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Crunching our Braintrust’s minds Search
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Although I’m from Amsterdam and should be used to bumping into artists, opinion
leaders and others “as seen on TV”, I can’t shed that tingling feeling when I really get to
talk to them. Observing them at work is a rare occasion I just couldn’t pass. The line-up Social Networks
of impressive people advising TEDxAmsterdam is dubbed our “Braintrust” and yesterday
they crunched their collective creativeness to conjure up this year’s theme. Follow us at Twitter
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“We’ll mind pick your brains today as trusted members of what we call our “Braintrust”: all of you
have some kind of relationship with TEDxAmsterdam”, Jim Stolze opens this gathering. The goal TEDxAms on YouTube
is to discuss three matters open to discussion. First, how do we stand out from the thousands of
TEDxEvents in the world? Secondly, what theme could we choose that both helps the
organization, speakers and visitors focus and yet is broad enough to capture all that’s Talks2010 are Online
interesting? Last, but crucial, is asking suggestions for speakers.
Are you looking for the TEDxTalks from
November 30th? They're online here!
Ideas Worth Doing
TEDxAmsterdam Braintrust meeting
Louise Fresco took the attendants by the hand and had everyone introduce themselves shortly –
not all advisors had met before. What lessons were learned from the first two editions? To
some, Claron McFadden was a highlight “as she touched me deeply and opened my mind, heart
and spirit to new impulses.” In a spirit of constructive criticism, points of improvement mainly
Categories
concern guiding speakers earlier on, both in content and in presentation form. “I love science, ambassadors (18)
but I want to crack it down to practical realism at times. What can I do with it after the talk?”,
behind the scenes (45)
one advisor said. Also, the team will probably develop slide design guidelines to help put the
breakthrough-book (16)
speaker central, not their slides in the background.
crew (60)
An entirely other set of improvements discussed is the atmosphere and how spatial design can ideas worth doing (2)
facilitate visitors’ interaction amongst each other. What some of the experienced TED(x) visitors nederlands (9)
value the most is feeling stimulated both intellectually and emotionally, not just by the news (225)
remarkable stage speakers but especially meeting new and interesting fellow visitors during the
partners (22)
breaks. All advisors agreed and a few specific ideas were shared. “What if we gave everyone
this very big name tag? Or if you can not choose your own name and have to find your badge speaker (148)
around somebody else’s neck?”. Let’s say we’re not sure yet, but helping visitors connect is an tedxams-talks (50)
important point of attention. theme (5)
tribe (20)
“So why do we need a theme?”, Louise asked the group daringly. And if so, how does a theme
video (62)
make TEDxAmsterdam stand out from other TEDxEvents? Are we going for international
speakers or is it best to focus on local strength, building on Amsterdam’s melting pot
community? Now that’s quite a juxtaposition to choose between in itself, so wrap yourself for the
next contrast: society seems to value ratio, analytical measurement and algorithms, but everyone Archive
agreed we need to do more with our emotions, passions and humanity. “We’re onto something,
May 2011
this tension between keeping control and giving room for irrationality, intuition and serendipity
should lead to a theme soon”, curator Monique van Dusseldorp said. April 2011
March 2011
Without pinpointing this year’s theme I left inspired, with a mind full of interesting discussion February 2011
points and frankly, a bit confused. Maybe that’s the typical TED experience, right? January 2011
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Now on Twitter
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Crunching our Braintrust’s minds
Augmented Reality: connecting or
confining?
Follow-Up: Siegfried Woldhek
Follow-up: The Winddrinker
Follow-up: Youth Food Movement
Further reading:
About the TEDxAmsterdam Braintrust
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POSTED BY OLIVER DE LEEUW ON MAY 10, 2011
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