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Only 3/4 colours used in the
Virgin logo is shown, this gives the reader trust in the      magazine; Red, blue, white,
magazine brand. Virgin are a huge conglomerate and            black. All compliment each
wouldn’t allow their logo being used unless the               other.
magazine was a good, trusted brand.

                                                                                               Banner at the top, synergy
                                                                                               between Sky, Virgin and the
       Masthead sized around 1/5 of                                                            magazine. Link between
       the page. Fits the conventions                                                          companies works as soaps are
       of a normal magazine. Simple                                                            shown on TV all the time, and
       yet stand out design, easy to                                                           both companies on the banner
       create brand loyalty as readers                                                         are huge Television companies.
       can recognise logo easily.


      Main image tells the reader the                                                        Another feature, persuades the
      narrative just by their                                                                reader they’re getting value for
      positioning, body language,                                                            money.
      and facial expressions.
      The male star’s (Paul) hand is
      attached to the female centred
      star (Mercedes). Furthermore                                                           Main heading anchored onto
      Paul’s eyes are focused purely                                                         the image so the reader knows
      on her connoting he sort of                                                            that this is the main feature of
      trapped her. In addition, Paul is                                                      the issue.
      taller than Mercedes in the
      frame, suggesting he
      dominates her and has the                                                                Sub-heading anchored onto
      power in the relationship.                                                               image. Different colour text to
      Jacqui, (right of cover) has her                                                         compliment the blue
      arms folded suggesting she is                        Extra feature at the bottom.        background and main white
      unhappy with Paul, negative                          Only other image on the page,       text.
      body language. This also                             ensures the reader there’s
      symbolises the fact she is                           more than just the Hollyoaks
      worried about Mercedes.                              story. Value for money.

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Final Ancillary Deconstruction

  • 1. Only 3/4 colours used in the Virgin logo is shown, this gives the reader trust in the magazine; Red, blue, white, magazine brand. Virgin are a huge conglomerate and black. All compliment each wouldn’t allow their logo being used unless the other. magazine was a good, trusted brand. Banner at the top, synergy between Sky, Virgin and the Masthead sized around 1/5 of magazine. Link between the page. Fits the conventions companies works as soaps are of a normal magazine. Simple shown on TV all the time, and yet stand out design, easy to both companies on the banner create brand loyalty as readers are huge Television companies. can recognise logo easily. Main image tells the reader the Another feature, persuades the narrative just by their reader they’re getting value for positioning, body language, money. and facial expressions. The male star’s (Paul) hand is attached to the female centred star (Mercedes). Furthermore Main heading anchored onto Paul’s eyes are focused purely the image so the reader knows on her connoting he sort of that this is the main feature of trapped her. In addition, Paul is the issue. taller than Mercedes in the frame, suggesting he dominates her and has the Sub-heading anchored onto power in the relationship. image. Different colour text to Jacqui, (right of cover) has her compliment the blue arms folded suggesting she is Extra feature at the bottom. background and main white unhappy with Paul, negative Only other image on the page, text. body language. This also ensures the reader there’s symbolises the fact she is more than just the Hollyoaks worried about Mercedes. story. Value for money.