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Organizational Behavior

          Session 8


   Motivation theories
         Part 2
Maslow’s theory (Hierarchy of needs theory)

   Maslow hypothesized that within every individual there
    exists a hierarchy of five needs:

1- Physiological: bodily needs;

2- Safety: security, protection from physical and emotional
    harm;

3- Social: affection, belongingness, acceptance, friendship;

4- Esteem: self-respect, autonomy, recognition, attention;

5- Self-actualization: the drive to become what one is capable
    of becoming;

   According to Maslow, when each of these needs becomes
    substantially satisfied, the next need becomes dominant.
Maslow’s theory (continued)

   This theory can give us an insight into
    motivation in terms of needs.

   However, it has been argued that
    Maslow’s theory has cultural limitations.

   There is no strong empirical evidence
    for the hierarchy of needs.
ERG Theory (Alderfer, 1970)
   Three dimensions of ERG theory:

   Existence
   Relatedness
   Growth


   ERG theory proposes that

   (1) more than one need may be operative at the same time;

   (2) Order of needs may differ in different cultures;

   (3) if fulfillment of a higher level need is prevented, the desire to satisfy a
    lower level need increases.
Two-factor (hygiene-motivation) theory

   Herzberg investigated the question ‘What do people
    want from their jobs?’

   Results suggested that intrinsic factors such as
    advancement, recognition, responsibility, and
    achievements seemed to be related to job satisfaction.

   On the other hand, dissatisfaction was attributed to
    extrinsic factors such as supervision, pay, company
    policies, and working condition.

   This study suggested that satisfaction and dissatisfaction
    are not two opposite sides of a continuum.
Two-factor theory (continued)
Satisfaction                                     No satisfaction



       Motivators: recognition, responsibility, advancement




Dissatisfaction                                No dissatisfaction



   Hygiene factors: pay, policies, work condition, supervision
Expectancy theory

   Expectancy theories use rational
    approaches and suggest that individuals
    choose behaviors based on their
    expectations of the outcomes of those
    actions, seeking to achieve the most
    desirable outcome for themselves.
Vroom’s expectancy theory
   Vroom’s expectancy theory integrates three
    components:

     Motivation force= Valance × Instrumentality × Expectancy

   Valance: is the importance that the individual places upon the
    expected outcome of a situation. This component is related to an
    individual’s expected incentive, preferences, and values.

   Instrumentality: is the belief that the success of the situation is
    linked to the expected outcome of the situation, e.g. it's gone really
    well, so I'd expect praise.

   Expectancy: is the belief that output from the individual and the
    success of the situation are linked, e.g. if I work harder then this will
    be better.
Effort      Performance      Outcome
                             (reward)

    expectancy      instrumentality
Implications for leaders:

2.   Identify positively valent outcome;
3.   Increase expectancies;
4.   Make performance instrumental toward
     positive outcome.
Group tasks
    Use expectancy theory to explain
     motivational processes of:

3.   An employee’s motivation to become a
     manager;

5.   An employee’s motivation to participate
     in a training program.

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Sess 8 and 9

  • 1. Organizational Behavior Session 8 Motivation theories Part 2
  • 2. Maslow’s theory (Hierarchy of needs theory)  Maslow hypothesized that within every individual there exists a hierarchy of five needs: 1- Physiological: bodily needs; 2- Safety: security, protection from physical and emotional harm; 3- Social: affection, belongingness, acceptance, friendship; 4- Esteem: self-respect, autonomy, recognition, attention; 5- Self-actualization: the drive to become what one is capable of becoming;  According to Maslow, when each of these needs becomes substantially satisfied, the next need becomes dominant.
  • 3. Maslow’s theory (continued)  This theory can give us an insight into motivation in terms of needs.  However, it has been argued that Maslow’s theory has cultural limitations.  There is no strong empirical evidence for the hierarchy of needs.
  • 4. ERG Theory (Alderfer, 1970)  Three dimensions of ERG theory:  Existence  Relatedness  Growth  ERG theory proposes that  (1) more than one need may be operative at the same time;  (2) Order of needs may differ in different cultures;  (3) if fulfillment of a higher level need is prevented, the desire to satisfy a lower level need increases.
  • 5. Two-factor (hygiene-motivation) theory  Herzberg investigated the question ‘What do people want from their jobs?’  Results suggested that intrinsic factors such as advancement, recognition, responsibility, and achievements seemed to be related to job satisfaction.  On the other hand, dissatisfaction was attributed to extrinsic factors such as supervision, pay, company policies, and working condition.  This study suggested that satisfaction and dissatisfaction are not two opposite sides of a continuum.
  • 6. Two-factor theory (continued) Satisfaction No satisfaction Motivators: recognition, responsibility, advancement Dissatisfaction No dissatisfaction Hygiene factors: pay, policies, work condition, supervision
  • 7. Expectancy theory  Expectancy theories use rational approaches and suggest that individuals choose behaviors based on their expectations of the outcomes of those actions, seeking to achieve the most desirable outcome for themselves.
  • 8. Vroom’s expectancy theory  Vroom’s expectancy theory integrates three components: Motivation force= Valance × Instrumentality × Expectancy  Valance: is the importance that the individual places upon the expected outcome of a situation. This component is related to an individual’s expected incentive, preferences, and values.  Instrumentality: is the belief that the success of the situation is linked to the expected outcome of the situation, e.g. it's gone really well, so I'd expect praise.  Expectancy: is the belief that output from the individual and the success of the situation are linked, e.g. if I work harder then this will be better.
  • 9. Effort Performance Outcome (reward) expectancy instrumentality
  • 10. Implications for leaders: 2. Identify positively valent outcome; 3. Increase expectancies; 4. Make performance instrumental toward positive outcome.
  • 11. Group tasks  Use expectancy theory to explain motivational processes of: 3. An employee’s motivation to become a manager; 5. An employee’s motivation to participate in a training program.