Oplæg - intro til det mobile univers, mobil merværdi og kontekst. Interaktiv Design december 2010

1. Introduktion til det mobile univers 1

2. Fra massemedier… Ikke noget nyt! Interaktivitet – 2 vejs 2

3. … til konvergens battle Office: :pc – laptop Home: stadig åben – spil konsoller, net, tv, kabel mv. Pocket: mobilen 3

4. … til en masse medier konvergens divergens emergens 4

5. mobilen “The mobile phone will be the dominant connection tool: More than three-quarters of the expert respondents (77%) agreed with a scenario that posited that the mobile computing device—with moresignificant computing power in 2020—will be the primary Internet communications platform for a majority of people across the world.” Kilde: ”The future of the Internet III”, Janna Quitney Anderson, Elon University, Lee Rainie, Director, Pew Internet & American Life Project 5

6. 6

7. 7

8. Mobil framework 8

9. Mobil framework 9

10. Keitai - something you carry with you 10

11. personal portable pedistrian 11

12. mobil merværdi personal portable pedistrian 12

13. 13

14. Tomi T. Ahonen: Mobile as the 7th mass media 14

16. distributionsplatform (mobil internet)

17. produktionsværktøj (usercreatedcontent)

18. interaktionsværktøj (mediator ,offline – online, geo-social)15

20. services/programmer/applikationer

21. rss – widgets(pull)

22. Instantmessaging (IM) - chat

23. sociale netværk

24. mobile publishing

25. mobile advertising

26. geo-social

27. tale (voice)

28. sms/mms (push/pull)

29. logo/ringetoner

30. musik (streaming/download)

31. video/tv (streaming/download)

32. games

33. radio/tv broadcast

34. mobile tags (qr’s)16

36. consume (media – 1998)

37. charging (money – 1999)

38. commercials (ads – 2000)

39. create (camera – 2001)

40. community (social media – 2003)

41. cool (fashion – 2005)

42. control (remote – 2007)Kilde: T Ahonen: Mobile as 7th of the mass media

43. 18 ”Den 4. skærm” 18

44. 6 klare tendenser Mobilt internet Integration med sociale netværk Smartphones - iphones Intelligente services User create content Aplikationer 19

45. Mobilt Internet 20

46. Integration med sociale netværk 21

47. Smartphones Hvem? 22

48. 23 Kilde: BørsensMediemarked 08122010, Greens analyseinstitut

49. Intelligente services location, profile, time, etc. 24

50. usercreatedcontent documentor Hvem? 25

51. applikationerr 26

52. hvordan udvikler vi indhold og tjenester ? mobil mervædi 27

53. mobil merværdi personal portable pedistrian 28

54. nytteværdi oplevelse relevans 29

55. Kontekst 30

56. 31 kontekst og kontekst

57. 32 Kontekts handler om, at vi gennemmobiltindholdskaberellerudviderforståelsen for den aktuellekontekst, vi rent fysiskogmentaltbefinderosi “It enhance my experience and awareness of my sourroundings in a significant way...... ....This information is providing me context or better understanding of what this moment i time means to me. Context enable us to better understand a person, a place, a thing, a situation or even an idea by adding informatio to it” (O’Reilly: Mobile design and development)

58. 33 Konteksterpå den anden side den rammevoresaktuelleplaceringellertilstedeværelse giver for receptionenbrugenafmobil + indhold. Barrierersommuligheder for reception. Den kanvære rammer affysiskkarakter, privatelleroffentlig, men også mere mentalt, hvilkenstemning, sence of mood / presence of mind jegerisommodtager. Hvader mine forventningertildetindholdjegskalmodtage?

59. det hele versus unik mobil 34

60. browser/web versus applikationer 35

61. service versus oplevelser 36

62. myndighed versus personlig 37

63. modtager versus afsender Hvem? 38

64. CreatingMagic 39

65. The 6 M’s Movement Moment Money Machine Multi-user Me 40

66. Movement Escaping the fixedplace 41

67. Movement Escaping the fixedplace Moment Expanding the concept of time 42

68. Movement Escaping the fixedplace Moment Expanding the concept of time Me Expressingmyself 43

69. Movement Escaping the fixedplace Moment Expanding the concept of time Me Expressingmyself Multi-user Extendingmyexperiences to myfriends

70. Movement Escaping the fixedplace Moment Expanding the concept of time Me Expressingmyself Multi-user Extendingmyexperiences to myfriends Money Expendingfinanscial ressources 45

71. Movement Escaping the fixedplace Moment Expanding the concept of time Me Expressingmyself Multi-user Extendingmyexperiences to myfriends Money Expendingfinanscial ressources Machine Enabling automation and machines 46

72. Ringetone 47

73. 48 Creatingmagic This clip is run through our database of over 8 million tracks