SpaceTweetup from a participant to a MarsTweetup organizer and a new format of space communication. Including recent figures of NASA and ESA social media activities. Based on my Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005) paper

1. SpaceTweetup
FROM A PARTICIPANT TO A MARS TWEETUP ORGANIZER
AND A NEW FORMAT OF SPACE COMMUNICATION
Olivia Haider, Austrian Space Forum
Acta Astronautica (doi:10.1016/j.actaastro.2013.08.005)
ÖWF Zieleworkshop 2013

2. What is a tweetup?

3. © NASA

4. Why?

5. 40% of world‘s
7 billion people
go online every day

6. Social Media
in a day

7. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg

8. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg

9. Source:socialmedialondon.co.uk/wp-content/uploads/2013/07/social-media-a-day-infographic.jpeg

10. Source:www.mylife.com/blog/wp-content/uploads/2013/07/socialMedia_infographicSZD2.jp

11. Source: slideshare.net/nasa/nasagov-metrics-2003-to-2012

12. Source: slideshare.net/nasa/social-media-at-nasa-2012-edition

13. ESA
• 2008:
Youtube (4.7 Mio
views)
• 2009:
@esa (113,200 followers)
@esa_de (10,500 followers)
@esa_it (63,400 followers)
@esa_science (34,800
followers)
Flickr (345,000 views)
• Facebook (volunteers):
54,153 likes
• Google+:
27.500 people
Samantha: 544,000
• Luca Parmitano:
Flickr (80,000), Facebook
(76,400 likes), G+ (same as
Facebook), #volare Blog

14. 1. Spacetweetup 18. Sep 11
©SimonBierwald

15. ©SimonBierwald
© ESA
© Stefan Meiners

16. 19.3 million impressions
© DLR

17. MarsTweetup 28. Apr 2012

18. Dachstein Mars
Simulation
© OEWF (Katja Zanella-Kux)

19. © OEWF (Katja Zanella-Kux)

20. © Martin Stojanovski

21. 1.1 Mio Impressions

22. Lessons learned
 Timeframe > #NASATweetup
 Community!
 Archiving tweets
 Be reachable!
 Introduction round, badges,
give-aways
 Location & accessiblity
 Socializing

23. #1 Benefit
Mars Tweetup attendees
became
Space Advocats