Using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike, but challenges are attached to the practice

1. Multi-sourcing Benefits and challenges

3. (1) Why?

4. Outsourcing or in house?

5. Quality Delivery Price

6. How big?

7. weeks Completes (%)

8. Outsourcing where?

9. One partner or more?

10. Strategic considerations

12. Operational concerns

14. Competitive concerns

16. Reach consumers wherever they are

17. Where are survey-takers?

18. 2000

19. online research growth 2000 to 2006 x10

20. Where are survey-takers in 2006?

22. More survey-takers than ever

23. Multi-sourcing is a reality…

24. … whether end-clients are conscious of it or not

25. (2) Challenges

26. Differences between sample sources?

29. 9 sample partners Size J I H G F E D C B Reward program Survey program Small to medium Medium to large

31. Integrity

32. Inattentive and fraudulent

33. Hyperactive

34. Sample bias

35. TV viewing habits

36. Type of Internet access

37. American winners

40. Multi-sourcing requires controls

41. Sample sources are different

42. This is good

43. (3) Blended approach

47. B D C F E H G J I

48. Dynamic routing B D C F E H G J I

49. Stability

51. Representativeness

53. De-duplication

54. 2 potential partners B C D

55. No B C D

56. Maybe B C D

59. From competition to collaboration

60. Questions Olivier de Gaudemar [email_address]