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Guidelines of Using Vine For Marketing
By OmnePresent

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Introduction
● Vine is the latest social media
feature available on Twitter
● Companies have already started to
be friendly with this feature as a part
of their social media content strategy
● Shooting this six second video
feature can seriously stress
marketers out somethings

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Don’ts for Using Vine for Marketing
● Never forget to define the video’s
purpose
o Ask yourself before you start filming-
what is the point of this video?
o What should visitors after viewing
video walk away understanding?
o Provide video in the body copy of the
tweet
o Use sound(Vine allows), to explain
what is going in the video itself
o Force yourself to define in one
sentence, for viewer to take away
from the video
o KISS(Keep It Simple, Sweetie), the
communicating concepts

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● A Longer Video should not be
squished Into 6 seconds
o Sometimes, you need more
than six seconds footage to
communicate an idea
o Use YouTube for contents
requiring more than 6 seconds
for communication
o Never try to fit 60 seconds
video in 6 seconds content
o For instance, if jean labels from
more than 40 years are to be
shown in 6 seconds, video must
show jeans’ brand to viewers

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● Never Create Videos Meant Just For
Private Groups
o There exist some companies, have
specials for their valued customers
or members only
o Consider a company Gilt Groupe,
wants to give audience a VIP
experience then Vine is not the best
option
o Vine videos are appropriate for
anyone to consume, even if they
can’t really use information
themselves
o A teaser content maybe put out,
giving value to viewers to sign up for
available product or service

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● Never Use It Just…..Cuz
o Think whether or not it’s worth,
company using Vine
o Experiment with Vine using an agile
approach, to determine whether
important goals can be met or not
o Ensure videos align with general
best practices
o Evaluate the experiments, if found
no improvements made with Vine,
then stop
o If Vine is simply used because it is a
hot new thing and videos not
communicating anything of value
then stop that too

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Do’s for Using Vine for Marketing
● Do Give Followers a Sneak Peek
o Make worthy use of six seconds in
showing audience something about
the company
o Vine gives opportunity to companies
about to launch new product, service
or piece of content
o For instance, People magazine give
a sneak preview of their latest
edition to get Twitter followers
o No matter what industry you are in,
there is an opportunity to give a
sneak peek about your work

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● Do Improve Your Brand
o Companies should have
connection on social media
o If people seen via pictures and
videos, is a great way to
achieve humanizing effect
o Vine provides featuring
snapshots of company’s
employees, at work or at play
o For instance, Buzzfeed
sometimes talk about news but
more often fun articles

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● Do Demonstrate a New Update
or Service Updates
o Vine can be a great way for
companies frequently
launching new update or
service updates.
o Remember, no one can’t
demo everything in 6
seconds, but can highlight
the coolest features

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● Do Have Fun With Audio
o By default, the vine videos are
muted
o Sound to vine videos, lend
some clarity to what is
happening in the video and
highlight company’s message
o Sound always help someone to
explain something while
showing demo
o A background with little music
never hurt anybody

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● To Introduce Your Followers
Your Company
○ Finally, Vine’s is an
excellent way to tell people
■ Who the heck you are?
■ What do you do?
■ What are you all about?
○ To showcase ones
company, any company can
use Vine

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Conclusion
● A six seconds long video can be
recorded by users through Vine
● When the screen is being touched,
user is allowed to edit on the fly or
create stop motion effects
● Any company can use vine to
showcase its own company
● It is the best way to share life in
motion

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