This deck was presented at the NY Tech Strategy meetup on 02/13/2013 hosted by Caravelle Group and Blue Label Labs.

1. DEFINING YOUR
MOBILE STRATEGY
02/13/2013
Presenters:

3. MONETIZING AN APP
Paid Download Display Advertising “Freemium”
• Charge from $0.99+ • Earn revenue through • Give it away for free,
for each download of CPC/CPM/CPC ads and lure people in for
app. shown in the app. purchases after.
• Few people buy apps, • Very easy to setup. • 90% of app downloads
especially on Android. are free.
• Requires scale to be
successful. • Wave of the future!

4. Trial / Full Mode Free version has ads,
while full version
doesn’t.
In-App Purchases Allow purchases of
“goods” or in-app
“services”
Pay-walls Tease with limited
amount of free
content, require
subscription for more.

5. CHOOSING THE RIGHT MOBILE PLATFORM
iOS Android Windows Phone HTML / Hybrid
• ~80% of all app • ~60% global • Strong • Write once, run
revenue smartphone enterprise pull everywhere!
generated on market share and relatively
Apple iOS. and rapidly sparse app • Can’t do
growing. store. everything a
• Saturated native app can.
marketplace, • Very difficult to • Nobody has one.
hard to find make one app
niche. that runs on
many phones.

8. USER ACQUISITION
Organic Paid
• Get it for free. • Pay for it.
• Viral growth of your app • Display ads on mobile ad
through word-of-mouth, networks, Facebook, Twitter
reviews, social and SEO. and other paid promotions to
acquire users.
• Difficult to plan for, a
combination of luck and • Works for apps that are able
clever app design and to generate revenue for each
marketing. user acquired through an ad.

9. DESIGNING VIRAL LOOPS
1.) User snaps a photo
4.) Web site asks the user
with the app
to download and try the
app.
Every social
media share is
a chance to
grab new users
2.) User shares photo for your app
to their Facebook or 3.) Friend sees photo
Twitter through the on feed and clicks the
app link

10. PROMOTING YOUR APP
1. Create a promotional web site for your app:
• Start before you release, build web presence to snag search
keywords related to your app.
• Out-of-box Wordpress themes for apps (Templatic iPhone App)
2. Write press releases
• PRLog.org, PRWeb.com
3. Get your app reviewed:
• 148app.com, The iPhone App Review, The Daily App Show,
Fresh Apps
• Free and paid reviews
4. Use app promotion web sites:
• FreeAppADay.com
• AppGratis
• Reddit (i.e. /r/AppHookup sub-reddit)
5. Social media out reach:
• TweetAdder, Tweepi

11. Visit the Website
Get the book: