1. EXTENDED ENGAGEMENT:
BRANDED ENTERTAINMENT!
PRESENTED BY OMELET

2. OMELET STRATEGY BRANDED ENTERTAINMENT
THE AGE OF CONSUMER A.D.D.
Welcome to the age of consumer A.D.D. An age
where the abundance of information and choice has
made our dedicated attention as fragmented as to-
day’s media marketplace. With so much to choose
from, we control how we spend our time with media,
and much to a marketer’s dismay, this often doesn’t
include watching a 30 second spot.
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3. OMELET STRATEGY BRANDED ENTERTAINMENT
ENTERTAIN TO ATTRACT
Brands are now seeking alternative ways to attract
consumer attention, and branded entertainment has
become one such strategy.
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4. OMELET STRATEGY BRANDED ENTERTAINMENT
HIGH CPC: COST PER CLOAKING
Product placement is typically synonymous with
branded entertainment, where for a considerable fee,
brands can be cloaked in entertainment.
Did we say fee? It’s more like fees. A typical product
placement budget is a two-tiered structure comprised
of a service fee in the form of a retainer, and a budget
to cover placement expenditure with regards
to production.
And what do these fees get you?
Visibility? Sure.
Engagement? We think NOT.
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5. OMELET STRATEGY BRANDED ENTERTAINMENT
ENGAGEMENT IS A COMMITMENT
Engagement is the level of ‘I do,’ and is defined by the
Merriam-Webster Dictionary as an “emotional
involvement or commitment.”
When consumers engage with a brand, they are
investing a part of themselves in the brand.
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6. OMELET STRATEGY BRANDED ENTERTAINMENT
IF YOU MAKE IT, THEY WILL COME
In fact, infusing a human element into your brand
Viva Content!
makes it more relevant and relatable to consumers.
In doing so, you can drive people to your brand by
creating something they can and want to engage with.
And content delivers an audience.
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7. OMELET STRATEGY BRANDED ENTERTAINMENT
THE OLDEST ART FORM IS THE
NEWEST BRAND TOOL
Storytelling is entertainment that allows people to
experience your brand rather than just get a quick
glimpse of it.
You can create a story and content that lives outside Insert Brand Story Here
your core story, allowing for organic integrations and
deeper, more sustainable ways to experience content.
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8. OMELET STRATEGY BRANDED ENTERTAINMENT
DISTRIBUTION AT YOUR DISPOSAL
And if it’s good, your story will spread.
Unlike the old entertainment model built on the
economics of scarcity, the internet offers near
endless distribution opportunities. So if you become
great at developing and delivering entertaining,
engaging short-form content, there’s no end to the
relationships that your brand can build.
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9. OMELET STRATEGY BRANDED ENTERTAINMENT
MONEY IN YOUR POCKET
This means that marketing can now become a
revenue source rather than just an expenditure
for brands.
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10. OMELET STRATEGY BRANDED ENTERTAINMENT
MORE THAN AN IMPRESSION
And this revenue can become a steady stream, rather
than a ‘one-hit-wonder.’
How, you ask? With sustainable engagement comes
sustainable buzz.
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11. OMELET STRATEGY BRANDED ENTERTAINMENT
A NEW EQUATION
Think about your success this way:
Return on engagement is greater than return
Today’s Lesson
on insertion.
We need to stop throwing brand money at films’
ROE > ROI
business problems through product placement and
reach consumers with marketing formats that
incorporate the film experience on multi-platforms.
We need to give meaning to brands rather than
just visibility.
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12. OMELET STRATEGY BRANDED ENTERTAINMENT
WHAT MAKES INVESTING IN OMELET UNIQUE?
Omelet works with brands and content creators to pitch new media
formats that can extend content to create ancillary revenue options
or sponsorship opportunities that can better position ideas for greater
revenue opportunities.
To discuss how we can help your brand, please contact our Director of
Strategy, Ryan Stoner at:
Email: Ryan.Stoner@omeletla.com
Website: www.omeletla.com
Phone: 213.427.6400
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