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List Building
in 28 Days
       the full course




   !                1
List Building in 28 Days
the full 28 days course in one compact pdf guide


Firstly...	
  Hello	
  and	
  Welcome!
We	
  just	
  thought	
  it'd	
  be	
  courteous	
  of	
  us	
  to	
  say	
  hello	
  to	
  you	
  before	
  we	
  start	
  throwing	
  informa8on	
  at	
  
you	
  day-­‐a:er-­‐day...	
  So	
  here	
  is	
  that	
  hello!	
  Feel	
  free	
  to	
  email	
  us	
  and	
  say	
  hello	
  too!	
  

Also,	
  a	
  quick	
  thing	
  to	
  men8on	
  is	
  that	
  you	
  can	
  reply	
  to	
  us	
  at	
  any	
  point	
  during	
  the	
  course.	
  If	
  you	
  have	
  
any	
  ques8ons,	
  then	
  drop	
  us	
  an	
  email!	
  There's	
  no	
  robots	
  on	
  the	
  other	
  end	
  of	
  our	
  email	
  account	
  so	
  
you'll	
  get	
  a	
  response	
  from	
  a	
  human	
  who	
  will	
  (try	
  to)	
  answer	
  all	
  your	
  ques8ons.	
  

So  here's  a  final  good  luck  and  enjoy!  

Day	
  1:	
  Choosing	
  your	
  Niche
"A	
  whole	
  day	
  just	
  for	
  choosing	
  a	
  niche?"	
  Yes!	
  Believe	
  it	
  or	
  not,	
  a	
  lot	
  of	
  people	
  will	
  take	
  a	
  whole	
  day	
  
to	
  actually	
  decide	
  upon	
  a	
  niche	
  that	
  they	
  are	
  happy	
  to	
  go	
  with	
  for	
  their	
  email	
  marke8ng	
  campaign.	
  
Here	
  are	
  a	
  few	
  pointers	
  for	
  choosing	
  a	
  niche:	
  

•	
  Choose	
  something	
  that	
  you	
  are	
  interested	
  in	
  -­‐	
  You've	
  probably	
  heard	
  that	
  enough	
  8mes	
  before	
  
but	
  it	
  really	
  does	
  help.	
  If	
  you	
  can	
  show	
  your	
  passion	
  for	
  a	
  subject	
  then	
  you	
  will	
  be	
  able	
  to	
  sell	
  it	
  
easier.	
  Do	
  you	
  like	
  to	
  gamble?	
  Have	
  a	
  passion	
  for	
  kniRng?	
  Enjoy	
  the	
  odd	
  game	
  of	
  football?	
  

•	
  Choose	
  something	
  that	
  is	
  evergreen	
  -­‐	
  Evergreen,	
  in	
  the	
  IM	
  world,	
  means	
  something	
  that	
  will	
  
constantly	
  be	
  current	
  and	
  mone8zable.	
  For	
  example,	
  a	
  course	
  to	
  "Help	
  People	
  Stop	
  Smoking"	
  will	
  
be	
  evergreen	
  because	
  there	
  will	
  always	
  be	
  people	
  who	
  are	
  trying	
  to	
  quit.	
  However,	
  a	
  course	
  called	
  
"How	
  to	
  Jail	
  Break	
  an	
  iPhone	
  5"	
  is	
  preZy	
  limited	
  because	
  it	
  won't	
  be	
  current	
  when	
  the	
  iPhone	
  6,	
  7	
  
and	
  8	
  come	
  out.	
  

•	
  Choose	
  something	
  that	
  is	
  mone8zable	
  -­‐	
  There's	
  no	
  point	
  in	
  you	
  picking	
  a	
  market	
  where	
  there	
  are	
  
no	
  products	
  to	
  promote.	
  Go	
  through	
  Clickbank,	
  JVZoo	
  and	
  other	
  affiliate	
  programs	
  just	
  to	
  check	
  
that	
  there	
  is	
  a	
  suitable	
  product	
  for	
  you	
  to	
  promote.	
  If	
  there's	
  not	
  then	
  you	
  have	
  two	
  choices:	
  
Create	
  the	
  product	
  yourself	
  or	
  move	
  onto	
  another	
  niche.	
  

•	
  Choose	
  something	
  unique	
  -­‐	
  Easier	
  said	
  than	
  done,	
  I	
  know.	
  But	
  if	
  you	
  can	
  find	
  a	
  liZle	
  market	
  for	
  
yourself	
  then	
  you'll	
  find	
  it	
  easier	
  to	
  become	
  an	
  authority	
  figure	
  within	
  that	
  market.	
  Authority	
  figure	
  
=	
  Easier	
  to	
  sell	
  products	
  =	
  More	
  money!	
  

Now	
  all	
  you	
  need	
  to	
  do	
  is	
  find	
  a	
  niche	
  that	
  slots	
  into	
  all	
  4	
  of	
  those	
  criteria.	
  Not	
  too	
  hard...	
  That's	
  
why	
  we've	
  given	
  you	
  a	
  day	
  to	
  complete	
  this	
  task.	
  Choosing	
  the	
  wrong	
  niche	
  can	
  mean	
  you	
  waste	
  a	
  
lot	
  of	
  8me	
  and	
  money.	
  Choosing	
  the	
  right	
  niche	
  can	
  mean	
  you	
  make	
  a	
  lot	
  of	
  money...	
  GET	
  THIS	
  BIT	
  
RIGHT!	
  


Day	
  2	
  Part	
  1:	
  Choosing	
  a	
  Domain
Because	
  we're	
  not	
  going	
  to	
  be	
  focussing	
  our	
  efforts	
  on	
  SEO	
  here,	
  you	
  don't	
  need	
  to	
  jam	
  pack	
  your	
  
domain	
  with	
  keywords,	
  or	
  abide	
  by	
  any	
  new	
  Google	
  rules	
  and	
  algorithm	
  changes.	
  Instead,	
  you	
  
want	
  to	
  choose	
  a	
  catchy,	
  easy	
  to	
  remember	
  and	
  aesthe8cally	
  pleasing	
  domain	
  name.	
  




                                   !                                                                                                                                  2
Of	
  course,	
  you	
  want	
  to	
  get	
  your	
  main	
  niche	
  in	
  there	
  just	
  so	
  it's	
  obvious	
  exactly	
  what	
  your	
  giving	
  
away.	
  So	
  if	
  your	
  niche	
  is	
  healthy	
  ea8ng,	
  then	
  make	
  sure	
  those	
  two	
  words	
  are	
  in	
  your	
  domain.	
  

Another	
  great	
  word	
  to	
  get	
  in	
  the	
  domain	
  is	
  FREE.	
  People	
  love	
  free	
  stuff!	
  If	
  they	
  see	
  your	
  domain	
  
somewhere	
  just	
  pasted	
  in	
  its	
  raw	
  state	
  and	
  they	
  see	
  the	
  word	
  FREE	
  they	
  will	
  naturally	
  be	
  aZracted	
  
to	
  it	
  and	
  also	
  be	
  inquisi8ve	
  with	
  regards	
  to	
  what	
  they	
  might	
  get	
  for	
  free.	
  

Finally,	
  you	
  want	
  another	
  word	
  or	
  two	
  to	
  explain	
  what	
  people	
  will	
  be	
  geRng.	
  Is	
  it	
  a	
  video?	
  Is	
  it	
  a	
  
guide?	
  It	
  is	
  a	
  course?	
  

Taking	
  these	
  three	
  elements,	
  and	
  our	
  healthy	
  ea8ng	
  niche	
  example,	
  some	
  domains	
  that	
  could	
  
work	
  here	
  would	
  include:	
  

freehealthyea8ngcourse.com	
  
freehealthyea8ngguide.com	
  
healthyea8ngfreecourse.com	
  

Just	
  mix	
  and	
  match	
  them	
  up	
  a	
  liZle	
  un8l	
  you	
  find	
  a	
  domain	
  that	
  you	
  are	
  happy	
  with.	
  	
  


Day	
  2	
  Part	
  2:	
  Se?ng	
  up	
  your	
  Website
First	
  of	
  all	
  once	
  you	
  have	
  your	
  domain,	
  you	
  will	
  want	
  to	
  buy	
  it	
  along	
  with	
  hos8ng.	
  Now	
  everyone	
  
has	
  their	
  opinions	
  for	
  who	
  the	
  best	
  host	
  is	
  but	
  when	
  it	
  comes	
  to	
  it,	
  I	
  have	
  to	
  say	
  that	
  HostGator	
  
have	
  NEVER	
  failed	
  on	
  me.	
  

                                          Save  25%  off  Hos;ng  at  Host  Gator  
                                       with  this  EXCLUSIVE  List  Building  Coupon!

                                         Enter	
  Coupon	
  Code	
  at	
  Checkout:	
  listbuilding28days

                                                         Click  Here  to  Order  Hos;ng  Now!

Now	
  you've	
  got	
  to	
  get	
  it	
  all	
  set	
  up.	
  I	
  could	
  spend	
  a	
  good	
  few	
  hours	
  explaining	
  how	
  set	
  up	
  your	
  
domain,	
  hos8ng	
  and	
  Wordpress	
  but	
  Hostgator	
  provide	
  some	
  preZy	
  decent	
  tutorials	
  to	
  help	
  with	
  
this.	
  

Once	
  you've	
  got	
  your	
  domain	
  and	
  hos8ng	
  all	
  set	
  up.	
  Go	
  to	
  your	
  Cpanel	
  and	
  install	
  Wordpress	
  via	
  
Fantas8co	
  -­‐	
  This	
  makes	
  it	
  SUPER	
  easy.	
  Just	
  follow	
  the	
  instruc8ons!	
  

Now	
  you	
  need	
  to	
  complete	
  the	
  Wordpress	
  installa8on,	
  again	
  an	
  easy	
  process.	
  Enter	
  the	
  name	
  of	
  
your	
  site	
  and	
  the	
  tagline	
  along	
  with	
  the	
  other	
  required	
  informa8on.	
  That's	
  your	
  Wordpress	
  site	
  
done!	
  

One	
  thing	
  you	
  will	
  NEED	
  to	
  do	
  is	
  go	
  to	
  "SeRngs	
  -­‐-­‐>	
  Permalinks	
  -­‐-­‐>	
  Change	
  it	
  to	
  Post"	
  so	
  that	
  the	
  
URL	
  has	
  the	
  post	
  name	
  in	
  it,	
  it	
  just	
  makes	
  it	
  neater	
  and	
  look	
  nicer	
  than	
  a	
  load	
  of	
  numbers	
  and	
  
random	
  leZers.	
  

"What  about  SEO?"  "Any  plugins?!"  "Theme??"  




                                   !                                                                                                                                       3
Please	
  just	
  be	
  pa8ent.	
  As	
  the	
  days	
  move	
  on	
  in	
  this	
  list	
  building	
  course,	
  you	
  understand	
  why	
  we	
  do	
  
what	
  we	
  do	
  each	
  day.	
  That's	
  today's	
  work	
  done!	
  If	
  you've	
  got	
  a	
  few	
  more	
  hours	
  set	
  aside	
  for	
  your	
  
list	
  building	
  campaign,	
  then	
  get	
  familiar	
  with	
  Wordpress.	
  If	
  you	
  want	
  more	
  informa8on	
  on	
  how	
  
Wordpress	
  works	
  and	
  how	
  you	
  can	
  customize	
  the	
  seRngs	
  then	
  check	
  out	
  these	
  tutorials	
  HERE.	
  

Just	
  don't	
  add	
  a	
  theme	
  or	
  any	
  pages	
  just	
  yet...	
  That's	
  coming	
  up	
  soon!	
  


Day	
  3	
  Part	
  1:	
  Choosing	
  a	
  Product	
  Type
Before	
  you	
  even	
  being	
  to	
  create	
  your	
  product,	
  you	
  need	
  to	
  come	
  up	
  with	
  the	
  type	
  of	
  product	
  you	
  
are	
  going	
  to	
  be	
  giving	
  away.	
  There	
  are	
  MANY	
  product	
  types	
  you	
  can	
  create.	
  Ul8mately,	
  it	
  comes	
  
down	
  to	
  your	
  technical	
  ability,	
  8me	
  you	
  have	
  available	
  and	
  your	
  knowledge	
  of	
  the	
  subject.	
  Below	
  
are	
  a	
  few	
  sugges8ons	
  for	
  crea8ng	
  a	
  product:	
  

•	
  A	
  Bog	
  Standard	
  PDF	
  Guide	
  -­‐	
  Generally,	
  a	
  free	
  PDF	
  that	
  you	
  give	
  away	
  to	
  get	
  people	
  to	
  sign	
  up	
  to	
  
your	
  list	
  will	
  be	
  10-­‐20	
  pages	
  in	
  length	
  although	
  I've	
  seen	
  longer	
  and	
  shorter.	
  I	
  would	
  s8ck	
  to	
  this	
  
10-­‐20	
  page	
  limit	
  though.	
  Anything	
  more	
  tends	
  to	
  just	
  be	
  filled	
  with	
  fluff	
  and	
  anything	
  shorter	
  isn't	
  
quite	
  adequate	
  enough.	
  This	
  product	
  can	
  be	
  used	
  with	
  most	
  niches.	
  

•	
  A	
  Course	
  Split	
  over	
  Mul8ple	
  PDFs	
  -­‐	
  Like	
  your	
  bog	
  standard	
  PDF	
  guide,	
  a	
  course	
  split	
  over	
  mul8ple	
  
PDFs	
  can	
  be	
  using	
  with	
  most	
  niches.	
  I	
  prefer	
  offering	
  courses	
  to	
  one	
  PDF	
  because	
  it	
  looks	
  like	
  your	
  
providing	
  even	
  more	
  content.	
  

•	
  A	
  Video	
  Course	
  -­‐	
  Video	
  camera,	
  you,	
  talk!	
  That's	
  all	
  there	
  really	
  is	
  to	
  video	
  courses.	
  You	
  will	
  
answer	
  a	
  problem	
  or	
  teach	
  subscribers	
  something	
  by	
  speaking	
  to	
  them.	
  There	
  are	
  a	
  few	
  types	
  of	
  
video	
  courses	
  and	
  they	
  don't	
  necessarily	
  have	
  to	
  involve	
  you	
  speaking,	
  they	
  could	
  instead	
  be	
  made	
  
up	
  of	
  screen	
  captures.	
  Again,	
  any	
  niche	
  works	
  here!	
  

•	
  An	
  Audio	
  Course	
  -­‐	
  Almost	
  IDENTICAL	
  to	
  video	
  courses	
  ( just	
  minus	
  the	
  images).	
  You	
  talk	
  into	
  a	
  
microphone	
  and	
  again	
  answer	
  problems	
  or	
  teach	
  something.	
  Any	
  niche	
  is	
  suitable	
  here	
  AGAIN.	
  

•	
  So:ware	
  or	
  Tools	
  -­‐	
  This	
  is	
  where	
  it	
  gets	
  either	
  technical	
  or	
  expensive.	
  If	
  you	
  have	
  unique	
  so:ware	
  
or	
  tools	
  that	
  you	
  can	
  give	
  away	
  and	
  it	
  is	
  suitable	
  for	
  your	
  niche	
  then	
  you	
  find	
  it	
  easy	
  to	
  convert	
  
subscribers.	
  People	
  value	
  so:ware	
  and	
  tools	
  far	
  higher	
  than	
  a	
  PDF.	
  

•	
  Graphics	
  or	
  Content	
  -­‐	
  Again,	
  this	
  won't	
  be	
  suitable	
  in	
  every	
  niche	
  but	
  if	
  you	
  can	
  create	
  decent	
  
looking	
  graphics	
  that	
  you	
  can	
  then	
  give	
  away	
  you'll	
  find	
  it	
  easy	
  to	
  convert	
  subscribers.	
  

There,	
  you've	
  got	
  six	
  product	
  types	
  you	
  can	
  look	
  at	
  crea8ng	
  and	
  giving	
  away	
  to	
  encourage	
  people	
  
to	
  join	
  your	
  email	
  list.	
  Deciding	
  which	
  to	
  go	
  for	
  is	
  actually	
  preZy	
  simple.	
  All	
  you	
  need	
  to	
  do	
  is	
  look	
  
at	
  which	
  one	
  would	
  be	
  EASIEST	
  for	
  you!	
  Could	
  you	
  talk	
  about	
  the	
  product	
  for	
  half	
  an	
  hour?	
  Then	
  a	
  
video	
  course!	
  Are	
  you	
  good	
  on	
  photoshop?	
  Then	
  graphics!	
  

Just  go  for  what  you're  good  at!  


Day	
  3	
  Part	
  2:	
  CreaDng	
  that	
  Product
Now	
  you've	
  actually	
  got	
  to	
  create	
  your	
  product.	
  There	
  are	
  10	
  hour	
  long	
  courses	
  on	
  product	
  
crea8on	
  so	
  I'm	
  not	
  going	
  to	
  pretend	
  to	
  teach	
  you	
  EVERYTHING	
  about	
  product	
  crea8on	
  in	
  a	
  few	
  
paragraphs.	
  I	
  will	
  give	
  you	
  a	
  few	
  pointers!	
  


                                  !                                                                                                                                4
FIrst	
  of	
  all,	
  you	
  need	
  to	
  come	
  up	
  with	
  what	
  the	
  product	
  will	
  be	
  about.	
  Regardless	
  of	
  whether	
  
you're	
  crea8ng	
  a	
  video	
  or	
  wri8ng	
  a	
  PDF...	
  You	
  s8ll	
  need	
  a	
  subject.	
  That	
  subject	
  MUST	
  answer	
  a	
  
ques8on	
  or	
  solve	
  a	
  problem.	
  For	
  example	
  "how	
  to	
  stop	
  smoking	
  in	
  30	
  days"	
  solves	
  the	
  problem	
  of	
  
how	
  to	
  actually	
  stop	
  smoking"	
  whereas	
  "why	
  smoking	
  is	
  bad	
  for	
  you"	
  doesn't	
  really	
  solve	
  a	
  
problem	
  and	
  is	
  not	
  something	
  people	
  would	
  be	
  interested	
  in	
  as	
  much.	
  

Provided	
  that	
  you	
  know	
  about	
  the	
  subject	
  you	
  are	
  wri8ng	
  about,	
  and	
  you	
  have	
  a	
  passion	
  for	
  it	
  then	
  
you	
  should	
  find	
  this	
  easy.	
  

If	
  however,	
  you	
  are	
  struggling,	
  then	
  there	
  are	
  numerous	
  products	
  around	
  that	
  can	
  help	
  you	
  to	
  
create	
  a	
  product	
  quickly	
  and	
  effec8vely	
  that	
  provided	
  real	
  value	
  to	
  your	
  subscribers.	
  However,	
  one	
  
I	
  really	
  do	
  rate	
  highly	
  is:

Rapid  Product  Crea;on  Unleashed	
  -­‐	
  Click	
  Here	
  -­‐	
  It's	
  a	
  straight	
  forward,	
  to	
  the	
  point	
  course	
  and	
  is	
  
only	
  $10!	
  I've	
  seen	
  courses	
  like	
  this	
  go	
  for	
  $50,	
  $100,	
  $500...	
  Not	
  too	
  sure	
  how	
  long	
  this	
  is	
  going	
  to	
  
stay	
  at	
  this	
  price	
  though!	
  

That	
  guide	
  is	
  worth	
  HUNDREDS	
  and	
  in	
  my	
  opinion	
  the	
  vendor	
  is	
  not	
  charging	
  enough	
  for	
  it.	
  
Crea8ng	
  a	
  product	
  can	
  be	
  really	
  hard	
  for	
  many	
  people	
  so	
  that	
  course	
  above	
  can	
  be	
  a	
  real	
  helping	
  
hand.	
  

So	
  that's	
  day	
  3	
  over	
  and	
  done	
  with,	
  get	
  that	
  product	
  created	
  now!	
  


Day	
  4:	
  Set	
  up	
  your	
  Autoresponder
I'll	
  be	
  honest...	
  This	
  is	
  going	
  to	
  be	
  quite	
  a	
  light	
  day	
  in	
  terms	
  of	
  work	
  load	
  so	
  if	
  I	
  were	
  you,	
  I'd	
  make	
  
sure	
  that	
  I'd	
  have	
  other	
  stuff	
  to	
  get	
  on	
  with	
  because	
  today's	
  work	
  shouldn't	
  take	
  you	
  any	
  longer	
  
than	
  1	
  hour...	
  If	
  that!	
  

1.	
  First	
  of	
  all,	
  you	
  need	
  an	
  Autoresponder!	
  Now	
  there's	
  debate	
  over	
  who	
  the	
  best	
  is	
  and	
  o:en	
  it	
  
comes	
  down	
  to	
  budget.	
  However,	
  for	
  an	
  ini8al	
  $1	
  a	
  month	
  and	
  then	
  $19	
  a	
  month	
  a:er	
  your	
  first	
  
month,	
  I	
  would	
  go	
  for	
  Aweber!	
  They've	
  become	
  preZy	
  standard	
  in	
  terms	
  of	
  email	
  marke8ng	
  and	
  
they're	
  the	
  most	
  reliable	
  (from	
  my	
  experience).	
  So	
  first	
  job,	
  sign	
  up	
  to	
  Aweber	
  here	
  !	
  

2.	
  Now	
  you	
  need	
  to	
  create	
  your	
  list.	
  Hit	
  the	
  Create	
  a	
  List	
  op8on	
  on	
  your	
  Aweber	
  account	
  and	
  just	
  
follow	
  the	
  instruc8ons.	
  For	
  today,	
  you	
  only	
  need	
  to	
  create	
  the	
  list	
  and	
  sort	
  the	
  confirma8on	
  email.	
  
Make	
  sure	
  you	
  leave	
  the	
  confirma8on	
  turned	
  on...	
  Double	
  Op8n	
  is	
  a	
  MUST!	
  

3.	
  Today	
  you	
  DO	
  NOT	
  need	
  to	
  write	
  the	
  welcome	
  email,	
  you	
  do	
  not	
  need	
  to	
  create	
  a	
  web	
  form.	
  Just	
  
get	
  the	
  basics	
  of	
  it	
  all	
  set	
  up.	
  

4.	
  Spend	
  another	
  hour	
  or	
  2	
  if	
  you	
  have	
  them	
  free,	
  just	
  8nkering	
  around	
  with	
  Aweber.	
  Read	
  the	
  
help	
  files,	
  watch	
  the	
  tutorials	
  and	
  if	
  you	
  have	
  any	
  ques8ons,	
  just	
  let	
  us	
  know.	
  

Today	
  is	
  done...	
  Yes	
  ALREADY.	
  We	
  thought	
  you	
  deserved	
  a	
  lighter	
  day	
  a:er	
  all	
  the	
  work	
  you've	
  done 	
  
so	
  far.	
  But	
  get	
  ready	
  for	
  it	
  is	
  only	
  going	
  to	
  get	
  harder	
  and	
  harder	
  and	
  harder.	
  So	
  get	
  ready	
  for	
  
tomorrow,	
  because	
  there’s	
  more	
  work	
  for	
  you!	
  




                                    !                                                                                                                                          5
Day	
  5	
  Part	
  1:	
  Finish	
  Se?ng	
  up	
  your	
  Autoresponder
Hopefully,	
  you	
  spent	
  a	
  liZle	
  bit	
  of	
  8me	
  familiarising	
  yourself	
  with	
  Aweber	
  and	
  how	
  it	
  all	
  works.	
  
Now	
  the	
  first	
  job	
  to	
  do	
  is	
  write	
  up	
  your	
  welcome	
  email.	
  This	
  is	
  where	
  you	
  will	
  deliver	
  the	
  product	
  
that	
  people	
  signed	
  up	
  for.	
  

You	
  have	
  a	
  few	
  op8ons	
  here:	
  

•	
  Upload	
  it	
  to	
  a	
  file	
  sharing	
  website	
  and	
  give	
  them	
  the	
  link

•	
  Upload	
  it	
  to	
  your	
  website	
  via	
  the	
  Media	
  Uploader	
  on	
  Wordpress	
  and	
  give	
  them	
  the	
  link	
  

•	
  AZach	
  it	
  to	
  the	
  email	
  directly

I	
  personally	
  opt	
  for	
  the	
  second	
  in	
  that	
  list	
  because	
  I	
  like	
  having	
  the	
  files	
  on	
  my	
  site	
  so	
  I	
  can	
  see	
  who	
  
accesses	
  them	
  via	
  analy8cs.	
  I	
  also	
  find	
  it	
  is	
  the	
  most	
  reliable	
  out	
  of	
  the	
  three	
  so	
  would	
  recommend	
  
doing	
  that.	
  

So	
  for	
  wri8ng	
  your	
  welcome	
  email,	
  just	
  make	
  them	
  feel	
  welcomed	
  and	
  ensure	
  you	
  have	
  made	
  it	
  
clear	
  that	
  people	
  can	
  email	
  back	
  to	
  you	
  and	
  you'll	
  help	
  out	
  etc.	
  If	
  you	
  come	
  across	
  as	
  helpful	
  and	
  
willing	
  then	
  people	
  will	
  trust	
  you	
  more.	
  Trust	
  =	
  Authority	
  =	
  Sales	
  =	
  Money!	
  

So	
  your	
  email:	
  

Hello NAME

Welcome to the xxxxxxxxx email course where you will learn  xxxxxxxxx. 

If you have any questions about xxxxxxxxx then just reply to this email. 

Here's the download of  xxxxxxxxx that you signed up for: LINK 

Thanks and best wishes, 

YOUR NAME

Yes,	
  it's	
  that	
  easy.	
  Obviously	
  pad	
  that	
  all	
  out	
  a	
  liZle	
  and	
  make	
  it	
  a	
  liZle	
  nicer	
  sounding.	
  But	
  that's	
  
the	
  layout	
  you	
  want	
  to	
  use.	
  


Day	
  5	
  Part	
  2:	
  Write	
  10	
  Follow	
  up	
  Emails
This	
  is	
  the	
  money	
  making	
  part...	
  These	
  emails	
  are	
  what	
  will	
  make	
  you	
  money	
  so	
  you	
  really	
  need	
  to	
  
get	
  this	
  write.	
  In	
  Aweber	
  go	
  to	
  Messages	
  and	
  then	
  Follow	
  Up	
  and	
  you	
  will	
  be	
  taken	
  to	
  the	
  follow	
  up	
  
editor.	
  You	
  want	
  them	
  preZy	
  clean	
  and	
  simple	
  to	
  read	
  (much	
  like	
  these	
  emails).

Usually,	
  this	
  is	
  the	
  format	
  I	
  will	
  use	
  for	
  the	
  follow	
  up	
  series	
  in	
  the	
  first	
  10	
  emails:

Email	
  1:	
  This	
  would	
  be	
  your	
  welcome	
  email.	
  You	
  should	
  see	
  this	
  in	
  your	
  list	
  of	
  follow	
  up	
  emails	
  
when	
  you	
  click	
  Messages	
  -­‐-­‐>	
  Follow	
  Up.	
  This	
  email	
  will	
  be	
  sent	
  out	
  on	
  the	
  day	
  that	
  they	
  sign	
  up.	
  




                                   !                                                                                                                                    6
Email	
  2	
  -­‐	
  1	
  Day	
  Later:	
  Ask	
  them	
  what	
  they	
  thought	
  of	
  your	
  guide/video/product.	
  Ask	
  if	
  it	
  is	
  what	
  
they	
  were	
  expec8ng	
  and	
  what	
  they	
  thought	
  was	
  missing.	
  This	
  way	
  you	
  can	
  find	
  out	
  how	
  to	
  
improve	
  your	
  product	
  and	
  then	
  do	
  so.	
  You	
  want	
  to	
  con8nually	
  improve	
  your	
  product	
  to	
  make	
  it	
  
even	
  more	
  valuable	
  to	
  subscribers.	
  

Email	
  3	
  -­‐	
  1	
  Day	
  Later:	
  Send	
  some	
  more	
  FREE	
  8ps	
  related	
  to	
  the	
  guide.	
  Something	
  I	
  think	
  is	
  nice	
  
here	
  is	
  to	
  sent	
  an	
  Infographic	
  of	
  8ps.	
  Piktochart	
  is	
  a	
  great	
  place	
  to	
  make	
  them	
  and	
  you	
  can	
  do	
  it	
  for	
  
FREE!	
  People	
  love	
  visuals	
  and	
  there's	
  nothing	
  more	
  visual	
  than	
  an	
  Infographic.	
  

Email	
  4	
  -­‐	
  2	
  Days	
  Later:	
  Promote	
  a	
  product	
  on	
  this	
  day	
  that	
  compliments	
  the	
  free	
  product	
  you	
  
ini8ally	
  gave.	
  It's	
  not	
  good	
  promo8ng	
  a	
  product	
  that	
  answers	
  the	
  same	
  ques8on	
  as	
  the	
  free	
  guide	
  
you	
  gave	
  away...	
  What	
  would	
  be	
  the	
  point	
  in	
  buying	
  it?	
  It's	
  need	
  to	
  either	
  compliment,	
  or	
  further	
  
enhance	
  the	
  guide	
  you	
  gave	
  away.	
  

Email	
  5	
  -­‐	
  1	
  Day	
  Later:	
  Ask	
  whether	
  they	
  purchased	
  the	
  product	
  you	
  promoted	
  and	
  what	
  they	
  
thought	
  about	
  it	
  in	
  this	
  email.	
  

Email	
  6	
  -­‐	
  3	
  Days	
  Later:	
  You	
  want	
  to	
  provide	
  yet	
  another	
  free	
  guide,	
  product	
  or	
  set	
  of	
  8ps	
  here.	
  It	
  is	
  
all	
  about	
  making	
  the	
  subscriber	
  feel	
  as	
  if	
  they	
  are	
  geRng	
  A	
  LOT	
  from	
  you	
  for	
  nothing	
  which	
  will	
  
o:en	
  encourage	
  them	
  to	
  buy	
  later	
  on	
  down	
  the	
  line.	
  

Email	
  7	
  -­‐	
  1	
  Day	
  Later:	
  Again,	
  the	
  usual,	
  check	
  they	
  liked	
  it	
  and	
  ask	
  for	
  opinions	
  and	
  so	
  on.	
  DO	
  NOT	
  
use	
  the	
  word	
  "review"	
  though	
  -­‐-­‐	
  It's	
  just	
  a	
  liZle	
  too	
  formal.	
  

Email	
  8	
  -­‐	
  2	
  Days	
  Later:	
  Link	
  to	
  a	
  website	
  (it	
  could	
  be	
  your	
  own	
  if	
  you	
  created	
  a	
  new	
  website	
  in	
  the	
  
same	
  niche)	
  and	
  link	
  to	
  an	
  'interes8ng'	
  ar8cle.	
  "I've	
  just	
  been	
  reading	
  this	
  and	
  thought	
  it	
  would	
  be	
  
something	
  you'd	
  enjoy	
  reading:	
  Link	
  Here"	
  and	
  then	
  fluff	
  it	
  all	
  up	
  a	
  liZle.	
  It's	
  to	
  show	
  you	
  are	
  
thinking	
  of	
  the	
  subscriber	
  ALL	
  THE	
  TIME.	
  

Email	
  9	
  -­‐	
  4	
  Days	
  Later:	
  Promote	
  ANOTHER	
  product	
  (that's	
  right,	
  10	
  emails	
  and	
  2	
  promo8onal	
  
emails	
  but	
  that's	
  what	
  I	
  tend	
  to	
  do	
  20%	
  are	
  promo8ng	
  something).	
  

Email	
  10	
  -­‐	
  1	
  Day	
  Later:	
  Again,	
  the	
  usual	
  check	
  it	
  was	
  alright	
  and	
  that	
  they	
  enjoy	
  read	
  it.	
  

There!	
  You	
  should	
  now	
  have	
  17	
  days	
  worth	
  of	
  emails	
  all	
  done	
  today.	
  Now	
  that's	
  not	
  bad	
  going.	
  Of	
  
course,	
  when	
  you	
  become	
  familiar	
  with	
  how	
  it	
  all	
  works	
  and	
  you're	
  making	
  money	
  then	
  you	
  can	
  
outsource	
  the	
  lot	
  of	
  this.	
  But	
  for	
  now...	
  Do	
  it	
  yourself!	
  


Day	
  6	
  Part	
  1:	
  Get	
  a	
  Squeeze	
  Page	
  Theme
There	
  are	
  free	
  and	
  paid	
  themes,	
  but	
  I	
  really	
  don't	
  think	
  there	
  is	
  anything	
  comparable	
  to	
  either	
  
Profits	
  Theme	
  or	
  Op8mize	
  Press	
  both	
  of	
  which	
  have	
  become	
  preZy	
  standard	
  for	
  crea8ng	
  squeeze	
  
and	
  sales	
  pages	
  due	
  to	
  their	
  ease	
  of	
  use.	
  

Profits	
  Theme	
  -­‐	
  Click	
  Here	
  -­‐	
  $97	
  -­‐	
  This	
  is	
  my	
  favourite	
  and	
  is	
  actually	
  used	
  on	
  the	
  List	
  Building	
  in	
  28	
  
Days	
  website.	
  It's	
  incredibly	
  simple	
  to	
  use	
  AND	
  customize,	
  especially	
  if	
  you	
  join	
  up	
  as	
  a	
  subscriber	
  
to	
  their	
  members	
  only	
  area	
  where	
  you	
  get	
  access	
  to	
  upgrades	
  and	
  themes.	
  It	
  uses	
  a	
  very	
  simple	
  
drag	
  and	
  drop	
  interface	
  and	
  can	
  be	
  used	
  on	
  unlimited	
  sites.	
  




                                    !                                                                                                                                      7
Op8mise	
  Press	
  -­‐	
  Click	
  Here	
  -­‐	
  Again	
  $97	
  -­‐	
  I've	
  less	
  experience	
  with	
  Op8mize	
  Press	
  although	
  I	
  do	
  
have	
  some.	
  It's	
  not	
  quite	
  as	
  intui8ve	
  as	
  Profits	
  Theme	
  but	
  it	
  s8ll	
  preZy	
  good	
  at	
  doing	
  what	
  it	
  says	
  
and	
  uses	
  the	
  same	
  Drag	
  and	
  Drop	
  interface.	
  

So	
  you'll	
  need	
  to	
  pick	
  one	
  of	
  these	
  -­‐-­‐	
  Yes,	
  a	
  he:y	
  up	
  front	
  cost	
  to	
  your	
  squeeze	
  page	
  BUT	
  they	
  can	
  
be	
  used	
  forever	
  and	
  ever	
  on	
  as	
  many	
  squeeze	
  pages	
  as	
  you	
  want	
  and	
  remember	
  you	
  can	
  also	
  
create	
  sales	
  pages,	
  membership	
  sites	
  and	
  so	
  on	
  using	
  these	
  themes.	
  

Once	
  you've	
  picked	
  one...	
  Move	
  onto	
  Part	
  2.	
  


Day	
  6	
  Part	
  2:	
  Set	
  the	
  Squeeze	
  Page	
  up
Now	
  you	
  need	
  to	
  install	
  your	
  chosen	
  theme:	
  Whether	
  you've	
  gone	
  for	
  Profits	
  Theme	
  or	
  Op8mize	
  
Press,	
  you	
  need	
  to	
  go	
  to	
  Appearance	
  -­‐-­‐>	
  Themes	
  -­‐-­‐>	
  Add	
  New	
  and	
  then	
  upload	
  the	
  theme	
  and	
  
ac8vate	
  it.	
  Done?	
  

It	
  would	
  take	
  me	
  a	
  long	
  8me	
  to	
  explain	
  the	
  ins	
  and	
  outs	
  of	
  both	
  themes	
  so	
  instead,	
  use	
  the	
  
instruc8on	
  manuals	
  that	
  came	
  with	
  the	
  theme	
  to	
  create	
  a	
  squeeze	
  page.	
  I	
  would	
  recommend	
  
crea8ng	
  a	
  video	
  squeeze	
  page	
  but	
  more	
  on	
  that	
  in	
  a	
  minute.	
  Both	
  themes	
  come	
  with	
  a	
  page	
  
generator,	
  so	
  go	
  to	
  that	
  and	
  create	
  your	
  squeeze	
  page.	
  

Find	
  your	
  page	
  and	
  open	
  up	
  the	
  Wordpress	
  editor.	
  There's	
  a	
  few	
  elements	
  we	
  are	
  going	
  to	
  talk	
  
about	
  here:	
  

Heading:  When	
  it	
  comes	
  to	
  headings,	
  I	
  would	
  usually	
  opt	
  for	
  a	
  pre-­‐headline	
  and	
  then	
  a	
  main	
  
headline.	
  Your	
  pre-­‐headline	
  will	
  be	
  up	
  to	
  10	
  words	
  that	
  just	
  catches	
  people's	
  aZen8on.	
  Your	
  main	
  
headline	
  would	
  then	
  be	
  the	
  main	
  reason	
  for	
  joining	
  (in	
  this	
  case,	
  a	
  free	
  guide	
  to	
  xxxxxxxxxx).	
  

1	
  Example:	
  "FREE  Video  Series  Reveals  how  you  can  Lose  10  Pounds  in  10  Days  WITHOUT  going  to  
the  Gym!"  

Another	
  Example:	
  "Totally  FREE  Guide  Teaches  YOU  how  to  make  $500  a  week  on  eBay...  EVERY  
week!"

Look	
  at	
  the	
  structure	
  of	
  these	
  headlines	
  -­‐	
  First	
  up,	
  FREE!	
  You	
  need	
  to	
  let	
  people	
  know	
  it	
  is	
  free.	
  The 	
  
next	
  bit	
  tells	
  people	
  what	
  it	
  is,	
  so	
  is	
  it	
  a	
  guide	
  or	
  video	
  or	
  what...	
  The	
  next	
  bit	
  is	
  telling	
  people	
  what	
  
they	
  will	
  get.	
  You	
  need	
  to	
  talk	
  to	
  them.	
  Use	
  YOU.	
  

Video:  I	
  would	
  highly	
  recommend	
  using	
  a	
  video,	
  it	
  just	
  makes	
  it	
  easier	
  to	
  sell.	
  People	
  prefer	
  
watching	
  a	
  video	
  to	
  reading	
  and	
  it's	
  just	
  easier	
  for	
  you.	
  Wri8ng	
  a	
  sales	
  leZer	
  can	
  be	
  8me	
  
consuming	
  and	
  geRng	
  it	
  right	
  is	
  difficult.	
  With	
  a	
  video,	
  you	
  can	
  grab	
  a	
  camera,	
  sit	
  in	
  front	
  of	
  it	
  and	
  
sell	
  it	
  to	
  people.	
  You	
  can	
  also	
  interact	
  with	
  people,	
  point	
  out	
  of	
  frame	
  towards	
  your	
  sign	
  up	
  form	
  
and	
  so	
  on.	
  

If	
  however,	
  you're	
  not	
  a	
  fan	
  of	
  videos	
  and	
  would	
  prefer	
  someone	
  else	
  to	
  do	
  it	
  for	
  you,	
  then	
  Killer	
  
Sales	
  Videos	
  are	
  REALLY	
  good...	
  I've	
  used	
  them	
  numerous	
  8mes	
  to	
  create	
  videos	
  and	
  they've	
  done	
  
a	
  really	
  nice	
  job.	
  If	
  you	
  want	
  to	
  look	
  professional	
  and	
  want	
  people	
  to	
  take	
  you	
  seriously	
  then	
  I	
  
would	
  certainly	
  recommend	
  using	
  them.	
  Check	
  them	
  out	
  HERE!



                                    !                                                                                                                                      8
Opt  In  Form:  Yes,	
  the	
  important	
  bit...	
  Where	
  people	
  enter	
  their	
  details.	
  Now	
  with	
  the	
  themes	
  I	
  
have	
  suggested,	
  this	
  bit	
  is	
  SUPER	
  easy.	
  First,	
  you	
  will	
  need	
  to	
  go	
  to	
  Aweber	
  and	
  create	
  a	
  form.	
  This	
  
is	
  easy.	
  Log	
  into	
  Aweber,	
  click	
  Web	
  Forms	
  (making	
  sure	
  you	
  have	
  the	
  correct	
  list	
  name	
  in	
  the	
  drop	
  
down	
  box	
  on	
  the	
  le:	
  hand	
  side	
  of	
  the	
  naviga8on	
  bar).	
  Now	
  create	
  your	
  form,	
  you	
  don't	
  need	
  to	
  
style	
  it	
  or	
  anything.	
  Then	
  grab	
  the	
  HTML	
  code.	
  

Go	
  to	
  your	
  theme	
  and	
  where	
  it	
  specifies,	
  paste	
  in	
  your	
  code.	
  Done!	
  Your	
  form	
  is	
  now	
  all	
  set	
  up	
  and	
  
people	
  can	
  enter	
  their	
  details.	
  

Copy:  Even	
  though	
  I	
  suggest	
  using	
  a	
  video,	
  I	
  would	
  s8ll	
  recommend	
  having	
  a	
  liZle	
  bit	
  of	
  text	
  
underneath	
  it	
  just	
  to	
  explain	
  what	
  people	
  will	
  be	
  geRng.	
  I	
  tend	
  to	
  have	
  a	
  couple	
  of	
  lines	
  explaining	
  
what	
  the	
  product	
  is	
  and	
  then	
  have	
  5	
  bullet	
  points	
  with	
  advantages.	
  This	
  is	
  all	
  you	
  really	
  need	
  to	
  
put.	
  


Day	
  7:	
  Test	
  Everything
Another	
  day	
  that	
  is	
  VERY	
  light	
  on	
  the	
  work	
  load...	
  A	
  day	
  of	
  tes8ng.	
  It	
  might	
  seem	
  like	
  an	
  easy	
  day	
  
but	
  it	
  is	
  certainly	
  one	
  of	
  the	
  most	
  important	
  -­‐-­‐	
  It	
  is	
  the	
  day	
  you	
  make	
  sure	
  everything	
  is	
  in	
  place	
  
and	
  working.	
  You	
  don't	
  want	
  to	
  spend	
  hours	
  each	
  and	
  every	
  day	
  promo8ng	
  a	
  squeeze	
  page	
  that	
  
doesn't	
  actually	
  capture	
  email	
  addresses...	
  So	
  make	
  sure	
  it's	
  working!	
  

There's	
  not	
  a	
  lot	
  to	
  this,	
  in	
  fact,	
  all	
  it	
  really	
  involves	
  is	
  checking	
  that	
  your	
  squeeze	
  page	
  is	
  
presentable,	
  the	
  video	
  plays	
  as	
  you	
  want	
  it	
  to	
  and	
  you	
  can	
  successfully	
  sign	
  up	
  to	
  your	
  own	
  list!	
  

Tip!  Don't	
  unsubscribe	
  from	
  your	
  own	
  list	
  -­‐	
  There's	
  a	
  great	
  advantage	
  with	
  being	
  the	
  first	
  person	
  
subscribed	
  to	
  it	
  and	
  that	
  is	
  that	
  you	
  will	
  be	
  able	
  to	
  spot	
  any	
  mistakes	
  in	
  emails	
  before	
  they	
  go	
  out	
  
to	
  anyone	
  else	
  which	
  helps	
  in	
  avoiding	
  people	
  having	
  a	
  whinge	
  (as	
  they	
  will	
  do	
  inevitably)!	
  

Tested  done  then  it's  OVER!  You're  ready  and  done  to  start  promo;ng!  


Week	
  1	
  Finished!	
  
You've	
  created	
  a	
  website,	
  set	
  up	
  an	
  autoresponder,	
  created	
  a	
  video	
  squeeze	
  page	
  and	
  are	
  now	
  
ready	
  and	
  wai8ng	
  to	
  begin	
  the	
  promo8on...	
  

It's	
  8me	
  to	
  take	
  a	
  bit	
  of	
  a	
  break...	
  Well	
  un8l	
  tomorrow!	
  The	
  hard	
  work	
  is	
  s8ll	
  to	
  come	
  and	
  that	
  is	
  in	
  
bringing	
  traffic	
  to	
  your	
  website.	
  

Go	
  relax	
  while	
  you	
  can	
  and	
  keep	
  and	
  get	
  ready	
  to	
  start	
  on	
  Day	
  8!	
  


Welcome	
  to	
  Week	
  2,	
  3	
  and	
  4!
Congratula8ons!	
  You've	
  completed	
  week	
  1:	
  The	
  seRng	
  up!	
  Now	
  you're	
  onto	
  working	
  on	
  the	
  traffic	
  
part...	
  The	
  bit	
  that	
  gets	
  you	
  subscribers!	
  The	
  part	
  I	
  suspect	
  you've	
  been	
  wai8ng	
  for...

Now	
  this	
  is	
  not	
  going	
  to	
  be	
  easy,	
  it's	
  not	
  a	
  press	
  a	
  few	
  buZons	
  here	
  and	
  there	
  and	
  wait	
  for	
  the	
  
magic	
  to	
  happen	
  type	
  of	
  course.	
  You	
  have	
  to	
  put	
  the	
  effort	
  in	
  to	
  get	
  results	
  (as	
  with	
  anything	
  worth	
  
while	
  and	
  long	
  term).	
  




                                   !                                                                                                                                   9
We	
  will	
  give	
  you	
  some	
  short	
  cuts,	
  8ps	
  and	
  tricks	
  along	
  the	
  way	
  but	
  the	
  majority	
  will	
  involve	
  hard	
  
work!	
  

So	
  get	
  to	
  and	
  GOOD  LUCK!  Have  Fun!


Day	
  8:	
  Set	
  up	
  a	
  Blog
WARNING:  This	
  is	
  not	
  going	
  to	
  create	
  traffic	
  over	
  night,	
  it	
  is	
  a	
  long	
  term	
  method	
  that	
  is	
  used	
  not	
  
only	
  to	
  build	
  traffic,	
  but	
  also	
  as	
  a	
  way	
  of	
  building	
  up	
  your	
  authority	
  within	
  a	
  niche.	
  It's	
  all	
  well	
  and	
  
good	
  SAYING	
  that	
  you	
  know	
  you're	
  stuff,	
  it's	
  another	
  thing	
  actually	
  proving	
  it.	
  

Of	
  course,	
  if	
  you're	
  faking	
  it	
  then	
  you	
  could	
  always	
  hire	
  someone	
  to	
  do	
  it	
  for	
  you?	
  

So	
  what	
  do	
  you	
  need	
  to	
  do	
  here	
  then?	
  Well	
  remember	
  how	
  you	
  set	
  up	
  Wordpress,	
  well	
  you	
  need	
  
to	
  do	
  it	
  AGAIN	
  but	
  this	
  8me	
  on	
  a	
  subdomain	
  such	
  as	
  youdomain.com/blog	
  or	
  
blog.yourdomain.com	
  -­‐	
  Either	
  is	
  fine.	
  

Just	
  go	
  through	
  the	
  help	
  files	
  and	
  FAQs	
  for	
  your	
  specific	
  host	
  just	
  in	
  case	
  you	
  opted	
  for	
  a	
  different	
  
host	
  to	
  Host	
  Gator.	
  

Once	
  you've	
  got	
  it	
  set	
  up,	
  grab	
  yourself	
  a	
  theme.	
  Now	
  we	
  recommend	
  Elegant	
  Themes	
  and	
  that	
  is	
  
because	
  they	
  are	
  professional	
  looking	
  and	
  being	
  constantly	
  updated.	
  It's	
  $39	
  a	
  year,	
  but	
  for	
  that	
  
you	
  gain	
  access	
  to	
  EVERY	
  theme,	
  present	
  and	
  future.	
  Sign	
  up	
  Now!

Now	
  that	
  you've	
  got	
  a	
  theme	
  all	
  up	
  and	
  sorted,	
  you	
  need	
  to	
  make	
  sure	
  your	
  Permalinks	
  are	
  sorted.	
  
Go	
  to	
  SeRngs	
  then	
  Permalinks	
  and	
  change	
  to	
  post.	
  

Now  it's  ;me  to  write  your  first  post!  Firstly,	
  I	
  just	
  want	
  to	
  say	
  that	
  you	
  need	
  to	
  be	
  adding	
  2	
  posts	
  
each	
  and	
  every	
  week.	
  Aim	
  to	
  write	
  between	
  300	
  and	
  600	
  words	
  and	
  just	
  write	
  away.	
  You	
  will	
  also	
  
need	
  to	
  create	
  some	
  categories.	
  Always	
  add	
  images	
  as	
  people	
  like	
  images!	
  

Of	
  course,	
  you	
  might	
  HATE	
  wri8ng	
  and	
  you	
  might	
  know	
  NOTHING	
  about	
  the	
  subject,	
  if	
  this	
  is	
  the	
  
case,	
  then	
  outsource!	
  One	
  of	
  the	
  most	
  reliable	
  outsourcing	
  companies	
  is	
  99	
  Cent	
  Ar8cles	
  -­‐	
  CLICK	
  
HERE	
  -­‐	
  You	
  can	
  get	
  10	
  ar8cles	
  for	
  $56	
  which	
  isn't	
  bad	
  going	
  AT	
  ALL!	
  That's	
  5	
  weeks	
  of	
  content	
  for	
  
your	
  blog	
  so	
  if	
  you	
  want	
  to	
  save	
  the	
  8me	
  and	
  effort	
  (and	
  of	
  course)	
  can	
  afford	
  it,	
  then	
  go	
  for	
  it!	
  
Order	
  Here!


Day	
  9	
  Part	
  1:	
  On	
  Page	
  SEO
Firstly,	
  right	
  off	
  the	
  bat,	
  I	
  am	
  going	
  to	
  INSIST	
  that	
  you	
  purchase	
  a	
  Wordpress	
  plugin.	
  It's	
  a	
  must-­‐
have	
  and	
  something	
  you	
  will	
  become	
  to	
  rely	
  upon...	
  SEOPressor!	
  Basically,	
  your	
  On	
  Page	
  SEO	
  
becomes	
  as	
  simple	
  as	
  8cking	
  off	
  a	
  few	
  requirements	
  on	
  a	
  list	
  that	
  SEOPressor	
  provides	
  you	
  with	
  
and	
  then	
  geRng	
  your	
  SEO	
  score	
  to	
  100%

SEOPressor	
  is	
  loved	
  by	
  EVERY	
  IMer	
  that	
  I	
  know	
  who	
  uses	
  it	
  and	
  they	
  don't	
  remember	
  a	
  8me	
  before	
  
having	
  it!	
  It's	
  like	
  having	
  your	
  own	
  personal	
  SEO	
  expert	
  to	
  guide	
  you	
  in	
  crea8ng	
  perfectly	
  SE	
  
Op8mized	
  pages...	
  Except	
  it's	
  cheaper	
  and	
  quicker!	
  

So	
  your	
  first	
  job	
  is	
  to	
  get	
  SEOPressor	
  -­‐-­‐	
  Buy	
  it	
  HERE!	
  



                                     !                                                                                                                          10
Once	
  you	
  have	
  purchased	
  it,	
  installed	
  it	
  and	
  ac8vated	
  it	
  on	
  your	
  blog	
  then	
  it	
  is	
  8me	
  to	
  go	
  to	
  a	
  blog	
  
post	
  that	
  you	
  have	
  wriZen.	
  You	
  will	
  see	
  in	
  the	
  top	
  right	
  that	
  there	
  is	
  a	
  percentage	
  score	
  for	
  your	
  
page,	
  	
  a	
  keyword	
  box	
  and	
  a	
  few	
  requirements.	
  Enter	
  the	
  keyword	
  you	
  want	
  to	
  target	
  in	
  this	
  box,	
  
then	
  create	
  your	
  score.	
  Then	
  go	
  through	
  the	
  requirements,	
  the	
  ones	
  with	
  crosses	
  and	
  sort	
  them	
  
out...	
  Get	
  them	
  changed	
  to	
  8cks!	
  

It's	
  easy	
  and	
  you're	
  on	
  page	
  SEO	
  will	
  be	
  PERFECT!	
  


Day	
  9	
  Part	
  2:	
  Web	
  Form	
  IntegraDon
Now	
  that	
  you've	
  got	
  your	
  site	
  looking	
  good	
  through	
  Google's	
  eyes,	
  it's	
  8me	
  to	
  get	
  a	
  web	
  form	
  up	
  
on	
  your	
  blog	
  -­‐-­‐	
  This	
  is	
  JUST	
  in	
  case	
  you	
  get	
  some	
  traffic	
  at	
  this	
  stage	
  as	
  you	
  don't	
  want	
  to	
  miss	
  out	
  
on	
  these	
  poten8al	
  subscribers.	
  The	
  reason	
  we	
  do	
  this	
  is	
  because	
  you	
  never	
  know	
  with	
  Google	
  and	
  
you	
  could	
  end	
  up	
  ranking	
  for	
  terms	
  without	
  even	
  trying	
  which	
  could	
  lead	
  to	
  poten8al	
  traffic.	
  

First	
  of	
  all,	
  you	
  need	
  to	
  go	
  to	
  Web	
  Form	
  on	
  Aweber	
  (making	
  sure	
  you	
  have	
  the	
  correct	
  list	
  in	
  the	
  
drop	
  down	
  box	
  on	
  the	
  le:	
  had	
  side	
  of	
  the	
  naviga8on	
  bar).	
  

Now	
  follow	
  the	
  instruc8ons	
  to	
  create	
  a	
  web	
  form.	
  There	
  are	
  templates	
  which	
  make	
  it	
  SUPER	
  easy	
  
to	
  do	
  so	
  no	
  design	
  skills	
  require.	
  Make	
  it	
  290px	
  in	
  width	
  -­‐	
  I	
  am	
  assuming	
  you	
  are	
  using	
  a	
  preZy	
  
standard	
  Wordpress	
  theme	
  which	
  has	
  sidebars	
  that	
  are	
  300px	
  in	
  width.

Con8nue	
  to	
  the	
  next	
  steps	
  un8l	
  you	
  get	
  to	
  the	
  page	
  with	
  the	
  code.	
  You	
  want	
  the	
  short	
  code	
  which	
  
is	
  1/2	
  lines	
  in	
  length.	
  

Copy	
  it	
  and	
  paste	
  it	
  into	
  notepad	
  or	
  wherever	
  you	
  can	
  access.	
  

Now	
  go	
  to	
  your	
  Wordpress	
  blog,	
  browse	
  to	
  Appearance,	
  then	
  Widgets	
  and	
  drag	
  a	
  Text	
  widget	
  to	
  
your	
  sidebar.	
  Grab	
  that	
  code	
  you	
  saved	
  and	
  paste	
  it	
  into	
  the	
  text	
  widget.	
  Save.	
  Done!	
  

Easy	
  right!	
  Now	
  just	
  check	
  it's	
  working	
  and	
  signs	
  you	
  up	
  as	
  normal	
  and	
  then	
  you're	
  done	
  for	
  Day	
  
9...	
  Another	
  simple	
  day,	
  but	
  don't	
  worry,	
  it's	
  all	
  going	
  to	
  start	
  geRng	
  more	
  difficult	
  soon.	
  


Day	
  10	
  Part	
  1:	
  Set	
  up	
  TwiXer
Poten8ally	
  one	
  of	
  the	
  EASIEST	
  parts	
  of	
  this	
  course	
  -­‐-­‐	
  Go	
  and	
  set	
  up	
  TwiZer.	
  Get	
  the	
  username	
  as	
  
closer	
  to	
  your	
  URL	
  as	
  possible.	
  If	
  you	
  need	
  to,	
  then	
  add	
  a	
  1	
  at	
  the	
  end	
  of	
  the	
  username.

Once	
  you've	
  signed	
  up	
  and	
  confirmed,	
  then	
  it's	
  8me	
  to	
  add	
  a	
  descrip8on.	
  First	
  things	
  first,	
  in	
  your	
  
descrip8on	
  put	
  a	
  link	
  to	
  your	
  squeeze	
  page	
  and	
  follow	
  it	
  with	
  a	
  short	
  descrip8on	
  of	
  what	
  people	
  
can	
  receive	
  for	
  free	
  from	
  your	
  squeeze	
  page.	
  

The	
  next	
  job	
  is	
  to	
  upload	
  two	
  images,	
  one	
  for	
  your	
  background	
  and	
  another	
  for	
  your	
  profit	
  picture.	
  
Make	
  it	
  look	
  good	
  and	
  make	
  sure	
  it	
  is	
  related	
  to	
  your	
  niche!	
  Remember,	
  people	
  like	
  things	
  to	
  look	
  
good,	
  now	
  I'm	
  not	
  saying	
  spend	
  HOURS	
  on	
  this,	
  but	
  just	
  make	
  it	
  appealing...	
  


Day	
  10	
  Part	
  2:	
  Set	
  up	
  the	
  Auto	
  PosDng
Now	
  you	
  may	
  find	
  this	
  quite	
  difficult,	
  so	
  sit	
  down,	
  get	
  yourself	
  in	
  the	
  right	
  frame	
  of	
  mind	
  to	
  focus	
  
for	
  an	
  hour	
  and	
  then	
  get	
  ready.	
  



                                   !                                                                                                                                 11
1.	
  First	
  up,	
  you	
  need	
  to	
  install	
  WP	
  to	
  TwiZer,	
  it's	
  totally	
  free	
  and	
  is	
  available	
  on	
  the	
  plugins	
  page	
  of	
  
Wordpress	
  (or	
  you	
  could	
  just	
  click	
  here!)	
  So	
  get	
  that	
  installed	
  and	
  ac8vated.	
  

2.	
  Follow	
  the	
  instruc8ons	
  -­‐	
  I	
  know,	
  not	
  par8cularly	
  helpful	
  but	
  we	
  cannot	
  compete	
  with	
  the	
  way	
  
that	
  WP	
  to	
  TwiZer	
  explains	
  how	
  to	
  set	
  it	
  all	
  up	
  so	
  just	
  follow	
  the	
  instruc8ons.	
  

Once	
  you're	
  done...	
  You're	
  done!	
  If	
  you	
  find	
  yourself	
  have	
  some	
  real	
  issues	
  with	
  seRng	
  up	
  the	
  
plugin	
  then	
  do	
  just	
  drop	
  us	
  an	
  email.


Day	
  11	
  Part	
  1:	
  Join	
  Facebook
Now	
  if	
  you've	
  already	
  got	
  a	
  Facebook	
  account	
  then	
  that's	
  a	
  help,	
  if	
  not,	
  then	
  get	
  yourself	
  one!	
  It's	
  
really	
  simple	
  so	
  I	
  won't	
  go	
  into	
  explaining	
  that.	
  

Next	
  job	
  is	
  to	
  create	
  a	
  page	
  so	
  first	
  in	
  the	
  search	
  bar	
  at	
  the	
  top	
  of	
  Facebook	
  (when	
  you're	
  logged	
  
in)	
  type	
  in	
  "Create	
  New	
  Facebook	
  Page"	
  and	
  select	
  the	
  obvious	
  op8on	
  from	
  the	
  drop	
  down	
  menu.	
  

I	
  would	
  generally	
  click	
  on	
  Brand	
  and	
  then	
  from	
  the	
  drop	
  down	
  menu	
  select	
  website.	
  Obviously	
  put	
  
the	
  name	
  of	
  your	
  page	
  the	
  same	
  as	
  your	
  website's	
  name	
  and	
  domain.	
  

Next	
  it's	
  image	
  8me,	
  I	
  would	
  recommend	
  using	
  the	
  same	
  image	
  as	
  you	
  used	
  on	
  TwiZer	
  just	
  so	
  it	
  
saves	
  you	
  8me	
  and	
  so	
  there	
  is	
  a	
  bit	
  of	
  uniformity	
  between	
  your	
  two	
  social	
  network	
  accounts.	
  

In	
  the	
  about	
  part,	
  first	
  up...	
  Link!	
  Get	
  that	
  squeeze	
  page	
  link	
  in	
  there	
  right	
  away.	
  Then	
  right	
  a	
  liZle	
  
bit	
  of	
  text	
  about	
  what	
  people	
  will	
  get	
  for	
  free	
  if	
  they	
  visit.	
  Also	
  put	
  your	
  link	
  in	
  the	
  website	
  box	
  and	
  
also	
  add	
  TwiZer	
  here.	
  

No	
  need	
  to	
  enable	
  ads!	
  

Done!	
  Your	
  page	
  is	
  up	
  -­‐-­‐	
  Of	
  course	
  you	
  could	
  add	
  a	
  snazzy	
  cover	
  photo,	
  make	
  a	
  couple	
  of	
  statuses	
  
and	
  so	
  on	
  but	
  the	
  bulk	
  of	
  your	
  page	
  is	
  completed!	
  


Day	
  11	
  Part	
  2:	
  Set	
  up	
  Auto	
  PosDng
Deja	
  Vu?	
  No...	
  That	
  was	
  TwiZer!	
  This	
  8me	
  it	
  is	
  Facebook	
  and	
  it's	
  a	
  whole	
  lot	
  easier	
  so	
  if	
  you	
  
struggled	
  yesterday	
  then	
  you	
  will	
  certainly	
  find	
  today	
  so	
  much	
  easier.	
  No	
  complicated	
  applica8ons	
  
to	
  configure,	
  no	
  codes	
  and	
  long	
  secret	
  keys...	
  Just	
  a	
  couple	
  of	
  buZons	
  to	
  click...	
  Simple!	
  

So	
  let's	
  get	
  started:	
  First	
  of	
  all,	
  you	
  need	
  to	
  log	
  yourself	
  into	
  TwiZer.	
  Simple	
  enough!	
  

Now	
  browse	
  like	
  this:	
  Hit	
  the	
  cog	
  in	
  the	
  top	
  right,	
  then	
  seRngs,	
  followed	
  by	
  Profile.	
  Now	
  scroll	
  
down	
  to	
  where	
  it	
  says	
  "Post	
  Tweets	
  to	
  Facebook"	
  -­‐	
  Hit	
  that	
  buZon!	
  You	
  will	
  now	
  need	
  to	
  sign	
  into	
  
Facebook	
  making	
  sure	
  you	
  sign	
  into	
  the	
  account	
  where	
  you	
  created	
  your	
  page.	
  Done?	
  Now	
  select	
  
page	
  from	
  the	
  list	
  and	
  hit	
  "Save	
  Changes"	
  -­‐	
  You're	
  all	
  done!	
  

Less	
  of	
  a	
  headache	
  this	
  8me?	
  Day	
  complete!	
  Of	
  course,	
  you	
  could	
  submit	
  a	
  tweet	
  or	
  two	
  just	
  to	
  be	
  
on	
  the	
  safe	
  side	
  and	
  make	
  sure	
  it	
  is	
  all	
  auto	
  pos8ng	
  correctly.	
  	
  




                                   !                                                                                                                              12
Day	
  12:	
  Get	
  Followers!	
  
The	
  easiest	
  way	
  there	
  is	
  to	
  follow	
  people!	
  I'd	
  say	
  if	
  you	
  followed	
  50	
  people,	
  you'd	
  expect	
  20%	
  to	
  
follow	
  you	
  back	
  in	
  8me.	
  Yes,	
  it's	
  tedious	
  but	
  it	
  works	
  and	
  if	
  you	
  get	
  10	
  followers	
  a	
  day	
  then	
  that	
  
could	
  be	
  over	
  3,500	
  in	
  a	
  year	
  all	
  viewing	
  your	
  content	
  and	
  all	
  poten8al	
  sign	
  ups	
  to	
  your	
  list.	
  

First	
  of	
  all	
  you	
  need	
  to	
  find	
  people	
  who	
  are	
  interested	
  in	
  your	
  niche.	
  So	
  go	
  to	
  the	
  search	
  bar	
  at	
  the	
  
top	
  and	
  simply	
  enter	
  your	
  niche.	
  It	
  will	
  then	
  present	
  you	
  with	
  some	
  related	
  accounts.	
  Click	
  onto	
  
one	
  of	
  these	
  accounts	
  and	
  then	
  look	
  at	
  their	
  followers...	
  Begin	
  to	
  follow	
  them!	
  

You	
  could	
  always	
  think	
  a	
  liZle	
  further	
  out	
  of	
  the	
  box.	
  For	
  example,	
  if	
  you	
  are	
  giving	
  away	
  a	
  digital	
  
cookbook	
  then	
  you	
  know	
  your	
  target	
  audience	
  are	
  likely	
  to	
  follow	
  Jamie	
  Oliver	
  or	
  Gordon	
  Ramsey	
  
so	
  follow	
  their	
  followers	
  on	
  TwiZer.	
  

The	
  same	
  could	
  be	
  said	
  if	
  you	
  were	
  in	
  the	
  gambling	
  niche,	
  then	
  check	
  out	
  the	
  TwiZer	
  profits	
  of	
  
Racing	
  Post,	
  Bexair	
  and	
  William	
  Hill.

You	
  will	
  need	
  to	
  follow	
  AT	
  LEAST	
  50-­‐100	
  people	
  per	
  day	
  in	
  order	
  to	
  make	
  this	
  effec8ve.	
  A:er	
  a	
  few	
  
weeks,	
  you	
  may	
  also	
  be	
  following	
  1000s	
  but	
  only	
  be	
  followed	
  by	
  100s	
  so	
  you'll	
  also	
  have	
  to	
  spend	
  
some	
  8me	
  whiZling	
  out	
  the	
  ‘unfollowers’.	
  


But	
  Surely	
  there's	
  an	
  Easier	
  Way?	
  YES!	
  
But	
  8me	
  saving	
  and	
  ease	
  comes	
  at	
  a	
  cost	
  ,	
  but	
  I'm	
  sure	
  you	
  know	
  that.	
  So	
  what	
  is	
  the	
  cost?	
  

Well	
  from	
  $55	
  through	
  to	
  $188	
  depending	
  on	
  the	
  license	
  you	
  purchase.	
  So	
  what	
  are	
  talking	
  about?	
  
Well	
  TweetAdder!

It's	
  probably	
  one	
  of	
  the	
  best	
  TwiZer	
  bots	
  EVER.	
  You	
  can	
  follow	
  people	
  who	
  follow	
  people	
  you	
  
specify,	
  you	
  can	
  follow	
  people	
  who	
  men8on	
  a	
  keyword,	
  you	
  can	
  have	
  it	
  automa8cally	
  thank	
  people	
  
who	
  follow	
  you,	
  you	
  can	
  have	
  it	
  automa8cally	
  send	
  out	
  Tweets...	
  And	
  this	
  is	
  just	
  scraping	
  the	
  
surface.	
  

In	
  the	
  past,	
  we	
  have	
  seen	
  100+	
  subscribers	
  PER	
  WEEK	
  just	
  from	
  TwiZer	
  and	
  without	
  using	
  this	
  
so:ware	
  we	
  wouldn't	
  have	
  been	
  able	
  to	
  do	
  it.	
  AdmiZedly	
  we	
  purchased	
  the	
  unlimited	
  license	
  pack	
  
just	
  to	
  make	
  our	
  lives	
  easier	
  so	
  we	
  could	
  spread	
  it	
  across	
  mul8ple	
  accounts	
  but	
  it	
  proves	
  it	
  works.	
  

Purchase	
  it	
  Here!

That's	
  TwiZer	
  done,	
  you	
  can	
  probably	
  guess	
  what's	
  coming	
  tomorrow	
  in	
  the	
  course...	
  Facebook!	
  


Day	
  13	
  Part	
  1:	
  Likes	
  People's	
  Comments
OK,	
  that	
  sounds	
  easy	
  enough	
  doesn't	
  it?	
  Well	
  it	
  is	
  as	
  easy	
  as	
  it	
  sounds!	
  

First	
  up,	
  go	
  to	
  a	
  page	
  on	
  Facebook	
  in	
  the	
  same	
  niche	
  as	
  yours.	
  Now,	
  making	
  sure	
  you	
  are	
  logged	
  in	
  
as	
  your	
  page,	
  like	
  people's	
  comments.	
  You	
  want	
  to	
  be	
  pressing	
  the	
  like	
  buZon	
  on	
  between	
  50	
  and	
  
100	
  comments	
  and	
  you	
  can	
  repeat	
  this	
  again	
  a	
  few	
  hours	
  later	
  if	
  you	
  want.	
  




                                  !                                                                                                                            13
What	
  happens	
  here	
  is	
  that	
  the	
  people's	
  comments	
  that	
  you	
  like	
  will	
  get	
  a	
  no8fica8on	
  to	
  say	
  their	
  
comment	
  was	
  liked	
  by	
  "YOUR	
  PAGE"	
  -­‐	
  The	
  inquisi8ve	
  ones,	
  click	
  the	
  link	
  and	
  will	
  o:en	
  like!	
  

Easy	
  right?	
  


Day	
  13	
  Part	
  2:	
  Check	
  out	
  FB	
  Power
(OpRonal  but  highly  recommended!)  

Check	
  out	
  Facebook	
  Power	
  Here!	
  -­‐	
  Facebook	
  ALONE	
  can	
  bring	
  in	
  100	
  subscribers	
  a	
  week,	
  EASILY!	
  
That's	
  a	
  poten8al	
  5,000+	
  subscribers	
  a	
  week.	
  But	
  it	
  relies	
  on	
  you	
  having	
  the	
  knowledge	
  and	
  
exper8se	
  to	
  market	
  correctly.	
  

The	
  thing	
  is,	
  we	
  could	
  spend	
  a	
  whole	
  28	
  days	
  just	
  talking	
  about	
  Facebook	
  Marke8ng	
  but	
  that's	
  not	
  
what	
  this	
  course	
  is	
  about.	
  So	
  instead,	
  we'd	
  love	
  to	
  recommend	
  Gavin's	
  Facebook	
  marke8ng	
  course	
  
which	
  goes	
  right	
  into	
  the	
  depths	
  of	
  marke8ng	
  on	
  Facebook.	
  

Check	
  it	
  out	
  here!

It	
  is	
  $97,	
  but	
  it	
  can	
  help	
  you	
  hit	
  50-­‐100	
  subscribers	
  a	
  week.	
  Remember	
  that	
  you	
  can	
  generally	
  get	
  
$1	
  per	
  subscriber	
  per	
  month.	
  So	
  400	
  subscribers	
  a	
  month	
  is	
  $400	
  a	
  month	
  -­‐	
  That's	
  a	
  312%	
  ROI!	
  

So	
  if	
  you've	
  got	
  the	
  money	
  and	
  are	
  looking	
  to	
  seriously	
  expand	
  your	
  knowledge	
  of	
  Facebook	
  
marke8ng	
  then	
  there	
  really	
  is	
  no	
  beZer	
  course!	
  


Day	
  14:	
  Forum	
  PromoDon...	
  It's	
  EASY!	
  
This	
  is	
  one	
  of	
  the	
  most	
  effec8ve	
  FREE	
  ways	
  to	
  promote	
  your	
  squeeze	
  page	
  and	
  doesn't	
  involve	
  that	
  
much	
  effort,	
  especially	
  if	
  you	
  know	
  about	
  the	
  subject.	
  

The	
  first	
  job	
  is	
  to	
  find	
  three	
  forums	
  that	
  are	
  in	
  your	
  niche.	
  The	
  easiest	
  and	
  obvious	
  way	
  to	
  do	
  this	
  is	
  
to	
  go	
  to	
  Google	
  and	
  type	
  in	
  "[YOUR	
  NICHE]	
  Forum"

Now	
  get	
  signing	
  up.	
  This	
  shouldn't	
  take	
  you	
  more	
  than	
  30-­‐45	
  minutes	
  to	
  complete.	
  All	
  you	
  need	
  to	
  
do	
  is	
  enter	
  you	
  registra8on	
  informa8on	
  and	
  confirm.	
  

Something	
  I	
  think	
  is	
  vital	
  is	
  a	
  profit	
  avatar.	
  This	
  just	
  shows	
  you	
  are	
  serious,	
  a	
  real	
  person	
  and	
  for	
  
some	
  reason	
  anyone	
  with	
  an	
  avatar	
  tends	
  to	
  get	
  taken	
  as	
  someone	
  with	
  authority	
  which	
  is	
  
something	
  YOU	
  want!	
  

Now	
  you	
  want	
  to	
  make	
  10	
  posts	
  to	
  the	
  site	
  every	
  day!	
  That's	
  30	
  a	
  day	
  and	
  no	
  more	
  than	
  an	
  hour	
  of	
  
work	
  a	
  day!	
  DO	
  NOT	
  ADD	
  A	
  SIGNATURE	
  YET!	
  

Keep	
  going	
  un8l	
  you	
  have	
  at	
  least	
  100	
  posts	
  on	
  each	
  account.	
  When	
  you	
  hit	
  100	
  then	
  it's	
  8me	
  to	
  
get	
  a	
  signature.	
  Add	
  your	
  signature	
  and	
  format	
  it	
  like	
  this:

"I've  finally  wriVen  a  FREE  guide  to  "[PROBLEM  HERE]"  -­‐  Get  it  here!  -­‐  LINK"  

And	
  then	
  of	
  course	
  con8nue	
  to	
  make	
  posts	
  on	
  a	
  daily	
  basis	
  (remembering	
  if	
  you	
  get	
  bored	
  then	
  
you	
  can	
  outsource	
  all	
  of	
  this).	
  


                                  !                                                                                                                            14
You'd	
  be	
  surprised	
  just	
  how	
  much	
  traffic	
  this	
  will	
  actually	
  bring	
  it!	
  It's	
  VERY	
  powerful	
  and	
  an	
  easy	
  
way	
  to	
  show	
  your	
  knowledge	
  and	
  authority	
  within	
  the	
  niche!	
  


Day	
  15	
  Part	
  1:	
  Create	
  5	
  Youtube	
  Videos
You	
  might	
  be	
  panicking	
  here	
  -­‐-­‐	
  Not	
  crea8ve?	
  But	
  you	
  don't	
  need	
  to	
  be!	
  The	
  beauty	
  of	
  powerpoint	
  
comes	
  into	
  its	
  own	
  here.	
  All	
  you	
  need	
  to	
  do	
  is	
  create	
  4	
  or	
  5	
  slides	
  and	
  then	
  turn	
  it	
  into	
  a	
  video.	
  
Simple!	
  

If	
  you	
  don't	
  have	
  powerpoint	
  then	
  you	
  could	
  use	
  movie	
  maker	
  and	
  do	
  the	
  same	
  with	
  8tles.	
  Just	
  
add	
  8tles	
  explaining	
  something	
  and	
  answering	
  ques8ons.	
  

OR	
  even	
  beZer:	
  S8ck	
  a	
  camera	
  on	
  a	
  tripod,	
  turn	
  it	
  to	
  face	
  you	
  and	
  record	
  yourself	
  chaRng	
  away	
  
about	
  your	
  niche.	
  Show	
  off	
  the	
  knowledge	
  that	
  you	
  have!	
  This	
  is	
  one	
  of	
  the	
  simplest	
  ways	
  to	
  put	
  a	
  
video	
  together	
  but	
  it	
  is	
  ALSO	
  one	
  that	
  requires	
  confidence.	
  

If	
  you	
  have	
  an	
  obsession	
  with	
  making	
  things	
  look	
  preZy,	
  then	
  try	
  Masher	
  -­‐	
  It's	
  totally	
  free	
  and	
  is	
  a	
  
way	
  of	
  crea8ng	
  'sexy'	
  videos	
  for	
  Youtube	
  -­‐-­‐	
  Check	
  it	
  out	
  HERE!


Day	
  15	
  Part	
  2:	
  Upload	
  your	
  Youtube	
  Videos
Now	
  it's	
  8me	
  to	
  set	
  up	
  Youtube	
  and	
  get	
  your	
  videos	
  uploaded!	
  Obviously	
  first	
  up	
  you	
  want	
  to	
  get	
  
yourself	
  an	
  account	
  -­‐-­‐	
  This	
  won't	
  take	
  more	
  than	
  5	
  minutes,	
  it's	
  so	
  simple.	
  

Now	
  go	
  to	
  the	
  upload	
  sec8on	
  and	
  add	
  your	
  video.	
  This	
  is	
  the	
  important	
  bit:	
  

Title  -­‐  It's	
  important	
  to	
  have	
  your	
  main	
  keyword	
  and	
  alternate	
  phrases	
  of	
  your	
  keyword	
  in	
  the	
  8tle.	
  
For	
  instance,	
  if	
  I	
  wanted	
  to	
  rank	
  for	
  "Make	
  Money	
  Online"	
  I	
  would	
  also	
  have	
  a	
  couple	
  of	
  varia8on	
  
plus	
  a	
  human	
  phrase	
  to	
  ensure	
  it	
  doesn't	
  look	
  spammy.	
  For	
  example:	
  How	
  to	
  make	
  money	
  online	
  
for	
  dumb	
  people!"	
  

Descrip;ons  -­‐  First	
  things	
  first...	
  Get	
  your	
  domain	
  in	
  there	
  first.	
  Yes,	
  the	
  link	
  to	
  your	
  squeeze	
  page	
  
is	
  VITAL...

Now	
  write	
  300	
  words	
  or	
  so	
  in	
  the	
  descrip8ons	
  basically	
  about	
  your	
  niche.	
  Don't	
  focus	
  on	
  geRng	
  
your	
  keywords	
  in	
  there	
  as	
  they	
  should	
  just	
  naturally	
  fall	
  in.	
  Being	
  OVER	
  op8mised	
  is	
  a	
  big	
  NO	
  NO!	
  

Tags  -­‐  Make	
  sure	
  your	
  main	
  keyword	
  and	
  all	
  varia8ons	
  are	
  in	
  there.	
  You	
  are	
  trying	
  to	
  rank	
  for	
  
relevancy	
  so	
  it's	
  important	
  to	
  get	
  all	
  your	
  keywords	
  in	
  the	
  tag	
  box.	
  

(AZer  it  is  uploaded)  Youtube  comments  -­‐  A	
  nice	
  twist	
  and	
  a	
  liZle	
  secret.	
  COMMENTS!	
  Now	
  
geRng	
  your	
  keyword	
  on	
  the	
  page	
  is	
  vital	
  so	
  why	
  not	
  make	
  a	
  few	
  comments	
  and	
  get	
  the	
  keyword	
  in	
  
those	
  comments...	
  Why	
  not	
  go	
  onto	
  Fiverr.com	
  and	
  HIRE	
  someone	
  to	
  do	
  this	
  for	
  you?	
  

Provided	
  that	
  they	
  look	
  human,	
  you'll	
  be	
  fine!	
  

That's	
  it!	
  Youtube	
  is	
  simple	
  yet	
  can	
  be	
  very	
  good	
  for	
  traffic...	
  It	
  all	
  depends	
  on	
  the	
  market	
  you	
  are	
  
promo8ng.	
  If	
  it	
  looks	
  like	
  it's	
  bringing	
  A	
  LOT	
  of	
  traffic	
  then	
  make	
  sure	
  you	
  repeat	
  it	
  every	
  week!



                                  !                                                                                                                              15
Day	
  16:	
  Find	
  10	
  Guest	
  PosDng	
  OpportuniDes
This	
  is	
  a	
  day	
  where	
  you	
  REALLY	
  need	
  to	
  knuckle	
  down,	
  so	
  get	
  ready	
  to	
  focus!	
  

Finding	
  guest	
  pos8ng	
  opportuni8es	
  is	
  so	
  simple	
  -­‐-­‐	
  It	
  capitalizes	
  on	
  using	
  search	
  strings	
  in	
  Google.	
  
So	
  go	
  to	
  Google	
  and	
  enter	
  one	
  of	
  the	
  following	
  strings	
  to	
  find	
  a	
  suitable	
  guest	
  pos8ng	
  opportunity	
  
online:	
  

"Your  Niche"  inurl:write-­‐for-­‐us
"Your  Niche"  inurl:guest-­‐post
"Your  Niche"  +  "Write  for  us"  
"Your  Niche"  inurl:guest-­‐posRng-­‐guidelines

Those	
  will	
  do...	
  There's	
  no	
  point	
  flooding	
  you	
  with	
  strings	
  as	
  you	
  won't	
  know	
  which	
  to	
  use	
  and	
  
these	
  are	
  plenty.	
  So	
  go	
  to	
  Google,	
  enter	
  one,	
  and	
  have	
  a	
  browse	
  and	
  find	
  10	
  guest	
  pos8ng	
  
opportuni8es	
  that	
  are	
  related	
  to	
  your	
  website.	
  


Day	
  16:	
  Write	
  those	
  10	
  Guest	
  Posts
First	
  of	
  all,	
  we	
  will	
  say	
  we	
  NEVER,	
  yes	
  NEVER	
  EVER,	
  write	
  guest	
  posts	
  ourselves.	
  It's	
  just	
  so	
  8me	
  
consuming.	
  We	
  spend	
  the	
  8me	
  to	
  find	
  high	
  quality	
  guest	
  pos8ng	
  opportuni8es	
  on	
  popular	
  
websites	
  and	
  then	
  site	
  back.	
  

Why	
  write	
  when	
  there	
  are	
  people	
  who	
  can	
  do	
  it	
  100	
  8mes	
  beZer	
  while	
  I	
  can	
  be	
  working	
  on	
  
something	
  more	
  produc8ve?	
  Of  course!  If	
  you're	
  an	
  accomplished	
  writer	
  then	
  go	
  ahead	
  and	
  write	
  
but	
  we're	
  not...	
  We	
  can	
  write	
  blog	
  posts	
  for	
  our	
  site	
  but	
  wri8ng	
  for	
  someone	
  else's	
  blog...	
  Too	
  
much	
  pressure	
  for	
  us!	
  

Click	
  here	
  to	
  see	
  OUR	
  PERSONAL	
  Writer!	
  That	
  link	
  will	
  show	
  you	
  the	
  exact	
  service	
  we	
  use	
  for	
  our	
  
ar8cles.	
  They're	
  fast,	
  they're	
  professional,	
  they're	
  high	
  quality...	
  Oh,	
  and	
  they	
  NEVER	
  get	
  rejected	
  
when	
  submiZed	
  as	
  a	
  guest	
  post!	
  

You	
  will	
  need	
  to	
  write	
  your	
  own	
  resource	
  box	
  (where	
  you	
  link	
  to	
  your	
  squeeze	
  page)	
  and	
  it	
  is	
  preZy	
  
much	
  formaZed	
  like	
  this:	
  

"[YOUR NAME] has an incredible knowledge of [YOUR NCHE] and has
written a TOTALLY FREE Guide that you download! Click Here to
Download INSTANTLY!"

Well,	
  something	
  like	
  that.	
  Now	
  all	
  you	
  need	
  to	
  do	
  is	
  go	
  back	
  to	
  the	
  guest	
  pos8ng	
  opportuni8es	
  you	
  
found	
  earlier	
  on	
  in	
  the	
  day	
  and	
  well...	
  Submit!	
  

These	
  10	
  guest	
  posts	
  can	
  (and	
  have	
  in	
  the	
  past)	
  bring	
  in	
  100	
  uniques	
  each	
  and	
  every	
  day!	
  So	
  make	
  
sure	
  you	
  do	
  this...


Day	
  17:	
  Yahoo	
  Answers...	
  How	
  to	
  do	
  it	
  Properly!
We	
  just	
  thought	
  it'd	
  be	
  courteous	
  of	
  us	
  to	
  say	
  hello	
  to	
  you	
  	
  before	
  we	
  start	
  throwing	
  informa8on	
  at	
  
you	
  day-­‐a:er-­‐day...	
  So	
  here	
  is	
  that	
  hello!	
  Feel	
  free	
  to	
  reply	
  with	
  a	
  hello	
  too	
  if	
  you	
  fancy	
  it!	
  



                                 !                                                                                                                       16
Also,	
  a	
  quick	
  thing	
  to	
  men8on	
  is	
  that	
  you	
  can	
  reply	
  to	
  ANY	
  emails	
  we	
  send	
  you	
  with	
  ques8ons	
  you	
  
have	
  about	
  the	
  email	
  course.	
  There's	
  no	
  robots	
  on	
  the	
  other	
  end	
  of	
  this	
  email	
  so	
  you'll	
  get	
  a	
  
response	
  from	
  a	
  human	
  who	
  will	
  (try	
  to)	
  answer	
  all	
  your	
  ques8ons.	
  

So  here's  a  final  good  luck  and  enjoy!  


Saving	
  Time	
  and	
  Energy!	
  
At	
  the	
  end	
  of	
  the	
  day,	
  I	
  suspect	
  one	
  of	
  the	
  reasons	
  you	
  love	
  IM	
  and	
  want	
  to	
  become	
  a	
  successful	
  
IMer	
  is	
  the	
  fact	
  that	
  you	
  can	
  choose	
  your	
  own	
  hours	
  (or	
  so	
  you	
  thought)	
  un8l	
  you	
  realised	
  just	
  how	
  
much	
  work	
  is	
  involved.	
  That	
  is	
  why	
  I	
  would	
  always	
  recommend	
  so:ware	
  that	
  can	
  save	
  you	
  8me.	
  

In	
  this	
  case...	
  Answer	
  Swipe!	
  

Log	
  in,	
  post	
  ques8on,	
  log	
  out,	
  log	
  in	
  with	
  another	
  account,	
  post	
  answer,	
  log	
  out,	
  log	
  back	
  in	
  with	
  
previous	
  account,	
  select	
  as	
  best	
  answer.	
  Repeat...	
  TIME	
  CONSUMING!	
  Yes,	
  Yahoo	
  Answers	
  can	
  be	
  
powerful	
  but	
  doing	
  this	
  every	
  day	
  is	
  going	
  to	
  take	
  you	
  AGES	
  meaning	
  you	
  have	
  no	
  8me	
  at	
  all	
  for	
  
doing	
  other	
  tasks.	
  

With	
  Answer	
  Swipe	
  you	
  can	
  automate	
  the	
  WHOLE	
  process...	
  With	
  the	
  so:ware,	
  you	
  just	
  enter	
  a	
  
few	
  details	
  here	
  and	
  there	
  and	
  hit	
  GO!	
  Let	
  it	
  run...	
  Honestly	
  we've	
  seen	
  leads	
  just	
  using	
  this	
  
so:ware	
  within	
  a	
  few	
  hours	
  it's	
  that	
  powerful.	
  

Now	
  imagine	
  it	
  running	
  day-­‐in-­‐day-­‐out...	
  POWERFUL!	
  

Click	
  here	
  to	
  Grab	
  your	
  Copy!

Yahoo	
  Answers	
  done?	
  Check!	
  Now	
  wait	
  for	
  day	
  18	
  (geRng	
  close	
  to	
  the	
  last	
  week).


Day	
  18	
  Part	
  1:	
  Sign	
  up	
  to	
  Document	
  Sharing	
  Sites
First	
  of	
  all,	
  you	
  need	
  those	
  accounts.	
  So	
  go	
  to	
  each	
  of	
  the	
  following	
  sites	
  and	
  get	
  yourself	
  all	
  signed	
  
up.	
  The	
  registra8on	
  process	
  is	
  just	
  like	
  any	
  other	
  so	
  follow	
  it	
  through	
  simply	
  for	
  each	
  of	
  these:	
  

DocShare
Scribd
Issuu
SmashWords
Gazhoo
YuYu
Calameo
eSnips
YouPublish
e-­‐Library	
  

So	
  make	
  sure	
  you've	
  got	
  accounts	
  at	
  all	
  10	
  of	
  those.	
  They	
  are	
  the	
  most	
  popular	
  ones	
  and	
  the	
  ones	
  
that	
  will	
  bring	
  you	
  the	
  highest	
  amount	
  of	
  traffic.	
  Remember,	
  we're	
  not	
  doing	
  this	
  for	
  SEO	
  purposes	
  
but	
  for	
  the	
  traffic.	
  

It	
  may	
  (or	
  may	
  not)	
  help	
  with	
  SEO	
  naturally,	
  but	
  that's	
  NOT	
  what	
  you	
  want	
  to	
  focus	
  on.


                                 !                                                                                                                          17
Day	
  18	
  Part	
  2:	
  Submit	
  Content
"Not	
  more	
  content!?"	
  But	
  don't	
  worry,	
  you	
  don't	
  even	
  need	
  to	
  create	
  any	
  or	
  write	
  any...	
  Because	
  
you've	
  done	
  it	
  all	
  already.	
  

Remember,	
  you've	
  already	
  got	
  content	
  on	
  your	
  blog,	
  you've	
  got	
  content	
  for	
  guest	
  posts,	
  and	
  you've 	
  
got	
  a	
  decent	
  team	
  of	
  writers	
  who	
  can	
  create	
  content	
  for	
  you.	
  So	
  next...	
  You	
  want	
  to	
  get	
  this	
  
content	
  on	
  these	
  Doc	
  Sharing	
  sites.	
  But	
  first,	
  you	
  need	
  them	
  in	
  PDF	
  format.	
  

So	
  copy	
  and	
  paste	
  your	
  ar8cle	
  in	
  Word.	
  Now	
  you	
  want	
  to	
  go	
  through	
  and	
  add	
  two	
  links	
  for	
  every	
  
500	
  words	
  that	
  links	
  to	
  your	
  website.	
  You	
  then	
  want	
  to	
  add	
  a	
  sentence	
  at	
  the	
  end	
  that	
  promotes	
  
your	
  squeeze	
  page	
  -­‐-­‐  "Grab  your  free  guide  on  XXXXXX  here"  

Then	
  use	
  this	
  FREE	
  TOOL	
  to	
  convert	
  your	
  Word	
  document	
  into	
  a	
  PDF	
  and	
  you're	
  done!	
  

Once	
  it	
  is	
  a	
  PDF	
  you	
  can	
  crack	
  on	
  with	
  uploading	
  to	
  the	
  document	
  sharing	
  sites	
  and	
  you're	
  all	
  
done!	
  

Just	
  repeat	
  for	
  any	
  content	
  you	
  have	
  now	
  and	
  any	
  content	
  you	
  will	
  have	
  in	
  the	
  future.	
  It's	
  a	
  really	
  
easy	
  way	
  of	
  bringing	
  in	
  a	
  few	
  100	
  uniques	
  a	
  month	
  and	
  many	
  will	
  convert	
  so	
  don't	
  turn	
  it	
  away!	
  


Day	
  19:	
  More	
  Youtube!	
  
Yes	
  that's	
  right,	
  4	
  days	
  a:er	
  your	
  ini8al	
  5	
  videos	
  and	
  you've	
  got	
  to	
  do	
  more!	
  But	
  it	
  will	
  bring	
  in	
  even	
  
more	
  traffic.	
  The	
  aim	
  here	
  is	
  dominate	
  a	
  few	
  keywords	
  within	
  your	
  niche	
  on	
  Youtube	
  so	
  you're	
  
geRng	
  90%	
  of	
  the	
  traffic	
  for	
  that	
  keyword	
  on	
  YOUR	
  videos!	
  

You	
  don't	
  want	
  anyone	
  else	
  to	
  be	
  sharing	
  that	
  traffic	
  do	
  you?	
  

So	
  go	
  back	
  to	
  the	
  email	
  from	
  Day  15	
  a	
  go	
  through	
  it	
  all	
  again	
  if	
  you've	
  forgoZen	
  and	
  get	
  ANOTHER	
  
5	
  videos	
  up.	
  You	
  should	
  know	
  what	
  you're	
  doing	
  now	
  and	
  know	
  what	
  works	
  for	
  you	
  so	
  this	
  
shouldn't	
  take	
  too	
  long.	
  


How	
  much	
  more	
  Youtube?	
  
These	
  traffic	
  methods	
  aren't	
  about	
  doing	
  it	
  once	
  and	
  then	
  geRng	
  traffic	
  forever	
  and	
  ever.	
  You	
  need	
  
to	
  keep	
  working	
  on	
  them	
  and	
  that	
  is	
  why	
  we're	
  huge	
  fans	
  of	
  outsourcing!  

No	
  one	
  wants	
  to	
  spend	
  hours	
  and	
  hours	
  working	
  on	
  these	
  traffic	
  methods	
  when	
  you	
  could	
  be	
  
working	
  on	
  a	
  new	
  project,	
  wri8ng	
  emails	
  for	
  your	
  follow	
  up	
  series	
  etc...	
  

But	
  if	
  you	
  can't,	
  then	
  when	
  it	
  comes	
  to	
  Youtube,	
  you	
  want	
  to	
  be	
  hiRng	
  5	
  to	
  10	
  videos	
  each	
  and	
  
every	
  week.	
  100%	
  of	
  these	
  videos	
  WON'T	
  get	
  you	
  traffic...	
  But	
  the	
  ones	
  that	
  do	
  will	
  bring	
  in	
  some	
  
high	
  conver8ng	
  traffic	
  that	
  is	
  perfect	
  for	
  building	
  a	
  list.	
  


Day	
  20	
  Part	
  1:	
  Create	
  your	
  Flyers
Just	
  because	
  you're	
  in	
  IM,	
  doesn't	
  mean	
  you	
  have	
  to	
  be	
  spending	
  all	
  your	
  8me	
  in	
  front	
  of	
  the	
  
computer	
  all	
  day	
  and	
  all	
  night	
  long.	
  Instead,	
  let's	
  do	
  a	
  bit	
  of	
  promo8on	
  OFFLINE!	
  


                                  !                                                                                                                             18
So	
  first	
  up,	
  you	
  need	
  to	
  create	
  your	
  flyers.	
  If	
  you're	
  not	
  one	
  for	
  being	
  crea8ve,	
  then	
  check	
  out	
  the	
  
Free	
  Flyer	
  Maker!

You	
  don't	
  want	
  anything	
  to	
  flashy,	
  nothing	
  with	
  lots	
  of	
  text,	
  and	
  nothing	
  too	
  'busy'	
  -­‐	
  Instead,	
  the	
  
flyer	
  should	
  have	
  a	
  couple	
  of	
  images	
  related	
  to	
  your	
  niche,	
  you	
  will	
  then	
  want	
  to	
  add	
  a	
  liZle	
  bit	
  of	
  
text	
  about	
  what	
  people	
  get	
  for	
  free,	
  and	
  finally	
  a	
  link	
  to	
  your	
  site.	
  

I	
  would	
  also	
  include	
  a	
  QR	
  code.	
  You	
  can	
  create	
  one	
  here	
  for	
  free!	
  So	
  get	
  that	
  all	
  on	
  your	
  flyers	
  and	
  
then	
  print	
  them.	
  

Yes	
  you	
  could	
  have	
  them	
  printed	
  professionally	
  but	
  there	
  really	
  is	
  no	
  need,	
  just	
  use	
  your	
  home	
  
printer	
  and	
  print	
  a	
  load	
  out.	
  Done!	
  


Day	
  20	
  Part	
  2:	
  Distribute	
  your	
  Flyers
It's  ;me  to  get  out  of  the  office/bedroom/kitchen/wherever  and  get  some  fresh  air!!

You	
  NEED	
  to	
  use	
  your	
  imagina8on	
  first	
  and	
  before	
  you	
  go	
  and	
  distribute	
  them	
  you	
  want	
  to	
  think	
  
about	
  where	
  you	
  can	
  find	
  your	
  target	
  audience.	
  Confused?	
  

An  Obvious  Example:  Car	
  parks	
  are	
  one	
  of	
  the	
  best	
  places	
  to	
  target	
  people	
  en	
  masse.	
  So	
  let's	
  say	
  
your	
  niche	
  is	
  Weight	
  Loss	
  (I	
  know,	
  saturated).	
  So	
  where	
  would	
  you	
  find	
  lots	
  of	
  people	
  interested	
  in	
  
health	
  and	
  losing	
  weight?	
  The	
  Gym!	
  So	
  you	
  would	
  get	
  yourself	
  down	
  to	
  the	
  local	
  gym	
  and	
  get	
  flyers 	
  
under	
  people's	
  windscreen	
  wipers.	
  

Not  so  Obvious  Example:  Again,	
  looking	
  at	
  car	
  parks	
  but	
  this	
  8me	
  we	
  will	
  look	
  at	
  the	
  niche	
  of	
  
Cricket.	
  This	
  8me	
  you	
  are	
  looking	
  for	
  people	
  with	
  a	
  passion	
  in	
  Cricket.	
  So	
  where	
  will	
  you	
  find	
  
people	
  like	
  this...	
  Well	
  cricket	
  matches!	
  Find	
  out	
  where	
  all	
  the	
  cricket	
  grounds	
  are	
  that	
  are	
  fairly	
  
local	
  to	
  you	
  and	
  find	
  out	
  when	
  matches	
  are	
  played	
  then	
  get	
  down	
  there	
  with	
  your	
  leaflet.	
  

Now	
  you	
  might	
  think	
  this	
  is	
  annoying	
  to	
  the	
  poten8al	
  sign	
  ups,	
  but	
  you	
  will	
  be	
  pleasantly	
  surprised	
  
with	
  the	
  number	
  of	
  visitors	
  you	
  get.	
  

A  quick  Rp  for  this  is  to  shorten  your  URL  when  you  put  it  on  your  flyer  and  as  a  QR  code.  That  way  
when  you  look  at  AnalyRcs  (traffic  stats)  then  you'll  know  exactly  how  many  people  came  in  from  
this  method  of  traffic.  

Day	
  21	
  Part	
  1:	
  CreaDng	
  your	
  Contest	
  
WARNING:	
  This	
  does	
  involve	
  an	
  investment	
  on	
  your	
  part!

If	
  you	
  are	
  happy	
  to	
  invest	
  a	
  liZle	
  bit	
  of	
  money	
  into	
  building	
  your	
  list	
  then	
  this	
  can	
  be	
  a	
  really	
  great	
  
way	
  to	
  build	
  up	
  your	
  list.	
  So	
  first	
  up,	
  you	
  need	
  to	
  decide	
  what	
  your	
  contest	
  is	
  going	
  to	
  win.	
  You	
  
could	
  buy	
  a	
  gadget,	
  create	
  a	
  gi:	
  box	
  of	
  products	
  from	
  your	
  niche,	
  a	
  niche	
  specific	
  gi:...	
  Anything	
  
that	
  people	
  WILL	
  want.	
  

Now	
  you	
  need	
  to	
  understand	
  how	
  the	
  contest	
  works	
  -­‐-­‐	
  It's	
  simple!	
  "Sign	
  up	
  to	
  XXXXXX	
  and	
  grab	
  for	
  
FREE	
  XXXXXX	
  during	
  May	
  and	
  be	
  in	
  with	
  a	
  chance	
  of	
  winning	
  XXXXXXX"	
  




                                   !                                                                                                                               19
So	
  basically,	
  you	
  are	
  going	
  to	
  send	
  a	
  prize	
  to	
  a	
  random	
  subscribers	
  during	
  any	
  given	
  month.	
  

Of	
  course,	
  in	
  the	
  T&Cs	
  you	
  will	
  want	
  to	
  specify	
  that	
  the	
  subscriber	
  must	
  use	
  real	
  details	
  and	
  must	
  
be	
  based	
  in	
  your	
  country	
  (because	
  of	
  postage	
  costs).	
  

Like	
  yesterday,	
  you	
  will	
  want	
  to	
  create	
  a	
  flyer	
  as	
  you	
  did	
  yesterday!	
  


Day	
  21	
  Part	
  2:	
  PromoDng	
  your	
  Contest
Today,	
  instead	
  of	
  windscreens,	
  you	
  want	
  to	
  actually	
  speak	
  to	
  businesses	
  in	
  your	
  niche.	
  So...	
  

Weight	
  Loss	
  =	
  Gyms,	
  Health	
  Clubs
Beauty	
  Products	
  =	
  Spas,	
  Hair	
  Salons,	
  Beauty	
  Parlors
Stop	
  Smoking	
  =	
  Doctor's	
  Surgeries,	
  Pharmacies	
  
Growing	
  Tomatoes	
  =	
  Local	
  Garden	
  Centres
Gambling	
  Tips	
  =	
  Bookmakers,	
  Local	
  Horse	
  Racing	
  Tracks

As	
  you	
  can	
  see,	
  preZy	
  much	
  any	
  niche	
  will	
  have	
  a	
  business	
  you	
  can	
  speak	
  to.	
  Now	
  you	
  have	
  a	
  few	
  
ways	
  to	
  play	
  this:	
  

•	
  Ask	
  them	
  to	
  give	
  one	
  of	
  these	
  out	
  to	
  customers	
  when	
  they	
  buy	
  for	
  free.	
  
•	
  Offer	
  to	
  promote	
  their	
  business	
  in	
  your	
  email	
  marke8ng	
  campaign	
  as	
  sell	
  it	
  as	
  a	
  way	
  of	
  bringing	
  
in	
  XXX	
  customers	
  to	
  their	
  store	
  weekly	
  and	
  so	
  on.	
  
•	
  Pay	
  them	
  to	
  put	
  the	
  flyers	
  on	
  their	
  checkouts

It	
  depends	
  on	
  the	
  business,	
  where	
  you	
  are,	
  whether	
  they	
  have	
  experience	
  with	
  this	
  sort	
  of	
  thing	
  
and	
  so	
  on.	
  The	
  great	
  thing	
  is	
  when	
  people	
  see	
  FREE	
  COMPETITION	
  and	
  a	
  chance	
  to	
  the	
  win	
  
something	
  they	
  are	
  interested	
  in	
  then	
  geRng	
  them	
  to	
  subscribe	
  is	
  simple.	
  

Generally,	
  visitors	
  from	
  these	
  contests	
  will	
  subscribe	
  90%	
  of	
  the	
  8me.	
  So	
  give	
  it	
  a	
  go!	
  


Day	
  22	
  Part	
  1	
  -­‐	
  Find	
  Trade	
  Shows
First	
  you	
  need	
  to	
  find	
  trade	
  shows	
  that	
  happen	
  in	
  your	
  area	
  -­‐-­‐	
  Google	
  it!	
  It's	
  not	
  hard!	
  In	
  fact,	
  you	
  
don't	
  even	
  need	
  to	
  find	
  ones	
  in	
  your	
  local	
  area	
  but	
  anywhere	
  in	
  the	
  WORLD!	
  Yes,	
  that's	
  right...	
  
WORLDWIDE!	
  

Just	
  put	
  "YOUR	
  NICHE	
  Trade	
  Shows	
  COUNTRY"	
  into	
  Google	
  and	
  then	
  visit	
  the	
  homepage	
  for	
  that	
  
trade	
  show.	
  You	
  now	
  want	
  to	
  find	
  out	
  when	
  the	
  next	
  trade	
  show	
  is.	
  If	
  it	
  soon	
  then	
  look	
  at	
  the	
  
people	
  who	
  are	
  going	
  to	
  be	
  at	
  that	
  trade	
  show.	
  Are	
  there	
  any	
  businesses	
  that	
  would	
  be	
  
complimented	
  by	
  your	
  product?	
  

For	
  example,	
  do	
  you	
  promote	
  a	
  Going	
  Green	
  Product	
  and	
  you've	
  found	
  a	
  business	
  that	
  creates	
  Eco	
  
Friendly	
  Products?	
  Then	
  it's	
  a	
  match	
  made	
  it	
  heaven?	
  

Do	
  this	
  un8l	
  you've	
  got	
  a	
  list	
  of	
  25-­‐50	
  businesses	
  that	
  you	
  can	
  contact.	
  You	
  will	
  need	
  some	
  form	
  of	
  
contact	
  details:	
  Emails	
  or	
  phone	
  numbers	
  (phone	
  numbers	
  tend	
  to	
  work	
  best	
  as	
  it	
  is	
  instant).	
  You	
  
will	
  also	
  be	
  pos8ng	
  flyers	
  to	
  them	
  so	
  in	
  your	
  own	
  country	
  is	
  USUALLY	
  beZer!	
  




                                   !                                                                                                                              20
Day	
  22	
  Part	
  2	
  -­‐	
  Promote	
  at	
  Trade	
  Shows
Again,	
  you	
  will	
  need	
  flyers	
  for	
  this.	
  But	
  you	
  will	
  want	
  them	
  to	
  look	
  quite	
  professional	
  and	
  quite	
  
snazzy.	
  This	
  8me,	
  a	
  liZle	
  more	
  informa8on	
  would	
  work	
  well	
  too!	
  

So	
  what	
  you	
  want	
  to	
  do	
  is	
  contact	
  the	
  businesses	
  you	
  noted	
  down	
  and	
  ask	
  if	
  they	
  would	
  be	
  willing	
  
to	
  have	
  your	
  flyers	
  on	
  their	
  stand	
  at	
  their	
  up	
  and	
  coming	
  trade	
  show.	
  

You	
  can	
  offer	
  money,	
  promo8on	
  on	
  your	
  website/blog	
  or	
  ask	
  them	
  to	
  do	
  it	
  out	
  of	
  the	
  kindness	
  of	
  
their	
  heart.	
  Every	
  business	
  is	
  different	
  and	
  we	
  have	
  come	
  across	
  people	
  doing	
  it	
  completely	
  free	
  
and	
  us	
  seeing	
  a	
  sudden	
  200	
  people	
  join	
  one	
  list.	
  

These	
  trade	
  shows	
  can	
  prove	
  VERY	
  effec8ve	
  as	
  it's	
  basically	
  a	
  room	
  or	
  two	
  FULL	
  of	
  poten8al	
  
subscribers!	
  

Give	
  it	
  a	
  go,	
  just	
  don't	
  be	
  shy	
  when	
  it	
  comes	
  to	
  ask	
  businesses	
  to	
  do	
  this	
  for	
  you!	
  


Day	
  23	
  Part	
  1:	
  Finding	
  Ad	
  Swapping	
  Partners
AD	
  SWAPS...	
  One  of  THE  most  effec;ve  ways  to  put  your  list  on  steroids.  But	
  you	
  do	
  require	
  a	
  list	
  
in	
  the	
  first	
  place!	
  So	
  a:er	
  the	
  first	
  22	
  days,	
  you	
  should	
  have	
  a	
  list	
  of	
  AT	
  LEAST	
  250	
  by	
  now	
  provided	
  
that	
  you've	
  set	
  your	
  squeeze	
  page	
  up	
  correctly	
  and	
  what	
  you	
  are	
  offering	
  is	
  really	
  worth	
  it.	
  

So	
  how	
  do	
  you	
  find	
  Ad	
  Swapping	
  partners?	
  GOOGLE	
  of	
  course!	
  

Go	
  to	
  Google	
  and	
  type	
  in	
  [YOUR	
  NICHE]	
  "Powered	
  by	
  Aweber"	
  which	
  will	
  bring	
  up	
  a	
  whole	
  list	
  of	
  
websites	
  that	
  build	
  lists	
  in	
  your	
  niche.	
  

Now	
  you	
  want	
  to	
  go	
  through	
  each	
  of	
  these	
  sites	
  and	
  find	
  some	
  contact	
  details	
  and	
  save	
  them	
  in	
  a	
  
spreadsheet	
  with	
  the	
  site	
  name,	
  link,	
  exact	
  niche	
  and	
  their	
  email.	
  Simple!	
  


Day	
  23	
  Part	
  2:	
  Organising	
  those	
  Ad	
  Swaps
Now	
  you've	
  got	
  the	
  poten8al	
  partners,	
  you	
  need	
  to	
  get	
  into	
  contact	
  with	
  them	
  and	
  speak	
  to	
  them	
  
about	
  doing	
  a	
  poten8al	
  ad	
  swap.	
  Some	
  people	
  don't	
  like	
  to	
  men8on	
  email	
  list	
  sizes	
  ini8ally	
  but	
  we	
  
do	
  because	
  why	
  would	
  anyone	
  want	
  to	
  do	
  an	
  ad	
  swap	
  with	
  you	
  if	
  you've	
  got	
  a	
  list	
  of	
  250	
  and	
  they	
  
have	
  a	
  list	
  of	
  25,000	
  -­‐-­‐	
  Not	
  going	
  to	
  be	
  worth	
  it.	
  

So  what  should  you  send?  

Hi there, 

I've noticed that you currently are building a list on your
website "SITE NAME HERE" - I too am building a list which provides
subscribers with a free guide on "NICHE HERE." 

As a way of growing both your list, and my list, I would like to
propose an ad swap where we promote one another's website to our
own lists.  




                                   !                                                                                                                          21
My current list size is XXX and I understand if your is greatly
higher then you might not want to ad swap. 

However, if you are interested then just hit me up by replying to
this email. 

Best wishes, 

YOUR NAME

It	
  really	
  is	
  this	
  simple!	
  You	
  want	
  to	
  be	
  sending	
  an	
  email	
  to	
  50+	
  websites...	
  Why?	
  Because	
  well...	
  
You'll	
  soon	
  discover	
  that	
  not	
  that	
  many	
  will	
  reply.	
  You	
  would	
  be	
  expec8ng	
  5%	
  to	
  reply.	
  

It	
  may	
  sound	
  like	
  a	
  lot	
  of	
  work,	
  but	
  the	
  ROI	
  in	
  terms	
  of	
  subscribers	
  is	
  HIGH!	
  You	
  might	
  be	
  spending	
  
a	
  few	
  hours	
  emailing,	
  but	
  it	
  can	
  double,	
  treble	
  or	
  even	
  quadruple	
  the	
  size	
  of	
  your	
  list	
  just	
  like	
  that.	
  

One	
  more	
  word	
  (or	
  two):	
  DO  IT!  


Day	
  24:	
  Solo	
  Ads...
Now	
  solo	
  ads	
  are	
  just	
  a	
  slightly	
  different	
  ad	
  swap...	
  You're	
  paying	
  for	
  someone	
  else	
  to	
  send	
  an	
  
email	
  out	
  about	
  your	
  website.	
  GENERALLY	
  speaking,	
  I	
  would	
  pay	
  only	
  for	
  a	
  guaranteed	
  number	
  of	
  
clicks	
  and	
  would	
  pay	
  around	
  $0.35	
  PER	
  click.	
  So	
  to	
  guarantee	
  100	
  clicks	
  you	
  would	
  be	
  looking	
  to	
  
pay	
  $35.	
  

Check	
  out	
  the	
  email	
  from	
  yesterday,	
  Day	
  23,	
  and	
  use	
  those	
  same	
  methods	
  to	
  find	
  solo	
  ads	
  but	
  
instead	
  of	
  asking	
  to	
  swap	
  ads,	
  ask	
  if	
  they	
  would	
  be	
  willing	
  to	
  send	
  an	
  email	
  out	
  for	
  a	
  fee.	
  

The	
  whole	
  process	
  is	
  the	
  same	
  except	
  you	
  won't	
  be	
  sending	
  an	
  email	
  out.
	
  
Saving	
  you	
  Time,	
  Energy	
  and	
  Effort
You	
  may	
  or	
  may	
  not	
  of	
  heard	
  of	
  the	
  Directory	
  of	
  Ezines	
  (DOE)	
  but	
  it's	
  men8oned	
  within	
  a	
  lot	
  of	
  
Internet	
  Marke8ng	
  forums	
  and	
  communi8es	
  because	
  well...	
  A	
  LOT	
  of	
  Gurus,	
  Experts	
  and	
  Successful 	
  
IMers	
  rely	
  on	
  it...	
  Heavily!	
  

Check	
  it	
  out	
  here!

Now	
  I	
  will	
  admit...	
  It's	
  expensive	
  but	
  it's	
  worth	
  every	
  single	
  cent!	
  It	
  will	
  tell	
  you	
  exactly	
  who	
  to	
  
contact,	
  how	
  much	
  they	
  charge	
  and	
  how	
  large	
  their	
  list	
  is...	
  IN	
  ANY	
  NICHE!	
  

Finally,	
  a	
  service	
  for	
  list	
  building	
  that	
  isn't	
  orientated	
  around	
  IM	
  (I'm	
  fed	
  up	
  with	
  the	
  number	
  of	
  list	
  
building	
  guides	
  and	
  courses	
  that	
  are	
  focussed	
  on	
  IM).	
  So	
  if	
  you	
  want	
  an	
  easy	
  way	
  to	
  find	
  solo	
  ads	
  
and	
  ad	
  swaps	
  then	
  check	
  out	
  the	
  DOE	
  HERE!


Day	
  25:	
  More	
  WriDng	
  for	
  the	
  Follow	
  Up	
  Series
More	
  wri8ng?	
  Afraid	
  so!	
  You	
  need	
  to	
  keep	
  on	
  top	
  of	
  your	
  list,	
  especially	
  if	
  a:er	
  a	
  few	
  ad	
  swaps	
  and	
  
solo	
  ads	
  you're	
  hiRng	
  1,000	
  subscribers.	
  You	
  need	
  to	
  keep	
  your	
  follow	
  up	
  series	
  up-­‐to-­‐date,	
  fresh	
  
and	
  well...	
  Making	
  you	
  money!	
  



                                  !                                                                                                                              22
So	
  day	
  25	
  and	
  you	
  need	
  to	
  write	
  a	
  further	
  10	
  follow	
  up	
  emails	
  following	
  the	
  same	
  random	
  paZern	
  
to	
  send	
  them	
  out.	
  

Remember	
  that	
  you	
  can	
  of	
  course	
  pay	
  someone	
  to	
  write	
  these	
  emails	
  for	
  you	
  such	
  as	
  99	
  Cent	
  
Ar8cles!	
  

There's	
  not	
  a	
  lot	
  more	
  to	
  say	
  in	
  today's	
  email	
  except	
  get	
  on	
  with	
  it!	
  It's	
  a	
  job	
  that	
  HAS	
  TO	
  BE	
  done!


Day	
  26	
  Part	
  1:	
  Finding	
  those	
  Ad	
  Swap	
  Partners...	
  Again!
Another	
  bit	
  of	
  Deja	
  Vu	
  in	
  this	
  course	
  BUT	
  I	
  will	
  explain	
  it	
  just	
  incase	
  you've	
  forgoZen	
  in	
  the	
  past	
  
few	
  days	
  how	
  to	
  find	
  ad	
  swap	
  partners.	
  Remember	
  it's	
  simple:	
  
Go	
  to	
  Google	
  and	
  type	
  in	
  [YOUR	
  NICHE]	
  "Powered	
  by	
  Aweber"	
  which	
  will	
  bring	
  up	
  a	
  whole	
  list	
  of	
  
websites	
  that	
  build	
  lists	
  in	
  your	
  niche.	
  

That's	
  it,	
  get	
  there	
  details	
  saved	
  in	
  a	
  spreadsheet	
  or	
  Word	
  if	
  you	
  like	
  just	
  so	
  you	
  can	
  quickly	
  send	
  
emails	
  out	
  with	
  all	
  their	
  details	
  in	
  one	
  place.	
  

Day	
  26	
  Part	
  2:	
  SorDng	
  out	
  these	
  Quirky	
  Ad	
  Swaps
"Where's	
  the	
  twist?	
  Where's	
  the	
  twist?"	
  You	
  know	
  where	
  on	
  the	
  previous	
  ad	
  swaps,	
  you	
  and	
  your	
  
ad	
  swap	
  partner	
  would	
  send	
  an	
  email	
  out	
  and	
  that's	
  it,	
  one	
  8me	
  traffic...	
  Well	
  why	
  not	
  make	
  this	
  a	
  
constant	
  stream	
  of	
  traffic...	
  Why	
  don't	
  you	
  include	
  each	
  other	
  in	
  your	
  follow	
  up	
  series?	
  If	
  you're	
  
both	
  geRng	
  25	
  new	
  subscribers	
  a	
  day	
  on	
  average	
  then	
  that	
  could	
  mean	
  a	
  constant	
  promo8on	
  to	
  
25	
  people	
  a	
  day...	
  Nice	
  right!	
  

So	
  instead	
  of	
  the	
  previous	
  email	
  we	
  sent	
  out,	
  you	
  would	
  send	
  this:	
  

Hi there, 

I see that on your website "SITE NAME" you are building a list. I
have a proposal for you but it might not be quite what you're
expecting. 

I would love to do an ad swap with you where we promote one
another's websites via our lists HOWEVER instead of making this a
one time thing, I would like to propose that we include each
other's website in our follow up series. 

This would generate a constant flow of potential subscribers to
each other's list. 

I current build my list here: SITE LINK and it currently has XXX
subscribers. 

I have used this method in the past and it is proved incredibly
effective and that is why I want to offer it to you today. 

Let me know if you're interested. Best wishes, 



                                  !                                                                                                                             23
List building in 28 days full course
List building in 28 days full course

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List building in 28 days full course

  • 1. List Building in 28 Days the full course ! 1
  • 2. List Building in 28 Days the full 28 days course in one compact pdf guide Firstly...  Hello  and  Welcome! We  just  thought  it'd  be  courteous  of  us  to  say  hello  to  you  before  we  start  throwing  informa8on  at   you  day-­‐a:er-­‐day...  So  here  is  that  hello!  Feel  free  to  email  us  and  say  hello  too!   Also,  a  quick  thing  to  men8on  is  that  you  can  reply  to  us  at  any  point  during  the  course.  If  you  have   any  ques8ons,  then  drop  us  an  email!  There's  no  robots  on  the  other  end  of  our  email  account  so   you'll  get  a  response  from  a  human  who  will  (try  to)  answer  all  your  ques8ons.   So  here's  a  final  good  luck  and  enjoy!   Day  1:  Choosing  your  Niche "A  whole  day  just  for  choosing  a  niche?"  Yes!  Believe  it  or  not,  a  lot  of  people  will  take  a  whole  day   to  actually  decide  upon  a  niche  that  they  are  happy  to  go  with  for  their  email  marke8ng  campaign.   Here  are  a  few  pointers  for  choosing  a  niche:   •  Choose  something  that  you  are  interested  in  -­‐  You've  probably  heard  that  enough  8mes  before   but  it  really  does  help.  If  you  can  show  your  passion  for  a  subject  then  you  will  be  able  to  sell  it   easier.  Do  you  like  to  gamble?  Have  a  passion  for  kniRng?  Enjoy  the  odd  game  of  football?   •  Choose  something  that  is  evergreen  -­‐  Evergreen,  in  the  IM  world,  means  something  that  will   constantly  be  current  and  mone8zable.  For  example,  a  course  to  "Help  People  Stop  Smoking"  will   be  evergreen  because  there  will  always  be  people  who  are  trying  to  quit.  However,  a  course  called   "How  to  Jail  Break  an  iPhone  5"  is  preZy  limited  because  it  won't  be  current  when  the  iPhone  6,  7   and  8  come  out.   •  Choose  something  that  is  mone8zable  -­‐  There's  no  point  in  you  picking  a  market  where  there  are   no  products  to  promote.  Go  through  Clickbank,  JVZoo  and  other  affiliate  programs  just  to  check   that  there  is  a  suitable  product  for  you  to  promote.  If  there's  not  then  you  have  two  choices:   Create  the  product  yourself  or  move  onto  another  niche.   •  Choose  something  unique  -­‐  Easier  said  than  done,  I  know.  But  if  you  can  find  a  liZle  market  for   yourself  then  you'll  find  it  easier  to  become  an  authority  figure  within  that  market.  Authority  figure   =  Easier  to  sell  products  =  More  money!   Now  all  you  need  to  do  is  find  a  niche  that  slots  into  all  4  of  those  criteria.  Not  too  hard...  That's   why  we've  given  you  a  day  to  complete  this  task.  Choosing  the  wrong  niche  can  mean  you  waste  a   lot  of  8me  and  money.  Choosing  the  right  niche  can  mean  you  make  a  lot  of  money...  GET  THIS  BIT   RIGHT!   Day  2  Part  1:  Choosing  a  Domain Because  we're  not  going  to  be  focussing  our  efforts  on  SEO  here,  you  don't  need  to  jam  pack  your   domain  with  keywords,  or  abide  by  any  new  Google  rules  and  algorithm  changes.  Instead,  you   want  to  choose  a  catchy,  easy  to  remember  and  aesthe8cally  pleasing  domain  name.   ! 2
  • 3. Of  course,  you  want  to  get  your  main  niche  in  there  just  so  it's  obvious  exactly  what  your  giving   away.  So  if  your  niche  is  healthy  ea8ng,  then  make  sure  those  two  words  are  in  your  domain.   Another  great  word  to  get  in  the  domain  is  FREE.  People  love  free  stuff!  If  they  see  your  domain   somewhere  just  pasted  in  its  raw  state  and  they  see  the  word  FREE  they  will  naturally  be  aZracted   to  it  and  also  be  inquisi8ve  with  regards  to  what  they  might  get  for  free.   Finally,  you  want  another  word  or  two  to  explain  what  people  will  be  geRng.  Is  it  a  video?  Is  it  a   guide?  It  is  a  course?   Taking  these  three  elements,  and  our  healthy  ea8ng  niche  example,  some  domains  that  could   work  here  would  include:   freehealthyea8ngcourse.com   freehealthyea8ngguide.com   healthyea8ngfreecourse.com   Just  mix  and  match  them  up  a  liZle  un8l  you  find  a  domain  that  you  are  happy  with.     Day  2  Part  2:  Se?ng  up  your  Website First  of  all  once  you  have  your  domain,  you  will  want  to  buy  it  along  with  hos8ng.  Now  everyone   has  their  opinions  for  who  the  best  host  is  but  when  it  comes  to  it,  I  have  to  say  that  HostGator   have  NEVER  failed  on  me.   Save  25%  off  Hos;ng  at  Host  Gator   with  this  EXCLUSIVE  List  Building  Coupon! Enter  Coupon  Code  at  Checkout:  listbuilding28days Click  Here  to  Order  Hos;ng  Now! Now  you've  got  to  get  it  all  set  up.  I  could  spend  a  good  few  hours  explaining  how  set  up  your   domain,  hos8ng  and  Wordpress  but  Hostgator  provide  some  preZy  decent  tutorials  to  help  with   this.   Once  you've  got  your  domain  and  hos8ng  all  set  up.  Go  to  your  Cpanel  and  install  Wordpress  via   Fantas8co  -­‐  This  makes  it  SUPER  easy.  Just  follow  the  instruc8ons!   Now  you  need  to  complete  the  Wordpress  installa8on,  again  an  easy  process.  Enter  the  name  of   your  site  and  the  tagline  along  with  the  other  required  informa8on.  That's  your  Wordpress  site   done!   One  thing  you  will  NEED  to  do  is  go  to  "SeRngs  -­‐-­‐>  Permalinks  -­‐-­‐>  Change  it  to  Post"  so  that  the   URL  has  the  post  name  in  it,  it  just  makes  it  neater  and  look  nicer  than  a  load  of  numbers  and   random  leZers.   "What  about  SEO?"  "Any  plugins?!"  "Theme??"   ! 3
  • 4. Please  just  be  pa8ent.  As  the  days  move  on  in  this  list  building  course,  you  understand  why  we  do   what  we  do  each  day.  That's  today's  work  done!  If  you've  got  a  few  more  hours  set  aside  for  your   list  building  campaign,  then  get  familiar  with  Wordpress.  If  you  want  more  informa8on  on  how   Wordpress  works  and  how  you  can  customize  the  seRngs  then  check  out  these  tutorials  HERE.   Just  don't  add  a  theme  or  any  pages  just  yet...  That's  coming  up  soon!   Day  3  Part  1:  Choosing  a  Product  Type Before  you  even  being  to  create  your  product,  you  need  to  come  up  with  the  type  of  product  you   are  going  to  be  giving  away.  There  are  MANY  product  types  you  can  create.  Ul8mately,  it  comes   down  to  your  technical  ability,  8me  you  have  available  and  your  knowledge  of  the  subject.  Below   are  a  few  sugges8ons  for  crea8ng  a  product:   •  A  Bog  Standard  PDF  Guide  -­‐  Generally,  a  free  PDF  that  you  give  away  to  get  people  to  sign  up  to   your  list  will  be  10-­‐20  pages  in  length  although  I've  seen  longer  and  shorter.  I  would  s8ck  to  this   10-­‐20  page  limit  though.  Anything  more  tends  to  just  be  filled  with  fluff  and  anything  shorter  isn't   quite  adequate  enough.  This  product  can  be  used  with  most  niches.   •  A  Course  Split  over  Mul8ple  PDFs  -­‐  Like  your  bog  standard  PDF  guide,  a  course  split  over  mul8ple   PDFs  can  be  using  with  most  niches.  I  prefer  offering  courses  to  one  PDF  because  it  looks  like  your   providing  even  more  content.   •  A  Video  Course  -­‐  Video  camera,  you,  talk!  That's  all  there  really  is  to  video  courses.  You  will   answer  a  problem  or  teach  subscribers  something  by  speaking  to  them.  There  are  a  few  types  of   video  courses  and  they  don't  necessarily  have  to  involve  you  speaking,  they  could  instead  be  made   up  of  screen  captures.  Again,  any  niche  works  here!   •  An  Audio  Course  -­‐  Almost  IDENTICAL  to  video  courses  ( just  minus  the  images).  You  talk  into  a   microphone  and  again  answer  problems  or  teach  something.  Any  niche  is  suitable  here  AGAIN.   •  So:ware  or  Tools  -­‐  This  is  where  it  gets  either  technical  or  expensive.  If  you  have  unique  so:ware   or  tools  that  you  can  give  away  and  it  is  suitable  for  your  niche  then  you  find  it  easy  to  convert   subscribers.  People  value  so:ware  and  tools  far  higher  than  a  PDF.   •  Graphics  or  Content  -­‐  Again,  this  won't  be  suitable  in  every  niche  but  if  you  can  create  decent   looking  graphics  that  you  can  then  give  away  you'll  find  it  easy  to  convert  subscribers.   There,  you've  got  six  product  types  you  can  look  at  crea8ng  and  giving  away  to  encourage  people   to  join  your  email  list.  Deciding  which  to  go  for  is  actually  preZy  simple.  All  you  need  to  do  is  look   at  which  one  would  be  EASIEST  for  you!  Could  you  talk  about  the  product  for  half  an  hour?  Then  a   video  course!  Are  you  good  on  photoshop?  Then  graphics!   Just  go  for  what  you're  good  at!   Day  3  Part  2:  CreaDng  that  Product Now  you've  actually  got  to  create  your  product.  There  are  10  hour  long  courses  on  product   crea8on  so  I'm  not  going  to  pretend  to  teach  you  EVERYTHING  about  product  crea8on  in  a  few   paragraphs.  I  will  give  you  a  few  pointers!   ! 4
  • 5. FIrst  of  all,  you  need  to  come  up  with  what  the  product  will  be  about.  Regardless  of  whether   you're  crea8ng  a  video  or  wri8ng  a  PDF...  You  s8ll  need  a  subject.  That  subject  MUST  answer  a   ques8on  or  solve  a  problem.  For  example  "how  to  stop  smoking  in  30  days"  solves  the  problem  of   how  to  actually  stop  smoking"  whereas  "why  smoking  is  bad  for  you"  doesn't  really  solve  a   problem  and  is  not  something  people  would  be  interested  in  as  much.   Provided  that  you  know  about  the  subject  you  are  wri8ng  about,  and  you  have  a  passion  for  it  then   you  should  find  this  easy.   If  however,  you  are  struggling,  then  there  are  numerous  products  around  that  can  help  you  to   create  a  product  quickly  and  effec8vely  that  provided  real  value  to  your  subscribers.  However,  one   I  really  do  rate  highly  is: Rapid  Product  Crea;on  Unleashed  -­‐  Click  Here  -­‐  It's  a  straight  forward,  to  the  point  course  and  is   only  $10!  I've  seen  courses  like  this  go  for  $50,  $100,  $500...  Not  too  sure  how  long  this  is  going  to   stay  at  this  price  though!   That  guide  is  worth  HUNDREDS  and  in  my  opinion  the  vendor  is  not  charging  enough  for  it.   Crea8ng  a  product  can  be  really  hard  for  many  people  so  that  course  above  can  be  a  real  helping   hand.   So  that's  day  3  over  and  done  with,  get  that  product  created  now!   Day  4:  Set  up  your  Autoresponder I'll  be  honest...  This  is  going  to  be  quite  a  light  day  in  terms  of  work  load  so  if  I  were  you,  I'd  make   sure  that  I'd  have  other  stuff  to  get  on  with  because  today's  work  shouldn't  take  you  any  longer   than  1  hour...  If  that!   1.  First  of  all,  you  need  an  Autoresponder!  Now  there's  debate  over  who  the  best  is  and  o:en  it   comes  down  to  budget.  However,  for  an  ini8al  $1  a  month  and  then  $19  a  month  a:er  your  first   month,  I  would  go  for  Aweber!  They've  become  preZy  standard  in  terms  of  email  marke8ng  and   they're  the  most  reliable  (from  my  experience).  So  first  job,  sign  up  to  Aweber  here  !   2.  Now  you  need  to  create  your  list.  Hit  the  Create  a  List  op8on  on  your  Aweber  account  and  just   follow  the  instruc8ons.  For  today,  you  only  need  to  create  the  list  and  sort  the  confirma8on  email.   Make  sure  you  leave  the  confirma8on  turned  on...  Double  Op8n  is  a  MUST!   3.  Today  you  DO  NOT  need  to  write  the  welcome  email,  you  do  not  need  to  create  a  web  form.  Just   get  the  basics  of  it  all  set  up.   4.  Spend  another  hour  or  2  if  you  have  them  free,  just  8nkering  around  with  Aweber.  Read  the   help  files,  watch  the  tutorials  and  if  you  have  any  ques8ons,  just  let  us  know.   Today  is  done...  Yes  ALREADY.  We  thought  you  deserved  a  lighter  day  a:er  all  the  work  you've  done   so  far.  But  get  ready  for  it  is  only  going  to  get  harder  and  harder  and  harder.  So  get  ready  for   tomorrow,  because  there’s  more  work  for  you!   ! 5
  • 6. Day  5  Part  1:  Finish  Se?ng  up  your  Autoresponder Hopefully,  you  spent  a  liZle  bit  of  8me  familiarising  yourself  with  Aweber  and  how  it  all  works.   Now  the  first  job  to  do  is  write  up  your  welcome  email.  This  is  where  you  will  deliver  the  product   that  people  signed  up  for.   You  have  a  few  op8ons  here:   •  Upload  it  to  a  file  sharing  website  and  give  them  the  link •  Upload  it  to  your  website  via  the  Media  Uploader  on  Wordpress  and  give  them  the  link   •  AZach  it  to  the  email  directly I  personally  opt  for  the  second  in  that  list  because  I  like  having  the  files  on  my  site  so  I  can  see  who   accesses  them  via  analy8cs.  I  also  find  it  is  the  most  reliable  out  of  the  three  so  would  recommend   doing  that.   So  for  wri8ng  your  welcome  email,  just  make  them  feel  welcomed  and  ensure  you  have  made  it   clear  that  people  can  email  back  to  you  and  you'll  help  out  etc.  If  you  come  across  as  helpful  and   willing  then  people  will  trust  you  more.  Trust  =  Authority  =  Sales  =  Money!   So  your  email:   Hello NAME Welcome to the xxxxxxxxx email course where you will learn  xxxxxxxxx.  If you have any questions about xxxxxxxxx then just reply to this email.  Here's the download of  xxxxxxxxx that you signed up for: LINK  Thanks and best wishes,  YOUR NAME Yes,  it's  that  easy.  Obviously  pad  that  all  out  a  liZle  and  make  it  a  liZle  nicer  sounding.  But  that's   the  layout  you  want  to  use.   Day  5  Part  2:  Write  10  Follow  up  Emails This  is  the  money  making  part...  These  emails  are  what  will  make  you  money  so  you  really  need  to   get  this  write.  In  Aweber  go  to  Messages  and  then  Follow  Up  and  you  will  be  taken  to  the  follow  up   editor.  You  want  them  preZy  clean  and  simple  to  read  (much  like  these  emails). Usually,  this  is  the  format  I  will  use  for  the  follow  up  series  in  the  first  10  emails: Email  1:  This  would  be  your  welcome  email.  You  should  see  this  in  your  list  of  follow  up  emails   when  you  click  Messages  -­‐-­‐>  Follow  Up.  This  email  will  be  sent  out  on  the  day  that  they  sign  up.   ! 6
  • 7. Email  2  -­‐  1  Day  Later:  Ask  them  what  they  thought  of  your  guide/video/product.  Ask  if  it  is  what   they  were  expec8ng  and  what  they  thought  was  missing.  This  way  you  can  find  out  how  to   improve  your  product  and  then  do  so.  You  want  to  con8nually  improve  your  product  to  make  it   even  more  valuable  to  subscribers.   Email  3  -­‐  1  Day  Later:  Send  some  more  FREE  8ps  related  to  the  guide.  Something  I  think  is  nice   here  is  to  sent  an  Infographic  of  8ps.  Piktochart  is  a  great  place  to  make  them  and  you  can  do  it  for   FREE!  People  love  visuals  and  there's  nothing  more  visual  than  an  Infographic.   Email  4  -­‐  2  Days  Later:  Promote  a  product  on  this  day  that  compliments  the  free  product  you   ini8ally  gave.  It's  not  good  promo8ng  a  product  that  answers  the  same  ques8on  as  the  free  guide   you  gave  away...  What  would  be  the  point  in  buying  it?  It's  need  to  either  compliment,  or  further   enhance  the  guide  you  gave  away.   Email  5  -­‐  1  Day  Later:  Ask  whether  they  purchased  the  product  you  promoted  and  what  they   thought  about  it  in  this  email.   Email  6  -­‐  3  Days  Later:  You  want  to  provide  yet  another  free  guide,  product  or  set  of  8ps  here.  It  is   all  about  making  the  subscriber  feel  as  if  they  are  geRng  A  LOT  from  you  for  nothing  which  will   o:en  encourage  them  to  buy  later  on  down  the  line.   Email  7  -­‐  1  Day  Later:  Again,  the  usual,  check  they  liked  it  and  ask  for  opinions  and  so  on.  DO  NOT   use  the  word  "review"  though  -­‐-­‐  It's  just  a  liZle  too  formal.   Email  8  -­‐  2  Days  Later:  Link  to  a  website  (it  could  be  your  own  if  you  created  a  new  website  in  the   same  niche)  and  link  to  an  'interes8ng'  ar8cle.  "I've  just  been  reading  this  and  thought  it  would  be   something  you'd  enjoy  reading:  Link  Here"  and  then  fluff  it  all  up  a  liZle.  It's  to  show  you  are   thinking  of  the  subscriber  ALL  THE  TIME.   Email  9  -­‐  4  Days  Later:  Promote  ANOTHER  product  (that's  right,  10  emails  and  2  promo8onal   emails  but  that's  what  I  tend  to  do  20%  are  promo8ng  something).   Email  10  -­‐  1  Day  Later:  Again,  the  usual  check  it  was  alright  and  that  they  enjoy  read  it.   There!  You  should  now  have  17  days  worth  of  emails  all  done  today.  Now  that's  not  bad  going.  Of   course,  when  you  become  familiar  with  how  it  all  works  and  you're  making  money  then  you  can   outsource  the  lot  of  this.  But  for  now...  Do  it  yourself!   Day  6  Part  1:  Get  a  Squeeze  Page  Theme There  are  free  and  paid  themes,  but  I  really  don't  think  there  is  anything  comparable  to  either   Profits  Theme  or  Op8mize  Press  both  of  which  have  become  preZy  standard  for  crea8ng  squeeze   and  sales  pages  due  to  their  ease  of  use.   Profits  Theme  -­‐  Click  Here  -­‐  $97  -­‐  This  is  my  favourite  and  is  actually  used  on  the  List  Building  in  28   Days  website.  It's  incredibly  simple  to  use  AND  customize,  especially  if  you  join  up  as  a  subscriber   to  their  members  only  area  where  you  get  access  to  upgrades  and  themes.  It  uses  a  very  simple   drag  and  drop  interface  and  can  be  used  on  unlimited  sites.   ! 7
  • 8. Op8mise  Press  -­‐  Click  Here  -­‐  Again  $97  -­‐  I've  less  experience  with  Op8mize  Press  although  I  do   have  some.  It's  not  quite  as  intui8ve  as  Profits  Theme  but  it  s8ll  preZy  good  at  doing  what  it  says   and  uses  the  same  Drag  and  Drop  interface.   So  you'll  need  to  pick  one  of  these  -­‐-­‐  Yes,  a  he:y  up  front  cost  to  your  squeeze  page  BUT  they  can   be  used  forever  and  ever  on  as  many  squeeze  pages  as  you  want  and  remember  you  can  also   create  sales  pages,  membership  sites  and  so  on  using  these  themes.   Once  you've  picked  one...  Move  onto  Part  2.   Day  6  Part  2:  Set  the  Squeeze  Page  up Now  you  need  to  install  your  chosen  theme:  Whether  you've  gone  for  Profits  Theme  or  Op8mize   Press,  you  need  to  go  to  Appearance  -­‐-­‐>  Themes  -­‐-­‐>  Add  New  and  then  upload  the  theme  and   ac8vate  it.  Done?   It  would  take  me  a  long  8me  to  explain  the  ins  and  outs  of  both  themes  so  instead,  use  the   instruc8on  manuals  that  came  with  the  theme  to  create  a  squeeze  page.  I  would  recommend   crea8ng  a  video  squeeze  page  but  more  on  that  in  a  minute.  Both  themes  come  with  a  page   generator,  so  go  to  that  and  create  your  squeeze  page.   Find  your  page  and  open  up  the  Wordpress  editor.  There's  a  few  elements  we  are  going  to  talk   about  here:   Heading:  When  it  comes  to  headings,  I  would  usually  opt  for  a  pre-­‐headline  and  then  a  main   headline.  Your  pre-­‐headline  will  be  up  to  10  words  that  just  catches  people's  aZen8on.  Your  main   headline  would  then  be  the  main  reason  for  joining  (in  this  case,  a  free  guide  to  xxxxxxxxxx).   1  Example:  "FREE  Video  Series  Reveals  how  you  can  Lose  10  Pounds  in  10  Days  WITHOUT  going  to   the  Gym!"   Another  Example:  "Totally  FREE  Guide  Teaches  YOU  how  to  make  $500  a  week  on  eBay...  EVERY   week!" Look  at  the  structure  of  these  headlines  -­‐  First  up,  FREE!  You  need  to  let  people  know  it  is  free.  The   next  bit  tells  people  what  it  is,  so  is  it  a  guide  or  video  or  what...  The  next  bit  is  telling  people  what   they  will  get.  You  need  to  talk  to  them.  Use  YOU.   Video:  I  would  highly  recommend  using  a  video,  it  just  makes  it  easier  to  sell.  People  prefer   watching  a  video  to  reading  and  it's  just  easier  for  you.  Wri8ng  a  sales  leZer  can  be  8me   consuming  and  geRng  it  right  is  difficult.  With  a  video,  you  can  grab  a  camera,  sit  in  front  of  it  and   sell  it  to  people.  You  can  also  interact  with  people,  point  out  of  frame  towards  your  sign  up  form   and  so  on.   If  however,  you're  not  a  fan  of  videos  and  would  prefer  someone  else  to  do  it  for  you,  then  Killer   Sales  Videos  are  REALLY  good...  I've  used  them  numerous  8mes  to  create  videos  and  they've  done   a  really  nice  job.  If  you  want  to  look  professional  and  want  people  to  take  you  seriously  then  I   would  certainly  recommend  using  them.  Check  them  out  HERE! ! 8
  • 9. Opt  In  Form:  Yes,  the  important  bit...  Where  people  enter  their  details.  Now  with  the  themes  I   have  suggested,  this  bit  is  SUPER  easy.  First,  you  will  need  to  go  to  Aweber  and  create  a  form.  This   is  easy.  Log  into  Aweber,  click  Web  Forms  (making  sure  you  have  the  correct  list  name  in  the  drop   down  box  on  the  le:  hand  side  of  the  naviga8on  bar).  Now  create  your  form,  you  don't  need  to   style  it  or  anything.  Then  grab  the  HTML  code.   Go  to  your  theme  and  where  it  specifies,  paste  in  your  code.  Done!  Your  form  is  now  all  set  up  and   people  can  enter  their  details.   Copy:  Even  though  I  suggest  using  a  video,  I  would  s8ll  recommend  having  a  liZle  bit  of  text   underneath  it  just  to  explain  what  people  will  be  geRng.  I  tend  to  have  a  couple  of  lines  explaining   what  the  product  is  and  then  have  5  bullet  points  with  advantages.  This  is  all  you  really  need  to   put.   Day  7:  Test  Everything Another  day  that  is  VERY  light  on  the  work  load...  A  day  of  tes8ng.  It  might  seem  like  an  easy  day   but  it  is  certainly  one  of  the  most  important  -­‐-­‐  It  is  the  day  you  make  sure  everything  is  in  place   and  working.  You  don't  want  to  spend  hours  each  and  every  day  promo8ng  a  squeeze  page  that   doesn't  actually  capture  email  addresses...  So  make  sure  it's  working!   There's  not  a  lot  to  this,  in  fact,  all  it  really  involves  is  checking  that  your  squeeze  page  is   presentable,  the  video  plays  as  you  want  it  to  and  you  can  successfully  sign  up  to  your  own  list!   Tip!  Don't  unsubscribe  from  your  own  list  -­‐  There's  a  great  advantage  with  being  the  first  person   subscribed  to  it  and  that  is  that  you  will  be  able  to  spot  any  mistakes  in  emails  before  they  go  out   to  anyone  else  which  helps  in  avoiding  people  having  a  whinge  (as  they  will  do  inevitably)!   Tested  done  then  it's  OVER!  You're  ready  and  done  to  start  promo;ng!   Week  1  Finished!   You've  created  a  website,  set  up  an  autoresponder,  created  a  video  squeeze  page  and  are  now   ready  and  wai8ng  to  begin  the  promo8on...   It's  8me  to  take  a  bit  of  a  break...  Well  un8l  tomorrow!  The  hard  work  is  s8ll  to  come  and  that  is  in   bringing  traffic  to  your  website.   Go  relax  while  you  can  and  keep  and  get  ready  to  start  on  Day  8!   Welcome  to  Week  2,  3  and  4! Congratula8ons!  You've  completed  week  1:  The  seRng  up!  Now  you're  onto  working  on  the  traffic   part...  The  bit  that  gets  you  subscribers!  The  part  I  suspect  you've  been  wai8ng  for... Now  this  is  not  going  to  be  easy,  it's  not  a  press  a  few  buZons  here  and  there  and  wait  for  the   magic  to  happen  type  of  course.  You  have  to  put  the  effort  in  to  get  results  (as  with  anything  worth   while  and  long  term).   ! 9
  • 10. We  will  give  you  some  short  cuts,  8ps  and  tricks  along  the  way  but  the  majority  will  involve  hard   work!   So  get  to  and  GOOD  LUCK!  Have  Fun! Day  8:  Set  up  a  Blog WARNING:  This  is  not  going  to  create  traffic  over  night,  it  is  a  long  term  method  that  is  used  not   only  to  build  traffic,  but  also  as  a  way  of  building  up  your  authority  within  a  niche.  It's  all  well  and   good  SAYING  that  you  know  you're  stuff,  it's  another  thing  actually  proving  it.   Of  course,  if  you're  faking  it  then  you  could  always  hire  someone  to  do  it  for  you?   So  what  do  you  need  to  do  here  then?  Well  remember  how  you  set  up  Wordpress,  well  you  need   to  do  it  AGAIN  but  this  8me  on  a  subdomain  such  as  youdomain.com/blog  or   blog.yourdomain.com  -­‐  Either  is  fine.   Just  go  through  the  help  files  and  FAQs  for  your  specific  host  just  in  case  you  opted  for  a  different   host  to  Host  Gator.   Once  you've  got  it  set  up,  grab  yourself  a  theme.  Now  we  recommend  Elegant  Themes  and  that  is   because  they  are  professional  looking  and  being  constantly  updated.  It's  $39  a  year,  but  for  that   you  gain  access  to  EVERY  theme,  present  and  future.  Sign  up  Now! Now  that  you've  got  a  theme  all  up  and  sorted,  you  need  to  make  sure  your  Permalinks  are  sorted.   Go  to  SeRngs  then  Permalinks  and  change  to  post.   Now  it's  ;me  to  write  your  first  post!  Firstly,  I  just  want  to  say  that  you  need  to  be  adding  2  posts   each  and  every  week.  Aim  to  write  between  300  and  600  words  and  just  write  away.  You  will  also   need  to  create  some  categories.  Always  add  images  as  people  like  images!   Of  course,  you  might  HATE  wri8ng  and  you  might  know  NOTHING  about  the  subject,  if  this  is  the   case,  then  outsource!  One  of  the  most  reliable  outsourcing  companies  is  99  Cent  Ar8cles  -­‐  CLICK   HERE  -­‐  You  can  get  10  ar8cles  for  $56  which  isn't  bad  going  AT  ALL!  That's  5  weeks  of  content  for   your  blog  so  if  you  want  to  save  the  8me  and  effort  (and  of  course)  can  afford  it,  then  go  for  it!   Order  Here! Day  9  Part  1:  On  Page  SEO Firstly,  right  off  the  bat,  I  am  going  to  INSIST  that  you  purchase  a  Wordpress  plugin.  It's  a  must-­‐ have  and  something  you  will  become  to  rely  upon...  SEOPressor!  Basically,  your  On  Page  SEO   becomes  as  simple  as  8cking  off  a  few  requirements  on  a  list  that  SEOPressor  provides  you  with   and  then  geRng  your  SEO  score  to  100% SEOPressor  is  loved  by  EVERY  IMer  that  I  know  who  uses  it  and  they  don't  remember  a  8me  before   having  it!  It's  like  having  your  own  personal  SEO  expert  to  guide  you  in  crea8ng  perfectly  SE   Op8mized  pages...  Except  it's  cheaper  and  quicker!   So  your  first  job  is  to  get  SEOPressor  -­‐-­‐  Buy  it  HERE!   ! 10
  • 11. Once  you  have  purchased  it,  installed  it  and  ac8vated  it  on  your  blog  then  it  is  8me  to  go  to  a  blog   post  that  you  have  wriZen.  You  will  see  in  the  top  right  that  there  is  a  percentage  score  for  your   page,    a  keyword  box  and  a  few  requirements.  Enter  the  keyword  you  want  to  target  in  this  box,   then  create  your  score.  Then  go  through  the  requirements,  the  ones  with  crosses  and  sort  them   out...  Get  them  changed  to  8cks!   It's  easy  and  you're  on  page  SEO  will  be  PERFECT!   Day  9  Part  2:  Web  Form  IntegraDon Now  that  you've  got  your  site  looking  good  through  Google's  eyes,  it's  8me  to  get  a  web  form  up   on  your  blog  -­‐-­‐  This  is  JUST  in  case  you  get  some  traffic  at  this  stage  as  you  don't  want  to  miss  out   on  these  poten8al  subscribers.  The  reason  we  do  this  is  because  you  never  know  with  Google  and   you  could  end  up  ranking  for  terms  without  even  trying  which  could  lead  to  poten8al  traffic.   First  of  all,  you  need  to  go  to  Web  Form  on  Aweber  (making  sure  you  have  the  correct  list  in  the   drop  down  box  on  the  le:  had  side  of  the  naviga8on  bar).   Now  follow  the  instruc8ons  to  create  a  web  form.  There  are  templates  which  make  it  SUPER  easy   to  do  so  no  design  skills  require.  Make  it  290px  in  width  -­‐  I  am  assuming  you  are  using  a  preZy   standard  Wordpress  theme  which  has  sidebars  that  are  300px  in  width. Con8nue  to  the  next  steps  un8l  you  get  to  the  page  with  the  code.  You  want  the  short  code  which   is  1/2  lines  in  length.   Copy  it  and  paste  it  into  notepad  or  wherever  you  can  access.   Now  go  to  your  Wordpress  blog,  browse  to  Appearance,  then  Widgets  and  drag  a  Text  widget  to   your  sidebar.  Grab  that  code  you  saved  and  paste  it  into  the  text  widget.  Save.  Done!   Easy  right!  Now  just  check  it's  working  and  signs  you  up  as  normal  and  then  you're  done  for  Day   9...  Another  simple  day,  but  don't  worry,  it's  all  going  to  start  geRng  more  difficult  soon.   Day  10  Part  1:  Set  up  TwiXer Poten8ally  one  of  the  EASIEST  parts  of  this  course  -­‐-­‐  Go  and  set  up  TwiZer.  Get  the  username  as   closer  to  your  URL  as  possible.  If  you  need  to,  then  add  a  1  at  the  end  of  the  username. Once  you've  signed  up  and  confirmed,  then  it's  8me  to  add  a  descrip8on.  First  things  first,  in  your   descrip8on  put  a  link  to  your  squeeze  page  and  follow  it  with  a  short  descrip8on  of  what  people   can  receive  for  free  from  your  squeeze  page.   The  next  job  is  to  upload  two  images,  one  for  your  background  and  another  for  your  profit  picture.   Make  it  look  good  and  make  sure  it  is  related  to  your  niche!  Remember,  people  like  things  to  look   good,  now  I'm  not  saying  spend  HOURS  on  this,  but  just  make  it  appealing...   Day  10  Part  2:  Set  up  the  Auto  PosDng Now  you  may  find  this  quite  difficult,  so  sit  down,  get  yourself  in  the  right  frame  of  mind  to  focus   for  an  hour  and  then  get  ready.   ! 11
  • 12. 1.  First  up,  you  need  to  install  WP  to  TwiZer,  it's  totally  free  and  is  available  on  the  plugins  page  of   Wordpress  (or  you  could  just  click  here!)  So  get  that  installed  and  ac8vated.   2.  Follow  the  instruc8ons  -­‐  I  know,  not  par8cularly  helpful  but  we  cannot  compete  with  the  way   that  WP  to  TwiZer  explains  how  to  set  it  all  up  so  just  follow  the  instruc8ons.   Once  you're  done...  You're  done!  If  you  find  yourself  have  some  real  issues  with  seRng  up  the   plugin  then  do  just  drop  us  an  email. Day  11  Part  1:  Join  Facebook Now  if  you've  already  got  a  Facebook  account  then  that's  a  help,  if  not,  then  get  yourself  one!  It's   really  simple  so  I  won't  go  into  explaining  that.   Next  job  is  to  create  a  page  so  first  in  the  search  bar  at  the  top  of  Facebook  (when  you're  logged   in)  type  in  "Create  New  Facebook  Page"  and  select  the  obvious  op8on  from  the  drop  down  menu.   I  would  generally  click  on  Brand  and  then  from  the  drop  down  menu  select  website.  Obviously  put   the  name  of  your  page  the  same  as  your  website's  name  and  domain.   Next  it's  image  8me,  I  would  recommend  using  the  same  image  as  you  used  on  TwiZer  just  so  it   saves  you  8me  and  so  there  is  a  bit  of  uniformity  between  your  two  social  network  accounts.   In  the  about  part,  first  up...  Link!  Get  that  squeeze  page  link  in  there  right  away.  Then  right  a  liZle   bit  of  text  about  what  people  will  get  for  free  if  they  visit.  Also  put  your  link  in  the  website  box  and   also  add  TwiZer  here.   No  need  to  enable  ads!   Done!  Your  page  is  up  -­‐-­‐  Of  course  you  could  add  a  snazzy  cover  photo,  make  a  couple  of  statuses   and  so  on  but  the  bulk  of  your  page  is  completed!   Day  11  Part  2:  Set  up  Auto  PosDng Deja  Vu?  No...  That  was  TwiZer!  This  8me  it  is  Facebook  and  it's  a  whole  lot  easier  so  if  you   struggled  yesterday  then  you  will  certainly  find  today  so  much  easier.  No  complicated  applica8ons   to  configure,  no  codes  and  long  secret  keys...  Just  a  couple  of  buZons  to  click...  Simple!   So  let's  get  started:  First  of  all,  you  need  to  log  yourself  into  TwiZer.  Simple  enough!   Now  browse  like  this:  Hit  the  cog  in  the  top  right,  then  seRngs,  followed  by  Profile.  Now  scroll   down  to  where  it  says  "Post  Tweets  to  Facebook"  -­‐  Hit  that  buZon!  You  will  now  need  to  sign  into   Facebook  making  sure  you  sign  into  the  account  where  you  created  your  page.  Done?  Now  select   page  from  the  list  and  hit  "Save  Changes"  -­‐  You're  all  done!   Less  of  a  headache  this  8me?  Day  complete!  Of  course,  you  could  submit  a  tweet  or  two  just  to  be   on  the  safe  side  and  make  sure  it  is  all  auto  pos8ng  correctly.     ! 12
  • 13. Day  12:  Get  Followers!   The  easiest  way  there  is  to  follow  people!  I'd  say  if  you  followed  50  people,  you'd  expect  20%  to   follow  you  back  in  8me.  Yes,  it's  tedious  but  it  works  and  if  you  get  10  followers  a  day  then  that   could  be  over  3,500  in  a  year  all  viewing  your  content  and  all  poten8al  sign  ups  to  your  list.   First  of  all  you  need  to  find  people  who  are  interested  in  your  niche.  So  go  to  the  search  bar  at  the   top  and  simply  enter  your  niche.  It  will  then  present  you  with  some  related  accounts.  Click  onto   one  of  these  accounts  and  then  look  at  their  followers...  Begin  to  follow  them!   You  could  always  think  a  liZle  further  out  of  the  box.  For  example,  if  you  are  giving  away  a  digital   cookbook  then  you  know  your  target  audience  are  likely  to  follow  Jamie  Oliver  or  Gordon  Ramsey   so  follow  their  followers  on  TwiZer.   The  same  could  be  said  if  you  were  in  the  gambling  niche,  then  check  out  the  TwiZer  profits  of   Racing  Post,  Bexair  and  William  Hill. You  will  need  to  follow  AT  LEAST  50-­‐100  people  per  day  in  order  to  make  this  effec8ve.  A:er  a  few   weeks,  you  may  also  be  following  1000s  but  only  be  followed  by  100s  so  you'll  also  have  to  spend   some  8me  whiZling  out  the  ‘unfollowers’.   But  Surely  there's  an  Easier  Way?  YES!   But  8me  saving  and  ease  comes  at  a  cost  ,  but  I'm  sure  you  know  that.  So  what  is  the  cost?   Well  from  $55  through  to  $188  depending  on  the  license  you  purchase.  So  what  are  talking  about?   Well  TweetAdder! It's  probably  one  of  the  best  TwiZer  bots  EVER.  You  can  follow  people  who  follow  people  you   specify,  you  can  follow  people  who  men8on  a  keyword,  you  can  have  it  automa8cally  thank  people   who  follow  you,  you  can  have  it  automa8cally  send  out  Tweets...  And  this  is  just  scraping  the   surface.   In  the  past,  we  have  seen  100+  subscribers  PER  WEEK  just  from  TwiZer  and  without  using  this   so:ware  we  wouldn't  have  been  able  to  do  it.  AdmiZedly  we  purchased  the  unlimited  license  pack   just  to  make  our  lives  easier  so  we  could  spread  it  across  mul8ple  accounts  but  it  proves  it  works.   Purchase  it  Here! That's  TwiZer  done,  you  can  probably  guess  what's  coming  tomorrow  in  the  course...  Facebook!   Day  13  Part  1:  Likes  People's  Comments OK,  that  sounds  easy  enough  doesn't  it?  Well  it  is  as  easy  as  it  sounds!   First  up,  go  to  a  page  on  Facebook  in  the  same  niche  as  yours.  Now,  making  sure  you  are  logged  in   as  your  page,  like  people's  comments.  You  want  to  be  pressing  the  like  buZon  on  between  50  and   100  comments  and  you  can  repeat  this  again  a  few  hours  later  if  you  want.   ! 13
  • 14. What  happens  here  is  that  the  people's  comments  that  you  like  will  get  a  no8fica8on  to  say  their   comment  was  liked  by  "YOUR  PAGE"  -­‐  The  inquisi8ve  ones,  click  the  link  and  will  o:en  like!   Easy  right?   Day  13  Part  2:  Check  out  FB  Power (OpRonal  but  highly  recommended!)   Check  out  Facebook  Power  Here!  -­‐  Facebook  ALONE  can  bring  in  100  subscribers  a  week,  EASILY!   That's  a  poten8al  5,000+  subscribers  a  week.  But  it  relies  on  you  having  the  knowledge  and   exper8se  to  market  correctly.   The  thing  is,  we  could  spend  a  whole  28  days  just  talking  about  Facebook  Marke8ng  but  that's  not   what  this  course  is  about.  So  instead,  we'd  love  to  recommend  Gavin's  Facebook  marke8ng  course   which  goes  right  into  the  depths  of  marke8ng  on  Facebook.   Check  it  out  here! It  is  $97,  but  it  can  help  you  hit  50-­‐100  subscribers  a  week.  Remember  that  you  can  generally  get   $1  per  subscriber  per  month.  So  400  subscribers  a  month  is  $400  a  month  -­‐  That's  a  312%  ROI!   So  if  you've  got  the  money  and  are  looking  to  seriously  expand  your  knowledge  of  Facebook   marke8ng  then  there  really  is  no  beZer  course!   Day  14:  Forum  PromoDon...  It's  EASY!   This  is  one  of  the  most  effec8ve  FREE  ways  to  promote  your  squeeze  page  and  doesn't  involve  that   much  effort,  especially  if  you  know  about  the  subject.   The  first  job  is  to  find  three  forums  that  are  in  your  niche.  The  easiest  and  obvious  way  to  do  this  is   to  go  to  Google  and  type  in  "[YOUR  NICHE]  Forum" Now  get  signing  up.  This  shouldn't  take  you  more  than  30-­‐45  minutes  to  complete.  All  you  need  to   do  is  enter  you  registra8on  informa8on  and  confirm.   Something  I  think  is  vital  is  a  profit  avatar.  This  just  shows  you  are  serious,  a  real  person  and  for   some  reason  anyone  with  an  avatar  tends  to  get  taken  as  someone  with  authority  which  is   something  YOU  want!   Now  you  want  to  make  10  posts  to  the  site  every  day!  That's  30  a  day  and  no  more  than  an  hour  of   work  a  day!  DO  NOT  ADD  A  SIGNATURE  YET!   Keep  going  un8l  you  have  at  least  100  posts  on  each  account.  When  you  hit  100  then  it's  8me  to   get  a  signature.  Add  your  signature  and  format  it  like  this: "I've  finally  wriVen  a  FREE  guide  to  "[PROBLEM  HERE]"  -­‐  Get  it  here!  -­‐  LINK"   And  then  of  course  con8nue  to  make  posts  on  a  daily  basis  (remembering  if  you  get  bored  then   you  can  outsource  all  of  this).   ! 14
  • 15. You'd  be  surprised  just  how  much  traffic  this  will  actually  bring  it!  It's  VERY  powerful  and  an  easy   way  to  show  your  knowledge  and  authority  within  the  niche!   Day  15  Part  1:  Create  5  Youtube  Videos You  might  be  panicking  here  -­‐-­‐  Not  crea8ve?  But  you  don't  need  to  be!  The  beauty  of  powerpoint   comes  into  its  own  here.  All  you  need  to  do  is  create  4  or  5  slides  and  then  turn  it  into  a  video.   Simple!   If  you  don't  have  powerpoint  then  you  could  use  movie  maker  and  do  the  same  with  8tles.  Just   add  8tles  explaining  something  and  answering  ques8ons.   OR  even  beZer:  S8ck  a  camera  on  a  tripod,  turn  it  to  face  you  and  record  yourself  chaRng  away   about  your  niche.  Show  off  the  knowledge  that  you  have!  This  is  one  of  the  simplest  ways  to  put  a   video  together  but  it  is  ALSO  one  that  requires  confidence.   If  you  have  an  obsession  with  making  things  look  preZy,  then  try  Masher  -­‐  It's  totally  free  and  is  a   way  of  crea8ng  'sexy'  videos  for  Youtube  -­‐-­‐  Check  it  out  HERE! Day  15  Part  2:  Upload  your  Youtube  Videos Now  it's  8me  to  set  up  Youtube  and  get  your  videos  uploaded!  Obviously  first  up  you  want  to  get   yourself  an  account  -­‐-­‐  This  won't  take  more  than  5  minutes,  it's  so  simple.   Now  go  to  the  upload  sec8on  and  add  your  video.  This  is  the  important  bit:   Title  -­‐  It's  important  to  have  your  main  keyword  and  alternate  phrases  of  your  keyword  in  the  8tle.   For  instance,  if  I  wanted  to  rank  for  "Make  Money  Online"  I  would  also  have  a  couple  of  varia8on   plus  a  human  phrase  to  ensure  it  doesn't  look  spammy.  For  example:  How  to  make  money  online   for  dumb  people!"   Descrip;ons  -­‐  First  things  first...  Get  your  domain  in  there  first.  Yes,  the  link  to  your  squeeze  page   is  VITAL... Now  write  300  words  or  so  in  the  descrip8ons  basically  about  your  niche.  Don't  focus  on  geRng   your  keywords  in  there  as  they  should  just  naturally  fall  in.  Being  OVER  op8mised  is  a  big  NO  NO!   Tags  -­‐  Make  sure  your  main  keyword  and  all  varia8ons  are  in  there.  You  are  trying  to  rank  for   relevancy  so  it's  important  to  get  all  your  keywords  in  the  tag  box.   (AZer  it  is  uploaded)  Youtube  comments  -­‐  A  nice  twist  and  a  liZle  secret.  COMMENTS!  Now   geRng  your  keyword  on  the  page  is  vital  so  why  not  make  a  few  comments  and  get  the  keyword  in   those  comments...  Why  not  go  onto  Fiverr.com  and  HIRE  someone  to  do  this  for  you?   Provided  that  they  look  human,  you'll  be  fine!   That's  it!  Youtube  is  simple  yet  can  be  very  good  for  traffic...  It  all  depends  on  the  market  you  are   promo8ng.  If  it  looks  like  it's  bringing  A  LOT  of  traffic  then  make  sure  you  repeat  it  every  week! ! 15
  • 16. Day  16:  Find  10  Guest  PosDng  OpportuniDes This  is  a  day  where  you  REALLY  need  to  knuckle  down,  so  get  ready  to  focus!   Finding  guest  pos8ng  opportuni8es  is  so  simple  -­‐-­‐  It  capitalizes  on  using  search  strings  in  Google.   So  go  to  Google  and  enter  one  of  the  following  strings  to  find  a  suitable  guest  pos8ng  opportunity   online:   "Your  Niche"  inurl:write-­‐for-­‐us "Your  Niche"  inurl:guest-­‐post "Your  Niche"  +  "Write  for  us"   "Your  Niche"  inurl:guest-­‐posRng-­‐guidelines Those  will  do...  There's  no  point  flooding  you  with  strings  as  you  won't  know  which  to  use  and   these  are  plenty.  So  go  to  Google,  enter  one,  and  have  a  browse  and  find  10  guest  pos8ng   opportuni8es  that  are  related  to  your  website.   Day  16:  Write  those  10  Guest  Posts First  of  all,  we  will  say  we  NEVER,  yes  NEVER  EVER,  write  guest  posts  ourselves.  It's  just  so  8me   consuming.  We  spend  the  8me  to  find  high  quality  guest  pos8ng  opportuni8es  on  popular   websites  and  then  site  back.   Why  write  when  there  are  people  who  can  do  it  100  8mes  beZer  while  I  can  be  working  on   something  more  produc8ve?  Of  course!  If  you're  an  accomplished  writer  then  go  ahead  and  write   but  we're  not...  We  can  write  blog  posts  for  our  site  but  wri8ng  for  someone  else's  blog...  Too   much  pressure  for  us!   Click  here  to  see  OUR  PERSONAL  Writer!  That  link  will  show  you  the  exact  service  we  use  for  our   ar8cles.  They're  fast,  they're  professional,  they're  high  quality...  Oh,  and  they  NEVER  get  rejected   when  submiZed  as  a  guest  post!   You  will  need  to  write  your  own  resource  box  (where  you  link  to  your  squeeze  page)  and  it  is  preZy   much  formaZed  like  this:   "[YOUR NAME] has an incredible knowledge of [YOUR NCHE] and has written a TOTALLY FREE Guide that you download! Click Here to Download INSTANTLY!" Well,  something  like  that.  Now  all  you  need  to  do  is  go  back  to  the  guest  pos8ng  opportuni8es  you   found  earlier  on  in  the  day  and  well...  Submit!   These  10  guest  posts  can  (and  have  in  the  past)  bring  in  100  uniques  each  and  every  day!  So  make   sure  you  do  this... Day  17:  Yahoo  Answers...  How  to  do  it  Properly! We  just  thought  it'd  be  courteous  of  us  to  say  hello  to  you    before  we  start  throwing  informa8on  at   you  day-­‐a:er-­‐day...  So  here  is  that  hello!  Feel  free  to  reply  with  a  hello  too  if  you  fancy  it!   ! 16
  • 17. Also,  a  quick  thing  to  men8on  is  that  you  can  reply  to  ANY  emails  we  send  you  with  ques8ons  you   have  about  the  email  course.  There's  no  robots  on  the  other  end  of  this  email  so  you'll  get  a   response  from  a  human  who  will  (try  to)  answer  all  your  ques8ons.   So  here's  a  final  good  luck  and  enjoy!   Saving  Time  and  Energy!   At  the  end  of  the  day,  I  suspect  one  of  the  reasons  you  love  IM  and  want  to  become  a  successful   IMer  is  the  fact  that  you  can  choose  your  own  hours  (or  so  you  thought)  un8l  you  realised  just  how   much  work  is  involved.  That  is  why  I  would  always  recommend  so:ware  that  can  save  you  8me.   In  this  case...  Answer  Swipe!   Log  in,  post  ques8on,  log  out,  log  in  with  another  account,  post  answer,  log  out,  log  back  in  with   previous  account,  select  as  best  answer.  Repeat...  TIME  CONSUMING!  Yes,  Yahoo  Answers  can  be   powerful  but  doing  this  every  day  is  going  to  take  you  AGES  meaning  you  have  no  8me  at  all  for   doing  other  tasks.   With  Answer  Swipe  you  can  automate  the  WHOLE  process...  With  the  so:ware,  you  just  enter  a   few  details  here  and  there  and  hit  GO!  Let  it  run...  Honestly  we've  seen  leads  just  using  this   so:ware  within  a  few  hours  it's  that  powerful.   Now  imagine  it  running  day-­‐in-­‐day-­‐out...  POWERFUL!   Click  here  to  Grab  your  Copy! Yahoo  Answers  done?  Check!  Now  wait  for  day  18  (geRng  close  to  the  last  week). Day  18  Part  1:  Sign  up  to  Document  Sharing  Sites First  of  all,  you  need  those  accounts.  So  go  to  each  of  the  following  sites  and  get  yourself  all  signed   up.  The  registra8on  process  is  just  like  any  other  so  follow  it  through  simply  for  each  of  these:   DocShare Scribd Issuu SmashWords Gazhoo YuYu Calameo eSnips YouPublish e-­‐Library   So  make  sure  you've  got  accounts  at  all  10  of  those.  They  are  the  most  popular  ones  and  the  ones   that  will  bring  you  the  highest  amount  of  traffic.  Remember,  we're  not  doing  this  for  SEO  purposes   but  for  the  traffic.   It  may  (or  may  not)  help  with  SEO  naturally,  but  that's  NOT  what  you  want  to  focus  on. ! 17
  • 18. Day  18  Part  2:  Submit  Content "Not  more  content!?"  But  don't  worry,  you  don't  even  need  to  create  any  or  write  any...  Because   you've  done  it  all  already.   Remember,  you've  already  got  content  on  your  blog,  you've  got  content  for  guest  posts,  and  you've   got  a  decent  team  of  writers  who  can  create  content  for  you.  So  next...  You  want  to  get  this   content  on  these  Doc  Sharing  sites.  But  first,  you  need  them  in  PDF  format.   So  copy  and  paste  your  ar8cle  in  Word.  Now  you  want  to  go  through  and  add  two  links  for  every   500  words  that  links  to  your  website.  You  then  want  to  add  a  sentence  at  the  end  that  promotes   your  squeeze  page  -­‐-­‐  "Grab  your  free  guide  on  XXXXXX  here"   Then  use  this  FREE  TOOL  to  convert  your  Word  document  into  a  PDF  and  you're  done!   Once  it  is  a  PDF  you  can  crack  on  with  uploading  to  the  document  sharing  sites  and  you're  all   done!   Just  repeat  for  any  content  you  have  now  and  any  content  you  will  have  in  the  future.  It's  a  really   easy  way  of  bringing  in  a  few  100  uniques  a  month  and  many  will  convert  so  don't  turn  it  away!   Day  19:  More  Youtube!   Yes  that's  right,  4  days  a:er  your  ini8al  5  videos  and  you've  got  to  do  more!  But  it  will  bring  in  even   more  traffic.  The  aim  here  is  dominate  a  few  keywords  within  your  niche  on  Youtube  so  you're   geRng  90%  of  the  traffic  for  that  keyword  on  YOUR  videos!   You  don't  want  anyone  else  to  be  sharing  that  traffic  do  you?   So  go  back  to  the  email  from  Day  15  a  go  through  it  all  again  if  you've  forgoZen  and  get  ANOTHER   5  videos  up.  You  should  know  what  you're  doing  now  and  know  what  works  for  you  so  this   shouldn't  take  too  long.   How  much  more  Youtube?   These  traffic  methods  aren't  about  doing  it  once  and  then  geRng  traffic  forever  and  ever.  You  need   to  keep  working  on  them  and  that  is  why  we're  huge  fans  of  outsourcing!   No  one  wants  to  spend  hours  and  hours  working  on  these  traffic  methods  when  you  could  be   working  on  a  new  project,  wri8ng  emails  for  your  follow  up  series  etc...   But  if  you  can't,  then  when  it  comes  to  Youtube,  you  want  to  be  hiRng  5  to  10  videos  each  and   every  week.  100%  of  these  videos  WON'T  get  you  traffic...  But  the  ones  that  do  will  bring  in  some   high  conver8ng  traffic  that  is  perfect  for  building  a  list.   Day  20  Part  1:  Create  your  Flyers Just  because  you're  in  IM,  doesn't  mean  you  have  to  be  spending  all  your  8me  in  front  of  the   computer  all  day  and  all  night  long.  Instead,  let's  do  a  bit  of  promo8on  OFFLINE!   ! 18
  • 19. So  first  up,  you  need  to  create  your  flyers.  If  you're  not  one  for  being  crea8ve,  then  check  out  the   Free  Flyer  Maker! You  don't  want  anything  to  flashy,  nothing  with  lots  of  text,  and  nothing  too  'busy'  -­‐  Instead,  the   flyer  should  have  a  couple  of  images  related  to  your  niche,  you  will  then  want  to  add  a  liZle  bit  of   text  about  what  people  get  for  free,  and  finally  a  link  to  your  site.   I  would  also  include  a  QR  code.  You  can  create  one  here  for  free!  So  get  that  all  on  your  flyers  and   then  print  them.   Yes  you  could  have  them  printed  professionally  but  there  really  is  no  need,  just  use  your  home   printer  and  print  a  load  out.  Done!   Day  20  Part  2:  Distribute  your  Flyers It's  ;me  to  get  out  of  the  office/bedroom/kitchen/wherever  and  get  some  fresh  air!! You  NEED  to  use  your  imagina8on  first  and  before  you  go  and  distribute  them  you  want  to  think   about  where  you  can  find  your  target  audience.  Confused?   An  Obvious  Example:  Car  parks  are  one  of  the  best  places  to  target  people  en  masse.  So  let's  say   your  niche  is  Weight  Loss  (I  know,  saturated).  So  where  would  you  find  lots  of  people  interested  in   health  and  losing  weight?  The  Gym!  So  you  would  get  yourself  down  to  the  local  gym  and  get  flyers   under  people's  windscreen  wipers.   Not  so  Obvious  Example:  Again,  looking  at  car  parks  but  this  8me  we  will  look  at  the  niche  of   Cricket.  This  8me  you  are  looking  for  people  with  a  passion  in  Cricket.  So  where  will  you  find   people  like  this...  Well  cricket  matches!  Find  out  where  all  the  cricket  grounds  are  that  are  fairly   local  to  you  and  find  out  when  matches  are  played  then  get  down  there  with  your  leaflet.   Now  you  might  think  this  is  annoying  to  the  poten8al  sign  ups,  but  you  will  be  pleasantly  surprised   with  the  number  of  visitors  you  get.   A  quick  Rp  for  this  is  to  shorten  your  URL  when  you  put  it  on  your  flyer  and  as  a  QR  code.  That  way   when  you  look  at  AnalyRcs  (traffic  stats)  then  you'll  know  exactly  how  many  people  came  in  from   this  method  of  traffic.   Day  21  Part  1:  CreaDng  your  Contest   WARNING:  This  does  involve  an  investment  on  your  part! If  you  are  happy  to  invest  a  liZle  bit  of  money  into  building  your  list  then  this  can  be  a  really  great   way  to  build  up  your  list.  So  first  up,  you  need  to  decide  what  your  contest  is  going  to  win.  You   could  buy  a  gadget,  create  a  gi:  box  of  products  from  your  niche,  a  niche  specific  gi:...  Anything   that  people  WILL  want.   Now  you  need  to  understand  how  the  contest  works  -­‐-­‐  It's  simple!  "Sign  up  to  XXXXXX  and  grab  for   FREE  XXXXXX  during  May  and  be  in  with  a  chance  of  winning  XXXXXXX"   ! 19
  • 20. So  basically,  you  are  going  to  send  a  prize  to  a  random  subscribers  during  any  given  month.   Of  course,  in  the  T&Cs  you  will  want  to  specify  that  the  subscriber  must  use  real  details  and  must   be  based  in  your  country  (because  of  postage  costs).   Like  yesterday,  you  will  want  to  create  a  flyer  as  you  did  yesterday!   Day  21  Part  2:  PromoDng  your  Contest Today,  instead  of  windscreens,  you  want  to  actually  speak  to  businesses  in  your  niche.  So...   Weight  Loss  =  Gyms,  Health  Clubs Beauty  Products  =  Spas,  Hair  Salons,  Beauty  Parlors Stop  Smoking  =  Doctor's  Surgeries,  Pharmacies   Growing  Tomatoes  =  Local  Garden  Centres Gambling  Tips  =  Bookmakers,  Local  Horse  Racing  Tracks As  you  can  see,  preZy  much  any  niche  will  have  a  business  you  can  speak  to.  Now  you  have  a  few   ways  to  play  this:   •  Ask  them  to  give  one  of  these  out  to  customers  when  they  buy  for  free.   •  Offer  to  promote  their  business  in  your  email  marke8ng  campaign  as  sell  it  as  a  way  of  bringing   in  XXX  customers  to  their  store  weekly  and  so  on.   •  Pay  them  to  put  the  flyers  on  their  checkouts It  depends  on  the  business,  where  you  are,  whether  they  have  experience  with  this  sort  of  thing   and  so  on.  The  great  thing  is  when  people  see  FREE  COMPETITION  and  a  chance  to  the  win   something  they  are  interested  in  then  geRng  them  to  subscribe  is  simple.   Generally,  visitors  from  these  contests  will  subscribe  90%  of  the  8me.  So  give  it  a  go!   Day  22  Part  1  -­‐  Find  Trade  Shows First  you  need  to  find  trade  shows  that  happen  in  your  area  -­‐-­‐  Google  it!  It's  not  hard!  In  fact,  you   don't  even  need  to  find  ones  in  your  local  area  but  anywhere  in  the  WORLD!  Yes,  that's  right...   WORLDWIDE!   Just  put  "YOUR  NICHE  Trade  Shows  COUNTRY"  into  Google  and  then  visit  the  homepage  for  that   trade  show.  You  now  want  to  find  out  when  the  next  trade  show  is.  If  it  soon  then  look  at  the   people  who  are  going  to  be  at  that  trade  show.  Are  there  any  businesses  that  would  be   complimented  by  your  product?   For  example,  do  you  promote  a  Going  Green  Product  and  you've  found  a  business  that  creates  Eco   Friendly  Products?  Then  it's  a  match  made  it  heaven?   Do  this  un8l  you've  got  a  list  of  25-­‐50  businesses  that  you  can  contact.  You  will  need  some  form  of   contact  details:  Emails  or  phone  numbers  (phone  numbers  tend  to  work  best  as  it  is  instant).  You   will  also  be  pos8ng  flyers  to  them  so  in  your  own  country  is  USUALLY  beZer!   ! 20
  • 21. Day  22  Part  2  -­‐  Promote  at  Trade  Shows Again,  you  will  need  flyers  for  this.  But  you  will  want  them  to  look  quite  professional  and  quite   snazzy.  This  8me,  a  liZle  more  informa8on  would  work  well  too!   So  what  you  want  to  do  is  contact  the  businesses  you  noted  down  and  ask  if  they  would  be  willing   to  have  your  flyers  on  their  stand  at  their  up  and  coming  trade  show.   You  can  offer  money,  promo8on  on  your  website/blog  or  ask  them  to  do  it  out  of  the  kindness  of   their  heart.  Every  business  is  different  and  we  have  come  across  people  doing  it  completely  free   and  us  seeing  a  sudden  200  people  join  one  list.   These  trade  shows  can  prove  VERY  effec8ve  as  it's  basically  a  room  or  two  FULL  of  poten8al   subscribers!   Give  it  a  go,  just  don't  be  shy  when  it  comes  to  ask  businesses  to  do  this  for  you!   Day  23  Part  1:  Finding  Ad  Swapping  Partners AD  SWAPS...  One  of  THE  most  effec;ve  ways  to  put  your  list  on  steroids.  But  you  do  require  a  list   in  the  first  place!  So  a:er  the  first  22  days,  you  should  have  a  list  of  AT  LEAST  250  by  now  provided   that  you've  set  your  squeeze  page  up  correctly  and  what  you  are  offering  is  really  worth  it.   So  how  do  you  find  Ad  Swapping  partners?  GOOGLE  of  course!   Go  to  Google  and  type  in  [YOUR  NICHE]  "Powered  by  Aweber"  which  will  bring  up  a  whole  list  of   websites  that  build  lists  in  your  niche.   Now  you  want  to  go  through  each  of  these  sites  and  find  some  contact  details  and  save  them  in  a   spreadsheet  with  the  site  name,  link,  exact  niche  and  their  email.  Simple!   Day  23  Part  2:  Organising  those  Ad  Swaps Now  you've  got  the  poten8al  partners,  you  need  to  get  into  contact  with  them  and  speak  to  them   about  doing  a  poten8al  ad  swap.  Some  people  don't  like  to  men8on  email  list  sizes  ini8ally  but  we   do  because  why  would  anyone  want  to  do  an  ad  swap  with  you  if  you've  got  a  list  of  250  and  they   have  a  list  of  25,000  -­‐-­‐  Not  going  to  be  worth  it.   So  what  should  you  send?   Hi there,  I've noticed that you currently are building a list on your website "SITE NAME HERE" - I too am building a list which provides subscribers with a free guide on "NICHE HERE."  As a way of growing both your list, and my list, I would like to propose an ad swap where we promote one another's website to our own lists.   ! 21
  • 22. My current list size is XXX and I understand if your is greatly higher then you might not want to ad swap.  However, if you are interested then just hit me up by replying to this email.  Best wishes,  YOUR NAME It  really  is  this  simple!  You  want  to  be  sending  an  email  to  50+  websites...  Why?  Because  well...   You'll  soon  discover  that  not  that  many  will  reply.  You  would  be  expec8ng  5%  to  reply.   It  may  sound  like  a  lot  of  work,  but  the  ROI  in  terms  of  subscribers  is  HIGH!  You  might  be  spending   a  few  hours  emailing,  but  it  can  double,  treble  or  even  quadruple  the  size  of  your  list  just  like  that.   One  more  word  (or  two):  DO  IT!   Day  24:  Solo  Ads... Now  solo  ads  are  just  a  slightly  different  ad  swap...  You're  paying  for  someone  else  to  send  an   email  out  about  your  website.  GENERALLY  speaking,  I  would  pay  only  for  a  guaranteed  number  of   clicks  and  would  pay  around  $0.35  PER  click.  So  to  guarantee  100  clicks  you  would  be  looking  to   pay  $35.   Check  out  the  email  from  yesterday,  Day  23,  and  use  those  same  methods  to  find  solo  ads  but   instead  of  asking  to  swap  ads,  ask  if  they  would  be  willing  to  send  an  email  out  for  a  fee.   The  whole  process  is  the  same  except  you  won't  be  sending  an  email  out.   Saving  you  Time,  Energy  and  Effort You  may  or  may  not  of  heard  of  the  Directory  of  Ezines  (DOE)  but  it's  men8oned  within  a  lot  of   Internet  Marke8ng  forums  and  communi8es  because  well...  A  LOT  of  Gurus,  Experts  and  Successful   IMers  rely  on  it...  Heavily!   Check  it  out  here! Now  I  will  admit...  It's  expensive  but  it's  worth  every  single  cent!  It  will  tell  you  exactly  who  to   contact,  how  much  they  charge  and  how  large  their  list  is...  IN  ANY  NICHE!   Finally,  a  service  for  list  building  that  isn't  orientated  around  IM  (I'm  fed  up  with  the  number  of  list   building  guides  and  courses  that  are  focussed  on  IM).  So  if  you  want  an  easy  way  to  find  solo  ads   and  ad  swaps  then  check  out  the  DOE  HERE! Day  25:  More  WriDng  for  the  Follow  Up  Series More  wri8ng?  Afraid  so!  You  need  to  keep  on  top  of  your  list,  especially  if  a:er  a  few  ad  swaps  and   solo  ads  you're  hiRng  1,000  subscribers.  You  need  to  keep  your  follow  up  series  up-­‐to-­‐date,  fresh   and  well...  Making  you  money!   ! 22
  • 23. So  day  25  and  you  need  to  write  a  further  10  follow  up  emails  following  the  same  random  paZern   to  send  them  out.   Remember  that  you  can  of  course  pay  someone  to  write  these  emails  for  you  such  as  99  Cent   Ar8cles!   There's  not  a  lot  more  to  say  in  today's  email  except  get  on  with  it!  It's  a  job  that  HAS  TO  BE  done! Day  26  Part  1:  Finding  those  Ad  Swap  Partners...  Again! Another  bit  of  Deja  Vu  in  this  course  BUT  I  will  explain  it  just  incase  you've  forgoZen  in  the  past   few  days  how  to  find  ad  swap  partners.  Remember  it's  simple:   Go  to  Google  and  type  in  [YOUR  NICHE]  "Powered  by  Aweber"  which  will  bring  up  a  whole  list  of   websites  that  build  lists  in  your  niche.   That's  it,  get  there  details  saved  in  a  spreadsheet  or  Word  if  you  like  just  so  you  can  quickly  send   emails  out  with  all  their  details  in  one  place.   Day  26  Part  2:  SorDng  out  these  Quirky  Ad  Swaps "Where's  the  twist?  Where's  the  twist?"  You  know  where  on  the  previous  ad  swaps,  you  and  your   ad  swap  partner  would  send  an  email  out  and  that's  it,  one  8me  traffic...  Well  why  not  make  this  a   constant  stream  of  traffic...  Why  don't  you  include  each  other  in  your  follow  up  series?  If  you're   both  geRng  25  new  subscribers  a  day  on  average  then  that  could  mean  a  constant  promo8on  to   25  people  a  day...  Nice  right!   So  instead  of  the  previous  email  we  sent  out,  you  would  send  this:   Hi there,  I see that on your website "SITE NAME" you are building a list. I have a proposal for you but it might not be quite what you're expecting.  I would love to do an ad swap with you where we promote one another's websites via our lists HOWEVER instead of making this a one time thing, I would like to propose that we include each other's website in our follow up series.  This would generate a constant flow of potential subscribers to each other's list.  I current build my list here: SITE LINK and it currently has XXX subscribers.  I have used this method in the past and it is proved incredibly effective and that is why I want to offer it to you today.  Let me know if you're interested. Best wishes,  ! 23