Asiakastilaisuuden luentomateriaali (Rasmus Bjustrom) 12.06.2012

1. OMD
SE
<3
OMD
FI
2012
06
12
AROUND
THE
CORNER
Rasmus
Bjurström
–
Chief
Digital
Officer
TwiIer:
Bjurstrom
Mobile:
+46
704
10
59
52

2. AGENDA
THE
END

4. NATURE
NETWORKING
SURFING
SOCIALIZING
CURATING

5. CURATION
NETWORK

6. COSTS
SPLINTERNET

7. CONNECTIVITY

8. DO
/
DON’T

9. THE
CONSUMER
SIMPLE /UBIQUTIUOS/PERSONALIZED/EMPOWERING/REASSURING

10. MOBILE
THERE
IS
NO
ON-­‐OFFLINE
DATA
DRIVEN
CONSUMPTION/ADVERTISING
INTERACTION
24/7
(Networking
society)
CHANGE
OR
DIE!
The
ant
vs.
the
Elephant

11. MOBILE
THERE
IS
APROX.
9
BILLION
PEOPLE
ON
EARTH,
5
OF
THEM
HAVE
A
CELLPHONE.
IT
TAKES
90
MINUTES
TO
REPLY
TO
AN
EMAIL,
IT
TAKES
90
TO
REPLY
ON
A
TEXT.
91%
OF
ALL
THE
PEOPLE
WHO
HAS
A
SMART
PHONE
NEVER
KEEPS
I
MORE
THEN
75
CM
AWAY
FROM
THEM.
9
OUT
OF
10
SEARCHES
ON
MOBILE
LEADS
TO
OFFLINE
ACTION.
7
OUT
OF
10
WITHIN
THE
HOUR.

12. MOBILE
THE
MOBILE
IS
ALSO
THE
DEATH
OF
ADVERTISING

13. DIGITAL
WE
AS
AN
INDUSTRY
ARE
FAILING
OUR
CONSUMERS
PRESENTING
THE
GRAND
ILLUSION!
THE
INTERNET
IS
NOT
FOR
FREE!

14. FUTURE
MOVE
AWAY
FROM
SINGULARITY
AND
THINK
NETWORKS
AND
CONNECTIVITY
I REMEMBER THE GOOD OLD DAYS

15. FUTURE
THE
ENTIRE
SOCIETY
FACES
A
DESIGN
PROBLEM.
IF
THERE
IS
NO
SOLUTION
TO
YOUR
PROBELM,
INVET
IT.
TO
BE
HONEST.
FIX
IT
OR
FUCK
IT

16. FUTURE
THE
YEAR
OF
2012
IS
THE
YEAR
OF
MOBILE
AND
GEOLOCATION.

17. FUTURE
E-­‐COMMERCE
IS
NOW
E-­‐TAIL
AND/OR
SOCIAL
COMMERCE
WE
ARE
SHOPPING
OFFLINE
WHEN
ONLINE
THERE
IS
AN
APP
FOR
THAT!

18. FUTURE
THANK
YOU
IT’S
NICE
TO
BE
IMPORTANT.
BUT
ITS
MORE
IMPORATNT
TO
BE
NICE.
Rasmus
Bjurström
–
Chief
Digital
Officer
TwiIer:
Bjurstrom
Mobile:
+46
704
10
59
52