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What, Why, How and
the state of the industry
Joel A Manfredo
Managing Director, Acies Consulting
11-Jul-2013
2
Background
What is TBM
Why TBM
The move to ITaaS
Questions & Answers
Technology Business Management
3
Background
Gartner Trends
10 Critical Tech Trends For The
Next Five Years
1. Organizational entrenchment
and disruption
2. Software-defined networks
3. Bigger data and storage
4. Hybrid cloud services
5. Client and server architectures
6. Internet of things
7. IT appliance madness
8. Operational complexity
9. Virtual data centers
10. IT demand
Top 10 Strategic Technology
Trends For 2013
1. Mobile device battles
2. Mobile applications & HTML 5
3. Personal Cloud
4. Internet of Things
5. Hybrid IT and Cloud Computing
6. Strategic Big Data
7. Actionable Analytics
8. Mainstream In-Memory
Computing
9. Integrated Ecosystems
10. Enterprise App Stores
6
Background
Source: “Building the IT Brand: Impacting the Front Office and Beyond”, Meehan & McMullen, Gartner Executive Programs, October 2011
…
Source: 37 Signals, Feb., 2011
Source: ComputerWeekly.com, August 2012
Background
7
8
Background
Source: “CIO Business Vision”, Info~Tech Research Group, Jun 2013
1. Understand Business Satisfaction with
the IT Satisfaction Scorecard
2. Demonstrate Business Demand with
the IT Capacity Scorecard
3. Manage Business Stakeholders
with the Stakeholder Satisfaction Scorecard
10
Technology Business Management
Definition
A practical, applied discipline for maximizing the value of the IT services
investment portfolio by enabling technology leaders and their business
partners to collaborate on business aligned decisions.
Relying on transparency, TBM defines a foundation for managing supply
and demand by enabling financial and performance trade-offs needed to
optimize run-the-business spending and improve change-the-business
investments.
Focused On Running IT As A Business
11
The TBM Council
COLLABORATE
Create a network of technology executives who are
passionate about the Council’s mandate and will openly
share their points of view and key learnings
EDUCATE
Synthesize, publish and promote a cross-industry
framework and practical tools used to establish TBM as
a professional management discipline
BENCHMARK
Create openly available benchmarks for technology
leaders to assess their adoption of the TBM framework
and work products
TBM Council Mission:
12
“To serve equally our members and our profession by synthesizing TBM best practices into a
professional and recognized discipline for technology leaders.”
TBM Framework TBM Summits
The TBM Council
CIOs Establishing TBM as Standard
TBM Book
TBM Framework
TBM Index
TBM Summits
13
TBM Framework
Developed by
TBM Council
board and
principal
members
Emphasizes
optimization of
investment
portfolio (Run
the Business vs.
Change the
Bussiness)
14
TBM Disciplines
3
How can we use
transparency to alter
behavior and drive cost
and quality trade-off
decisions with our
business partners?
3
1
What adjustments can we make to our
organization to more effectively manage
the supply and demand of our services?
1
2
How can we get meaningful
perspectives of our technology costs,
investments, capacity and performance?
2
4
How can we
confidently translate
business expectations into
an accurate technology
plan, in turn safely
reducing excess capacity?
4
How do I create and sustain a performance-driven culture that
continuously improves value delivery.
5
5
Find the TBM Index at http://bit.ly/TBMindex
15
TBM Disciplines
1
How can we
continuously improve the
unit cost of our
technologies and services
while keeping cost and
quality in proper balance?
1
2
How can we better focus our time and resources
on the services, applications, technologies and
vendors that drive the most value?
2
3
How can my business partners and I
be sure that we’re investing enough in
the right projects and services?
3
4
How can we enable our
business to “pivot” more
quickly to differentiate
offerings, exploit market-
driven innovations, and
capitalize on new
opportunities?
4
OVERARCHING GOAL: Optimize run-the-business costs and better
fund change-the-business investments.
5
5
Find the TBM Index at http://bit.ly/TBMindex
16
TBM Index
Number of Responses Questions
Weighted Scores
Level 1 Level 2 Level 3
Foundation 14 4.3 8.6 10.0
Understand / Benchmark 6 5.7 15.7 20.0
Transparency 3 4.0 14.7 20.0
Planning 7 8.9 17.1 20.0
Optimize Cost 6 .8 4.6 5.0
Rationalize Portfolios 5 1.8 3.8 5.0
Innovate 4 1.3 4.4 5.0
Transform 4 .8 3.1 5.0
Culture 4 3.5 9.5 10.0
Total 53 <31.2 <81.6 >=81.6%
Based on the scoring model, organizations can
be classified as Level I, II or III maturity:
 Level I: 0-31.1%
Organizations with some services
defined/published, GL-based cost
management, basic allocation of costs, annual
baseline budgeting, etc.
 Level II: 31.2%-81.5%
Those with some higher-level services
defined/published, mostly GL-based cost
management, more advanced allocation of
costs, annual budgeting with quarterly or
monthly forecasting and reviews, etc.
 Level III: 81.6%-100%
Those with complete portfolio of services
defined/published, more mature costing of
services, consumption-based allocation to
business partners, demand-based budgeting,
service choices, etc.
Scoring Approach
Scores are captured by industry
17
TBM Index
61%
50%
52% 69%64%40% 36% 47%
69%
Average Scores (Large Companies)
18
TBM Index
61%
50%
52% 69%64%40% 36% 47%
69%
Average Scores (Large Companies)
19
Another Way of Looking at TBM
Engineering &
Operations
Deliver and support
products and services
on-time and on-quality
Sales / Account
(Business
Relationship)
Management
Work with customers to
understand their needs, position
the right products/services and
ensure their success
Marketing
(Office of the CIO)
Understand your market,
define your unique value
proposition and strategy
Product
Management
(Service Owners)
Define and manage
products/services to
profitably satisfy
customer needs
Finance
Enable effective resource planning
and governance to meet business
goals and objectives
20
Primary Driver behind TBM
Nine times in
ten, CIOs tell
us their
biggest
reason for
adopting TBM
is the need to
free up
resources for
innovation.
21
Support the
Business
CEO’s Hierarchy of IT Needs
Does Not Crash
Does Not Embarrass
Does Not Cost Much
Keeps Business Happy
Extends Into New Businesses
Creates New Industry Define New Frontier
Expand the
Business
Get Fundamentals
Right
Increases Revenue
Optimize Business
Processes
Decreases Costs
Increases Efficiency
CIO’s
Innovation
Sweet Spot
Source: Innovation Strategy & Mandate Workshop Overview, Info~Tech Research Group, Jun 2013
The CIO and Innovation
22
IMPORTANT
Source: “Determining the Right Level of IT Operational Spending”, Gartner EXP, October 2012
How much Money?
23
Two Major Problems
Components and Communication
But what if the customer wants…
24
Transparency
Gartner
Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012
25
Chargeback or Show-back: Allocation Methods
Basic Allocation methods:
 Subscription
 Allocation
 Usage
Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012
Transparency
26
Transparency
Chargeback or Show-back: Strengths & Weaknesses
Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012
27
Transparency
Chargeback or Show-back
Source: “Make a Smooth Transition to Service Pricing”, Gartner June 2012
28
Transparency
Chargeback or Show-back
Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012
process-optimizing,
and then, service-
optimizing
29
Gartner
Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012
IT as a Service
30
Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012
IT as a Service
31
Service Pricing
What does internet access cost?
Hardware:
•Redundant Firewalls
•Redundant Routers
•Redundant Core Switches
•IPS / IDS Hardware
•Monitoring (Orion) Servers
•Content Filtering Appliances
•Content Filtering Report Servers
•DNS Servers
Software:
•Firewall Security Software licensing
•Content Filtering Software licensing & Report Services
•Orion Monitoring Software licensing
•DNS Software (Unix and Wintel)
Data Center Facilities
Contracts:
•Redundant Internet Service Providers:
1.TW Telecom
2.VPLS (this is a fail-over service)
•IPS / IDS monitoring Service
•Redundant WAN Circuit Contracts
•Redundant Firewall Maintenance Contract (HW and SW)
•Redundant Routers Maintenance Contract HW and SW)
•Redundant Core Switches Maintenance Contract HW and SW)
•Content Filtering Maintenance Contract
•County ARIN IP and BGP AS Services
Depreciation:
•Firewalls - Hardware and software Depreciation associated
•Routers - Hardware and software Depreciation associated
•Core Switches - Hardware and software Depreciation associated
•Monitoring - Hardware and software Depreciation associated
•Content Filtering - Hardware and software Depreciation associated
Other CEOIT Services:
•Contracts & Procurement Management
•Resource Management
•Financial and Cost, Budget Analysis
•Billing Processing
Labor:
•Network Engineering Labor
•Security Engineering Labor
•Availability Management Analysis
•Capacity Management Analysis
•Incident Management (Service Desk)
•Change Management
•Management
3232
Service Pricing
What does internet access cost?
Hardware:
•Redundant Firewalls
•Redundant Routers
•Redundant Core Switches
•IPS / IDS Hardware
•Monitoring (Orion) Servers
•Content Filtering Appliances
•Content Filtering Report Servers
•DNS Servers
Software:
•Firewall Security Software licensing
•Content Filtering Software licensing & Report Services
•Orion Monitoring Software licensing
•DNS Software (Unix and Wintel)
Data Center Facilities
Contracts:
•Redundant Internet Service Providers:
1.TW Telecom
2.VPLS (this is a fail-over service)
•IPS / IDS monitoring Service
•Redundant WAN Circuit Contracts
•Redundant Firewall Maintenance Contract (HW and SW)
•Redundant Routers Maintenance Contract HW and SW)
•Redundant Core Switches Maintenance Contract HW and SW)
•Content Filtering Maintenance Contract
•County ARIN IP and BGP AS Services
Depreciation:
•Firewalls - Hardware and software Depreciation associated
•Routers - Hardware and software Depreciation associated
•Core Switches - Hardware and software Depreciation associated
•Monitoring - Hardware and software Depreciation associated
•Content Filtering - Hardware and software Depreciation associated
Other Services:
•Contracts & Procurement Management
•Resource Management
•Financial and Cost, Budget Analysis
•Billing Processing
Labor:
•Network Engineering Labor
•Security Engineering Labor
•Availability Management Analysis
•Capacity Management Analysis
•Incident Management (Service Desk)
•Change Management
•Management
33
Service Description
Service Catalog
Internet Service Provider
34
Service Costing
Service Pricing
Direct Indirect Service Cost
What are some of the types of costs in each “bucket”?
35
Service Costing
eBay example: Digital Service Efficiency http://dse.ebay.com/
36
IT as a Service
eBay example: Digital Service Efficiency http://dse.ebay.com/
37
TBM Council
Status
38
Questions and Answers

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Technology business management_7.13

  • 1. What, Why, How and the state of the industry Joel A Manfredo Managing Director, Acies Consulting 11-Jul-2013
  • 2. 2 Background What is TBM Why TBM The move to ITaaS Questions & Answers Technology Business Management
  • 3. 3 Background Gartner Trends 10 Critical Tech Trends For The Next Five Years 1. Organizational entrenchment and disruption 2. Software-defined networks 3. Bigger data and storage 4. Hybrid cloud services 5. Client and server architectures 6. Internet of things 7. IT appliance madness 8. Operational complexity 9. Virtual data centers 10. IT demand Top 10 Strategic Technology Trends For 2013 1. Mobile device battles 2. Mobile applications & HTML 5 3. Personal Cloud 4. Internet of Things 5. Hybrid IT and Cloud Computing 6. Strategic Big Data 7. Actionable Analytics 8. Mainstream In-Memory Computing 9. Integrated Ecosystems 10. Enterprise App Stores
  • 4. 6 Background Source: “Building the IT Brand: Impacting the Front Office and Beyond”, Meehan & McMullen, Gartner Executive Programs, October 2011 … Source: 37 Signals, Feb., 2011 Source: ComputerWeekly.com, August 2012
  • 6. 8 Background Source: “CIO Business Vision”, Info~Tech Research Group, Jun 2013 1. Understand Business Satisfaction with the IT Satisfaction Scorecard 2. Demonstrate Business Demand with the IT Capacity Scorecard 3. Manage Business Stakeholders with the Stakeholder Satisfaction Scorecard
  • 7. 10 Technology Business Management Definition A practical, applied discipline for maximizing the value of the IT services investment portfolio by enabling technology leaders and their business partners to collaborate on business aligned decisions. Relying on transparency, TBM defines a foundation for managing supply and demand by enabling financial and performance trade-offs needed to optimize run-the-business spending and improve change-the-business investments. Focused On Running IT As A Business
  • 8. 11 The TBM Council COLLABORATE Create a network of technology executives who are passionate about the Council’s mandate and will openly share their points of view and key learnings EDUCATE Synthesize, publish and promote a cross-industry framework and practical tools used to establish TBM as a professional management discipline BENCHMARK Create openly available benchmarks for technology leaders to assess their adoption of the TBM framework and work products TBM Council Mission:
  • 9. 12 “To serve equally our members and our profession by synthesizing TBM best practices into a professional and recognized discipline for technology leaders.” TBM Framework TBM Summits The TBM Council CIOs Establishing TBM as Standard TBM Book TBM Framework TBM Index TBM Summits
  • 10. 13 TBM Framework Developed by TBM Council board and principal members Emphasizes optimization of investment portfolio (Run the Business vs. Change the Bussiness)
  • 11. 14 TBM Disciplines 3 How can we use transparency to alter behavior and drive cost and quality trade-off decisions with our business partners? 3 1 What adjustments can we make to our organization to more effectively manage the supply and demand of our services? 1 2 How can we get meaningful perspectives of our technology costs, investments, capacity and performance? 2 4 How can we confidently translate business expectations into an accurate technology plan, in turn safely reducing excess capacity? 4 How do I create and sustain a performance-driven culture that continuously improves value delivery. 5 5 Find the TBM Index at http://bit.ly/TBMindex
  • 12. 15 TBM Disciplines 1 How can we continuously improve the unit cost of our technologies and services while keeping cost and quality in proper balance? 1 2 How can we better focus our time and resources on the services, applications, technologies and vendors that drive the most value? 2 3 How can my business partners and I be sure that we’re investing enough in the right projects and services? 3 4 How can we enable our business to “pivot” more quickly to differentiate offerings, exploit market- driven innovations, and capitalize on new opportunities? 4 OVERARCHING GOAL: Optimize run-the-business costs and better fund change-the-business investments. 5 5 Find the TBM Index at http://bit.ly/TBMindex
  • 13. 16 TBM Index Number of Responses Questions Weighted Scores Level 1 Level 2 Level 3 Foundation 14 4.3 8.6 10.0 Understand / Benchmark 6 5.7 15.7 20.0 Transparency 3 4.0 14.7 20.0 Planning 7 8.9 17.1 20.0 Optimize Cost 6 .8 4.6 5.0 Rationalize Portfolios 5 1.8 3.8 5.0 Innovate 4 1.3 4.4 5.0 Transform 4 .8 3.1 5.0 Culture 4 3.5 9.5 10.0 Total 53 <31.2 <81.6 >=81.6% Based on the scoring model, organizations can be classified as Level I, II or III maturity:  Level I: 0-31.1% Organizations with some services defined/published, GL-based cost management, basic allocation of costs, annual baseline budgeting, etc.  Level II: 31.2%-81.5% Those with some higher-level services defined/published, mostly GL-based cost management, more advanced allocation of costs, annual budgeting with quarterly or monthly forecasting and reviews, etc.  Level III: 81.6%-100% Those with complete portfolio of services defined/published, more mature costing of services, consumption-based allocation to business partners, demand-based budgeting, service choices, etc. Scoring Approach Scores are captured by industry
  • 14. 17 TBM Index 61% 50% 52% 69%64%40% 36% 47% 69% Average Scores (Large Companies)
  • 15. 18 TBM Index 61% 50% 52% 69%64%40% 36% 47% 69% Average Scores (Large Companies)
  • 16. 19 Another Way of Looking at TBM Engineering & Operations Deliver and support products and services on-time and on-quality Sales / Account (Business Relationship) Management Work with customers to understand their needs, position the right products/services and ensure their success Marketing (Office of the CIO) Understand your market, define your unique value proposition and strategy Product Management (Service Owners) Define and manage products/services to profitably satisfy customer needs Finance Enable effective resource planning and governance to meet business goals and objectives
  • 17. 20 Primary Driver behind TBM Nine times in ten, CIOs tell us their biggest reason for adopting TBM is the need to free up resources for innovation.
  • 18. 21 Support the Business CEO’s Hierarchy of IT Needs Does Not Crash Does Not Embarrass Does Not Cost Much Keeps Business Happy Extends Into New Businesses Creates New Industry Define New Frontier Expand the Business Get Fundamentals Right Increases Revenue Optimize Business Processes Decreases Costs Increases Efficiency CIO’s Innovation Sweet Spot Source: Innovation Strategy & Mandate Workshop Overview, Info~Tech Research Group, Jun 2013 The CIO and Innovation
  • 19. 22 IMPORTANT Source: “Determining the Right Level of IT Operational Spending”, Gartner EXP, October 2012 How much Money?
  • 20. 23 Two Major Problems Components and Communication But what if the customer wants…
  • 21. 24 Transparency Gartner Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012
  • 22. 25 Chargeback or Show-back: Allocation Methods Basic Allocation methods:  Subscription  Allocation  Usage Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012 Transparency
  • 23. 26 Transparency Chargeback or Show-back: Strengths & Weaknesses Source: “Key Concepts in IT Financial Management: Funding, Costing, Pricing and Chargeback”, Gartner April 2012
  • 24. 27 Transparency Chargeback or Show-back Source: “Make a Smooth Transition to Service Pricing”, Gartner June 2012
  • 25. 28 Transparency Chargeback or Show-back Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012 process-optimizing, and then, service- optimizing
  • 26. 29 Gartner Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012 IT as a Service
  • 27. 30 Source: “The Strategic Road Map for IT Service Optimization”, Gartner November 2012 IT as a Service
  • 28. 31 Service Pricing What does internet access cost? Hardware: •Redundant Firewalls •Redundant Routers •Redundant Core Switches •IPS / IDS Hardware •Monitoring (Orion) Servers •Content Filtering Appliances •Content Filtering Report Servers •DNS Servers Software: •Firewall Security Software licensing •Content Filtering Software licensing & Report Services •Orion Monitoring Software licensing •DNS Software (Unix and Wintel) Data Center Facilities Contracts: •Redundant Internet Service Providers: 1.TW Telecom 2.VPLS (this is a fail-over service) •IPS / IDS monitoring Service •Redundant WAN Circuit Contracts •Redundant Firewall Maintenance Contract (HW and SW) •Redundant Routers Maintenance Contract HW and SW) •Redundant Core Switches Maintenance Contract HW and SW) •Content Filtering Maintenance Contract •County ARIN IP and BGP AS Services Depreciation: •Firewalls - Hardware and software Depreciation associated •Routers - Hardware and software Depreciation associated •Core Switches - Hardware and software Depreciation associated •Monitoring - Hardware and software Depreciation associated •Content Filtering - Hardware and software Depreciation associated Other CEOIT Services: •Contracts & Procurement Management •Resource Management •Financial and Cost, Budget Analysis •Billing Processing Labor: •Network Engineering Labor •Security Engineering Labor •Availability Management Analysis •Capacity Management Analysis •Incident Management (Service Desk) •Change Management •Management
  • 29. 3232 Service Pricing What does internet access cost? Hardware: •Redundant Firewalls •Redundant Routers •Redundant Core Switches •IPS / IDS Hardware •Monitoring (Orion) Servers •Content Filtering Appliances •Content Filtering Report Servers •DNS Servers Software: •Firewall Security Software licensing •Content Filtering Software licensing & Report Services •Orion Monitoring Software licensing •DNS Software (Unix and Wintel) Data Center Facilities Contracts: •Redundant Internet Service Providers: 1.TW Telecom 2.VPLS (this is a fail-over service) •IPS / IDS monitoring Service •Redundant WAN Circuit Contracts •Redundant Firewall Maintenance Contract (HW and SW) •Redundant Routers Maintenance Contract HW and SW) •Redundant Core Switches Maintenance Contract HW and SW) •Content Filtering Maintenance Contract •County ARIN IP and BGP AS Services Depreciation: •Firewalls - Hardware and software Depreciation associated •Routers - Hardware and software Depreciation associated •Core Switches - Hardware and software Depreciation associated •Monitoring - Hardware and software Depreciation associated •Content Filtering - Hardware and software Depreciation associated Other Services: •Contracts & Procurement Management •Resource Management •Financial and Cost, Budget Analysis •Billing Processing Labor: •Network Engineering Labor •Security Engineering Labor •Availability Management Analysis •Capacity Management Analysis •Incident Management (Service Desk) •Change Management •Management
  • 31. 34 Service Costing Service Pricing Direct Indirect Service Cost What are some of the types of costs in each “bucket”?
  • 32. 35 Service Costing eBay example: Digital Service Efficiency http://dse.ebay.com/
  • 33. 36 IT as a Service eBay example: Digital Service Efficiency http://dse.ebay.com/