If you're planning to have a blog for you/your company or you already have a blog but want to know the common mistakes, or need to know the basics on how to succeed with your blog, then this is the ebook you should read.
1. Top 10 Mistakes Bloggers
Should Avoid
Techtuft.com plato.p@techtuft.com
2. Table of Contents
I. Blogging – Don’ts.................................................................................................. 2
Using Long Paragraphs
Impressing the readers with your vocabulary
No images in your Blog Posts
Copying contents from popular websites
Posting irregularly
Having lots of Advertisements
Buying Links
Not replying to Comments
Posting about almost everything
Trying to create backlinks anywhere possible
II. Bonus point ........................................................................................................... 5
III. Conclusion............................................................................................................. 6
IV. DISCLAIMER....................................................................................................... 7
3. Blogging – Don’ts
Here in this eBook I am going to list some of the most common mistakes bloggers
should avoid.
Using Long Paragraphs
Try to be specific on what you are writing and often use bulleted list. This is because
most of the people who read stuffs online, will simply scan the overall blogpost
before actually reading it. So you have to make the reader get an overall idea about the
blog post and peak their interest. There is nothing wrong with long paragraphs, but
it’s a little bit difficult to make the reader stay interested.
Impressing the readers with your vocabulary
Your readers are reading your blog because they find it interesting. So make it simple
and concentrate on the content. Make it interesting, not complicated! You can show
off your vocabulary when you create video series. Now for the time being use simpler
words in your blog posts.
No images in your Blog Posts
As I said earlier, people will first scan your entire post before actually reading it. So
including an image which describes the blog post will make it more attractive. These
images give the key message of the blog post to the reader. It is good in terms of SEO
as well.
Copying contents from popular websites
This is one thing you shouldn't ever do. First of all, people who have seen the original
content are never going to come back to your blog. Also search engines, often punish
the websites which have duplicate content. Also if start copy pasting the articles and
stuff, you will get bored and soon enough lose all your inspiration. Creating new
content is like an art, the more you do, the better you become in it. And that can only
be an advantage to you in the future.
4. Posting irregularly
If you have a blog, you should keep posting on a regular basis. This will get you
frequent returning visitors and more pageviews. If a visitor return to your blog, and
find no new content, most probably you will never see that visitor again.
Having lots of Advertisements
I know you want to make money. But a blog with lots of ads are definitely a turn off
for the visitors. If you want to make money, try to find a place in your blog with good
visibility. In my opinion one blog shouldn't have more than 2 advertisements. Also be
sure not to change the ad position frequently. That will piss of the frequent visitors.
Do a proper research and find out a good place which has higher Click Through
Rate(CTR) and never change the ad position. Also say no to all the pop ups and pop
unders.
Now one thing to note down is, how people use adblocks. So if you’re site is having a
lot of ads, you’re basically asking the visitor to start using adblock to see the content
in your blog. So please don’t fill your blog with ads.
Buying Links
Buying links often end up bad for your blog. If you're careful enough to do a research
on the links you're buying, it will not be a problem. But still there are risks of getting
blacklisted by search engines. If the link you're selling/buying is known for spamming,
or known for selling/buying links, then that's not good. It’s always better not to buy
links! Also beware of the automatic link submission services. If you're buying links
from a provider which uses automatic tools for building links, you're blog WILL be
penalized by popular search engines.
Not replying to Comments
Try to be friendly with all your readers. That will get you more & more comments
because you’re engaging the user with your views. They will have something to return
to. Google loves blogs with lots of comments. If you never reply to the readers, your
readers will stop commenting on your blog as they see no one to reply to their
comments. By replying to the comments, you are sure to gain returning visitors.
5. Posting about almost everything
If you're a beginner in blogging, I would recommend you to stick on one particular
topic or niche. If you are blogging about almost all the topics available, you would
never score higher in search engines. You should concentrate on one particular topic
and post about that almost every day, if you can, make it twice or thrice every day.
Now this could get you a higher SERP.
Trying to create backlinks anywhere possible
Backlinks are good for your blog. But it is good only when the links come from a
website with similar niche. If the website on which you're creating backlinks, has
nothing to do with your website's topic, then those backlinks does you no good. If
your website has lots of backlinks coming from websites with different niche, then the
possibility of search engines penalizing you is higher.
6. Bonus point
Try to have an email subscription form on your side bar. Also create one in
another page and give a link to it on the header menu. You have to come
up with various reasons for the visitors to sign up to that emailing list.
Having an email list means you can actually convert these visitors to
returning visitors and you have someone to tell about your new product, ie
when you’re ready to launch a product. Email lists are the big thing now, if
you have an email list with considerable number of subscribers,, you can
easily launch something and send out a newsletter to them. This will in
return give you more money than you can imagine. But don’t ever spam
them. If you can just stick to one email per week with excerpts of all the
posts you made in that time period.
7. Conclusion
If you read this and avoid all the stuffs I pointed out above, you're going to have a
very successful blog soon. But you should give it some time. Success never comes
easy. So be patient and keep working hard.
So I hope you have a better understanding of what to avoid while maintaining a blog.
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8. DISCLAIMER
We’re no way responsible for any damage caused to you by the use of
techniques described in this book. This work is licensed under the Creative
Commons Attribution-NoDerivatives 4.0 International License. To view a
copy of this license, visit http://creativecommons.org/licenses/bynd/4.0/.
Attribution link: http://techtuft.com