Testimonials For Websites: How To Use More Effectively 5 Things That Work! Brought To You By: oBusiness Tips For More Similar Contents, Visit: http://obusinesstips.com/

1. Testimonials For Websites: How
To Use More Effectively
5 Things That Work!

2. Include the person’s full
name, photo and phone
number/website
name/social media
profile url
Provide all necessary information
about the person who is doing the
testimonials for your website so that
the visitors of your site can easily
understand that the testimonials are
coming from real people.

3. Tell a story and paint a
picture!
When it comes to helping your client to
craft the testimonial, you want to ask
them about few things and request them
to include their answers in their
testimonials. As for example, ask them
what life was like them before they came
to your service. Then ask them how they
feel after coming to your service. That
way you will be able to help them come
up with a nice little realistic story about
your service.

4. Go for outcome focused
testimonials!
Character testimonials: “She is awesome! Most
friendly and hard working person!”
Performance testimonials: “John’s Yoga class is
great. I am so impressed by his performance!”
Outcome testimonials: “Donna’s service is great.
She helped me solve my problem and live a
better life.”
While performance testimonials are better than
character testimonials, I would strongly
recommend that you encourage your clients to
do an outcome focused testimonial for you.

5. Encourage clients to talk
about the hesitation that
they had and how they
took the leap anyway.
The person who is looking at your
website, they probably have all those
hesitations and fears. So if one of your
previous clients can name those things
and say that he had hesitations but he
went ahead anyway, it can really really
encourage your other potential clients.

6. Add video testimonials
along with plain text
testimonials
Video testimonials will certainly add
variety to your testimonial page. But
they are also very useful, sometimes
more useful than plain text
testimonials. So go ahead and make
use of video testimonials today!

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