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10 Marketing Lessons from World Cup
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10 Marketing Lessons from World Cup
1.
2.
10 Marketing Lessons from
World Cup by Josh Hainam http://www.marketingprofs.com/articles/2014/25630/10-marketing-lessons-from-the-world-cup
3.
1. Use controversy
to your advantage
4.
http://www.usatoday.com/story/sports/soccer/worldcup/2014/05/22/brazil-world-cup-rio-security-high- crime/9464557/
5.
https://www.facebook.com/fleischmaneadas?fref=ts
6.
2. Highlight personal
stories
7.
8.
9.
10.
11.
3. Categorize/segment your
audience
12.
https://www.google.com/trends/worldcup?hl=es-419#/es/match/6/
13.
https://www.google.com/trends/worldcup?hl=es-419#/es/match/4/
14.
4. Have a
clear goal
15.
16.
5. Understand the
public perception of your product
17.
18.
19.
20.
6. Remove barriers,
but set boundaries
21.
http://www.fifa.com/worldcup/organisation/documents/all-documents.html
22.
https://www.google.com/trends/worldcup?hl=es-419#/es/
23.
https://www.google.com/trends/worldcup?hl=es-419#/es/
24.
https://www.google.com/trends/worldcup?hl=es-419#/es/
25.
https://www.google.com/trends/worldcup?hl=es-419#/es/
26.
https://www.google.com/trends/worldcup?hl=es-419#/es/
27.
https://www.google.com/trends/worldcup?hl=es-419#/es/
28.
https://www.google.com/trends/worldcup?hl=es-419#/es/
29.
https://www.google.com/trends/worldcup?hl=es-419#/es/
30.
7. Create snippets
worth remembering
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
8. Create content
tailored for your audience
43.
44.
45.
9. Use what
you have in various ways
46.
https://www.facebook.com/
47.
https://www.facebook.com/hashtag/brasil2014
48.
https://www.facebook.com/worldcup/map/
49.
https://www.facebook.com/worldcup/map/
50.
https://www.facebook.com/worldcup/map/
51.
52.
53.
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
54.
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
55.
https://blog.twitter.com/2014/the-twitter-worldcup-group-stage-recap
56.
https://interactive.twitter.com/wcbracket/
57.
https://interactive.twitter.com/wccompetitree/
58.
https://vine.co/world-cup
59.
https://plus.google.com/s/%23PaintBrazil
60.
61.
62.
10. Partner up
with complementary people
63.
64.
65.
66.
67.
http://www.kia.com/us/en/content/landing-pages/fifa-2014
68.
69.
@omarvite