Corona has launched a summer promotion called "Beach Getaway Games", an online Facebook game where players control Corona's logo character to find a Corona bottle and win a trip to Cancun. The promotion is supported by online, mobile, and outdoor advertising. Corona is also running a sweepstakes with unique codes on bottles for 1,700 prizes including trips to Mexico. In addition, Corona will launch a Facebook page and mobile challenges to continue engaging consumers with finding their beach.
4. As
 a
 summer
 promoDon,
 Corona
 has
 launched
Â
Beach
 Getaway
 Games,
 an
 online
 game
 played
Â
on
 Facebook,
 which
 features
 the
 'griďŹn'
 from
 its
Â
logo
 on
 a
 quest
 to
 ďŹnd
 a
 Corona
 bo<le.
 Whoever
Â
ďŹnds
 the
 bo<le
 wins
 a
 ďŹve
 day
 trip
 to
 a
 beach
Â
resort
 in
 Cancun,
 Mexico.
Â
5. Players
 can
 navigate
 through
 three
 games
 with
Â
three
 levels:
 Fly
 into
 the
 Fortress,
 Capture
 the
Â
Corona
 Beach
 Bo<le
 and
 Swim
 to
 Safety.
 The
Â
promoDon
 is
 supported
 by
 online,
 mobile
 and
Â
out
 of
 home
 elements.
Â
8. Weâve
 all
 seen
 the
 images.
 A
 couple
 relaxing
 on
Â
a
 sandy
 beach
 in
 some
 balmy
 tropical
Â
desDnaDon,
 icy
 bo<les
 of
 Corona
 topped
 with
 a
Â
lime
 resDng
 on
 a
 table
 between
 the
 two.
 Itâs
 that
Â
image
 that
 the
 brand
 wants
 consumers
 to
 draw
Â
upon
 and
 imagine
 themselves
 partaking
 in
 this
Â
summer
 as
 it
 begins
 the
 second
 phase
 of
 its
Â
âFind
 Your
 Beachâ
 campaign.
Â
9. Phase
 one
 is
 underway
 with
 a
 treasure
 hunt
 of
Â
sorts.
 Unique
 codes
 are
 placed
 on
 about
 12,000
Â
Corona
 bo<les
 and
 cans
 for
 consumers
 to
 ďŹnd
Â
hidden
 in
 packages.
 They
 use
 the
 codes
 to
 enter
Â
the
 âCorona
 Beach
 Gatewayâ
 sweepstakes
 that
Â
oďŹers
 1,700
 prizes,
 including
 a
 grand-Ââprize
 trip
Â
to
 Mexico.
Â
10. Beginning
 this
 month,
 Corona
 will
 launch
 a
Â
Facebook
 page
 to
 conDnue
 the
 theme
 that
 your
Â
beach
 doesnât
 actually
 have
 to
 be
 a
 beach.
Â
11. In
 September,
 a
 mobile
 promoDon
 will
 reward
Â
users
 for
 parDcipaDng
 in
 a
 number
 of
 acDviDes
Â
with
 the
 brand
 and
 ďŹnding
 their
 own
 beach.
Â
Whether
 itâs
 checking
 in
 at
 a
 stadium
 or
 a
 ski
Â
lodge,
 challenges
 will
 change
 depending
 on
 the
Â
users
 lifestyle,
 the
 season
 and
 even
 holidays.
Â
Pereira
 O'Dell
 developed
 the
 social
 media
Â
plaforms.
Â