C TPAC 2012 Breakout Session on Government Linked Data
 
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...In:Confidence 2019 - Balancing the conflicting objectives of data access and ...
In:Confidence 2019 - Balancing the conflicting objectives of data access and ...
 
Big data is not just about the data
Big data is not just about the dataBig data is not just about the data
Big data is not just about the data
 
02.Social media and the news organisation
02.Social media and the news organisation02.Social media and the news organisation
02.Social media and the news organisation
 
The Agency of the Future
The Agency of the FutureThe Agency of the Future
The Agency of the Future
 
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...
Rockit Summit, Carmen Punga - Think Export - new ideas, businesses and opport...
 
data, big data, open data
data, big data, open datadata, big data, open data
data, big data, open data
 
10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhy10 Eye-Popping Facts About Facebook from SeeWhy
10 Eye-Popping Facts About Facebook from SeeWhy
 
Big Data 101
Big Data 101Big Data 101
Big Data 101
 
Directv: Gravity Summit Stanford
Directv: Gravity Summit StanfordDirectv: Gravity Summit Stanford
Directv: Gravity Summit Stanford
 

Kürzlich hochgeladen

How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide Grocito
 
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!mlpayne1
 
Saffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfSaffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfRezaSeif2
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"vicky222yadav11
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEquinox Gold Corp.
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.qilerongrong
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Lviv Startup Club
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGChrisWachira
 
PPONE Updated FINAL Josie "Josi J" Jones.pdf
PPONE Updated FINAL Josie "Josi J" Jones.pdfPPONE Updated FINAL Josie "Josi J" Jones.pdf
PPONE Updated FINAL Josie "Josi J" Jones.pdfjkjones4
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Neil Kimberley
 
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxLessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxDave Litwiller
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfmissiontranslate026
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfRichard Guha
 
Advertise on Fordaq.com - Media Kit 2024 English
Advertise on Fordaq.com - Media Kit 2024 EnglishAdvertise on Fordaq.com - Media Kit 2024 English
Advertise on Fordaq.com - Media Kit 2024 EnglishFordaq
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Lviv Startup Club
 

Kürzlich hochgeladen (20)

How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide
 
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
 
Saffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdfSaffron and Dates opportunities from Iran .pdf
Saffron and Dates opportunities from Iran .pdf
 
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution""Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
"Ecommerce Tomorrow: Trends, Innovations, and Consumer Revolution"
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshare
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.Pelago's pitch deck for their Series C funding round, valued at $58 million.
Pelago's pitch deck for their Series C funding round, valued at $58 million.
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
 
PPONE Updated FINAL Josie "Josi J" Jones.pdf
PPONE Updated FINAL Josie "Josi J" Jones.pdfPPONE Updated FINAL Josie "Josi J" Jones.pdf
PPONE Updated FINAL Josie "Josi J" Jones.pdf
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024
 
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptxLessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
Lessons from the Mittelstand - Dave Litwiller - Apr 2024 - Public.pptx
 
Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdf
 
Understanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdfUnderstanding market needs for startups 4_4_2024.pdf
Understanding market needs for startups 4_4_2024.pdf
 
Advertise on Fordaq.com - Media Kit 2024 English
Advertise on Fordaq.com - Media Kit 2024 EnglishAdvertise on Fordaq.com - Media Kit 2024 English
Advertise on Fordaq.com - Media Kit 2024 English
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
Kyryl Truskovskyi: Training and Serving Open-Sourced Foundational Models (UA)
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 

The changing role of PR in the internet age