M&M's Vote & Win

OBJECTIVE: Drive online users to the website of m-ms.com.ph where they can support and vote for their favourite M&Ms character.

PLATFORMS: Blog Marketing (Contest) Display Banners in Yahoo, Facebook, and Nuffnang Blog Network Social Sharing/Viral Marketing in Churp Churp Network of Nuffnang

BLOG MARKETING OMG Digital developed an email invite to bloggers to join the campaign containing the mechanics of the bloggers contest. Heavy promotion of the contest was done inside the community of Pinoy Bloggers in Facebook.

yellow Campaign Managers http://jaredslittlecorner.info http://www.totteringmama.com

Campaign Managers http://www.pehpot.com http://livinglifetodfullest.blogspot.com http://ruthilicious.blogspot.com http://foodfashionbeautyblog.info http://dressup-down.blogspot.com/ http://bucketofkisses.blogspot.com http://www.earthlingorgeous.com/ http://www.yipeemedia.com http://livingmarjorney.blogspot.com/ http://www.ilovekits.blogspot.com http://serenityoverload.blogspot.com http://ning4u.blogspot.com http://www.freebiesoverload.com http://amoreodiorapporto.tumblr.com/ http://www.hotfunstuffs.com http://www.whimsandviews.com http://www.badudets.com http://www.mygreenlivingideas.com http://www.josieswindow.info http://clumsyclariss.blogspot.com/ green

http://www.pehpot.com/2011/06/vote-for-miss-green-and-win.html Clickable banner leading to M&Ms site Initiative contest

http://www.pehpot.com/2011/06/green-is-in.html Clickable banner leading to M&Ms site

http://www.pehpot.com/2011/06/support-your-m7ms-candydate-wear.html

http://www.pehpot.com/2011/07/2-days-more-to-vote.html

http://www.pehpot.com/2011/07/miss-green-won.html

http://livinglifetodfullest.blogspot.com/2011/06/go-green-and-have-chance-to-win-1000.html Clickable banner leading to M&Ms site – Miss Green

http://livinglifetodfullest.blogspot.com/2011/06/use-human-nature-products-for-greener.html Clickable banner leading to M&Ms site – Miss Green

http://ruthilicious.blogspot.com/2011/06/i-vote-for-green-m-because-im-green.html

http://www.foodfashionbeautyblog.info/vote-for-your-mm%E2%80%99s-candydate-and-win-prizes-worth-us1000/

http://www.foodfashionbeautyblog.info/have-you-gone-green-yet/

http://dressup-down.blogspot.com/2011/06/vote-and-win-for-ms-green-m.html

http://dressup-down.blogspot.com/2011/06/go-ms-green-go-m.html

http://bucketofkisses.blogspot.com/2011/06/vote-for-your-favorite-m-candydates.html

http://www.earthlingorgeous.com/2011/06/i-support-my-green-mms.html Initiative contest

http://www.yipeemedia.com/2011/06/mm%E2%80%99s-vote-for-your-favorite-candydate-character/1713

http://livingmarjorney.blogspot.com/2011/06/go-go-go-green.html

http://livingmarjorney.blogspot.com/2011/07/m-vote-win-campaign.html

http://ilovekits.blogspot.com/2011/06/m-candydates-go-head-to-head-vote-for-m.html

http://serenityoverload.blogspot.com/2011/06/go-green-m-search-is-on.html

http://ning4u.blogspot.com/2011/06/vote-for-candydate-green-on-m-vote.html

http://www.freebiesoverload.com/2011/06/green-is-in/

http://amoreodiorapporto.tumblr.com/post/6651391392/vote-for-my-m-m-candydate-miss-green

http://amoreodiorapporto.blogspot.com/2011/06/vote-for-my-m-candydate-miss-green.html

http://hotfunstuffs.com/2011/06/vote-green-mm-and-win.html

http://www.whimsandviews.com/2011/06/mms-candydate-vote-for-sexy-miss-green.html

http://www.badudets.com/im-voting-for-green-mms/

http://www.mygreenlivingideas.com/have-you-vote-for-ms-green-mms-candydate/

http://josieswindow.info/2011/06/lets-go-green/

http://clumsyclariss.blogspot.com/2011/06/m-popularity-contest-for-chance-to-win.html

red Campaign Managers: http://www.kumagcow.com http://littlemisskessa.com http://delectableideas.blogspot.com http://raindeocampo.wordpress.com

http://raindeocampo.wordpress.com/2011/06/08/mm%E2%80%99s%C2%AE-vote-and-win-campaign-for-the-most-popular-candydate/

http://www.littlemisskessa.com/2011/06/m-candy-election.html

http://www.delectableideas.com/2011/06/vote-red-my-m-candydate.html?spref=gr#close=1

http://www.kumagcow.com/2011/06/fight-for-your-right-represent-vote-red.html

blue Campaign Managers http://boy-kuripot.blogspot.com/ http://irishell.blogspot.com

http://boy-kuripot.blogspot.com/2011/06/m-vote-win.html

http://irishell.blogspot.com/2011/06/m-candydates-vote-win-campaign.html

orange Campaign Manager http://manualtolyf.blogspot.com/

http://manualtolyf.blogspot.com/2011/06/vote-m-orange-for-change.html Clickable banner leading to M&Ms site

10,015,492 impressions 0.52% click rate 52,560 clicks 6,261,062

’s note This campaign launched last June 6 and ran until July 8. During the 1 month duration, campaign generated a total of 10,015,492 impressions and 52,560clicks with 0.52% CTR. The campaigns’ most effective placement in terms of both impressions is the Yahoo US Games sponsorship/takeover. It generated a total of 3,919,867 impressions in 2 weeks time while in terms of CTR it’s PH Messenger Insider at 27,535 clicks with a 1.01% CTR – this is way above the Yahoo industry average of 0.78% CTR for PH Messenger insider. In return the campaign’s effective CPM and CPC is very much favorable at P99.85 and P19.03 respectively. This has been one of the lowest most effective CPM and CPC Yahoo has encountered.

55 PH Messenger LREC Takeover

56 PH Messenger LREC Takeover

Facebook overwhelmingly delivered impressions and clicks compared to what was estimated. This is due to constant optimization of the ads. Industry Benchmark CTR is 0.01%

Over delivery of 1,164,305 impressions

The placement also received high CTR of 0.20% (industry benchmark is 0.15%),[object Object]

Churpchurp Clicks Breakdown 696 697 Clicks Bought: Clicks Delivered: Number of users click on link: 1416clicks Number of unique users click on link: 1053 clicks Churpers Who Participated: 360 Total Potential Online Users Reached: 385,428

Buzz Report Example of Twitter feeds:

The campaign was discussed in various social networking sites. This earned (media) results gave the campaign more reach and proved that it was successful. facebook, twitter & forums

M&M's Vote & Win

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