To be recognized as a thought leader, one must make original contributions to conversations by adding new ideas that organizations find valuable. This involves writing high-quality articles, practicing what you teach through research and hard work. While many follow the ideas of others, few lead by generating novel insights through dedicated study and reflection.
Many claim to be a thought leader. But thought leadership is conferred, not claimed.
Are you an innovator in your area of expertise? One clue you might be a thought leader is when others start quoting you because you’re saying something that either hasn’t been said before or you are adding a new dimension to the idea and/or the way you say it.
In the age of the internet, self-publishing is very easy. Even publishing a traditional book isn’t that hard. Selling lots of the book you write (regardless of how you publish it) is very hard. Even marketing by itself won’t likely sustain a mediocre effort. If you write a really good book that benefits others, that increases the odds you might actually be a thought leader.
It is tough to be a thought leader in any area where you don’t have real world experience.
Researching other research and synthesizing it has value but it isn’t primary research. One of the reasons that Jim Collins is a true thought leader is that he does the hard and exhaustive work of designing, administering and analyzing original research.
Do you know who are considered the seminal experts in your arena? What are the best books written on the subject? Are you involved in the professional organization or association of your profession? No thought leader is an island.
Deep thinking is hard and that’s why it isn’t often done. No intellectual pain, no thought leader gain. Superficiality is the curse of thought leadership.