Some examples of our successes with clients in Sydney.

1. Objective Digital case studies
Objective Digital
1300 85 80 15
Level 10, 220 George St Sydney, NSW, Australia
http://www.objectivedigital.com
Objective Digital Pty Ltd

2. Case Study: Leading financial institution
Web redesign project
The task:
A leading financial institution engaged Objective Digital on a project to redesign its
public facing website.
The approach:
A User Centred Design approach to redesign the public facing website:
• Phase 1 – Needs & requirements specification
This included an expert review, competitive review, stakeholder interviews, card sorting
exercises, and customer research consisting of focus groups and phone interviews.
• Phase 2 – Interface Design
Following an interface design workshop, the information architecture and wireframes
were developed for the site in a collaborative manner.
• Phase 3 – Prototype build
Our web development partner, Rage Communications, built a prototype in HTML.
• Phase 4 – Usability testing
The prototype was tested to ensure user needs and expectations were met. This
allowed the client production costs to be kept to a minimum as changes were made
prior to build.
The outcome:
Objective Digital worked together with the client to develop a user centric website. A
set of user tested wireframe templates were provided, so future additions to the site
are also largely covered. The website is currently being built, and they are now working
with Objective to adopt a User Centred Design approach across their other sites.
Objective Digital Pty Ltd

3. Case Study: Asthma Foundation NSW
Web redesign project
The task:
Asthma Foundation NSW engaged Objective Digital to conduct a User Centred Design
approach to the redesign of their website. The objective was to provide evidence based
information via a more engaging, user friendly interface that is easy to navigate.
The approach:
• Phase 1 – Strategy
This included a strategy workshop, review of existing research, a competitive review and a
social media strategy (which we subsequently used to source participants for the research).
• Phase 2 - Research
We defined user descriptions, onducted offline research (via stakeholder interviews, card
sort and focus groups) and online research (via an online survey, cardsort and IA testing).
• Phase 3 – Interface Architecture and Wireframe Design
Following an interface design workshop, the information architecture and wireframes were
developed for the site in a collaborative manner. These were then handed over to a
developer.
• Phase 4 – Usability Testing
Once the prototype was built, we conducted usability testing, with eye tracking, to uncover
any final issues that needed to be rectified before sending the site live.
The outcome:
Objective Digital worked with the Asthma Foundation NSW to utilise best practice User
Centred Design principles to develop a well planned and highly usable website. Usability
Testing of the prototype uncovered very few usability issues, significantly reducing the cost
of the website build.
Objective Digital Pty Ltd

4. Case Study: Local-e local government
Web redesign project
The task:
Objective Digital were engaged to work closely with Reem Abdelaty at Local-e
to conduct usability research on the needs of local government website users,
and develop a set of ‘user centred’ designs which would be used as website
templates for over 30 local government sites.
The approach:
User Centred research including a competitive review, stakeholder interviews,
focus groups and card sorting exercises to determine the needs and
requirements of the local government website users.
The outcome:
Objective Digital developed a set of local government website wireframes which
represented the needs of the users. These wireframes were then graphically
treated and are now in the process of being built for a number of NSW councils.
“James and his team choose to work collaboratively with their clients to ensure
that their needs are being met. I have found James to be professional, savvy,
supportive and creative, and would recommend him and his team to anyone.”
Reem Abdelaty, Local-e
Objective Digital Pty Ltd

5. Case Study: Cancer Council NSW
Expert usability review
The task:
Objective Digital were engaged to conduct an expert review of
the NSW Relay for Life site for the Cancer Council NSW.
The approach:
An expert review of the live Relay for Life NSW site was
conducted, focusing specifically on four different areas:
- Orientation
- Exploration
- Activities (such as find a team)
- Accessibility
The outcome:
We presented a detailed expert review report providing the “Cancer Council NSW would like to thanks
Cancer Council NSW with analysis and descriptions of the Objective for the extremely helpful expert review
issues, actionable recommendations and sufficient they did for Relay for Life website in February
documentation to improve the site at the next redesign. 09. The report was very thorough and identified
both strengths and weaknesses of the current
website in plain English. It was also useful
having recommendations as to how weaknesses
in design, usability and functionality could be
addressed and we will be incorporating all the
feedback in our planned redesign.”
Emma Gibson, Cancer Council NSW
Objective Digital Pty Ltd

6. Case Study: News Digital Media
Eye tracker rental for usability testing on Carsguide.com.au
The task:
News Digital Media rented a HD wide-screen Tobii T60XL Eye Tracker from
Objective Digital, and conducted a series of usability tests on the Carsguide
website. Carsguide used eye tracking to evaluate user’s experience of cross
promos in print to online as well as user’s experience of online story pages.
The approach:
At the CEBIT Expo, 40 participants were tested to see how they interacted with
print cross promos to online. A second session tested external participants to
see how they interacted with online story pages. The participants were given a
set of tasks, and their actions were recorded using the Tobii eye tracker.
Tobii studio was used to generate heatmaps and gazeplots for further analysis.
The aggregated heatmaps easily identified the areas of the page layouts that
received the most attention from participants. Gazeplots were utilized to
understand the common patterns associated with order of fixation across the
layouts. The HD wide-screen Eye tracker was effective for testing both larger
format full display print pages as well as long scrolling story pages online.
“Using eye tracking helped our user experience
team to conduct usability testing across print and
The outcome:
online products with a multidimensional
Results from the print cross promos to online test, and the online story test,
perspective. Understanding the patterns of behavior
indicated which layouts attracted the most attention from participants. related to consuming our content is key to our
Individual gazeplots were useful for comparing the patterns of reading business. Adding eye tracking to our testing
behaviour down the page, elements that attracted attention and those that methodology enabled us to present engaging data
were revisited. back to our business teams in order to make design
decisions.” Scott Bryant, News Digital Media
Objective Digital Pty Ltd

7. Our Testimonials
“The eye tracking systems allowed us to deliver a top notch web design that meets the needs of our customers. To cap it off
his knowledge and skill made the process very easy to manage. Highly recommended.” James Watts, Macquarie Bank
“I have used Objective Digital for both IA and usability testing on several occasions, on large scale projects for companies
such as Macquarie Bank and YUM! James and his staff are knowledgeable and collaborative and I would recommend them to
any company or agency looking for IA or usability testing services.” Stuart Edwards, Head of Strategy, Profero
“I've worked with James, through his company Objective Digital, on a number of projects that Deepend has been involved
with. James and his team, in my opinion, are at the top of their game and offer a suite of specialised services that few other
experience architects can offer. I would not hesitate to recommend them for help in that area and look forward to working
with them again personally. Regards, Matt.“ Matt Griffin, Managing Director, Deepend
“As the User Experience Engineer at Vignette I engaged James and Objective Digital to provide user testing services. James
and his team provided a first class result at a competitive rate. Their analysis and recommendations were instrumental in
helping us take action to improve the usability of Vignette's products. I would definitely use their services again in future.”
Tym Lawrence, Vignette
“I have now worked with James for almost two years and in that time have found him to be extremely creative, original and
thorough, as well as being very supportive. He has become a mentor and a valuable resource I can call on to provide clarity
when it's required.” Reem Abdelaty, Local-e
“I have known James and worked closely with him for the last 5 years. James is a highly skilled and motivated individual. One
of James many skills which always stands out to me, is his ability to develop relationships on all levels” Anthony Banek, Group
General Manager, Blue Central and OzHosting.com
Objective Digital Pty Ltd

8. Contact details
Objective Digital Pty Ltd
ABN 98 123 747 188
Tel 1300 85 80 15
Web ObjectiveDigital.com
Blog UsableWorld.com.au
James Breeze, CEO Click to
Email jbreeze@objectivedigital.com Contact James
Mob 0410 410 494 for a referee
today!
Level 10, 220 George Street
Sydney NSW 2000
Objective Digital Pty Ltd