This document summarizes key points from a session on growth strategies for new ventures. It discusses typical growth strategies like the "Crossing the Chasm" framework, getting customers and generating traction, and developing existing customers through upselling, cross-selling, and referrals. Lifecycle models for startups are presented showing the evolution from seed to maturity. Different theoretical perspectives on firm growth are reviewed, including resources-based views and configurational approaches emphasizing the fit between strategy, resources and environment. A dynamic framework is proposed to understand organizational evolution.
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HOW TO GROW A VENTURE? - SESSION 9
1. www.solvayentrepreneurs.be
HOW TO GROW A VENTURE?
SESSION 9 (out of 10)
GROWTH STRATEGY
This session is part of a 10-weeks course
given to master students of the SOLVAY
BRUSSELS SCHOOL OF ECONOMICS
AND MANAGEMENT by professor Olivier
WITMEUR.