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Marketing Skills

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Shahzaib Khan
Shahzaib Khan
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Overview Of The Selling & Marketing Skills
Ability To Go Beyond Normal Limits ,[object Object],[object Object],[object Object],[object Object]
Ability To Go Beyond Normal Limits ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Four Concepts ,[object Object],[object Object],[object Object],[object Object]
Production Concept ,[object Object],[object Object]
Product Concept ,[object Object],[object Object],[object Object]
Selling Concept ,[object Object]
Marketing Concept ,[object Object]
Selling and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Needs, Wants, and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buying Motives ,[object Object],[object Object],[object Object]
Buying Motives 6.Gaining social approval,prestige, status. 5.Boasting self satisfaction and pride. 4 . Mental -Worries/Anxiety Physical -Discomfort -Inconvenience 3.Mental -Pleasure/Enjoyment Physical -Comfort -Convenience 2. Fear of loss . -Financial loss -More expenditure 1.Make a gain . -Profit -Saving Money
Buying Motives ,[object Object],[object Object],[object Object]
Buying Motives – Product Features or Benefits ,[object Object],[object Object],[object Object],[object Object]
Buying Motives – Product Features or Benefits ,[object Object],[object Object],[object Object],[object Object]
Questions – Types of Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questioning Construction Objective Form Benefit Tag Close ended Open ended Benefit in form of a statement followed directly by tag in form of CEQ Present one benefit matching a need. Yes/No Get precise, quick response/decision Who, Where, What Find or clarify needs Obtain information
Buying Process – Change in Attitude ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change And Improvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[email_address]

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Marketing Skills

  • 1. Overview Of The Selling & Marketing Skills
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  • 13. Buying Motives 6.Gaining social approval,prestige, status. 5.Boasting self satisfaction and pride. 4 . Mental -Worries/Anxiety Physical -Discomfort -Inconvenience 3.Mental -Pleasure/Enjoyment Physical -Comfort -Convenience 2. Fear of loss . -Financial loss -More expenditure 1.Make a gain . -Profit -Saving Money
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  • 18. Questioning Construction Objective Form Benefit Tag Close ended Open ended Benefit in form of a statement followed directly by tag in form of CEQ Present one benefit matching a need. Yes/No Get precise, quick response/decision Who, Where, What Find or clarify needs Obtain information
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