Presentation on "Public Value Creation" by oikos PhD Fellow Nina Hug, held during the PhD Colloquium at the oikos Spring Meeting 2009 in Oslo, 26 March 2009

1. From "Accountability" to "Public Value" in NPO: case study of a swiss development aid organization Nina Hug PD Dr. Urs Jäger University of St.Gallen Center for Leadership and Values in Society Tigerbergstrasse 2 CH-9000 St. Gallen Telefax +41 71 224-2355 E-mail [email_address] www.cse.unisg.ch Center for Leadership and Values in Society

10. Empirical findings (I/II) aesthetical economic social ethical success-story Patterns of Public Value Creation over the development phases of Swissdevelope Personal experiences of project leaders addressees: SME in dev. countries / Swiss Importers principal: SECO/ integration in OSEC Context of dev. aid I II III IV Phases (t) PL SME satisfaction Swissd. SECO KPIs PL SME Financial indicators sustainability PL TMT Value Chain

11. Types of resources and evaluation Development Stage 1 Stage 2 Stage 3 Stage 4 resocurces discourses Personal motivation Partnering resources Financial resources Public support Aesthetical discourse “… project leaders have a strong wish to help and be directly with the people…” “… visit a local firm…this is fun!” “… have a positive feeling…” "…Since we had success-stories…, more SME were interested…" “… (they) do not really understand what we do, we need to live up to the numbers that they set and it’s okay” “… a kind of family emerged. I am already proud. They help each other…” Economic discourse “ Success is depending on a good relationship with your partners” “… after a while it results in increased export sales…” ” Did we create 200 new jobs…we need not show more.” “ Development aid only makes sense if it supports the local economy in the developing country…” Social discourse “… concrete rules as to when to measure and which procedures to follow…” “ We need to establish structures that help the people to help themselves." Ethical discourse “ We need to be able to prove, if we can reduce poverty with our projects.”