My talk about why SaaS is cool and why we need a SaaS meetup in Helsinki.

1. Why SaaS?
(in Helsinki)

3. /whois me
● HelsinkiJS organizer
○ MoscowJS founder
● occasional speaker
● random tech DD person
● partner at Helsinki Ventures
● founder of StartHQ

9. SaaS in Europe
● lots of small players
○ as opposed to US
● few experienced early stage SaaS investors
○ Christoph Janz
○ ?
● few acquirers
○ telcos
○ SAP?

11. SaaS in Finland
● Games in the spotlight
○ see Startup100
● Established software cos starting to do SaaS
○ but still focusing on the Finnsh market
● Many consultancies and integrators

13. Helsinki SaaS Meetup
● focus on business rather than tech
○ lots of tech & startup meetups
● understand what to build
○ rather than how to build it
● create community & exchange ideas
○ since we are facing similar challenges
● discover early adopters
○ talk to end users and thought leaders

15. Bad SaaS
● vitamin not aspirin
● users over revenue
● monetized through AdSense
● confusing direct sales with customer dev
● competing on features in a crowded market
● not factoring customer acquisition in
● going mobile first

17. Badass SaaS
● lean and mean
● customer centric
● collecting metrics
● experiment driven
● laser focused, yet adaptable
● global from the get go
● scalable

19. AARRR!
● acquisition
● activation
● retention
● referral
● revenue

21. ??? - Profit
● SaaS support as a service
● specific functions
○ Buffer
● niche verticals
○ Farmeron, ChurchApp
● complementary solutions
○ Import2
● unobtrusive SaaS
○ iDoneThis

23. SaaS Trends
● modular SaaS
● wave of resellers
● managers as curators
● consumer SaaS

25. Links
● SaaS topic on Quora
● Saastr blog by Jason Lemkin
● BoS conference videos
● StartHQ :)

26. Thank you!
@helsaas @starthq
@olegpodsechin