Kate on Sustainability

First Dive into Sustainability

2-Apr-09 www.oikos-international.org 1

Painter‘s atelier agenda
1.  Choose your subject
2.  Great painters
3.  Three philars of stustainability
4.  Your first picture – case study
5.  oikos painting school
6.  Are you happy with your picture?


Choose your subject
Please take one of our pictures. Tell us:
•  Who are you?
•  Why have you joined oikos?
•  What do you want to learn here?


What is sustainability?
A societal definition:
quot;Sustainable development is development that meets
the needs of the present without compromising the
ability of future generations to meet their own needs.quot;
“Brundtland Definition”
from WCED 1987: Our common future

A corporate definition:
“A business approach to create long-term shareholder
value by embracing opportunities and managing risks
deriving from economic, environmental and social
developments.”-- Dow Jones Sustainability Group Index


What is sustainability?
A bridge between organization and ecological theory?

Definition of sustainability Role of organizations

Organisatio Organization-specific Technical innovations
n theory (e.g. effectiveness) Specific practices
Strategies
Brundtland Definition Organizational culture
Brundtland Definition Diversity
Grass-root innovation
Simple feedback models Regional Networks
Ecological Complex-dynamic models Accountability /
theory Feedback

Source: CSCP ppt


Video


2.  Great painters – a little bit of history


Great painters–a little bit of history
Imagine you are on a fist world conference about sustainability
(70’).
1.  Divide in 3 groups.
2.  You represent a group of:
-economists –politicians -NGOs
3.Take a piece of paper and answer the question:
How to make world sustainable in next 15 years?
•  Write all ideas your group have(10 min)
•  Tick those that you agree on
•  Tick those of different group that you agree on
•  Negociate
•  Present your ideas(5 min)


Ideas that you agree on are:
•  ...


How it looked in
reality ...
During the second half
of the 20th century,
there were rising
concerns regarding
social and
environmental
issues.


History line
Unsafe at Any Speed
By Ralph Nader
1965

Apollo Kyoto Conference
moon landing on global warming
1969 1997
Cuyahoga River
Silent Spring catches fire
By Rachel Carson Rio Earth
1969 Summit An Inconvenient Truth
1962
1992 By Al Gore
2006
Limits to Growth Bruntland
report Report
1972 1987

1950 1960 1970 1980 1990 2000 2008 2010

Source: CSCP ppt


SCP on the international agenda
International attention to Sustainable Consumption

1992 1994 1998 1999 2002
Agenda 21: Roundtable Human UN Guidelines World Summit
Develop a better on SC in Oslo Development for Consumer on Sustainable
understanding of involving Report: Protection Development
the role of businesses, Consumption extended by identifies
consumption and NGOs and for Human Chapter G: changing C&P
how to bring governments Development, Promotion of patterns as
about more problem Sustainable overarching
sustainable analysis Consumption theme (chapter
consumption 3)
patterns

Source: CSCP ppt


4.  Theories


Three phillars of sustainability
•  3 Pillars for a sustainable development
•  Combination of movements and development concepts since the
1960s

Sustainable Development

Social
Economy Eco-System
Dimension

Profit Planet People

2-Apr-09 www.oikos-international.org

Corporate dimension Societal dimension

Corporate Environmental
Environmen Environmental Integrity
t Management

Corporate
Society Social Social Equity
Responsibility

Value Economic
Economy
Creation Prosperity


Corporate dimension Societal dimension
Corporate Environmental Management Environmental Integrity
•  Pollution Control •  Goal: Do not harm ecosystems or natural
•  Pollution Prevention resources (necessary for human life)
Environmen •  Product Stewardship •  Principles of regeneration, conservation,
t •  Eco-/Resource Efficiency restoration, circulation...
(Hart 1995, Russo & Fouts 1997, WBCSD) (WCED 1987, UNEP various, Gladwin et al. 1995)

Social Equity
Corporate Social Responsibility
•  Goal: quot;All members in society have equal
•  Environmental Assessment and Scanning
Society •  Stakeholder management
access to resources and opportunitiesquot;
•  Principles of inclusiveness, connectivity,
•  Social issue management
(Freeman 1984, Matten and Crane 2005)
justice, prudence, security
(WCED 1987, Gladwin et al. 1995)

Economic Prosperity
Value Creation •  Goal: quot;Creation and distribution of goods
•  Through innovation or cost reduction and services that help to raise living
Economy •  Value creation vs. value capture standard“
•  For consumers, shareholders, •  Principles: equity, altruism, positive
employees rights
(Bowman and Ambrosini 2000) (WCED, 1987, WBCSD various)


Economic Social Ecological


Global supply chains – local issues

Resource End-of-life
Producers Retailers Consumers
Extraction Managers


Burden shifting: Inequalities along global value chains

Industrialised countries
~ 20% of ecological backpack
~ 80% of value added

Developing countries
~ 80% of ecological backpack
~ 20% of value added
Source: CSCP ppt


The global economy in the morning
Malaysia Kanada Tschad Elfenbeinküste

Brasilien
Deutschland

Italien Deutschland

Kolumbien
Indien

Quelle: img.photobucket.com

Türkei Niederlande Source: CSCP ppt
Polen China Brasilien

A number of opportunities….
A number of opportunities… Models
New Business

Business Life-cycle management

Sustainable Marketing SCP as
regional goal
Supply Chain Management
Alternative
development models
Design
Integrate SCP into regional
planning processes

SCP policy mix
Government
Single policy measures


CSR along value chains
Consumer responsibility works: Fair Trade
Fair Trade – more than a ‘niche’ market!

International
Fair Trade
sales have
been growing
more than
20% every
year since the
beginning of
the 21st
century.

Source: FLO; Fair Trade in Europe; 2005


Tapping the Fortune at the Base of the Pyramid

Source: CSCP ppt


What roles can we play in developing countries?

Base of the Pyramid
Traditional
business focus
High
income

Middle class

Neglected markets

Go for inclusive
Anwara Begum, Poor / extreme poor
a Grameen 'telephone lady'
consumption? Base of the Pyramid
(Credit: Nurjahan Chaklader) = 4 billion customers


Our actions can make a difference
Consumers matter

What to buy How to use Where to use

Consumer choices for Sustainable behaviour Applications that
sustainable products of customers promote sustainability
e.g. free of toxics, green supply e.g. use stand-by power, separate e.g. intelligent heating & lighting,
chain, human right issues... waste & recycle, share devices... tele-work, travel substitution...

Offer sustainable Consumer Information Innovative application
products models

Companies matter


SCP What roles can we play in developing countries?
Enabling framework and policy implications

Marrakech Process
Organizing
Building regional
regional Implementing Monitoring and
strategies
consultations concrete evaluating
and
in all regions to programmes and progress
implementation
identify needs and projects and exchanging
mechanisms with
priorities for on the regional, information and
regional and
sustainable national and local experience at the
national
consumption and levels; international level.
ownership;
production

10-year framework of programmes in support of regional and national initiatives
to accelerate the shift towards sustainable consumption and production

Source: CSCP ppt


A new ‘lower middle-class’

Source: Territory size shows the proportion of all people living on
PPP US$ 20-50 a day (US$ 7000-17.800 / year) worldwide, that
live there.


Renewable energy usage
Renewable energy
•  Wind Turbine
•  Biofuel
•  Biomass
•  Geothermal
•  Hydro power
•  Solar power
•  Tidal power
•  Wave power
•  Wind power


Extinctions and biological invasions
•  up to half of presently existing
species may become extinct by
2100
•  Increasingly efficient global
transport has facilitated the
spread of organisms across the
planet.
•  The most stark human
examples: HIV AIDS, mad cow
disease and bird flu.


Your first picture – case study
The CEO of BadGuy Industries Inc. just came back from a long holiday, during
which he read a book on sustainability – which he says changed his life. He
wants the whole company to contribute to sustainability overall, and so he
calls in several board members, a financial analyst from an investment bank,
and a representative of an environmental NGO.
1.  Discussion (15 minutes)
1.  Spilt into groups with three members
2.  You will be assigned an industry in which BadGuy Industries Inc. is
operating
3.  Distribute the roles (Board member, financial analyst, NGO
representative)
4.  Brainstorm different options for integrating sustainability into business
operations
5.  Discuss these options from the perspectives of the different meeting
participants
6.  Chose a new name for your company that better reflects your new
strategic direction
2.  Briefly present in the plenary (5 mins): Your industry, your action, your new
name

The question of whether sustainability leads to profitability remains.

But in fact, the answer is not
predetermined.

It depends on
YOU.

oikos painting school
…sustainable development at
universities around the
world…
…the promotion of oikos strengthens action
sustainability change competence
agents… for sustainable development
…the integration of among tomorrow’s decision
sustainable development makers. We:
into teaching and research … 1. increase awareness for
sustainability
2. foster their ability to
implement sustainability-
driven innovation
3. create institutional
support


oikos is more
oikos is international
more than 24 local chapters
more than 18 countries
more than 500 student members
more than 1500 alumni
more than 125 events/year
more than 21.000 students reached in 2008

2-Apr-09 www.oikos-international.org

oikos activities
oikos activities consist of networking, education and research.
Our activities are conducted within the framework of a constructive
and open-minded dialogue and reflect local realities. They
network students with representatives from academia, business, NGOs,
politics and media.
typical Local Chapter projects international oikos projects
•  conferences
supporting the Local Chapters!
•  lectures
•  tutorials •  empowering students and projects
•  movie screenings •  advancing the oikos network
•  thesis awards •  strengthening
•  simulation games research
•  innovative learning models


oikos Xburg chapter
hosting oikos Spring/Autumn Meeting 2010
•  prolonged weekend with content-specific
speeches by external speakers
•  70 participants from all over the international
oikos family
•  exclusive event – oikos members only
•  internal workshops and legislative decisions
•  intensive, international student network
preparing more projects …
•  Project Leadership Programme
•  Sustainability Events
•  Photo exhibitions/Movie Screenings
•  Fair Trade breakfasts
•  Lecture series
•  Joint projects with oikos International


landscape of oikos projects

how oikos Xburg can participate?
Empowering projects

Winter School
Project Leadership Programme Student Award

Project Development Fund

Case Writing Competition
Spring Meeting

PhD Fellowship Programme Autumn Meeting
Advisors Retreat
PhD Summer Academy

Strengthening research Advancing the oikos network


Are you happy with your picture?
1)  What would you change in workshop?

2)  What topic was the most interesting?

3)  Which one should be developed more?

4)  What do you like about this workshop?


Thank you for your attention
Get in touch with oikos:

Kate Negacz (president 2009):
kate.negacz@oikosinternational.org
www.oikos-international.org


Kate on Sustainability

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (13)

Ähnlich wie Kate on Sustainability

Ähnlich wie Kate on Sustainability (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Kate on Sustainability