SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Critical perspectives in the media
Some key theorists:
David Gauntlett–the role of media in self-identity
Judith Butler- ‘gender and sex are socially constructed’
Roland Barthes- semiotics, how meaning is created
C R Acland- ‘media representations of youth maintain social order/ hegemony’
You must engage a discussion about contemporary examples for the majority of the essay
In order to do this you must move from the macro to the micro. By this, I mean that you must
acknowledge the wider, social implications of how certain groups are represented in the media and
use SPECIFIC examples to illustrate you point.
REMEMBER: you can only apply the theory to a media text, not the other way around. For example,
Roland Barthes applies his own theory to a specific media text. He theorized that mythologies are
formed to perpetuate an idea of society that adheres to the current ideologies of the ruling class and
its media. He uses this image of Paris Match magazine to illustrate his argument. Note: this is a very
old magazine cover and has a different cultural meaning than it would
do today.
In short, Barthes argues that the young man depicted here is a signifier
who has been chosen by the magazine editor to be on the front cover.
What is signified is that France is a great multi-cultural nation.
He argues that ‘the picture does not explicitly demonstrate 'that France
is a great empire’ but the combination of the signifier and signified
perpetuates the myth of imperial devotion, success and thus; a property
of 'significance' for the picture.
When you are researching, you must bear in mind that media representations often reflect the
dominant ideology of the society in which they are created
All media texts are mediated!
Everything you see in all types of media is carefully selected and constructed
in order to create meaning
In order to answer this part of the exam successfully, you must present an argument and an
alternative argument with particular focus on how groups of people engage in a collective identity
through the media.
Questions to consider:
How do people give meaning to particular kinds of media in relation to their identities?
How do dominant representations inform identity?- does the media reflect society or does society
reflect the media?
How might the intended audience and institutional characteristics determine the re-presentation of
the collective?

Weitere ähnliche Inhalte

Mehr von Ms Olive

Applying genre theory to own work
Applying genre theory to own workApplying genre theory to own work
Applying genre theory to own workMs Olive
 
1a post production
1a  post production1a  post production
1a post productionMs Olive
 
1a real media texts
1a  real media texts1a  real media texts
1a real media textsMs Olive
 
1a research and planning
1a  research and planning1a  research and planning
1a research and planningMs Olive
 
1a digital technologies
1a  digital technologies1a  digital technologies
1a digital technologiesMs Olive
 
Audience 1 b
Audience 1 bAudience 1 b
Audience 1 bMs Olive
 
Media language 1 b
Media language 1 bMedia language 1 b
Media language 1 bMs Olive
 
Representation 1 b
Representation 1 bRepresentation 1 b
Representation 1 bMs Olive
 
Representation 1 b
Representation 1 bRepresentation 1 b
Representation 1 bMs Olive
 
Representation of ability disability1
Representation of ability disability1Representation of ability disability1
Representation of ability disability1Ms Olive
 
Ten commandments for reflective writing
Ten commandments for reflective writingTen commandments for reflective writing
Ten commandments for reflective writingMs Olive
 
Grade ladder activity a2 critical perspectives
Grade ladder activity  a2 critical perspectivesGrade ladder activity  a2 critical perspectives
Grade ladder activity a2 critical perspectivesMs Olive
 
1b narrative
1b narrative1b narrative
1b narrativeMs Olive
 
1b genre model answer
1b genre model answer1b genre model answer
1b genre model answerMs Olive
 
Genre quotes and prompts
Genre  quotes and promptsGenre  quotes and prompts
Genre quotes and promptsMs Olive
 
Media and collective identity theories work sheet
Media and collective identity theories work sheetMedia and collective identity theories work sheet
Media and collective identity theories work sheetMs Olive
 
Media theorists revision cards
Media theorists revision cardsMedia theorists revision cards
Media theorists revision cardsMs Olive
 
Collective identity youth
Collective identity  youthCollective identity  youth
Collective identity youthMs Olive
 

Mehr von Ms Olive (20)

Ethnicity
EthnicityEthnicity
Ethnicity
 
Applying genre theory to own work
Applying genre theory to own workApplying genre theory to own work
Applying genre theory to own work
 
1a post production
1a  post production1a  post production
1a post production
 
1a real media texts
1a  real media texts1a  real media texts
1a real media texts
 
1a research and planning
1a  research and planning1a  research and planning
1a research and planning
 
1a digital technologies
1a  digital technologies1a  digital technologies
1a digital technologies
 
Audience 1 b
Audience 1 bAudience 1 b
Audience 1 b
 
Media language 1 b
Media language 1 bMedia language 1 b
Media language 1 b
 
Representation 1 b
Representation 1 bRepresentation 1 b
Representation 1 b
 
Representation 1 b
Representation 1 bRepresentation 1 b
Representation 1 b
 
Representation of ability disability1
Representation of ability disability1Representation of ability disability1
Representation of ability disability1
 
Ten commandments for reflective writing
Ten commandments for reflective writingTen commandments for reflective writing
Ten commandments for reflective writing
 
Grade ladder activity a2 critical perspectives
Grade ladder activity  a2 critical perspectivesGrade ladder activity  a2 critical perspectives
Grade ladder activity a2 critical perspectives
 
1b narrative
1b narrative1b narrative
1b narrative
 
1b genre model answer
1b genre model answer1b genre model answer
1b genre model answer
 
Genre quotes and prompts
Genre  quotes and promptsGenre  quotes and prompts
Genre quotes and prompts
 
Exam 1a
Exam 1aExam 1a
Exam 1a
 
Media and collective identity theories work sheet
Media and collective identity theories work sheetMedia and collective identity theories work sheet
Media and collective identity theories work sheet
 
Media theorists revision cards
Media theorists revision cardsMedia theorists revision cards
Media theorists revision cards
 
Collective identity youth
Collective identity  youthCollective identity  youth
Collective identity youth
 

Critical perspectives in the media sec b

  • 1. Critical perspectives in the media Some key theorists: David Gauntlett–the role of media in self-identity Judith Butler- ‘gender and sex are socially constructed’ Roland Barthes- semiotics, how meaning is created C R Acland- ‘media representations of youth maintain social order/ hegemony’ You must engage a discussion about contemporary examples for the majority of the essay In order to do this you must move from the macro to the micro. By this, I mean that you must acknowledge the wider, social implications of how certain groups are represented in the media and use SPECIFIC examples to illustrate you point. REMEMBER: you can only apply the theory to a media text, not the other way around. For example, Roland Barthes applies his own theory to a specific media text. He theorized that mythologies are formed to perpetuate an idea of society that adheres to the current ideologies of the ruling class and its media. He uses this image of Paris Match magazine to illustrate his argument. Note: this is a very old magazine cover and has a different cultural meaning than it would do today. In short, Barthes argues that the young man depicted here is a signifier who has been chosen by the magazine editor to be on the front cover. What is signified is that France is a great multi-cultural nation. He argues that ‘the picture does not explicitly demonstrate 'that France is a great empire’ but the combination of the signifier and signified perpetuates the myth of imperial devotion, success and thus; a property of 'significance' for the picture. When you are researching, you must bear in mind that media representations often reflect the dominant ideology of the society in which they are created All media texts are mediated! Everything you see in all types of media is carefully selected and constructed in order to create meaning In order to answer this part of the exam successfully, you must present an argument and an alternative argument with particular focus on how groups of people engage in a collective identity through the media.
  • 2. Questions to consider: How do people give meaning to particular kinds of media in relation to their identities? How do dominant representations inform identity?- does the media reflect society or does society reflect the media? How might the intended audience and institutional characteristics determine the re-presentation of the collective?