Think Local First Santa Cruz Facebook Presentation How to set up a business Facebook page. Simple instructions for the beginner a step by step process with links and other sources.

1. Needs to be scaled up to 8 ft x 4 ft.
Introduction:
Who has a Facebook Business page?
What do you want to learn about Facebook?
How to set up a business Facebook page
Samples of custom tabs
How you can take advantage of
Think Local First Santa Cruz Facebook page

2. Judi Oyama
Maximum Impact Design
Introduction:
Born and raised in Santa Cruz.
Former World slalom skateboard champion
I’m the oldest competing skater mom on the planet.
Founded Maximum Impact Design in 1987
A graphic design studio specializing in branding, print collateral,
packaging, social media graphics & marketing.
I am the President of Board Rescue a non-profit corporation dedicated
to providing skateboard equipment to children: targeting low-income
children and at risk-youth.
Most visible branding project: Beckmann’s Old World Bakery
Largest project the Santa Cruz Skate Park Wave
My most cool mom project was coordinating, art directing and getting
the James Durbin Surfboard built in record time for Durbin Day.

3. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Beckmann’s Old World Bakery Public Art Wave Project
Branding
Logo, identity system, packaging, truck graphics, Santa Cruz Skate park 17 foot full pipe. Art by Jimbo Phillips,
Twitter Page & Facebook page designs. Concrete stain and Sand Blasting Diamond D Concrete.
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4. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
James Durbin Surfboard
Coordinate build and art direct the surfboard for
James Durbin on Durbin day art by Kevin Walsh
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5. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Set-up or Admin over
30 Facebook Business
pages design to set up.
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6. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Over 700 million people are on Facebook.
Facebook tops Google for weekly traffic in the U.S.
Social media is like “word-of-mouth”on steroids.
Why have a business page
Creating a business page on Facebook will not suddenly boost brand loyalty or drive sales,
but it is an important Web marketing tool for small business owners. You will can add custom
tabs and information to make it work for you depending upon if you are a service or retail
business.
How to set up a Facebook Business Page
You must have a personal profile to set-up a business page. You can keep it on a private
mode. Sign in and validate your address.
How to use your connection with Think Local First
Santa Cruz with Facebook.
Gold and Silver members are featured on the side bar and changed out every week.
Post links on to the TLF Facebook when you have an event.
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7. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
What you need to make a business page
1. Business Profile picture
Logo that fits in a icon size
Link url to website
Phone
Description of what you do
Fill out Information completely to make the best use of your page.
After you have 25 likes you can create a
Vanity URL, or Custom Facebook Domain
Before
http://www.facebook.com/pages/Diamond-D-Company/158211723462?ref=ts
After
http://www.facebook.com/DiamondDCompany
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8. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
1- Simple page design you can do yourself.
2- Custom design tabs with custom programming are
more advanced techniques to add impact and web site
like features can be added to your page and requires
additional coding.
Samples.
3- Other monthly plans offer multiple applications and
features can run from basic plans $6.95 to premium 49.95
a month.
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9. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Screen you will see when you need to join. You can put it in a private mode after you set up.
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Under the account you will see a list of options
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Custom options to keep in a private mode.
Link to Create a page. http://www.facebook.com/pages/create.php
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
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13. Maximum Impact Design
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Pick a Local Business and category
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Or Brand or Product and category
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Under Category fill out info and FB page terms.
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17. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Send e-mail notifications if someone posts on your wall.
Can go directly to your e-mail or be turned off.
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18. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Manage Permissions Page Visibility can be turned off while you are setting up
your page. Leave Posting Ability as is.
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Fill out completely
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20. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Business Hours
About
Description
General Information
(Keywords)
Price
Parking
Public parking
Public Transit
E-mail
(info)
Phone
Website
(you can list more than
one here if you have
more)
Fill out completely
Save Changes
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Add Profile image here can not be larger than 4 MB max
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22. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
180 pixels wide Square icon
Facebook maximum size of profiles
pictures to 180 pixels x 540 pixels
(you can go taller but don’t recommend wider)
540 pixels high
Logo
Website url address
Phone
Address
Hours
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Sample Profiles
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Sample Profiles info and size
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
You can set 5 Featured likes or have them come up randomly. Each like you
have adds more connections to your FB page.
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Photos can be added in photo albums
and relabeled and show projects or interior or
exterior images of your business.
It is important to write good descriptions
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Simple wall no added programming
Added welcome like pages with extra programming If you do not have a welcome page the best page to
open to is the wall.
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34. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Samples of coded welcome pages
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http://www.facebook.com/RedVines http://www.facebook.com/ruffles
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GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Facebook Links: Facebook Insiders Guide pdf
http://www.facebook.com/pages/browser.php http://www.box.net/shared/v114cwzk00
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37. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
User name help page link: Facebook Insiders Guide pdf
http://www.facebook.com/help/?page=900 http://www.box.net/shared/v114cwzk00
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38. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
Facebook Articles:
Survey: Facebook Is The Most Popular Site To Market On For Local Business Owners
http://searchengineland.com/survey-facebook-is-the-most-popular-marketing-site-for-local-business-owners-81049
Facebook 101: A Simple Guide To Understanding When & How To Use Basic Features
http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-fea-
tures-57888
Favorite Social Media Video
Social Media Revolution 2 is a refresh of the original video (http://www.socialnomics.com) with new and updated
social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.
1,613,890 views
http://youtu.be/lFZ0z5Fm-Ng
Favorite Social Media info sites: Helpful Social Media sites:
http://mashable.com nutshellmail.com
http://mashable.com/guidebook/facebook/ http://tinyurl.com
http://socialmediatoday.com (shorten your url when posting on Twitter...)
http://www.socialmediaexaminer.com
http://www.socialnomics.com
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39. Maximum Impact Design
GRAPHIC DESIGN | BRANDING | PRINT | PACKAGING | WEB | SOCIAL MEDIA
101 Cooper Street
Santa Cruz, CA 95060
831-688-2972 office/fax
admin@maximumimpactdesign.com
http://www.maximumimpactdesign.com
http://judioyama.com
http://www.boardrescue.org
http://twitter.com/oldschooler
http://www.Facebook.com/maximumimpactdesign
http://www.krop.com/oldschooler/portfolio
http://www.flickr.com/photos/judioyama
http://nextspace.us
P. 831.420.0710
F. 831.420.0713